scholarly journals Selling, buying and eating – a synthesis study on dietary patterns across language regions in Switzerland

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Katarina L. Matthes ◽  
Christine A. Zuberbuehler ◽  
Sabine Rohrmann ◽  
Christina Hartmann ◽  
Michael Siegrist ◽  
...  
Keyword(s):  
Consumer Behavior ◽  
Food Consumption ◽  
National Health ◽  
Dairy Products ◽  
Random Effect ◽  
Cross Cultural ◽  
National Study ◽  
Content Type ◽  
German Speaking ◽  
Milk And Dairy Products

PurposeCross-cultural studies on differences in eating and consumer behavior have several limitations due to differences between countries, for example, in national health policies. Switzerland combines cultural diversity between the language regions, but with a common national health policy. Therefore, Switzerland provides an ideal framework to investigate cross-cultural eating and consumer behavior. The aim of this study was to combine food consumption, purchase data and sales data to obtain a more comprehensive understanding of cultural dietary differences.Design/methodology/approachSix national Swiss studies on food consumption, one study of food sales from the largest supermarket chain in Switzerland and one national study of food purchasing were included. The estimated marginal mean of each food category in each language region was calculated using linear regression and respective linear random effect models.FindingsIn the French- and Italian-speaking regions more fish was sold, bought and consumed than in the German-speaking region of Switzerland. In contrast, in the German-speaking region, more milk and dairy products were sold, bought and consumed. Language regions explained sales, purchase and consumption of foods, but the findings were only consistent for fish and milk and dairy products.Originality/valueIf possible limitations of cross-culture studies between countries are eliminated, cultural eating and consumer differences are still visible, even in a small country like Switzerland. For the first time, the complexity of studying food consumption, purchasing and sales is shown in one study. This indicates the importance of further studies which consider these three perspectives to better understand cultural differences in eating and consumption behavior.

Impact of an educational intervention using e-mail on diet quality

2014 ◽  
Vol 44 (5) ◽  
pp. 431-442 ◽  
Author(s):  
Kelly Cristina Moura Bombem ◽  
Daniela Silva Canella ◽  
Daniel Henrique Bandoni ◽  
Patricia Constante Jaime
Keyword(s):  
Diet Quality ◽  
Dairy Products ◽  
Sao Paulo ◽  
Dietary Quality ◽  
São Paulo ◽  
Content Type ◽  
Total Fat ◽  
The Impact ◽  
E Mail ◽  
Milk And Dairy Products

Purpose – The purpose of this paper is to assess the impact of a worksite nutritional intervention on the dietary quality of adult workers from the city of São Paulo, Brazil. Design/methodology/approach – A 6-month controlled community trial was performed involving 236 workers from São Paulo, Brazil. The intervention was implemented through interactive software that sends recommendations about diet and physical activity by e-mail. Data were collected for all participants using a 24-hour dietary recall and also for a sub-sample containing 25.4 per cent of the participants. Diet quality was assessed by the diet quality index adjusted (DQIa) comprising 10 components (grains and tubers; vegetables; fruits; milk and dairy products; meat and eggs; beans and legumes; total fat; saturated fat; sodium; and variety), scored from 0 (inadequate consumption) to 10 (recommended consumption). Intragroup impact of the intervention was assessed according to variation in total DQIa, its components and energy consumption. Impact adjusted between groups was also determined. Findings – The intervention yielded improvements in DQIa and for the components cereals and tubers, vegetables, milk and dairy products and total fat. The workers who had a worst diet quality before the study were more susceptible to the intervention, which improved significantly the diet quality, with an adjusted impact of +6.4 points. Originality/value – Few behavioral interventions have been performed using technologies, like e-mail, to encourage a healthy lifestyle. This study shows the importance of the counseling to promote a higher-quality diet, which can result in control of the obesity.

When the owl of Minerva flew at dusk: marketing in Greater Germany, 1918‐1939

2009 ◽  
Vol 21 (1) ◽  
pp. 92-104 ◽  
Author(s):  
Ronald A. Fullerton
Keyword(s):  
Consumer Behavior ◽  
Design Methodology ◽  
Cross Cultural ◽  
Economic Conditions ◽  
German Language ◽  
Economic Changes ◽  
Content Type ◽  
The World ◽  
Peripheral Position ◽  
The Usa

