Determinants of customers' intention to use online food delivery application through smartphone in Malaysia

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Anwar Allah Pitchay ◽  
Yuvaraj Ganesan ◽  
Nurul Syifa Zulkifli ◽  
Ahmad Khaliq
Keyword(s):  
Social Influence ◽  
Information Quality ◽  
Service Providers ◽  
Food Delivery ◽  
Partial Least Square ◽  
Intention To Use ◽  
Time Saving ◽  
Content Type ◽  
Delivery Service ◽  
Delivery Services

PurposeThe study aims to examine factors that influence customers' intention to use online food delivery applications using a smartphone. The factors examined in this study are based on the existing theory of Unified Theory of Acceptance and Use of Technology (UTAUT) namely performance expectancy, effort expectancy, social influence, information quality, price-saving orientation and time-saving orientation towards intention to use the applications. Moreover, this research model also has been expanded with an additional dimension, attitude towards online food delivery services which lead to the intention to use online food delivery services through a smartphone. Furthermore, the present study also tested the role of age as moderator constructs between attitude towards online food delivery services and intention to use online food delivery services through a smartphone.Design/methodology/approachThe study employed a quantitative method and 256 respondents participated in this study. The questionnaires are distributed using a convenience sampling technique and the data is analysed using partial least square approach.FindingsThe result shows that four (4) constructs, i.e. social influence, information quality, price-saving orientation and time-saving orientation have a positive relationship and significant effect on attitude towards online food delivery service where it enhances the intention to use the application. Attitude towards online food delivery services also has a significant effect on the intention to use. Furthermore, age was not found significant to moderate the relationship between attitude and intention to use.Practical implicationsThe output of this study has several practical contributions such as enhances the existing knowledge and skillset of the shared-economy industry, online food delivery service providers as well as restaurant owners in improving the quality of life of the customers. It also provides contextual knowledge and a deeper understanding of online food delivery applications for customers in Malaysia.Originality/valueThe findings provide a guiding principle for improving the present determinant factors, attitude towards online food delivery service and intention to use online food delivery applications.

scholarly journals Factors influencing trust and behavioral intention to use Airbnb service innovation in three ASEAN countries

2020 ◽  
Vol 14 (2) ◽  
pp. 175-188
Author(s):  
Evelyn Lim Chua ◽  
Jason Lim Chiu ◽  
Candy Lim Chiu
Keyword(s):  
Social Influence ◽  
Behavioral Intention ◽  
Quantitative Methods ◽  
Business Models ◽  
Service Providers ◽  
Sharing Economy ◽  
The Philippines ◽  
Intention To Use ◽  
Content Type ◽  
Behavioral Intention To Use

Purpose The sharing economy is described as a community marketplace, particularly home sharing such as Airbnb, which is more prevalent. Airbnb changed the way renters and tourists find places to stay when they are traveling. The company introduced innovations in business models and technologies. So, Airbnb requires specific factors that will influence consumers’ trust because consumers intuitively seek out trusting factors to make judgments on innovative service providers. Thus, the purpose of this study is to understand the factors that influence travelers’ trust to use Airbnb within the three ASEAN nations. Design/methodology/approach The data were collected from both qualitative and quantitative methods. The questionnaire was the main data-gathering instrument used in this study and supplemented by informal interviews. A self-administered questionnaire was provided to 130 Airbnb users from the Philippines, Indonesia and Singapore using Hayes’ Process Macro as the statistical tool. Findings The correlation test was carried out to determine the strength and relationships among the independent, mediating and dependent variables. All independent variables are positively correlated with the mediating variable. The results reveal that ease of use, convenience, information social influence, normative social influence and security have a significant impact on trust and behavioral intention to use Airbnb. Originality/value This study contributes to the field of sharing economy, particularly home sharing, by examining different factors that influence trust and behavioral intention. This study focused on the case of Southeast Asian consumers, so this study is useful for marketing practitioners to enhance their marketing strategies in catering to this segment of the market.

A novel extended design thinking approach and predicting antecedents of food friend application acceptance during the COVID-19 outbreak

foresight ◽  
2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Nattaporn Thongsri ◽  
Pattaraporn Warintarawej ◽  
Santi Chotkaew ◽  
Jariya Seksan
Keyword(s):  
Consumer Behavior ◽  
Structural Equation ◽  
Information Quality ◽  
Design Thinking ◽  
Service Providers ◽  
Food Delivery ◽  
Equation Modeling ◽  
Business World ◽  
Content Type ◽  
The Real

