The moderating effect of technology optimism

2019 ◽  
Vol 43 (1) ◽  
pp. 161-180 ◽  
Author(s):  
Cheng-Min Chao ◽  
Tai-Kuei Yu
Keyword(s):  
Structural Equation ◽  
Learning System ◽  
Behavioural Intention ◽  
Research Model ◽  
Content Type ◽  
Equation Modelling ◽  
System Acceptance ◽  
System Characteristics ◽  
Significant Support ◽  
Modelling Approach

Purpose The purpose of this paper is to combine task-technology fit, theory of planned behaviour and individual technology optimism, and propose a better hybrid technology behavioural intention model to explain Taiwanese students’ usage behaviour for weblog learning. Design/methodology/approach A 31-item questionnaire with eight constructs was administered to undergraduate and graduate students enrolled in three universities in Taiwan. A total of 380 voluntary, usable responses were received, and a research model estimated using Smart PLS was used to interpret the structural relation results. Findings The results of the research model were analysed using a structural equation modelling approach to test six hypotheses and three moderating hypotheses; significant support were found for seven of them. Accordingly, this study considered the level of technology optimism as a moderator to explore whether it impacts perceived behavioural control, attitudes and social influences on behavioural intention related to weblog learning. Originality/value This research provides a better understanding of individual and system characteristics, as well as social factors regarding weblog learning system acceptance and intention.

Antecedents of smartphone brand switching: a push–pull–mooring framework

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Junyun Liao ◽  
Muhua Li ◽  
Haiying Wei ◽  
Zelin Tong
Keyword(s):  
Structural Equation ◽  
Content Type ◽  
Brand Switching ◽  
Equation Modelling ◽  
Emotional Commitment ◽  
Alternative Attractiveness ◽  
Fierce Competition ◽  
Push Factor ◽  
Positive Effect ◽  
Modelling Approach

PurposeRecent years have witnessed the increasingly fierce competition amongst smartphone brands. Hence, smartphone firms urge to prevent current consumers from switching to maintain market position. Based on the push–pull–mooring (PPM) framework, this study aims to explore the drivers of users' intentions to switch from their current smartphone brands.Design/methodology/approachBased on previous literature and the characteristics of the smartphone purchase, this study identified one pushing, two pulling and five mooring factors. Online questionnaires were collected to test hypotheses using the structural equation modelling approach. An additional netnography study provides further support to the hypotheses.FindingsResults show that regret is a push factor that enhances consumers' switching intentions. Moreover, two pull factors, subjective norms and alternative attractiveness positively influence consumers' switching intentions. Finally, switching costs, emotional commitment and brand community engagement are mooring factors that negatively affect brand-switching intention, whereas consumers' variety seeking has a positive effect.Originality/valueThis study enriches the brand switching literature and offers significant implications for customer retention.

Linking supply chain professional's competencies to resilience in a turbulent world

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Muhammad Idrees Asghar ◽  
Haris Aslam ◽  
Amer Saeed
Keyword(s):  
Supply Chain ◽  
Knowledge Sharing ◽  
Structural Equation ◽  
Corporate Training ◽  
Research Model ◽  
Supply Chain Disruptions ◽  
Content Type ◽  
Knowledge Based ◽  
Equation Modelling ◽  
Antecedents And Consequences

PurposeThis research aims to understand how competencies for supply chain professionals are developed and how they can affect the manager's performance, especially the manager's resilience in times of significant supply chain disruptions.Design/methodology/approachA research model was developed based on a comprehensive literature survey in the area of individual competencies grounded in the knowledge-based view of the firm. We tested our research model using a quantitative, survey-based study with a sample of 175 Pakistani supply chain managers. The hypotheses were tested using structural equation modelling (SEM).FindingsThe analysis identified corporate training and knowledge sharing as the main antecedents of supply chain professional's competencies. It also showed that these competencies result in higher performance in the form manager's resilience and job performance.Research limitations/implicationsThis study provides a valuable framework for organisations to focus on skill-developing training and promoting a knowledge-sharing culture among employees to achieve desired performance levels.Originality/valueThis study is unique as no prior research studied such a comprehensive model of antecedents and consequences of supply chain professionals' competencies.

