Antecedents of smartphone brand switching: a push–pull–mooring framework

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Junyun Liao ◽  
Muhua Li ◽  
Haiying Wei ◽  
Zelin Tong
Keyword(s):  
Structural Equation ◽  
Content Type ◽  
Brand Switching ◽  
Equation Modelling ◽  
Emotional Commitment ◽  
Alternative Attractiveness ◽  
Fierce Competition ◽  
Push Factor ◽  
Positive Effect ◽  
Modelling Approach

PurposeRecent years have witnessed the increasingly fierce competition amongst smartphone brands. Hence, smartphone firms urge to prevent current consumers from switching to maintain market position. Based on the push–pull–mooring (PPM) framework, this study aims to explore the drivers of users' intentions to switch from their current smartphone brands.Design/methodology/approachBased on previous literature and the characteristics of the smartphone purchase, this study identified one pushing, two pulling and five mooring factors. Online questionnaires were collected to test hypotheses using the structural equation modelling approach. An additional netnography study provides further support to the hypotheses.FindingsResults show that regret is a push factor that enhances consumers' switching intentions. Moreover, two pull factors, subjective norms and alternative attractiveness positively influence consumers' switching intentions. Finally, switching costs, emotional commitment and brand community engagement are mooring factors that negatively affect brand-switching intention, whereas consumers' variety seeking has a positive effect.Originality/valueThis study enriches the brand switching literature and offers significant implications for customer retention.

Structural empowerment and organisational citizenship behaviour

2020 ◽  
Vol 49 (7) ◽  
pp. 1435-1449
Author(s):  
Genuine Narzary ◽  
Sasmita Palo
Keyword(s):  
Job Satisfaction ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
Small Sample ◽  
Moderating Effect ◽  
Structural Empowerment ◽  
Content Type ◽  
Equation Modelling ◽  
Auxiliary Nurse ◽  
Positive Effect

PurposeThe present study aims at investigating mediating–moderating effect of job satisfaction between structural empowerment and organisational citizenship behaviour.Design/methodology/approachThe study was conducted using standardised questionnaires. Responses were gathered from 178 auxiliary nurse and midwives working in primary health care centres in Chirang and Kokrajhar districts of Assam. Census method of data collection was adopted. The mediating–moderating effect of job satisfaction was assessed using the structural equation modelling.FindingsStructural equation modelling result shows that structural empowerment has significant and positive effect on job satisfaction (0.68) and organisational citizenship behaviour (0.37). Job satisfaction has significant and positive effect on organisational citizenship behaviour (0.39). Job satisfaction significantly mediates-moderates (0.23) between structural empowerment and organisational citizenship behaviour.Research limitations/implicationsGiven the only female auxiliary nurse and midwives and comparatively small sample obtained in this study, no attempt should be made to generalise these findings to other nurses or organisations. All data were obtained through a self-report survey, presenting a possibility for common method bias.Practical implicationsPromoting structural empowerment may help medical officer (supervisor) to increase auxiliary nurse and midwives’ level of job satisfaction and promote organisational citizenship behaviour.Originality/valueThis is the first study conducted on the mediating–moderating effect of job satisfaction on the relationship between structural empowerment and organisational citizenship behaviour among auxiliary nurse and midwives workings in rural and semi-urban areas in Assam (India).

The moderating effect of technology optimism

2019 ◽  
Vol 43 (1) ◽  
pp. 161-180 ◽  
Author(s):  
Cheng-Min Chao ◽  
Tai-Kuei Yu
Keyword(s):  
Structural Equation ◽  
Learning System ◽  
Behavioural Intention ◽  
Research Model ◽  
Content Type ◽  
Equation Modelling ◽  
System Acceptance ◽  
System Characteristics ◽  
Significant Support ◽  
Modelling Approach

Purpose The purpose of this paper is to combine task-technology fit, theory of planned behaviour and individual technology optimism, and propose a better hybrid technology behavioural intention model to explain Taiwanese students’ usage behaviour for weblog learning. Design/methodology/approach A 31-item questionnaire with eight constructs was administered to undergraduate and graduate students enrolled in three universities in Taiwan. A total of 380 voluntary, usable responses were received, and a research model estimated using Smart PLS was used to interpret the structural relation results. Findings The results of the research model were analysed using a structural equation modelling approach to test six hypotheses and three moderating hypotheses; significant support were found for seven of them. Accordingly, this study considered the level of technology optimism as a moderator to explore whether it impacts perceived behavioural control, attitudes and social influences on behavioural intention related to weblog learning. Originality/value This research provides a better understanding of individual and system characteristics, as well as social factors regarding weblog learning system acceptance and intention.