PurposeDuring the 1920s and into the 1930s, German‐language work on consumer behavior led the world; for example, segmentation was clearly discussed from the late 1920s. The purpose of this paper is to show how marketing thought in Germany and Austria reached a peak even as the environmental substructure that sustained it was being seriously eroded by political and economic changes that forever consigned it to a peripheral position upon the world stage.Design/methodology/approachThe design of the study is a critical historical one relying heavily upon documents produced during the period discussed. Statements are weighed and evaluated.FindingsThe paper finds that very impressive, at times world‐leading, work was being done in the 1920s and early 1930s, particularly in the areas of segmentation and what would later become known as consumer behavior. Much of what later became known as Motivation Research, or example, was pioneered in Germany and Austria before 1934.Research limitations/ implicationsThe primary implication is that a great deal of marketing thought developed outside the USA, sometimes drawing upon US marketing thought, in other cases developing completely independently. A second implication is that marketing thought can be weakened by political and economic conditions, as Germany and Austria painfully experienced.Originality/valueThis is the first study to explore historical German and Austrian marketing thought in a cross‐cultural manner, comparing and contrasting them with thought developed elsewhere.

Comparing dimensions of national culture for secondary analysis of consumer behavior data of different countries

2017 ◽  
Vol 34 (3) ◽  
pp. 444-456 ◽  
Author(s):  
Marieke de Mooij
Keyword(s):  
Consumer Behavior ◽  
Cultural Values ◽  
National Culture ◽  
Research Question ◽  
Cultural Models ◽  
Theoretical Background ◽  
Cultural Analysis ◽  
Cross Cultural ◽  
Content Type ◽  
Dimensional Models

Purpose The purpose of this paper is to find consumption-related similarities and differences between the three major dimensional models of national culture, to help researchers select specific models or dimensions for their cross-cultural studies. Design/methodology/approach First, a review of the theoretical background of cultural values and three models of national culture is provided: those by Hofstede, Schwartz and GLOBE. Then these models are compared through partial correlation analysis, controlling for GNP/capita of a set of 25 relevant consumer behavior-related data with country scores of 21 dimensions of the three dimensional models. Findings Of all models several dimensions explain differences in consumer behavior. Some dimensions explain values related to specific consumer behavior domains better than others. Only a few dimensions of different models do not show meaningful interesting relationships with consumer behavior issues. Dimensions with the same label do not explain similar differences. Practical implications Cross-cultural researchers can choose from the several cultural models, but selecting a model only based on descriptions of the contents of dimensions is difficult. The relationships of dimensions with concrete consumer behavior data found in this study facilitate choice. This analysis may help researchers who consider conducting cross-cultural analysis of consumer behavior data to select a specific model, or specific dimensions of different models that apply best to their research question. Originality/value This is the first study that compares the three major dimensional models with examples of consumer behavior-related items.

scholarly journals Consumption trends of milk and dairy products in Slovakia and its comparison with other V4 countries

2021 ◽  
Vol 17 (3) ◽  
pp. 56-73
Author(s):  
Ľubica Kubicová ◽  
Kristína Predanócyová ◽  
Peter Šedík ◽  
Luboš Smutka ◽  
Zdenka Kádeková ◽  
...  
Keyword(s):  
Consumer Behavior ◽  
Dairy Products ◽  
Slovak Republic ◽  
Health Effect ◽  
Dairy Product ◽  
Milk Consumption ◽  
Positive Health ◽  
Development Fund ◽  
European Regional Development Fund ◽  
Milk And Dairy Products

Milk consumption is a very important part of consumers’ daily diet due to its positive health effect. The purpose of the paper is to evaluate the market of milk and dairy products. The paper analyzes the development of milk consumption in V4 countries, which was described by using regression functions. The data were obtained from the statistical offices of chosen countries. Based on the achieved results it was found that in Slovakia and Hungary milk consumption is very low, but in the Czech Republic and Poland consumption is recorded in the range of recommended doses and is sufficient. Looking to the future, based on the described trend of consumption, it is possible to assume that the situation in the Slovak Republic will be accompanied by unfavorable developments and in comparison with other V4 countries, Slovakia will consume the least milk and dairy products per capita. Moreover, a questionnaire survey orientated on the level of milk consumption and consumer behavior was conducted on the sample of 518 respondents. Average Slovak consumers consume daily 1 glass of milk, 20 g of cheese, 70 g of curds, and 250 g of sour-milk or other dairy product. Depending on the level of consumption, 3 consumer segments were defined for which different consumer behavior was identified, especially in the issue of factor assessment. In general, however, it is concluded that the quality and price of milk and dairy products are crucial for consumers to make their choice. AcknowledgmentThis paper is supported by the Operational Program Integrated Infrastructure within the project: Demand-driven research for the sustainable and innovative food, Drive4SIFood 313011V336, co-financed by the European Regional Development Fund.