Purpose The purpose of this paper is to develop a prototype of Online Food Delivery Application that addresses the actual needs of the user and to study the factors affecting the acceptance of Food Friend Application (FFA). Design/methodology/approach This is an applied research study using design thinking to study the real needs of consumers when ordering food online during the COVID-19 outbreak. The real needs of customers were used to create FFA. Then, the key predictors of FFA adoption were studied by integrating psychological variables, including Alertness to distinction, Openness to novelty, Orientation in the present; and Technological variables Design, Information Quality and Mobility, with comprehensive data analysis. Initially, Structural Equation Modeling was used to study the statistical relationships toward FFA acceptance, while a neural network model was used to validate the first step analysis. Findings Analysis results from both methods confirmed that Alertness to distinction, Orientation in the present, Mobility and Openness to novelty affected FFA at statistically significant levels. Surprisingly, technological variables in terms of Design and Information Quality had no statistical relationship toward FFA. Originality/value In addition to dealing with digital disrupts, the current business world also needs to deal with the pandemic and the rapidly changing consumer behavior. COVID-19 is a clear catalyst for digital business trends, for example, food delivery that has to deal with dramatic changes in consumer behavior. The strong methodological results of this research are greatly beneficial to academics, food online delivery service providers, application developers and government agencies.

scholarly journals Online food delivery services: cross-sectional study of consumers’ attitude in Malaysia during and after the COVID-19 pandemic

F1000Research ◽  
2021 ◽  
Vol 10 ◽  
pp. 972
Author(s):  
Sin Yin Tan ◽  
Su Yin Lim ◽  
Soon Fern Yeo
Keyword(s):  
Online Survey ◽  
Food Delivery ◽  
Ease Of Use ◽  
Partial Least Square ◽  
Least Square ◽  
Primary Data ◽  
Perceived Ease Of Use ◽  
Continuance Intention ◽  
Time Saving ◽  
Delivery Services

Background: During the COVID-19 pandemic, Malaysian consumers were more likely to purchase food online and have it delivered to their doorstep. To stay afloat, many restaurants were pushed to provide online food delivery services (OFDS), and this sector has grown tremendously. However, will the trend persist after the pandemic? This study aims to look into how consumers’ perceptions of OFDS affect their attitude towards them. It investigates the relationship between convenience motivation, perceived ease of use, time-saving orientation and price-saving orientation in terms of future intent to use OFDS. Method: Primary data was collected from 307 respondents in Malaysia using convenience sampling method through an online survey. Respondents’ demographic background was presented statistically in cross tabulation tables to study the ratio comparison implicitly. Consistent Partial Least Square approach and bootstrapping techniques with 5,000 subsamples was employed, with the aid of SmartPLS.V3 software, to identify the significant factors influencing consumers’ continuance intention after the pandemic. Result: Perceived ease of use does not contribute significantly to continuance intention as most consumers have prior online purchase experience.  Nevertheless, time-saving orientation has a positive correlation with perceived ease of use due to the simplicity of placing an order with just a click.  It is also found that price-saving orientation is related to convenience motivation, particularly when prices can be compared on the websites or online ordering platforms. Consumers’ intention to continue using OFDS even after the COVID-19 pandemic is positively influenced by all the parameters studied, except for perceived ease of use. Conclusion: Limited work has been done on the continuance intention to use OFDS beyond the pandemic. This study provides insight for food retailers on how to enhance their business and retain their customers with the support of technology, even after the COVID-19 pandemic.

Determinants of the intention to use serious games technology in entrepreneurship education: an empirical study of Tunisian teachers

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Amira Sghari ◽  
Fatma Bouaziz
Keyword(s):  
Empirical Study ◽  
Social Influence ◽  
Behavioral Control ◽  
Ease Of Use ◽  
Partial Least Square ◽  
Perceived Usefulness ◽  
Perceived Behavioral Control ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Content Type

Purpose This paper aims to focus on the intention to use of the Backstage game by teachers delivering entrepreneurship course at Tunisian public universities. A research model was developed based on a literature review of the variables that would affect the intention to use this game. Design/methodology/approach Data were collected by survey questionnaires, and a partial least square-structural equation model approach was adopted to analyze these data. Overall, the whole model was able to account for 61.3% of variance in the construct intention to use. Findings Results showed the relevance of both perceived behavioral control and teaching experience as the main determinants of the intention to use Backstage game. Positive and significant linkages were also found among perceived behavioral control, social influence and perceived ease of use. Moreover, it was found that perceived ease of use and social influence are significant determinants of perceived usefulness. Perceived usefulness and perceived enjoyment had significant effects on attitude towards intention to use this game. Originality/value To the best of the authors’ knowledge, this research represents the first empirical study to investigate among Tunisian university teachers their intention to use a serious game technology dedicated to making the entrepreneurship course more attractive.

