scholarly journals Examining the influential factors of consumer purchase intentions for blockchain traceable coffee using the theory of planned behaviour

2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Symeon Dionysis ◽  
Thomas Chesney ◽  
Derek McAuley
Keyword(s):  
Theory Of Planned Behaviour ◽  
Predictive Power ◽  
Influential Factors ◽  
Extended Model ◽  
Online Questionnaire ◽  
Planned Behaviour ◽  
Content Type ◽  
Factors Affecting ◽  
New Variables ◽  
Organic Coffee

PurposeGiven the increasing industry interest in blockchain technologies for supply chain management and product traceability, this paper aims to investigate consumer purchasing intentions for blockchain traceable coffee and their psychosocial antecedents, utilising an extended model of the theory of planned behaviour (TPB).Design/methodology/approachAn online questionnaire study of 123 participants was deployed, using two traceability systems (one based on blockchain and one on a more established traceability certification) for organic coffee.FindingsAdding variables such as environmental protections, trust and habits significantly increased the predictive power of TPB. The results suggest that attitude, perceived behavioural control and environmental protections drive intentions to purchase blockchain traceable coffee.Research limitations/implicationsApart from establishing the factors affecting consumer intentions for blockchain traceable coffee, this study validates the TPB as a model of explaining coffee purchasing intentions and provides evidence of new variables that can significantly increase the model's predictive power.Practical implicationsThe proposed format of presenting traceability information along with the significant variables revealed in our study can function as a guide for designing product features and marketing strategies for blockchain traceable organic coffee. Increasing consumer awareness on product traceability will also play a crucial role in the success of these products.Originality/valueThis study is the first to explore consumer purchasing intentions for blockchain traceable coffee and establish the psychosocial variables behind them contributing, in that way, to an understudied area in academic literature as well as providing insights for a more consumer-centric design of such products.

scholarly journals Application of theory of planned behaviour in purchasing intention and consumption of Halal food

2017 ◽  
Vol 47 (5) ◽  
pp. 635-647 ◽  
Author(s):  
Jan Mei Soon ◽  
Carol Wallace
Keyword(s):  
Higher Education ◽  
Animal Welfare ◽  
Theory Of Planned Behaviour ◽  
Food Service ◽  
Food Products ◽  
Meat Production ◽  
Online Questionnaire ◽  
Planned Behaviour ◽  
Content Type ◽  
Purchasing Intention

Purpose Food businesses provide Halal food to cater to the dietary requirements of Muslims, especially in communities with a growing number of the ethnic minority and at public institutions such as higher education establishments. A large and growing body of literature has investigated the purchasing and consumption behaviour of Halal food, and there are also studies that revealed consumers who do not support Halal food products on the grounds of animal welfare where animals were slaughtered without stunning. Thus, the purpose of this paper is to examine the predictors of purchasing intention of Halal food products and perceptions of animal welfare among Muslims and non-Muslim consumers of a public higher education institution. Design/methodology/approach An online questionnaire collected information on sociodemographic profiles and importance of Halal food. Descriptive statistics were used to determine the frequency of distribution of all sociodemographic characteristics. Multiple regression analyses were used to describe the theory of planned behaviour relationship and purchasing intention. Findings The regression model for all the respondents explained about 73 per cent of the variance of the intent to purchase Halal foods where R2 = 0.724 (adjusted R2 = 0.72). This was significantly different from zero F(3, 185) = 162.130, p < 0.001. Both Muslim and non-Muslim consumers’ attitudes were significant predictors of their purchasing intention of Halal foods (β = 0.87, p < 0.001). The implications of subjective norms and perceived behavioural control and the lack of influence from these predictors are discussed. Originality/value This study revealed that both Muslim and non-Muslim consumers agreed on the importance of animal welfare, but there exist differences in perceptions of animal welfare in Halal meat production. This research is of value to those working in regulatory and food service settings in understanding the differences and needs of consumers, and it contributes to a better understanding of the customers within a university setting.

