Cilantro Café goes global: reflections on internationalization in Egypt 2.0

2011 ◽  
Vol 1 (3) ◽  
pp. 1-5
Author(s):  
Menatallah Darrag ◽  
Noha El Bassiouny
Keyword(s):  
International Business ◽  
Subject Area ◽  
Success Story ◽  
Global Business ◽  
Coffee Shop ◽  
Content Type ◽  
Business Operations ◽  
Cultural Implications ◽  
Internationalization Strategy ◽  
Senior Students

Subject area International business, international marketing. Study level/applicability Senior students majoring in international business and/or marketing. Case overview Internationalization processes for organizations represents a hard turmoil that some excel in and a few enjoy its benefits. Cilantro Café represents a landmark in the Egyptian economy for its success in turning from a local coffee shop house chain to a global one in less than a decade from its earlier inception. Such success relied heavily on their internationalization strategy as well as their marketing communications. The main learning objective in this case is presenting Cilantro's path for internationalization as a model for local organizations striving to go global. Expected learning outcomes Identifying the internationalization process, explaining a success story in moving from local to global business operations, and highlighting the post 25th of January cultural implications in Egypt. Supplementary materials Teaching note.

Middle East luxury retail sector – opportunities or uncertainties in the future?

2016 ◽  
Vol 6 (3) ◽  
pp. 1-39
Author(s):  
Roger Moser ◽  
Gopalakrishnan Narayanamurthy
Keyword(s):  
Middle East ◽  
Multinational Corporations ◽  
International Business ◽  
Market Entry ◽  
Middle Eastern ◽  
Subject Area ◽  
Retail Sector ◽  
Senior Executive ◽  
Content Type ◽  
The Future

Subject area The subject area is international business and global operations. Study level/applicability The study includes BSc, MSc and MBA students and management trainees who are interested in learning how an industry can be assessed to make a decision on market entry/expansion. Even senior management teams could be targeted in executive education programs, as this case provides a detailed procedure and methodology that is also used by companies (multinational corporations and small- and medium-sized enterprises) to develop strategies on corporate and functional levels. Case overview A group of five senior executive teams of different Swiss luxury and lifestyle companies wanted to enter the Middle East market. To figure out the optimal market entry and operating strategies, the senior executive team approached the Head of the Swiss Business Hub Middle East of Switzerland Global Enterprise, Thomas Meier, in December 2012. Although being marked with great potential and an over-proportional growth, the Middle Eastern luxury market contained impediments that international firms had to take into consideration. Therefore, Thomas had to analyze the future outlook for this segment of the Middle East retail sector to develop potential strategies for the five different Swiss luxury and lifestyle companies to potentially operate successfully in the Middle East luxury and lifestyle market. Expected learning outcomes The study identifies barriers and operations challenges especially for Swiss and other foreign luxury and lifestyle retailers in the Middle East, understands the future (2017) institutional environment of the luxury and lifestyle retail sector in the Middle East and applies the institutions-resources matrix in the context of a Swiss company to evaluate the uncertainties prevailing in the Middle East luxury and lifestyle retail sector. It helps in turning insights about future developments in an industry (segment) into consequences for the corporate and functional strategies of a company. Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details or e-mail [email protected] to request teaching notes. Subject code CSS 5: International Business.

From Asia to Africa: the international expansion of Hon Chuan enterprise

2018 ◽  
Vol 8 (1) ◽  
pp. 1-33
Author(s):  
Caleb Huanyong Chen ◽  
Allan KK Chan
Keyword(s):  
Emerging Markets ◽  
International Business ◽  
Success Factors ◽  
Corporate Strategy ◽  
Mainland China ◽  
Subject Area ◽  
International Expansion ◽  
Content Type ◽  
Key Customer ◽  
Beverage Packaging