Factors that affect acceptance and use of information systems within the Maritime industry in developing countries

2019 ◽  
Vol 22 (1) ◽  
pp. 21-45 ◽  
Author(s):  
Isaac Wiafe ◽  
Felix Nti Koranteng ◽  
Thomasina Tettey ◽  
Ferdinand A. Kastriku ◽  
Jamal-Deen Abdulai
Keyword(s):  
Developing Countries ◽  
Information Systems ◽  
Social Influence ◽  
Technology Acceptance ◽  
Partial Least Square ◽  
Equation Modeling ◽  
Intention To Use ◽  
Maritime Industry ◽  
Content Type ◽  
Utaut Model

Purpose Although information and communication technology has become a significant driver for organizational efficiency and effectiveness, there is inadequate empirical research on technology acceptance in the maritime industry especially in developing countries. Literature on how behavior and attitude influence technology acceptance is non-existent. This study therefore aims to augment existing literature on technology acceptance in developing countries with particular emphasis on the maritime industry. Design/methodology/approach The study extended the unified theory of acceptance and use of technology (UTAUT) model to investigate the factors that affect the acceptance and use of INTTRA: a multi-carrier booking and shipping system designed to facilitate ocean trade worldwide. Responses from 198 subjects, collected through a questionnaire, were analyzed using partial least square structural equation modeling. Findings The research model confirmed significant influences of performance expectancy, facilitating conditions, anxiety and attitude towards use on users’ intention to use INTTRA. In contrast, social influence, effort expectancy and self-efficacy did not significantly influence intention to use. Although these findings confirm some proposed relationships in the UTAUT model, it contradicted the cultural dimension argument that developing countries with higher degrees of femininity pay less attention to performance and high attention to social influence. Research limitations/implications The study contributes to knowledge in the area of information systems and technology acceptance in developing countries. Particularly, it seeks to expand literature on adoption within the maritime industry. The study is limited to the sample used for the study, as it used participants from only one country. However, the findings are not generalized for the entire maritime industry but rather Ghana. Originality/value The originality of the study is derived from the provision of literature on adoption within the maritime industry in developing countries. It also provided evidence that challenges existing knowledge on characteristics of countries that exhibits high level of femininity culture as proposed by Hofstede.

scholarly journals Online Food Delivery Services: Make or Break the Halal Supply Chain?

2021 ◽  
pp. 384-394
Author(s):  
Nina Naquiah Ahmad Nizar ◽  
Siti Aimi Sarah Zainal Abidin
Keyword(s):  
Supply Chain ◽  
Food Supply ◽  
Service Providers ◽  
Food Delivery ◽  
Food Supply Chain ◽  
Peace Of Mind ◽  
Delivery Service ◽  
Gig Economy ◽  
Delivery Services ◽  
Halal Food

Online food delivery service (FDS) is the new gig economy in this era of new normal. Online FDS refers to the process whereby food that was ordered online is prepared and delivered to the consumer. FDS falls at the end of a food supply chain, the final stage just before the food reaches customers. However, this stage can make or break a wholesome food production, particularly in halal food supply chain. This paper revisits the guidelines of FDS in Malaysia; then extended to the measures taken during Covid-19 pandemic. The focus is food safety and quality, and halal supply chain. It is hoped that this overview will become a source of information for the public for their peace of mind, and the food delivery service providers to deliver wholesome food to their customers

scholarly journals Identification of Technical Requirement for Improving Quality of Local Online Food Delivery Service in Yogyakarta

2018 ◽  
Vol 1 (2) ◽  
pp. 1
Author(s):  
Cecilia Desvita Ratna Elvandari ◽  
Anggoro Cahyo Sukartiko ◽  
Arita Dewi Nugrahini
Keyword(s):  
Quality Function Deployment ◽  
Online Survey ◽  
Service Providers ◽  
Skills Training ◽  
Food Delivery ◽  
Technical Requirement ◽  
National Scale ◽  
Delivery Service ◽  
Technical Requirements ◽  
Delivery Services

Increased internet usage and fast-paced consumer’s demands have created business opportunities, including online food delivery services. However, competition with similar national-scale businesses allegedly contributed to the decline in the number of XYZ company orders, one of the food-delivery service providers in Yogyakarta. Therefore, this study aimed to identify the need’s attributes of the daring food delivery service consumers, to find out the service-quality satisfaction level, and to determine the technical requirement for improving the delivery service. The combination of Servqual and Quality Function Deployment (QFD) were then used to reach the research goals. The online survey instruments, which were borrowed from the previous studies and adapted for this study, were distributed from June 2016 to February 2017 to more than 700 XYZ’s consumers, with the number of respondents who answered as many as 213 peoples. Cronbach’s Alpha, the most common test for multiple Likert questions in a survey, was then used for analyzing the collected data. The result shows that order conformity; politeness and friendliness of messengers and administrative workers; cleanliness of food box; a good conditionof received ordered food; and affordable delivery costs are the top five attributes of consumer needs. Meanwhile, the top five observed technical requirements are the provision of skills training to messengers and administrative workers; periodic evaluations of service performance; the regular addition of food outlet members; providing map feature on the company website, and provision of ordering applications.  The identified requirements can benefit local food delivery service providers in competing with national scale competitors and adapt to disruptive age.

