Mongolian mining mayhem

2015 ◽  
Vol 5 (6) ◽  
pp. 1-10
Author(s):  
Joseph J. French ◽  
Michael Martin ◽  
Garth Allen
Keyword(s):  
International Business ◽  
Ethical Issues ◽  
Mining Industry ◽  
Subject Area ◽  
Legal Issues ◽  
Background Information ◽  
Political Climate ◽  
Content Type ◽  
Ethical Frameworks ◽  
International Business Ethics

Subject area International Business, Ethics, International Legal Issues/Law, Environmental Management. Study level/applicability Upper-level undergraduates and graduate students. The case is appropriate for courses in International Law, Ethics, International Business and Strategy. Case overview This case is inspired by current ethical, legal, social and environmental issues that have plagued the multinational mining industry in frontier markets. The case focuses on a multitude of legal, ethical and strategic issues involving the multinational mining industry. This case describes a hypothetical assignment facing an operations manager at the fictional Minera, Inc. The assignment revolves around several dilemmas a manager must confront as he attempts to secure valuable mining licenses from the Mongolian Government while simultaneously attempting to harmonize seemingly detrimental operating practices with the organizations' stated beliefs. The case provides detailed background information on the social, economic and political climate in Mongolia, as well as the applicable laws, ethical frameworks and competitive market considerations facing multinational mining organizations. Expected learning outcomes This case will help students understand the complexity of international business in frontier markets; identify key international legal issues such as the foreign corrupt practices act; and recognize ethical issues and formulate economically, strategically, ethically and legally sound courses of action in complex environments. Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes.

Middle East luxury retail sector – opportunities or uncertainties in the future?

2016 ◽  
Vol 6 (3) ◽  
pp. 1-39
Author(s):  
Roger Moser ◽  
Gopalakrishnan Narayanamurthy
Keyword(s):  
Middle East ◽  
Multinational Corporations ◽  
International Business ◽  
Market Entry ◽  
Middle Eastern ◽  
Subject Area ◽  
Retail Sector ◽  
Senior Executive ◽  
Content Type ◽  
The Future

Subject area The subject area is international business and global operations. Study level/applicability The study includes BSc, MSc and MBA students and management trainees who are interested in learning how an industry can be assessed to make a decision on market entry/expansion. Even senior management teams could be targeted in executive education programs, as this case provides a detailed procedure and methodology that is also used by companies (multinational corporations and small- and medium-sized enterprises) to develop strategies on corporate and functional levels. Case overview A group of five senior executive teams of different Swiss luxury and lifestyle companies wanted to enter the Middle East market. To figure out the optimal market entry and operating strategies, the senior executive team approached the Head of the Swiss Business Hub Middle East of Switzerland Global Enterprise, Thomas Meier, in December 2012. Although being marked with great potential and an over-proportional growth, the Middle Eastern luxury market contained impediments that international firms had to take into consideration. Therefore, Thomas had to analyze the future outlook for this segment of the Middle East retail sector to develop potential strategies for the five different Swiss luxury and lifestyle companies to potentially operate successfully in the Middle East luxury and lifestyle market. Expected learning outcomes The study identifies barriers and operations challenges especially for Swiss and other foreign luxury and lifestyle retailers in the Middle East, understands the future (2017) institutional environment of the luxury and lifestyle retail sector in the Middle East and applies the institutions-resources matrix in the context of a Swiss company to evaluate the uncertainties prevailing in the Middle East luxury and lifestyle retail sector. It helps in turning insights about future developments in an industry (segment) into consequences for the corporate and functional strategies of a company. Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details or e-mail [email protected] to request teaching notes. Subject code CSS 5: International Business.

From Asia to Africa: the international expansion of Hon Chuan enterprise

2018 ◽  
Vol 8 (1) ◽  
pp. 1-33
Author(s):  
Caleb Huanyong Chen ◽  
Allan KK Chan
Keyword(s):  
Emerging Markets ◽  
International Business ◽  
Success Factors ◽  
Corporate Strategy ◽  
Mainland China ◽  
Subject Area ◽  
International Expansion ◽  
Content Type ◽  
Key Customer ◽  
Beverage Packaging