Examining social capital on mobile SNS: the effect of social support

2016 ◽  
Vol 50 (4) ◽  
pp. 367-379 ◽  
Author(s):  
Tao Zhou
Keyword(s):  
Social Support ◽  
Social Capital ◽  
Emotional Support ◽  
Social Networking Sites ◽  
Structural Equation ◽  
Research Model ◽  
Content Type ◽  
Mobile Social Networking ◽  
Equation Modelling ◽  
Mobile Sns

Purpose The purpose of this paper is to examine the effect of social support on social capital in mobile social networking sites. Design/methodology/approach Based on the 234 valid responses collected from a survey, structural equation modelling was employed to examine the research model. Findings The results indicated that social support, which includes informational support and emotional support, has a significant effect on social capital that consists of structural, relational and cognitive capital. Originality/value Although previous research has found the effect of social capital on user behaviour, it has seldom identified the determinants of social capital. Thus, how to build and develop social capital remains a question. This research examined the effect of social support on social capital.

Antecedents and outcome of employee change fatigue and change cynicism

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Noufou Ouedraogo ◽  
Mohammed Laid Ouakouak
Keyword(s):  
Structural Equation Modelling ◽  
Structural Equation ◽  
Design Methodology ◽  
Research Model ◽  
Change Initiatives ◽  
Content Type ◽  
Equation Modelling ◽  
Negative Effect ◽  
The Impact ◽  
Practical Implications

PurposeOrganisations implement changes either to address real business imperatives or to follow trends in their industries. But frequent changes in an organisation often lead to employee change fatigue and change cynicism. The purpose of this study is to investigate the impact of the change logic of appropriateness and the logic of consequences on change fatigue and change cynicism and the impact of change fatigue and change cynicism on change success.Design/methodology/approachTo carry out this study, the authors collected data on a sample of 320 participants from diverse organisations, and they used structural equation modelling (SEM) techniques to test our hypotheses depicted in the research model.FindingsThe authors found that the change logic of consequences reduces both change fatigue and change cynicism, whereas the change logic of appropriateness increases change fatigue. The authors also found that change fatigue does not have any direct effect on change success, although it maintains an indirect negative effect on change success through change cynicism.Practical implicationsAlong with other practical implications, the authors recommend that change managers help employees understand any logic of consequences that sustain their change initiatives. Additionally, change managers should work to prevent change fatigue from turning into change cynicism, which is the real precursor of reduced change success.Originality/valueThis study is among the first to show that employees experience change fatigue and change cynicism differently, depending on the reason underlying the change. It is also among the first to show that change fatigue does not affect change success directly but does so through the interplay of change cynicism.

How do avatar characteristics affect avatar friendliness and online gamer loyalty? Perspective of the theory of embodied cognition

2018 ◽  
Vol 28 (4) ◽  
pp. 1103-1121 ◽  
Author(s):  
Kai Li ◽  
Huynh Van Nguyen ◽  
T.C.E. Cheng ◽  
Ching-I Teng
Keyword(s):  
Big Data ◽  
Embodied Cognition ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
Design Methodology ◽  
Research Model ◽  
Cross Sectional ◽  
Content Type ◽  
Equation Modelling ◽  
Cross Sectional Design