The moderating role of donation-related predispositions on the effectiveness of price and product quality on cause-related marketing participation

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Andrews Adugudaa Akolaa ◽  
John Paul Basewe Kosiba ◽  
Felix Appiah ◽  
Akua Akuffo Nyanteh
Keyword(s):  
Product Quality ◽  
Structural Equation ◽  
Price Fairness ◽  
Content Type ◽  
Cause Related Marketing ◽  
Equation Modelling ◽  
Moderating Role ◽  
Insight Into ◽  
Modelling Approach

PurposeThis study investigates the effect of product quality and price fairness on consumer cause-related marketing (CRM) participation and also the moderating role of donation-related customer predispositions (i.e. empathy and cause importance) on this relationship.Design/methodology/approachData for the study were obtained from 240 respondents. A structural equation modelling approach was used in analysing the data.FindingsResults from the analysis indicate that fair pricing and product quality affect CRM participation. The findings also provide insights into the moderation role of empathy and cause importance.Originality/valuePrior research studied the effect of promotion on CRM participation; however, this study examines the effect of product and price. The findings offer insight into issues of research and managerial interest, offering insightful implications to the academic and practitioner communities in developing countries, respectively.

The nexus between customer equity and brand switching behaviour of millennial Muslim consumers

2019 ◽  
Vol 8 (1) ◽  
pp. 62-80 ◽  
Author(s):  
Munazza Saeed ◽  
Ilhaamie Binti Abdul Ghani Azmi
Keyword(s):  
Structural Equation ◽  
Customer Equity ◽  
Content Type ◽  
Brand Switching ◽  
Equation Modelling ◽  
Switching Behaviour ◽  
Cluster Probability ◽  
Different Cultures ◽  
Self Administered Questionnaire ◽  
Practical Implications

Purpose The purpose of this paper is to examine the influence of customer equity on the brand-switching behaviour of millennial Muslim consumers in Pakistan and Malaysia using the theory of planned behaviour framework. Design/methodology/approach Data were collected from 706 millennial Muslim consumers from two universities in each country through a self-administered questionnaire using a multi-cluster probability sampling and were analysed using structural equation modelling. Findings The findings demonstrate that the customer equity dimensions (awareness of American brands, perceived quality and image of American brands) are significantly different between the two countries, and moreover, customer equity strongly influences the brand-switching intention behaviour in both countries, and this consequently influences the actual brand-switching behaviour. Practical implications This study is important for those firms who have many prospective switchers and Muslim consumers, because it is essential to understand why brand-switching behaviour occurs, and to what extent such firms can discourage such consumers from leaving the brand. Originality/value This is the first paper of its kind to examine the brand-switching behaviour of millennial Muslim consumers in two different cultures.

Influence of destination attractiveness factors and travel motivations on rural homestay choice: the moderating role of need for uniqueness

2020 ◽  
Vol 14 (4) ◽  
pp. 639-666
Author(s):  
Banasree Dey ◽  
Jones Mathew ◽  
Chin Chee-Hua
Keyword(s):  
Structural Equation ◽  
Content Type ◽  
Need For Uniqueness ◽  
Equation Modelling ◽  
Travel Motivations ◽  
Destination Attractiveness ◽  
The Relationship ◽  
Moderating Role ◽  
Modelling Approach