scholarly journals Continuous Intention to Use Technology of Online Food Delivery Services Among Young Adults

2021 ◽  
Vol 7 (1) ◽  
pp. 56
Author(s):  
Shahira Ariffin ◽  
Hasman Abdul Manan ◽  
Norsiah Ahmad ◽  
Nur Shahrulliza Muhammad ◽  
Fairus Hamdan ◽  
...  
Keyword(s):  
Young Adults ◽  
Social Influence ◽  
Information Quality ◽  
Food Delivery ◽  
Influential Factor ◽  
Quality Performance ◽  
Performance Expectancy ◽  
Delivery Services ◽  
Continuous Use ◽  
The Relationship

Online food delivery services have experienced tremendous growth in the food industry. Food delivery apps had gathered this opportunity adjusting to restaurant and food delivery services as an alternative to increasing income and for customers to remotely order their foods. This study aims to determine the relationship between information quality, performance expectancy, effort expectancy and social influence with continuous use intention of food delivery apps from Malaysian young adults’ context. In this study, a total of 300 sets of questionnaires were successfully collected. The data was interpreted using SPSS Version 25. At the end of the study, it was found that the results of the analysis to be a positive relationship between information quality, performance expectancy and social influence with continuous use intention of food delivery apps among young adults. This study also revealed that social influence as the most influential factor affecting continuous use intention of food delivery apps.

Innovation resistance theory perspective on the use of food delivery applications

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Puneet Kaur ◽  
Amandeep Dhir ◽  
Arghya Ray ◽  
Pradip Kumar Bala ◽  
Ashraf Khalil
Keyword(s):  
Customer Service ◽  
Service Providers ◽  
Poor Quality ◽  
Food Delivery ◽  
Negative Association ◽  
Intention To Use ◽  
Content Type ◽  
Study Results ◽  
Resistance Theory ◽  
Method Approach

PurposeThe current study tries to better understand the resistance toward food delivery applications (FDAs). This study has adapted the existing criteria to measure different consumer barriers toward FDAs. It also examined the relationships between various consumer barriers, intention to use FDAs and word-of-mouth (WOM).Design/methodology/approachThis study utilized the innovation resistance theory (IRT) and a mixed-method approach comprised of qualitative essays submitted by 125 respondents and primary surveys (N = 366) of FDA users.FindingsTradition barrier (trust) shared a negative association with use intention, while image barrier (poor customer service) shared a negative association with WOM. The intention to use was positively associated with WOM. Additionally, the study results reveal that image barrier (poor customer experience) and value barrier (poor quality control) were, in fact, positively related to WOM. This study also discusses the managerial and theoretical implications of these findings and the scope for further research on FDAs.Originality/valueFDAs have revolutionized the food delivery industry and made it more comfortable and convenient for the consumers. However, FDA service providers are facing challenges from both customers and restaurants. Although scholars investigated customer behavior toward FDAs, no prior study has focused on consumer barriers toward FDA usage.

Why customers have the intention to reuse food delivery apps: evidence from China

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Zheshi Bao ◽  
Yun Zhu
Keyword(s):  
Social Influence ◽  
Structural Equation ◽  
Online Survey ◽  
Information Quality ◽  
Food Delivery ◽  
Equation Model ◽  
Ease Of Use ◽  
Content Type ◽  
Social Influence Theory ◽  
Successful Model

PurposeFood delivery apps (FDA) have been widely adopted by customers in online-to-offline (O2O) catering businesses. This study aims to explore the mechanism regarding the stickiness of FDA and indicates why customers have the intention to reuse them.Design/methodology/approachA research model was developed based on the e-commerce system successful model (ECSS model) and social influence theory. Using the data collected from 312 customers who have FDA usage experience via an online survey, the established model was empirically assessed by partial least squares based structural equation model.FindingsThe results show that factors including information quality, ease of use, convenience and various choices perceived by FDA users are significant antecedents of customer satisfaction and perceived value, which in turn positively influence customers' intention to reuse. Besides, informational social influence and normative social influence play important roles in directly or indirectly affecting customers' intention to reuse.Originality/valueThis study extends the e-commerce system success model and enriches the literature regarding stickiness of FDA. Besides, the understanding of social influence in FDA usage has been deepened by addressing its role in the ECSS model based on the features and contexts of such apps.

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