Purpose As technology-created gamers’ representations, avatars are influential in communication among online gamers. However, there is scant research on how avatars’ characteristics impact gamers’ friendly behaviour via avatars, i.e., avatar friendliness, and how avatar friendliness is related to online gamer loyalty. The purpose of this paper is to develop a research model grounded in the theory of embodied cognition to examine the impacts of perceived avatar appearance agreeableness, attractiveness and height on avatar friendliness and online gamer loyalty. Design/methodology/approach The authors collect 1,384 responses from online gamers and use structural equation modelling for hypothesis testing. Findings The authors find that perceived avatar appearance agreeableness and attractiveness are positively related to avatar friendliness, while perceived avatar height is negatively related to avatar friendliness. Avatar friendliness, in turn, is positively related to online gamer loyalty. Research limitations/implications This study assessed gamers’ perceptions using a cross-sectional design. Future works could use a big data approach to collect behavioural and longitudinal data. Moreover, future works could measure avatar height using pixels. Originality/value The authors contribute to the e-commerce literature by inventing the new constructs of perceived avatar appearance agreeableness and avatar friendliness, and conducting the first study of using avatar friendliness to explain the impacts of the three avatar characteristics on online gamer loyalty. The findings also provide novel insights for e-commerce managers to effectively build a loyal gamer base.

The moderating role of donation-related predispositions on the effectiveness of price and product quality on cause-related marketing participation

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Andrews Adugudaa Akolaa ◽  
John Paul Basewe Kosiba ◽  
Felix Appiah ◽  
Akua Akuffo Nyanteh
Keyword(s):  
Product Quality ◽  
Structural Equation ◽  
Price Fairness ◽  
Content Type ◽  
Cause Related Marketing ◽  
Equation Modelling ◽  
Moderating Role ◽  
Insight Into ◽  
Modelling Approach

PurposeThis study investigates the effect of product quality and price fairness on consumer cause-related marketing (CRM) participation and also the moderating role of donation-related customer predispositions (i.e. empathy and cause importance) on this relationship.Design/methodology/approachData for the study were obtained from 240 respondents. A structural equation modelling approach was used in analysing the data.FindingsResults from the analysis indicate that fair pricing and product quality affect CRM participation. The findings also provide insights into the moderation role of empathy and cause importance.Originality/valuePrior research studied the effect of promotion on CRM participation; however, this study examines the effect of product and price. The findings offer insight into issues of research and managerial interest, offering insightful implications to the academic and practitioner communities in developing countries, respectively.

Improving travellers' trust in restaurant review sites

2019 ◽  
Vol 74 (4) ◽  
pp. 830-840 ◽  
Author(s):  
Rafael Anaya-Sánchez ◽  
Sebastian Molinillo ◽  
Rocío Aguilar-Illescas ◽  
Francisco Liébana-Cabanillas
Keyword(s):  
Structural Equation ◽  
Design Methodology ◽  
Information Quality ◽  
Source Credibility ◽  
Research Model ◽  
Content Type ◽  
Equation Modelling ◽  
Antecedents And Consequences ◽  
Practical Implications ◽  
Significant Moderator

Purpose This paper aims to focus on understanding how restaurant review sites generate trust among travellers and the effect of trust on the intention to visit and recommend restaurants while travelling. Design/methodology/approach The research model was assessed with data from a sample of 439 Spanish tourists using partial least squares structural equation modelling (PLS-SEM). Findings Information quality and source credibility are key for generating website trust. Website quality does not influence trust. Website trust is a key variable for explaining both intention to visit and recommend a restaurant, offline and online. Age is a significant moderator. Research limitations/implications This study expands the literature by assessing the antecedents and consequences of travellers’ trust in restaurant review sites during their trips. Practical implications Strategies are suggested for review sites, restaurants and destination managers. Originality/value This research enhances the knowledge of how consumers perceive restaurant review sites, and their behavioural intention while travelling.

scholarly journals An empirical study on the adoption of blockchain-based games from users’ perspectives

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Shang Gao ◽  
Ying Li
Keyword(s):  
Structural Equation ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Behavioural Intention ◽  
Equation Modeling ◽  
Intention To Use ◽  
Research Model ◽  
Perceived Ease Of Use ◽  
Content Type ◽  
Blockchain Technology