A predictive model for serious police misconduct by variation of the theory of planned behaviour

2020 ◽  
Vol 22 (4) ◽  
pp. 251-263
Author(s):  
Timothy Cubitt ◽  
Ken Wooden ◽  
Erin Kruger ◽  
Michael Kennedy
Keyword(s):  
Police Officers ◽  
Theory Of Planned Behaviour ◽  
Qualitative Content Analysis ◽  
Data Sets ◽  
Extended Model ◽  
Police Misconduct ◽  
Planned Behaviour ◽  
Content Type ◽  
Intervention Models ◽  
Behaviour Models

Purpose Misconduct and deviance amongst police officers are substantial issues in policing around the world. This study aims to propose a prediction model for serious police misconduct by variation of the theory of planned behaviour. Design/methodology/approach Using two data sets, one quantitative and one qualitative, provided by an Australian policing agency, a random forest analysis and a qualitative content analysis was performed. Results were used to inform and extend the framework of the theory of planned behaviour. The traditional and extended theory of planned behaviour models were then tested for predictive utility. Findings Each model demonstrated noteworthy predictive power, however, the extended model performed particularly well. Prior instances of minor misconduct amongst officers appeared important in this rate of prediction, suggesting that remediation of problematic behaviour was a substantial issue amongst misconduct prone officers. Practical implications It is an important implication for policing agencies that prior misconduct was predictive of further misconduct. A robust complaint investigation and remediation process are pivotal to anticipating, remediating and limiting police misconduct, however, early intervention models should not be viewed as the panacea for police misconduct. Originality/value This research constitutes the first behavioural model for police misconduct produced in Australia. This research seeks to contribute to the field of behavioural prediction amongst deviant police officers, and offer an alternative methodology for understanding these behaviours.

Chinese traditional village residents’ behavioural intention to support tourism: an extended model of the theory of planned behaviour

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ke Shen ◽  
Huawen Shen
Keyword(s):  
Design Methodology ◽  
Theory Of Planned Behaviour ◽  
Critical Factor ◽  
Subjective Norms ◽  
Behavioural Intention ◽  
Extended Model ◽  
Limited Evidence ◽  
Planned Behaviour ◽  
Content Type ◽  
The Relationship

Purpose Based on the theory of planned behaviour (TPB), this paper aims to investigate the effects of residents’ place attachment (PA), subjective norms (SNs) and perceived behavioural control (PBC) on their attitudes towards behaviour (AB) and behavioural intention to support tourism (BI). This paper aims to examine whether residents’ AB mediate the relationships between BI and PA, SNs and PBC. Design/methodology/approach The results are obtained using a quantitative method based on data gathered from self-administered questionnaires completed by 406 residents of Hongcun, a Chinese traditional village. Findings The TPB is successfully used to explain Chinese traditional village residents BI. The findings extend the extant research and render the TPB more widely applicable. This study confirms that the inclusion of PA within the framework of the TPB is valid and satisfactory, demonstrating continued support for the coupling of complementary theories to explain tourism development from a resident perspective. Finally, this study extends the literature on residents’ PA and demonstrates its impact on their attitudes and consequent reactions, thus supplementing the limited evidence on PA as a direct predictor of residents’ BI. Specifically, SNs are the critical factor affecting residents’ AB and their BI. Residents’ AB only mediate the relationship between SNs and their BI. Research limitations/implications This paper only includes PA within the framework of the TPB. More constructs should be incorporated to deepen the understanding of residents’ BI. In addition, the data were only collected in a traditional village. Originality/value This paper is one of the first studies to combine PA with the TPB in research on residents’ BI in a developing country – in this instance, China.

Do psychological factors affect green food and beverage behaviour? An application of the theory of planned behaviour

2016 ◽  
Vol 118 (9) ◽  
pp. 2171-2199 ◽  
Author(s):  
Yao-Fen Wang ◽  
Chung-Jen Wang
Keyword(s):  
Goodness Of Fit ◽  
Theory Of Planned Behaviour ◽  
Bootstrap Method ◽  
Influential Factors ◽  
Planned Behaviour ◽  
Mediation Effects ◽  
Content Type ◽  
Green Food ◽  
Food And Beverage ◽  
Tpb Model

Purpose The purpose of this paper is to first integrate incorporated commitment, self-identity, and moral responsibility with the theory of planned behaviour (TPB) to predict the green food and beverage (GFB) behaviours in protecting food environment. Moreover, this study also identified the key influential factors of green behaviours and analysed the mediation effects of commitment in this extended TPB model. Design/methodology/approach The structural equation modelling based on 793 college students was used to verified the goodness-of-fit and direct effects of the extended TPB model of GFBs, and bootstrap method was also used to examine the indirect effects. Findings The results of this study revealed commitment, perceived behavioural control (PBC), and perceived knowledge of GFBs were the most influential factors of GFBs. Furthermore, this study also verify that PBC influences civic behaviour pertaining to GFBs, and commitment mediated the effects of subjective social norms between PBC and GFBs. Originality/value This study provided value for GFBs that prompting people to exhibit civic behaviour pertaining and commitment to GFBs as well as ensuring environmentally sustainable development of GFBs.