Wealth creates new food-security challenges for China

2018 ◽  
Keyword(s):  
Food Security ◽  
Dairy Products ◽  
Food Production ◽  
Dietary Habits ◽  
Supply And Demand ◽  
Content Type ◽  
Security Challenges ◽  
Government Initiative ◽  
Protein Rich ◽  
Milk And Dairy Products

Subject China's food supply and demand. Significance China faces two food-security challenges. The first is poverty, which leaves almost one-tenth of the population still undernourished. The second is wealth, which is producing a large and growing population of increasingly affluent people demanding a more varied, protein-rich and toxin-free diet, and in many cases acquiring bad dietary habits that cause health problems. Impacts China will import more food, and acquire more farmland overseas. Direct consumption of rice and wheat will steadily decline while demand for non-staples rises, especially milk and dairy products. Sharply rising demand for meat is likely to be tempered by a government initiative to reduce meat consumption. Domestic food production will remain dominated by grain, especially cereals (rice, wheat and corn) and soya. The main burden on producers will be to provide grain for indirect purposes, above all, to supply feed for livestock.

Exploring inside the box: a cross-cultural examination of stimuli affecting fast food addiction

2019 ◽  
Vol 121 (1) ◽  
pp. 6-21 ◽  
Author(s):  
Hania Khalid ◽  
Rab Nawaz Lodhi ◽  
Zahid Mahmood
Keyword(s):  
Food Consumption ◽  
Fast Food ◽  
Qualitative Data ◽  
Food Addiction ◽  
Cross Cultural ◽  
Partial Least Square ◽  
Equation Modeling ◽  
Content Type ◽  
Consumption Behavior ◽  
Fast Food Consumption

Purpose The purpose of this paper, a cross-cultural study, is twofold: first, to identify personal, social, demographical and marketing facets that imply fast food addiction in Pakistan and America, and second to explore the reasons of reduction in fast food consumption in Pakistan. Design/methodology/approach The present study followed an explanatory sequential mixed-methods research design. Both quantitative and qualitative data collection methods were used to obtain supportive results of fast food consumption with the help of defining logical relations between independent and dependent variables. Partial least square based structural equation modeling technique was used to analyze quantitative data. For qualitative data, NVivo 11 was used to explore themes. Findings Quantitative findings of Pakistani setting suggested that craving and impulsiveness have a significant relation with addiction and have no mediation effect in both the countries. However, these results contradict with US study. Qualitative findings explored many personal, social, marketing and health factors that have affected fast food market of Pakistan which include low income, price-sensitive market, low quality, poor services, PFA, word of mouth, mood, obesity, environment and cultural influence on the consumption behavior of Pakistani consumers. Research limitations/implications This study is restricted to the consumption behavior of fast food only in two countries the USA and Pakistan. Hence, the results of this study cannot be generalized to other countries’ cultural and traditional values. In addition, this study only focuses on personal, social and marketing factors that implicate fast food addiction. Originality/value The consumption of fast food was the focus of analysis. Therefore, research adds value to service industry and helps in developing growth and marketing strategies for the fast food industry.

Is religiosity an important consideration in Muslim consumer behavior

2019 ◽  
Vol 10 (4) ◽  
pp. 1288-1307 ◽  
Author(s):  
Syed Faheem Hasan Bukhari ◽  
Frances M. Woodside ◽  
Rumman Hassan ◽  
Ayesha Latif Shaikh ◽  
Saima Hussain ◽  
...  
Keyword(s):  
Consumer Behavior ◽  
Food Consumption ◽  
Food Products ◽  
Structured Interview ◽  
Purchase Behavior ◽  
Western World ◽  
Major Theme ◽  
Muslim Country ◽  
Consumer Market ◽  
Content Type