Purpose Rural homestays have emerged as an interesting option for tourists. This study aims to assess the role of destination attractiveness factors and travel motivations in homestay choice. The moderating role of need for uniqueness towards enhancing these relationships is also examined. Design/methodology/approach A survey of 201 Indian tourists who had visited rural homestays in the Uttarakhand state of India was conducted. Data were analyzed using SPSS and WarpPLS, based on structural equation modelling approach. Findings Results indicate that two destination attractiveness factors – (a) cultural and rural attractions and (b) destination location and transportation – have a significant association with rural homestay choice. Further, need for uniqueness enhances the relationship between natural attractions and choosing rural homestays. Originality/value Although there are several studies on rural homestays, there is scant research on the factors influencing the choice of rural homestays from a tourists’ perspective. Besides, studies on rural homestay tourism have not assessed the role of need for uniqueness in influencing such choices. The implications of the study for destination marketers, homestay operators and owners are discussed which would hopefully aid in attracting discerning tourists to the rural homestays to such regions.

Role of personal anxiety in individual kaizen behaviour and performance: evidence from Japan

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Kodo Yokozawa ◽  
Hao Anh Nguyen ◽  
Thi Bich Hanh Tran
Keyword(s):  
State Anxiety ◽  
Structural Equation ◽  
Anxiety State ◽  
Content Type ◽  
Equation Modelling ◽  
Negative Effect ◽  
Personal Anxiety ◽  
And Performance ◽  
Positive Effect

PurposeThis study examines the role of anxiety in kaizen behaviour and performance by empirically testing the influence of personal anxiety (state and trait) on individual kaizen behaviours (rule adherence, initiative and perseverance of effort), which, in turn, affect individual kaizen performance.Design/methodology/approachThe data were obtained from a survey of 552 employees of four companies in Japan and analysed using structural equation modelling.FindingsThe results show that state anxiety has a significantly positive effect on rule adherence and kaizen performance. Trait anxiety positively influences employees' initiative and perseverance but has a significant negative effect on kaizen performance.Originality/valueThis study contributes to kaizen and continuous improvement theory by focussing on individual kaizen, which is considered to be as important as organisation-level kaizen and investigating the relevance of personal anxiety in individual kaizen behaviours and kaizen performance.

SMEs strategic networks and innovative performance: a relational design and methodology for knowledge sharing

2020 ◽  
Vol 24 (6) ◽  
pp. 1369-1392 ◽  
Author(s):  
Elena-Mădălina Vătămănescu ◽  
Juan-Gabriel Cegarra-Navarro ◽  
Andreia Gabriela Andrei ◽  
Violeta-Mihaela Dincă ◽  
Vlad-Andrei Alexandru
Keyword(s):  
Knowledge Sharing ◽  
Structural Equation ◽  
Structural Model ◽  
Resource Scarcity ◽  
Content Type ◽  
Strategic Networks ◽  
Innovative Performance ◽  
Positive Effects ◽  
Model Combining ◽  
Fierce Competition

Purpose In the context of resource scarcity, the affiliation of small and medium-sized enterprises (SMEs) to strategic networks has emerged as a fruitful path towards knowledge sharing as a reaction to fierce competition and with a view to enhance their innovative performance. In this framework, this paper aims to investigate the influence exerted by a specific relational design (i.e. types of strategic networks) and methodology (i.e. channels and content) of knowledge sharing on SMEs innovative performance. Design/methodology/approach A questionnaire-based survey with 102 top managers of European SMEs in the industrial field was conducted from June to August 2019 and a partial least squares structural equation modelling technique was used. The database was initially filtered to ensure the adequacy of the sample and data was analysed using the statistics software package SmartPLS 3.0. Findings The results concluded that the structural model explains 38.5% of the variance in SMEs innovative performance, indicating the positive effects exerted by offline and online and by competitive knowledge sharing on the dependent variable. Research implications The study has both theoretical and practical implications in that it sets out a reference point for the key performance indicators for strategic networks structure, formation and development and, implicitly, for the selection of the most efficient relational design and methodology. Originality/value The pivotal originality elements reside in the advancement of a more comprehensive conceptual and structural model combining a two-fold operationalization of SMEs strategic networks (founded on business abilities or on the personality of the partner) and in the investigation of knowledge transfer processes at the inter-organizational levels within a context-centric approach.

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