Intention to Vaccinate against COVID-19: a Social Marketing perspective using the Theory of Planned Behaviour and Health Belief Model

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Kojo Kakra Twum ◽  
Daniel Ofori ◽  
Gloria Kakrabah-Quarshie Agyapong ◽  
Andrews Agya Yalley
Keyword(s):  
Health Belief Model ◽  
Social Marketing ◽  
Online Survey ◽  
Theory Of Planned Behaviour ◽  
Health Belief ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Planned Behaviour ◽  
Content Type ◽  
Belief Model

Purpose This study examines the factors influencing intention to vaccinate against COVID-19 in a developing country context using the theory of planned behaviour (TPB) and health belief model (HBM). Design/methodology/approach Through a cross-sectional survey design, the study adopted a quantitative approach to data collection and analysis. The study used an online survey to collect data from 478 respondents eligible to take the COVID-19 vaccine in Ghana. Findings Attitude, social norm, perceived behavioural control, perceived susceptibility and cues to action were found to be predictors of COVID-19 vaccination intention. The results also showed that perceived severity, perceived benefits and perceived barriers did not predict COVID-19 vaccination intention. Practical implications To enhance the effectiveness of COVID-19 social marketing campaigns, social marketing theories such as the TPB and HBM can aid in assessing the intention of the target population to take the vaccines. An assessment of vaccination intention will help understand disease threat perception and behavioural evaluation. The consideration of the effect of demography on vaccination intention will aid in developing effective campaigns to satisfy the needs of segments. Originality/value This study adds to the limited research on understanding citizens’ intention to vaccinate against COVID-19 by combining the TPB and HBM to predict vaccination intention. The study contributes towards the use of social marketing practices to enhance the efficacy of vaccination campaigns.

Behavioural intention to purchase organic food: Bangladeshi consumers' perspective

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Mohammad Rokibul Kabir ◽  
Saima Islam
Keyword(s):  
Theory Of Planned Behaviour ◽  
Organic Food ◽  
Partial Least Square ◽  
Behavioural Intention ◽  
Organic Fertilizers ◽  
Organic Foods ◽  
Planned Behaviour ◽  
Content Type ◽  
Health Consciousness ◽  
Intention To Purchase

PurposeThis research aims to assess the consumers' intention to purchase organic foods for balanced physical and mental growth. It examines the decision-making process in buying organic products built on the extended Theory of Planned Behaviour (TPB). This study designed a model to show how Bangladeshi consumers wish to purchase organic food.Design/methodology/approachData were collected by means of a formal questionnaire from shoppers in different markets who buy organic and non-organic foods. Statistical analysis is done by applying partial least square-structural equation modelling (PLS-SEM).FindingsFindings refer that among the four antecedents called social norms (SN), personal attitude (ATT), perceived behaviour control (PBC) and health consciousness (HC), three (ATT, PBC and HC) have a significant influence on the intention to consume organic food in Bangladesh. The only cognitive variable called social norm (SN) has no statistically significant impact though it positively relates to the behavioural intention to purchase organic food.Research limitations/implicationsThe fitted model did not consider any moderating or mediating variable though there might be such effects regarding organic food purchase and consumption. The study includes a major portion of the respondents from less than Tk. 20,000 monthly income group, which is a price-sensitive group from Bangladesh perspective. Hence, this price sensitivity might have a slight influence on the results of the study.Practical implicationsThis study includes four variables as the predictors to describe consumers' intention to purchase organic food products in Bangladesh. Among the predictors, health consciousness or awareness is found to be most powerful. Though consciousness is the key, the awareness of Bangladeshi citizen regarding organic food is lower than in other parts of the world. Hence, the research model directs the policymakers to increase awareness through different social campaigns.Social implicationsUnder Vision 2040 of promoting sustainable development, the government of Bangladesh is trying to increase organic food consumption. Production and consumption of organic food will positively impact society since organic fertilizers are environmentally friendly and do not harm society. This research promotes a strategy formulation to ensure the consumption of organic foods for a positive social impact.Originality/valueThis study is a unique research to concentrate on the importance and factors influencing the consumption of organic foods in Bangladesh, a recently graduated developing country. Furthermore, it extended the Theory of Planned Behaviour (TPB) and proposed a new conceptual framework.