Subject area International Expansion; Emerging Markets; Corporate Strategy; Strategic Management. Study level/applicability Senior undergraduate; MBA; EMBA. Case overview This case focuses on the international expansion of Hon Chuan Enterprise, a beverage packaging and filling company headquartered in Taiwan. The company has set foot in Africa after its development in mainland China and Southeast Asia. Its 41st factory has just started production in Mozambique, Africa. The African base may help the company reach the turnover milestone of NT$20bn (approximately US$640m) in the next year. This NT$20bn turnover has been a target every year since 2013, but they have so far failed to reach it. As an original equipment manufacturer (OEM) in beverage packaging and filling, Hon Chuan to some extent relies on customers that own brands. After losing a key customer in mainland China, the company has experienced a three-year slump that forced the company’s president, Hish-Chung Tsao, to modify his strategy. Africa was the new battlefield bearing his ambition. His intention was not just to add another manufacturing base, but to develop its own beverage brands as an OBM. Yet, how could this be achieved in Africa? It would be a new journey full of challenges. Africa was more complex than other markets. The company’s first factory there had just been established, and its future was still unknown. Expected learning outcomes This case is appropriate for courses in international business, emerging markets, corporate strategy and marketing management. After studying the case, students should be able to understand international expansion of a manufacturing company in emerging markets; understand several key emerging markets of the world and learn what CAGE distances are; identify Hon Chuan’s success factors, challenges and necessary capabilities for future development and then comprehend why it is important to upgrade from OEM to OBM; and learn how to develop beverage brands in emerging markets. Supplementary materials Teaching Notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes. Subject code CSS 5: International Business.

Marketing of the dark: “Memento Park” in Budapest

2011 ◽  
Vol 1 (4) ◽  
pp. 1-10 ◽  
Author(s):  
Brent McKenzie
Keyword(s):  
Learning Outcomes ◽  
International Business ◽  
Business Management ◽  
Subject Area ◽  
Business Enterprise ◽  
Iron Curtain ◽  
Value Proposition ◽  
Content Type ◽  
Sustainable Advantage ◽  
Target Consumer

TitleMarketing of the dark: “Memento Park” in Budapest.Subject areaMarketing strategy; services marketing; tourism.Study level/applicabilityUpper year undergraduate business/management, MBA, marketing/international business.Case overviewMemento Park is a large open air museum on the outskirts of Budapest, that houses statues, and related ephemera related to the communist period in Hungary. The park opened in 1993, four years after Hungary had shaken off its yolk of communism as part of the Iron Curtain, in 1989. This case presents a classic example of a business enterprise that sprang from a concept and access to inexpensive materials directly resulting form a changing external environment. The case presents the issues involved in making Memento Park a sustainable part of the Budapest tourist experience.Expected learning outcomesThis case challenges students to decide how best to determine a sustainable advantage. Arguably the value proposition that is being offered by Memento Park has a number of identifiable benefits to the target consumer. It is not replicable (at least in Hungary), has a truly unique content, and does not have large fixed or variable costs in terms of operations. The question is how to best develop a plan of attack for such a firm?Supplementary materialsTeaching notes.

Homegrown Kenya: the horticultural industry under fire on CSR

2011 ◽  
Vol 1 (1) ◽  
pp. 1-14
Author(s):  
George O. K'Aol ◽  
Francis Wambalaba
Keyword(s):  
Corporate Social Responsibility ◽  
Business Ethics ◽  
Social Responsibility ◽  
Business Performance ◽  
Ethical Issues ◽  
Subject Area ◽  
Content Type ◽  
Labor Policies ◽  
Corporate Social ◽  
The Impact

Subject area Corporate social responsibility (CSR). Study level/applicability The Homegrown case is designed for teaching corporate social responsibility and business ethics at undergraduate and graduate levels. The case may be used on a variety of courses including: corporate social responsibility, business ethics and corporate social responsibility, and business ethics. Case overview In May 2003, the headline of the East African newspaper screamed “The Kenyan Horticultural Industry under fire.” The industry was accused of exploitative labor policies with respect to working conditions, workers' welfare, sexual harassment, and exposure to harmful pesticides by the key stakeholders led by the Kenya Human Rights Commission. The stakeholders had announced plans to conduct national and international campaigns against the flower growing and exporting companies in Kenya. Mr Richard Fox, the Managing Director of Homegrown was worried that the publicity had adversely tarnished the image and reputation of the horticultural industry in Kenya as a whole, including Homegrown. He wondered how best to respond to these allegations. Should Homegrown wait to see what the competitors and other stakeholders would do, as these were industry-wide problems or should Homegrown take the lead? And if so, what should be the scope of the programs, given the diverse nature of the issues? He had to make decision quickly. Expected learning outcomes The case provides opportunity for students to analyze, discuss, and debate topical issues in CSR. At the end of the case, students should be able to: identify emerging CSR and ethical issues facing the horticultural industry in Kenya; analyze the cost of implementing CSR programs in business organizations; evaluate the impact of CSR programs on business performance; justify and defend choices on CSR, and ethical decisions. Supplementary materials Not included.

