scholarly journals Connecting real learning with social media ROI

2016 ◽  
Vol 29 (1) ◽  
pp. 2-11 ◽  
Author(s):  
Michael A. Crumpton ◽  
Philip B. White
Keyword(s):  
Social Media ◽  
Return On Investment ◽  
Design Methodology ◽  
Value Added ◽  
Content Type ◽  
Home Institution ◽  
Social Media Presence

Purpose This case study aims to outline the activities related to a project to create a foundation for the libraries’ social media activities and determine return on investment and value added for the efforts. Design/methodology/approach This case study describes the actions taken and the information tracked in establishing social media presence with recommendation for a sustainable program. Findings Social media adds value to libraries’ organizational personality, but it also incurs cost and effort that should be strategically managed. Originality/value This case study was conducted in the authors’ home institution.

How would you like your Turkish coffee? Tourist experiences of Turkish coffee houses in Istanbul

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Serkan Yiğit ◽  
Nilüfer Şahin Perçin
Keyword(s):  
Design Methodology ◽  
Qualitative Case Study ◽  
Learning Experience ◽  
Empirical Studies ◽  
Value Added ◽  
Case Study Method ◽  
Culture Learning ◽  
Content Type ◽  
Place Satisfaction

Purpose The purpose of this study is to examine and understand the experiences of tourists in the Turkish coffee houses in Istanbul, Turkey. Design/methodology/approach In this study, a qualitative case study method was used to analyze tourists’ comments with user-generated content technique by analyzing tourists’ comments. The data used in the study was collected through TripAdvisor, which is considered one of the most famous websites with tourist reviews and comments, between 20 May and 10 June 2020 from tourists’ reviews (n:219). Findings The findings show that Turkish coffee house experiences are heterogeneous based on the dimensions of coffee characteristics, place, satisfaction, recommendation and revisit intention, value/price and value-added experience. Moreover, value-added experience includes some sub-themes such as a memorable experience, authentic experience and culture learning experience. Originality/value There are some studies on Turkish coffee and Turkish coffee culture in the literature, but there have been no empirical studies investigating the Turkish coffee house experiences of tourists. For this reason, this study aims to examine and understand the experiences of tourists in Turkish coffee houses. Therefore, it is believed that this study will fill the current gap in the literature on tourists’ experiences of Turkish coffee houses.

Managing, tracking and evaluating coaching part 2: where could you be?

2015 ◽  
Vol 47 (2) ◽  
pp. 95-98 ◽  
Author(s):  
Kirsty Yates
Keyword(s):  
Return On Investment ◽  
Design Methodology ◽  
Evaluation Data ◽  
Content Type ◽  
Valuable Data ◽  
Easy Task ◽  
Set Up ◽  
Robust Process ◽  
The Impact

Purpose – The purpose of this paper is to offer a number of recommendations that will enable you to get your hands around the coaching that is taking place inside your organisation so that you can manage it better and, moreover, calculate the commercial and cultural returns your organisation is achieving from the coaching in light of research presented in the author's previous article. Design/methodology/approach – This research is based on a case study. Findings – Although not an easy task, it is possible to evaluate the impact of coaching and, in turn, calculate the return on investment (ROI). Key to doing this is that each relationship should be set up correctly; the coach should be fully qualified, experienced and in supervision and information regarding the volume, status and expenditure of each coaching contract must be kept up to date and, along with evaluation data for each contract, used to measure the impact of coaching to the organisation and to calculate the ROI. Originality/value – The case study included shows how coaching has been transformed in E.ON UK since outsourcing all aspects of its coaching, resulting in a clear and robust process generating valuable data on the impact of individual contracts and the programme as a whole, as well as an ROI.

scholarly journals Cultivating an organizational effort for development

2016 ◽  
Vol 29 (2) ◽  
pp. 97-113 ◽  
Author(s):  
Michael A. Crumpton
Keyword(s):  
Literature Review ◽  
Design Methodology ◽  
Business Models ◽  
Basic Principles ◽  
Detailed Understanding ◽  
Content Type ◽  
Home Institution ◽  
Library Staff ◽  
Practical Implications

Purpose This paper aims to explore the concept of providing education and guidance to library staff for the purpose of supporting philanthropic activities made on behalf of the library. The need for this type of activity and basic principles of philanthropy are included. Design/methodology/approach This paper includes a through literature review and a case study narrative with examples on activities at the author’s home institution. Findings The literature supports that cultivating a broader, more detailed understanding of philanthropic activities within the organization, will improve fundraising results and individual satisfaction for giving and receiving. Practical implications The concepts discussed have beginnings in other institutions and recognize a trend of adapting business models to libraries’ needs. Originality/value The is the author’s own work, shared with members of the author’s organization.