scholarly journals Food neophobia and ethnic food consumption intention

2016 ◽  
Vol 118 (11) ◽  
pp. 2781-2797 ◽  
Author(s):  
Hiram Ting ◽  
Ernest Cyril de Run ◽  
Jun-Hwa Cheah ◽  
Francis Chuah
Keyword(s):  
Food Consumption ◽  
Theory Of Planned Behaviour ◽  
Subjective Norm ◽  
Planned Behaviour ◽  
Food Neophobia ◽  
Content Type ◽  
Moderation Effect ◽  
Ethnic Food ◽  
Effect Of Food ◽  
The Relationship

Purpose The purpose of this paper is to serve as groundwork to investigate the determinants of ethnic food consumption intention in the context of developing markets. Using the theory of planned behaviour as the underlying basis, it is aimed to explain the effect of attitude, subjective norm and perceived behaviour control on consumption intention towards Dayak food. Since Dayak food is relatively unfamiliar compared to conventional food in Malaysia, food neophobia is incorporated into the model so as to assess its moderation effect on every postulated relationship. Design/methodology/approach A quantitative approach via self-administered questionnaire was adopted. In all, 300 copies of the questionnaire were distributed to non-Dayak Malaysians, and 211 usable copies were subsequently collected, suggesting that non-response bias was not a major issue. A post hoc Harman single-factor analysis was also performed to ensure the variance in the data was not explained by one single factor, thus addressing the common method bias. Structural equation modelling using partial least squares approach was then utilized to assess the relationships of variables under investigation and the moderation effect of food neophobia. Findings After ensuring the data have acceptable reliability and validity, structural model assessment was performed to test the hypotheses. The findings show that attitude, subjective norm and perceived behavioural control all have positive effect on consumption intention of non-Dayak Malaysians towards Dayak food. However, food neophobia is only found to have a moderation effect on the relationship between subjective norm and consumption intention. Research limitations/implications First, the sample is largely consisted of college and university students in Malaysia who are believed to be more daring to try new things, including new food. Second and more importantly, the dearth of literature and empirical studies on Dayak food and ethnic food in Malaysia might have actually pointed to the limitation in using only quantitative questionnaire in the study. As salient beliefs are the antecedents in the theory of planned behaviour, knowing consumers’ specific beliefs about Dayak food would have provided a more detailed and comprehensive understanding of consumption intention and the moderating effect of food neophobia. Practical implications The moderation effect of food neophobia on the relationship between subjective norm and consumption intention towards Dayak food implies the importance of recommendations and favourable word-of-mouth from the significant ones, such as family members and peers, to make people willing to try and consume it. This corresponds to earlier findings pertaining to the collectivistic culture in Malaysia. Unlike countries with individualistic cultures, Malaysians tend to conform to the consumption choices of significant others. This implies that those whom they hold in high regard, are able to influence them both positively and negatively through their advice or opinions. Originality/value The present study has not only extended the use of theory of planned behaviour in the context of Dayak food consumption intention in a developing country, but it has also deepened the theory by incorporating food neophobia as the moderator to provide additional theoretical explanation to ethnic food consumption intention. Given the wealth of Asian culture, and its significant role in the global marketplace, the understanding of ethnic food consumption intention of the local and foreign consumers using the extended theory of planned behaviour would contribute knowledge not only to consumer behaviour, but also to food and service industry and tourism.

Confronting the unprecedented: micro and small businesses in the age of coronavirus disease 2019

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Alessandro Bressan ◽  
Abel Duarte Alonso ◽  
Seng Kiat Kok
Keyword(s):  
Small Businesses ◽  
Design Methodology ◽  
Small Firms ◽  
Theory Of Planned Behaviour ◽  
Theoretical Framework ◽  
Wine Industry ◽  
Online Questionnaire ◽  
Content Type ◽  
Key Stakeholders