Azza and her ARJMST brand: which way forward?

2018 ◽  
Vol 8 (1) ◽  
pp. 1-17
Author(s):  
Fauzia Jabeen ◽  
Marios Katsioloudes ◽  
Syed Zamberi Bin Ahmad ◽  
Mohamed Behery
Keyword(s):  
Strategic Management ◽  
United Arab Emirates ◽  
International Business ◽  
Business Strategy ◽  
Business Management ◽  
Secondary Data ◽  
Subject Area ◽  
Great Success ◽  
Content Type ◽  
Female Entrepreneur

Subject area Entrepreneurship and/or Strategic management/International Business Management. Study level/applicability This case is intended for teaching entrepreneurship/Strategic management/International Business Courses at the undergraduate level. Case overview This is a field-researched case about a budding Emirati female entrepreneur “Azza Al Qubaisi” who established the ARJMST Jewelry brand in Abu Dhabi, United Arab Emirates (UAE). The ARJMST brand, a UAE-based jewelry design and art pioneer company in the local art and craft is one of the most popular jewelry brands in the United Arab Emirates. Azza, the entrepreneur faces many challenges and hurdles if she is to successfully sustain her business in the long term. She is considering what her next step ought to be in light of the competition. Should she expand? If yes, where and how? This case will enable students to critically think about the various issues and reach a decision based on the facts provided. The case is based on primary and secondary data collection and has been tested in an International Business Management class at BBA level, with great success. Expected learning outcomes This case study illustrates the journey of an Emirati female entrepreneur who uses simple things in a creative way to build a business. The case will help the students to identify the start up motivation and evaluate the business strategy for further growth. This will also enable the students to critically think about the various factors and reach a decision based on the facts provided. Supplementary materials Teaching Notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes. Subject code CSS 3: Entrepreneurship.

Reflections on business ethics through 1992-2017

2017 ◽  
Vol 29 (6) ◽  
pp. 628-641 ◽  
Author(s):  
Greg Wood
Keyword(s):  
Business Ethics ◽  
International Business ◽  
Design Methodology ◽  
Foreseeable Future ◽  
Content Type ◽  
Developed Economies ◽  
International Business Ethics ◽  
The World ◽  
The Future ◽  
Practical Implications

Purpose The purpose of this paper is to provide reflections on business ethics in the 25-year window from 1992-2017, and to then seek to examine some of the concerns for the future of which we all need to be cognizant. Design/methodology/approach The paper represents the reflections of a now retired academic who spent the period from 1992 to 2017 researching in the area of business ethics. Findings In the world of commerce, we are still seeing the same alleged behaviours by corporations from developed economies that have dogged business for so long. Have we moved forward and how far have we moved are difficult to determine. Research limitations/implications The paper is based on the reflections on 25 years of research in the area of international business ethics. The limitation is that the paper is based on the experiences of one academic. Practical implications The paper points to considerations that are required if the field of business ethics is to move forward in a positive manner. Originality/value The paper looks at many of the pertinent issues facing the field of commerce in respect to business ethics now and into our foreseeable future.

Cilantro Café goes global: reflections on internationalization in Egypt 2.0

2011 ◽  
Vol 1 (3) ◽  
pp. 1-5
Author(s):  
Menatallah Darrag ◽  
Noha El Bassiouny
Keyword(s):  
International Business ◽  
Subject Area ◽  
Success Story ◽  
Global Business ◽  
Coffee Shop ◽  
Content Type ◽  
Business Operations ◽  
Cultural Implications ◽  
Internationalization Strategy ◽  
Senior Students

Subject area International business, international marketing. Study level/applicability Senior students majoring in international business and/or marketing. Case overview Internationalization processes for organizations represents a hard turmoil that some excel in and a few enjoy its benefits. Cilantro Café represents a landmark in the Egyptian economy for its success in turning from a local coffee shop house chain to a global one in less than a decade from its earlier inception. Such success relied heavily on their internationalization strategy as well as their marketing communications. The main learning objective in this case is presenting Cilantro's path for internationalization as a model for local organizations striving to go global. Expected learning outcomes Identifying the internationalization process, explaining a success story in moving from local to global business operations, and highlighting the post 25th of January cultural implications in Egypt. Supplementary materials Teaching note.