PurposeThis study aims to explore whether religiosity influences consumer purchase behavior among Muslim consumers in Pakistan.Design/methodology/approachAn in-depth, semi-structured interview protocol was developed and administered to a sample of 90 participants, both male and female, across eight metropolitan cities of Pakistan. Professionals, university students and housewives were part of the sample. NVivo Version 11 was used for data analysis to answer the research questions raised in this study. Moreover, the purposive sampling method has been used in this research.FindingsThe behavior of consumers was found to vary with the degree of involvement and the degree of religiosity. Study findings are divided into three themes. Firstly, a high level of religiosity makes Muslim consumers follow the Islamic principles of food consumption, by evaluating the product ingredients, spending moderately and verifying a halal logo at the time of purchase. Secondly, a major theme is the view that religiosity has no influence on food consumption; it is more about individuals’ needs and priorities. Finally, the consumers’ overall perception of quality, product value, purity and health consciousness over-powers the concept of religiosity.Research limitations/implicationsBecause of its qualitative and exploratory nature, the generalizability of this paper is limited. In addition to that, this research is just focused on one Muslim country.Practical implicationsThis study suggests that western food exporters may use religiosity and other factors as probable segmentation variables to effectively position their brands. Religious images and other factors may be highlighted in product packaging and communication campaigns by marketers to gain recognition and usage of western food and consumption among religious, Pakistani Muslim consumers. The output of this research may support prospective entrants into the food business; those interested in exploring the Asian consumer market. Findings from this study may also be helpful for those in the west interested in exploring Pakistan as an emerging consumer market.Social implicationsThe presence of western imported food may improve the quality of life by having more opportunities and healthier options for the nation. Western food products can also bring cultural convergence whereby the underdeveloped nation feels upgraded and modern. Moreover, if the western food products are certified halal, the product has a fair chance of adoption and penetration in the society. Also, the food products coming from the western world induces mindfulness, people are more aware about innovative and useful ingredients that can satisfy their taste buds, improve their health, increase their life expectancy and contented approach toward life.Originality/valueThus far, limited research has analyzed religiosity of an overwhelmingly Muslim population and its impact on consumer behavior. This study is a preliminary effort to provide a basic understanding of the behavior of Pakistani Muslims, who have been insufficiently investigated by marketing and consumer researchers. The intriguing results are to remind marketers that there are several factors that govern religiosity and lead to a purchase decision.

Job resources and employee engagement: a cross-national study

2015 ◽  
Vol 30 (5) ◽  
pp. 610-626 ◽  
Author(s):  
Elaine Farndale ◽  
Inge Murrer
Keyword(s):  
Employee Engagement ◽  
Financial Services ◽  
National Level ◽  
Cross Cultural ◽  
Job Resources ◽  
National Study ◽  
Content Type ◽  
The Usa ◽  
Cross National Study ◽  
The Relationship

Purpose – In light of increasing globalization of workforces, the purpose of this paper is to explore the moderating effect of country on the relationship between job resources and employee engagement. Design/methodology/approach – Questionnaire responses from 19,260 employees of a large multinational financial services corporation in Mexico, the Netherlands, and the USA are analyzed using regression analyses and a study of effect sizes. Findings – The results show that certain job resources (financial rewards, team climate, participation in decision making) positively influence engagement in all three countries. However, the study also shows distinctions between the strength of relationships between these job resources and engagement per country which are explained through cross-cultural theorizing. Research limitations/implications – National-level variations in relationships between job resources and employee engagement are evidenced, and these can be explained to a considerable extent by applying a cross-cultural theoretical lens. Practical implications – The study highlights the importance for firms to be aware of and learn from the equivalence of constructs and their relationships across countries: although similar relationships were observed across the three countries studied here, the differences may be sufficient to require alternate approaches to appropriate job resources to engender engagement. Originality/value – Although there has been considerable empirical investigation into the relationship between job resources and engagement, little has focussed on different national settings simultaneously.

Consumer behavior in the online context

2014 ◽  
Vol 8 (3) ◽  
pp. 169-202 ◽  
Author(s):  
Shannon Cummins ◽  
James W. Peltier ◽  
John A. Schibrowsky ◽  
Alexander Nill
Keyword(s):  
Social Network ◽  
Consumer Behavior ◽  
Network Theory ◽  
Design Methodology ◽  
Social Network Theory ◽  
Cross Cultural ◽  
User Generated Content ◽  
Content Type ◽  
Online Consumer Behavior ◽  
Online Consumer

Purpose – The purpose of this article is to review the consumer behavior and social network theory literature related to the online and e-commerce context. Design/methodology/approach – To conduct the review, the authors draw on a sample of 942 articles published from 1993 to 2012 addressing consumer behavior or social network issues in the online or social media context. The sample is analyzed by both era (incubation, expansion and explosion) and primary topic. Findings – Eight categories of online consumer behavior research are described. In the order from largest to smallest, these are: cognitive issues, user-generated content, Internet demographics and segmentation, online usage, cross cultural, online communities and networks, strategic use and outcomes and consumer Internet search. Originality/value – The literature has been summarized in each category and research opportunities have been offered for consumer behavior and social network scholars interested in exploring the online context.

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