PurposeThe purpose of this study is to understand how micro and small firms are navigating through the coronavirus disease 2019 (COVID-19) threat, and the alternatives they are implementing to coexist with the ongoing crisis. To this end, Italy's socioeconomically and traditionally significant wine industry is examined. The study considers insights of the theory of planned behaviour (TPB) and develops a theoretical framework, which proposes various emerging theoretical dimensions, including proactiveness, support-reliance and resourcefulness.Design/methodology/approachWinery owners–managers were contacted and invited to partake in the study completing an online questionnaire. Overall, 167 useable responses were collected.FindingsWhile facing the loss of vital income through decreasing demand and exports, participants resort to exploiting various initiatives, including “reinventing” their firms. Their observations also recognise the vital supporting role of various key stakeholders, first and foremost family members, as well as clients and staff. Concerning how owners-managers envision managing their firm post-COVID-19, two predominant groups are identified, one strongly favouring modern-day alternatives, and the second committing to the firm's traditional business model. Overall, the different predictors of the TPB, namely attitude, subjective norms and perceived behavioural control emerged.Originality/valueThis study is one of the first that empirically analyses micro and small firms in a socioeconomically and traditionally significant industry during an unprecedented event. In addition, the proposed theoretical framework provides a roadmap and guide to examine, understand and assimilate the entrepreneurial journey through a devastating event.

scholarly journals Is craft beer consumption genderless? Exploratory evidence from Italy and Germany

2020 ◽  
Vol 122 (3) ◽  
pp. 929-943
Author(s):  
Sergio Rivaroli ◽  
Jörg Lindenmeier ◽  
Roberta Spadoni
Keyword(s):  
Theory Of Planned Behaviour ◽  
Mean Value ◽  
Gender Effects ◽  
Planned Behaviour ◽  
Content Type ◽  
Craft Beer ◽  
Consumption Behaviour ◽  
Study Results ◽  
Italian Women ◽  
Gender Specific

PurposeThis study aimed to investigate the gendered nature of craft beer (CB) consumption in Italy and Germany.Design/methodology/approachData were collected through online surveys in Italy (N = 210) and Germany (N = 211). Based on an enhanced version of the theory of planned behaviour, mean value difference tests and moderated regression analyses with gender as a moderator were performed to test gender effects on CB consumption behaviour.FindingsThe study results provide evidence that the gap in CB consumption behaviour is not very pronounced. In the German sample, gender did not moderate the effects of the model components on behavioural intent. However, the study found significant mean differences in all model variables. In the Italian sample, gender moderated the effects of several components of the theory of planned behaviour on behavioural intention. Hence, CB consumption appears to represent an opportunity for Italian women to negotiate their womanhood in a historically masculine-dominated space.Research limitations/implicationsThe limitations of these data are the focus on two specific countries, the use of small-sized samples and the prediction of behavioural intentions instead of actual behaviour.Practical implicationsThe study may help marketing managers develop appropriate marketing strategies based on a better understanding of gender-specific needs in CB consumption.Originality/valueThis investigation provides the first comparative analysis of gender-specific behavioural patterns in CB consumption in two European countries characterised by notably different beer cultures.

Theory of planned behaviour factors and personality traits as determinants of the knowledge-sharing behaviour of pharmacists in Oyo State, Nigeria

2020 ◽  
pp. 096100062091978
Author(s):  
Adeola O Opesade ◽  
Fiyinfoluwa I Alade
Keyword(s):  
Personality Traits ◽  
Knowledge Sharing ◽  
Theory Of Planned Behaviour ◽  
Subjective Norms ◽  
Openness To Experience ◽  
Behavioural Control ◽  
Planned Behaviour ◽  
Factors Affecting ◽  
Perceived Behavioural Control ◽  
Data Collection Instrument

While many studies have attempted to understand knowledge-sharing practices in the health-care industry, there is a dearth of knowledge about the determinants of the knowledge-sharing behaviour of pharmacists. The present study employed theory of planned behaviour constructs and personality traits to assess factors affecting the knowledge-sharing behaviour of pharmacists in Oyo State, Nigeria. A descriptive survey research design was adopted, with the use of a structured questionnaire as the data collection instrument. Relevant descriptive and inferential statistical analyses were carried out on the collected data. The findings revealed that there is a positive relationship between attitude, subjective norms, perceived behavioural control, openness to experience, agreeableness and knowledge-sharing behaviour. This implies that pharmacists whose personality traits tend towards openness to experience and agreeableness will share their knowledge more readily than those whose personality traits do not. Also, pharmacists’ knowledge-sharing behaviour can be enhanced through improvements in their attitude towards knowledge sharing, subjective norms and their perceived behavioural control.

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