Purpose The purpose of the research is to investigate users’ adoption of blockchain-based games in China. Design/methodology/approach This research applied existing technology diffusion theories to develop a research model to examine users’ adoption of blockchain-based games. As a result, a research model with nine research hypotheses was developed. The developed research model was empirically tested using data collected from a survey of 210 blockchain-based games users. Structural equation modeling was applied to analyse the collected data. Findings The results indicated that seven of nine research hypotheses were supported. It was found that trust, perceived usefulness, perceived enjoyment and perceived ease of use were key determinants for users’ behavioural intention to use blockchain-based games. The most influential relationship in the research model appeared to be the effect of perceived usefulness on users’ behavioural intention to use blockchain-based games. However, subjective norms did not have significant positive impacts on users’ behavioural intention to use blockchain-based games. Practical implications The regulatory support from governmental authorities is essential to provide additional legal certainty to build users’ trust in playing blockchain-based games. Blockchain-based games providers should arrange the training program targeted to the general users to enhance their understanding of the key features associated with blockchain-based games. Blockchain-based games developers should come up with good design solutions to maximize user enjoyment with blockchain-based games by considering additional entertainment elements. Originality/value To the best of the authors’ knowledge, this study is first of its kind in investigating the adoption of blockchain-based games from users’ perspectives. This study contributes to the existing literature on the adoption of blockchain technology.

Influence of destination attractiveness factors and travel motivations on rural homestay choice: the moderating role of need for uniqueness

2020 ◽  
Vol 14 (4) ◽  
pp. 639-666
Author(s):  
Banasree Dey ◽  
Jones Mathew ◽  
Chin Chee-Hua
Keyword(s):  
Structural Equation ◽  
Content Type ◽  
Need For Uniqueness ◽  
Equation Modelling ◽  
Travel Motivations ◽  
Destination Attractiveness ◽  
The Relationship ◽  
Moderating Role ◽  
Modelling Approach

Purpose Rural homestays have emerged as an interesting option for tourists. This study aims to assess the role of destination attractiveness factors and travel motivations in homestay choice. The moderating role of need for uniqueness towards enhancing these relationships is also examined. Design/methodology/approach A survey of 201 Indian tourists who had visited rural homestays in the Uttarakhand state of India was conducted. Data were analyzed using SPSS and WarpPLS, based on structural equation modelling approach. Findings Results indicate that two destination attractiveness factors – (a) cultural and rural attractions and (b) destination location and transportation – have a significant association with rural homestay choice. Further, need for uniqueness enhances the relationship between natural attractions and choosing rural homestays. Originality/value Although there are several studies on rural homestays, there is scant research on the factors influencing the choice of rural homestays from a tourists’ perspective. Besides, studies on rural homestay tourism have not assessed the role of need for uniqueness in influencing such choices. The implications of the study for destination marketers, homestay operators and owners are discussed which would hopefully aid in attracting discerning tourists to the rural homestays to such regions.

Social viewing behavior in social TV: proposing a new concept of socio-usability

2015 ◽  
Vol 39 (3) ◽  
pp. 416-434 ◽  
Author(s):  
Dong-Hee Shin ◽  
Janghyun Kim
Keyword(s):  
Neural Network ◽  
Social Interaction ◽  
Structural Equation ◽  
Design Methodology ◽  
Research Model ◽  
Content Type ◽  
Hedonic Value ◽  
Equation Modelling ◽  
Utilitarian Value ◽  
Social Tv

Purpose – The purpose of this paper is to examine whether and how usability and sociability differ in the way they influence users’ experiences using social TV (STV). Design/methodology/approach – The research model is theoretically proposed and empirically tested through a survey of STV users in South Korea. The model was analysed using structural equation modelling, and the results were input to a neural network model to predict adoption. Findings – Users differ in their emphasis on the identified dimensions when they view STV and socialise through it. Furthermore, the findings show the mediating and moderating roles of perceived sociability on the effect of performance on intention. That is, with sociability, users perceive higher utilitarian value and enjoyable hedonic value and thus are more likely to intend to use STV. Research limitations/implications – The implications of these findings are discussed in terms of building a theory of sociability and providing practical insights into developing a meaningful sociable TV experiences. Originality/value – As multidimensional constructs, users’ perceptions of sociability and usability are determined by multiple heterogeneous factors, such as utility and social interaction. This study highlights these two aspects in terms of the rising use of STV.

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