The Snow Festival: what went wrong?

2016 ◽  
Vol 6 (1) ◽  
pp. 1-10
Author(s):  
Pajaree Ackaradejruangsri
Keyword(s):  
Decision Making ◽  
Problem Solving ◽  
Environmental Impact ◽  
Learning Outcomes ◽  
International Business ◽  
Potential Problem ◽  
Business Management ◽  
Health And Safety ◽  
Subject Area ◽  
Content Type

Subject area Strategic and Business Management. Study level/applicability Sophomore level. Case overview This case is about unexpected incident at a Snow Festival, Plearn Park Thailand. Despite a great number of visitors, many serious concerns were raised, particularly the health and safety of people and the environmental impact of the fake snow. Mr Sun and his team tried their very best to address and solve the concerns. But no matter what actions were taken, the concerns and anxieties still remained. As the founder of Plearn Park, Sun decided to end the event. But still he could not get over it. He thought over and over, “what really went wrong with the Snow Festival?” Expected learning outcomes This case offers a rich context for examining the situation, analyzing the cause of the problem, evaluating the decision and exploring the potential problem with an aim to enhance students’ skills in problem-solving and decision-making through an actual incident in a larger environment. Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes. Subject code CSS 5: International Business.

Uncertainties in business environment – political exigencies versus economic realities: the saga of Zimbabwe Iron & Steel Company (ZISCO)

2012 ◽  
Vol 2 (8) ◽  
pp. 1-6
Author(s):  
Gaurav Tripathi ◽  
M. Durgamohan
Keyword(s):  
Learning Outcomes ◽  
International Business ◽  
Business Environment ◽  
Subject Area ◽  
Steel Company ◽  
Political Factors ◽  
Content Type ◽  
Cross Border ◽  
Sub Saharan

Subject area The political and economic environment of business. Study level/applicability The case is suitable for students of MBA and equivalent courses; courses on the international business environment, international marketing and related subjects. Case overview The case focuses on cross border acquisitions in the sub-Saharan economy of Zimbabwe. It discusses Essar Steel's attempt to acquire a stake in Zimbabwe Iron & Steel Company (ZISCO) with long term goals. However, recent political developments have led to the situation hanging by a thread. The case attempts to provide an overview of the complex business environment in Zimbabwe. Expected learning outcomes Students are expected to highlight the economic and political factors during the analysis of any country's business environment. Supplementary materials Teaching notes are available; please contact your librarian for access.

TARA Trade: a marketing challenge in Lebanon

2013 ◽  
Vol 3 (4) ◽  
pp. 1-7
Author(s):  
Gina Vega ◽  
Nisreen Bahnan
Keyword(s):  
Learning Outcomes ◽  
International Business ◽  
Family Business ◽  
Subject Area ◽  
Business Practices ◽  
Content Type ◽  
The World ◽  
Political Unrest ◽  
E Mail ◽  
Student Audience

Title – TARA Trade: a marketing challenge in Lebanon. Subject area – Family Business, Entrepreneurship, International Business and Marketing. Study level/applicability – This case is intended for an undergraduate business student audience in courses dealing with Entrepreneurship, Family Business, International Business and Marketing Case overview – TARA Trade, a Lebanese souvenir-item designer and distributor owned by two brothers, was facing hostile competition. The partners who operated the business from two different continents had to deal with multiple threats to maintain their market position in a region of the world riddled with political unrest, regulatory chaos and idiosyncratic (distinctive) socio-cultural business practices. Expected learning outcomes – Students are challenged to identify solutions to the marketing concerns and analyse the partnership issues faced by the international ownership/management of the business. Supplementary materials – Teaching notes are available for educators only. Please contact your library to gain login details or e-mail: [email protected] to request teaching notes.

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