Subject area International Expansion; Emerging Markets; Corporate Strategy; Strategic Management. Study level/applicability Senior undergraduate; MBA; EMBA. Case overview This case focuses on the international expansion of Hon Chuan Enterprise, a beverage packaging and filling company headquartered in Taiwan. The company has set foot in Africa after its development in mainland China and Southeast Asia. Its 41st factory has just started production in Mozambique, Africa. The African base may help the company reach the turnover milestone of NT$20bn (approximately US$640m) in the next year. This NT$20bn turnover has been a target every year since 2013, but they have so far failed to reach it. As an original equipment manufacturer (OEM) in beverage packaging and filling, Hon Chuan to some extent relies on customers that own brands. After losing a key customer in mainland China, the company has experienced a three-year slump that forced the company’s president, Hish-Chung Tsao, to modify his strategy. Africa was the new battlefield bearing his ambition. His intention was not just to add another manufacturing base, but to develop its own beverage brands as an OBM. Yet, how could this be achieved in Africa? It would be a new journey full of challenges. Africa was more complex than other markets. The company’s first factory there had just been established, and its future was still unknown. Expected learning outcomes This case is appropriate for courses in international business, emerging markets, corporate strategy and marketing management. After studying the case, students should be able to understand international expansion of a manufacturing company in emerging markets; understand several key emerging markets of the world and learn what CAGE distances are; identify Hon Chuan’s success factors, challenges and necessary capabilities for future development and then comprehend why it is important to upgrade from OEM to OBM; and learn how to develop beverage brands in emerging markets. Supplementary materials Teaching Notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes. Subject code CSS 5: International Business.

Mongolian mining mayhem

2015 ◽  
Vol 5 (6) ◽  
pp. 1-10
Author(s):  
Joseph J. French ◽  
Michael Martin ◽  
Garth Allen
Keyword(s):  
International Business ◽  
Ethical Issues ◽  
Mining Industry ◽  
Subject Area ◽  
Legal Issues ◽  
Background Information ◽  
Political Climate ◽  
Content Type ◽  
Ethical Frameworks ◽  
International Business Ethics

Subject area International Business, Ethics, International Legal Issues/Law, Environmental Management. Study level/applicability Upper-level undergraduates and graduate students. The case is appropriate for courses in International Law, Ethics, International Business and Strategy. Case overview This case is inspired by current ethical, legal, social and environmental issues that have plagued the multinational mining industry in frontier markets. The case focuses on a multitude of legal, ethical and strategic issues involving the multinational mining industry. This case describes a hypothetical assignment facing an operations manager at the fictional Minera, Inc. The assignment revolves around several dilemmas a manager must confront as he attempts to secure valuable mining licenses from the Mongolian Government while simultaneously attempting to harmonize seemingly detrimental operating practices with the organizations' stated beliefs. The case provides detailed background information on the social, economic and political climate in Mongolia, as well as the applicable laws, ethical frameworks and competitive market considerations facing multinational mining organizations. Expected learning outcomes This case will help students understand the complexity of international business in frontier markets; identify key international legal issues such as the foreign corrupt practices act; and recognize ethical issues and formulate economically, strategically, ethically and legally sound courses of action in complex environments. Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes.

Conceptualizing trust with cultural perspective in international business operations

2017 ◽  
Vol 24 (4) ◽  
pp. 1099-1118 ◽  
Author(s):  
Mian Ajmal ◽  
Petri Helo ◽  
Rassel Kassem
Keyword(s):  
International Business ◽  
Business Environment ◽  
Trust Building ◽  
Systematic Research ◽  
Cultural Issues ◽  
Cultural Perspective ◽  
Global Business ◽  
Content Type ◽  
Business Environments ◽  
Building Process

Purpose The growing international landscape of business has underlined the significance of multiculturalism and the novel challenges it brings to business implementation. The purpose of this paper is to draw attention of the readers toward how trust can be conceptualized and how trust-building process is affected in global business environments where more and more projects and businesses come into operation. Design/methodology/approach This research employs intensive literature review to conceptualize trust and develop a model of culture effects for trust building in global business environment. However, this study is presently explanatory in nature because no empirical evidence is provided. Findings Culture is a significant factor in building trust among global project stakeholders for the reason that trust is vital for developing a well-functioning long-term business relationship. The study highlighted that cultural differences among project teams can cause conflict, misunderstanding, and poor project performance. Research limitations/implications Future empirical research should investigate various scenarios, types of projects, cultures, and countries. Cultural issues are pretty sensitive, which have immediate association with trust-building process among international project stakeholders. Diminutive systematic research has been done on the cultural effects for trust building in international business context. The probe of how culture affects trust building efforts in global business environments remains unrequited. Originality/value This study adds value by creating awareness in the research community for undertaking a detailed and comprehensive research on this topic, and because of its originality, it serves as a foundation for future studies.

Marketing of the dark: “Memento Park” in Budapest

2011 ◽  
Vol 1 (4) ◽  
pp. 1-10 ◽  
Author(s):  
Brent McKenzie
Keyword(s):  
Learning Outcomes ◽  
International Business ◽  
Business Management ◽  
Subject Area ◽  
Business Enterprise ◽  
Iron Curtain ◽  
Value Proposition ◽  
Content Type ◽  
Sustainable Advantage ◽  
Target Consumer

TitleMarketing of the dark: “Memento Park” in Budapest.Subject areaMarketing strategy; services marketing; tourism.Study level/applicabilityUpper year undergraduate business/management, MBA, marketing/international business.Case overviewMemento Park is a large open air museum on the outskirts of Budapest, that houses statues, and related ephemera related to the communist period in Hungary. The park opened in 1993, four years after Hungary had shaken off its yolk of communism as part of the Iron Curtain, in 1989. This case presents a classic example of a business enterprise that sprang from a concept and access to inexpensive materials directly resulting form a changing external environment. The case presents the issues involved in making Memento Park a sustainable part of the Budapest tourist experience.Expected learning outcomesThis case challenges students to decide how best to determine a sustainable advantage. Arguably the value proposition that is being offered by Memento Park has a number of identifiable benefits to the target consumer. It is not replicable (at least in Hungary), has a truly unique content, and does not have large fixed or variable costs in terms of operations. The question is how to best develop a plan of attack for such a firm?Supplementary materialsTeaching notes.

Re-examining regional borders and the multinational enterprise

2015 ◽  
Vol 23 (4) ◽  
pp. 374-394 ◽  
Author(s):  
Ruth V. Aguilera ◽  
Ricardo Flores ◽  
Jin Uk Kim
Keyword(s):  
International Business ◽  
Design Methodology ◽  
Multinational Enterprise ◽  
Future Research ◽  
Concerted Effort ◽  
Border Effects ◽  
Content Type ◽  
Distance Effects ◽  
Internationalization Strategy ◽  
Oli Paradigm

Purpose – The purpose of this paper is to critically assess the theoretical underpinnings and extant progress of the research on regional multi-national enterprises (MNEs) and offer a blueprint for future research by re-conceptualizing how (regional) boundaries relate to the international diversification of MNEs. Design/methodology/approach – The paper integrates key insights from the theory of the regional MNE and economic geography to re-orient the treatment of regional borders within international business (IB) literature. Findings – The paper suggests that the (L) component within the ownership location and internalization (OLI) paradigm should be disaggregated into continuous “distance effects” and discrete “border effects”. Within this rubric, regional borders represent discrete border effects that generate discontinuities that are permeable, fluid and firm specific. Such reconceptualization opens up avenues for future research and more tightly integrates the research on regional MNEs with other research streams. Research limitations/implications – IB scholars need to make concerted effort to think of regions as one among several parameters in studying the strategy and structure of MNEs. A stronger focus on internal processes and mechanisms elucidating the main drivers of MNEs strategies is needed. Originality/value – The paper offers innovative ways in which future research can advance the study of how regions matter in the internationalization strategy of MNEs.

scholarly journals Can blockchain-technology fight corruption in MNEs’ operations in emerging markets?

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Matthew Davis ◽  
Thomas Taro Lennerfors ◽  
Daniel Tolstoy
Keyword(s):  
Emerging Markets ◽  
International Business ◽  
Multinational Enterprises ◽  
Design Methodology ◽  
International Management ◽  
Social Implications ◽  
Content Type ◽  
Blockchain Technology ◽  
Business Operations ◽  
Technological Perspective

Purpose The purpose of the study is to explore, with anchorage in theories about the normalization of corruption, under what conditions blockchain technology can mitigate corruptive practices of multinational enterprises (MNEs) in emerging markets (EMs). Design/methodology/approach By synthesizing a technological perspective and theory on corruption, the authors examine the feasibility of blockchain for fighting corruption in MNEs’ business operations in EMs. Findings Blockchain technology is theorized to have varying mitigating effects on the rationalization, socialization and institutionalization of corruption. The authors provide propositions describing the effects and the limitations of blockchain for mitigating corruption in EMs. Social implications This paper offers a perspective for how to tackle acute business problems and social problems pronounced in international business but also prevailing elsewhere. Originality/value The study contributes to literature in international management by systematically exploring how and under what conditions blockchain can mitigate the normalization of corruption.

Azza and her ARJMST brand: which way forward?

2018 ◽  
Vol 8 (1) ◽  
pp. 1-17
Author(s):  
Fauzia Jabeen ◽  
Marios Katsioloudes ◽  
Syed Zamberi Bin Ahmad ◽  
Mohamed Behery
Keyword(s):  
Strategic Management ◽  
United Arab Emirates ◽  
International Business ◽  
Business Strategy ◽  
Business Management ◽  
Secondary Data ◽  
Subject Area ◽  
Great Success ◽  
Content Type ◽  
Female Entrepreneur

Subject area Entrepreneurship and/or Strategic management/International Business Management. Study level/applicability This case is intended for teaching entrepreneurship/Strategic management/International Business Courses at the undergraduate level. Case overview This is a field-researched case about a budding Emirati female entrepreneur “Azza Al Qubaisi” who established the ARJMST Jewelry brand in Abu Dhabi, United Arab Emirates (UAE). The ARJMST brand, a UAE-based jewelry design and art pioneer company in the local art and craft is one of the most popular jewelry brands in the United Arab Emirates. Azza, the entrepreneur faces many challenges and hurdles if she is to successfully sustain her business in the long term. She is considering what her next step ought to be in light of the competition. Should she expand? If yes, where and how? This case will enable students to critically think about the various issues and reach a decision based on the facts provided. The case is based on primary and secondary data collection and has been tested in an International Business Management class at BBA level, with great success. Expected learning outcomes This case study illustrates the journey of an Emirati female entrepreneur who uses simple things in a creative way to build a business. The case will help the students to identify the start up motivation and evaluate the business strategy for further growth. This will also enable the students to critically think about the various factors and reach a decision based on the facts provided. Supplementary materials Teaching Notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes. Subject code CSS 3: Entrepreneurship.

The Snow Festival: what went wrong?

2016 ◽  
Vol 6 (1) ◽  
pp. 1-10
Author(s):  
Pajaree Ackaradejruangsri
Keyword(s):  
Decision Making ◽  
Problem Solving ◽  
Environmental Impact ◽  
Learning Outcomes ◽  
International Business ◽  
Potential Problem ◽  
Business Management ◽  
Health And Safety ◽  
Subject Area ◽  
Content Type

Subject area Strategic and Business Management. Study level/applicability Sophomore level. Case overview This case is about unexpected incident at a Snow Festival, Plearn Park Thailand. Despite a great number of visitors, many serious concerns were raised, particularly the health and safety of people and the environmental impact of the fake snow. Mr Sun and his team tried their very best to address and solve the concerns. But no matter what actions were taken, the concerns and anxieties still remained. As the founder of Plearn Park, Sun decided to end the event. But still he could not get over it. He thought over and over, “what really went wrong with the Snow Festival?” Expected learning outcomes This case offers a rich context for examining the situation, analyzing the cause of the problem, evaluating the decision and exploring the potential problem with an aim to enhance students’ skills in problem-solving and decision-making through an actual incident in a larger environment. Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes. Subject code CSS 5: International Business.

Drop-offs in the Asian electronics market: unloading Bolipps and Canssonic

2012 ◽  
Vol 2 (8) ◽  
pp. 1-12
Author(s):  
K. Srinivasa Reddy ◽  
Rajat Agrawal ◽  
Vinay Kumar Nangia
Keyword(s):  
Joint Venture ◽  
Current Mode ◽  
Business Environment ◽  
Subject Area ◽  
Leadership Strategies ◽  
Content Type ◽  
Business Operations ◽  
The World ◽  
Asian Emerging Markets ◽  
Global Platform

Subject area International business – sell-off and joint venture. Study level/applicability This case is suitable for graduation and post graduation (BBA, MBA) and other management programs. The courses include multinational business environment and strategic management Case overview A significant increase in the Asian electronics business has created a global platform for international vendors and customers. Indeed, Chinese and Korean firms have become the foremost manufacturing and fabrication nucleus for electronic supplies in the world economy. In fact, it is an example of success from Asian emerging markets. This case presents the strategies of Asian rivals in the electronics business that shows both Bolipps and Canssonic redesigning and restructuring global tactics for long-term sustainable success in the given market. It also discusses the reasons behind their current mode of business and post-deal issues. Expected learning outcomes The case describes a way to impart managerial and leadership strategies from regular business operations happening in and around the world. Solely it focuses on designing inorganic choices such as sell-offs, joint ventures, shuffle and merging strategies through theory to application. Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes.

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