The Emperor’s new tweets

2014 ◽  
Vol 35 (4) ◽  
pp. 52-56
Author(s):  
Peter Buell Hirsch
Keyword(s):  
Social Media ◽  
Current Literature ◽  
Design Methodology ◽  
Social Activities ◽  
Senior Executives ◽  
Content Type ◽  
Decision Tools ◽  
Social Media Presence

Purpose – The purpose of this paper is to identify decision tools for determining how to structure a social media presence for senior executives. Design/methodology/approach – The desired decision tools emerge from a review of the opportunities and challenges facing senior executives in social media. Findings – By following a structured inquiry into the business purposes of an executive’s social media presence, it is possible to determine what that presence should consist of. Originality/value – In the current literature, there are few attempts to establish practical criteria for social activities by senior executives and how to measure its value.

Understanding verified users' posting behavior from the perspective of human dynamics: a case study of Sina micro-blog

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ming Yi ◽  
Yingying Lu ◽  
Weihua Deng ◽  
Lu Kun ◽  
Zhanhao Zhang
Keyword(s):  
Social Media ◽  
Research Method ◽  
Design Methodology ◽  
Large Scale ◽  
Quantitative Model ◽  
Complex Phenomenon ◽  
Dynamics Model ◽  
Human Dynamics ◽  
Content Type

PurposeThe purpose of this paper is to present a new human dynamics model to explain the process of verified users' (VUs) posting on Sina micro-blog.Design/methodology/approachA common human dynamics research method with three steps is applied. Firstly, a large-scale behavioral dataset is collected involving 495 VUs and five topics on Sina micro-blog. Second, five important indicators that reveal the characteristics of posting behavior are analyzed. Then, a quantitative model is constructed to describe the process of posting behavior, and its validity is verified by simulations.FindingsThree important characteristics of VUs' micro-blog posting behavior are observed: fat-tailed distribution, fluctuation and periodicity. These characteristics do not fit the assumption of interest-driven models proposed by previous literature. An optimized task-driven model is introduced to describe this complex phenomenon mathematically. The model is verified on empirical data, confirming that task-driven models can be optimized to explore information behavior on social media.Originality/valueBeing different from previous studies that mainly describe common users' posting behavior on social media by applying interest-driven models, this paper customizes an optimized task-driven model for VUs, who mainly treat social media as a platform for work and play a crucial role in information creation on social media.

scholarly journals Changes of PTKP, PPh, PPN and PPnBM: its linkages on DJP East Java II

2018 ◽  
Vol 3 (2) ◽  
pp. 190-201
Author(s):  
Mienati Somya Lasmana ◽  
Reni Eka Isyatir Rodhiyah
Keyword(s):  
Income Tax ◽  
Design Methodology ◽  
Value Added ◽  
Sales Tax ◽  
Comparison Analysis ◽  
Value Added Tax ◽  
Content Type ◽  
Taxable Income ◽  
Analysis Technique

Purpose The purpose of this paper is to know the relevance between the changes in non-taxable income with the receipt of Income Tax Article 21, Income Tax Article 25/29, the receipt of value added tax and the receipt of luxury sales tax r (PPnBM). Design/methodology/approach Changes in non-taxable income have potentially reduced the receipt of Income Tax Article 21, Income Tax Article 25/29 of individual taxpayers, otherwise it increased value added tax and luxury sales tax receipts. This study used the descriptive qualitative approach, by conducting a simple case study based on actual data. Data analysis technique used is descriptive statistics and comparison analysis. Research conducted at the Kantor Wilayah Direktorat Jenderal Pajak Jawa Timur II. Findings The results show that the changes of non-taxable income in 2013 and 2015 did not affect the receipt of Income Tax Article 21 but the growth is slowed, while the receipt of Income Tax Article 25/29 increased. Originality/value Value added tax and luxury sales tax receipts, increasing every year, slowed down in 2013, but increased higher in 2015.

Creative industries: a case study of Isfahan, Iran

2019 ◽  
Vol 46 (2) ◽  
pp. 271-287
Author(s):  
Elham Lafzi Ghazi ◽  
Miguel Goede
Keyword(s):  
Design Methodology ◽  
Value Added ◽  
Creative Industries ◽  
Content Type ◽  
Creative City ◽  
Needed Information ◽  
Gross Value Added

PurposeThe purpose of this paper is to contribute critically to understanding the structure of creative industries in Isfahan.Design/methodology/approachThe authors first gather needed information about the case study and then analyze the data according to three measures of gross value added, employment and the dynamics of business for each sector of creative industries.FindingsResults indicate that creative industries are medium-sized domestic enterprises which are comparatively weak in productivity in some sectors.Originality/valueThis paper illustrates the model of creative industries assessment for Isfahan city and, finally, provides a good understanding of the concept of the creative industries as a key element of the creative city.

Calculating value: a digital library’s social media campaign

2015 ◽  
Vol 28 (4) ◽  
pp. 106-111 ◽  
Author(s):  
Lisa Lamont ◽  
Jordan Nielsen
Keyword(s):  
Social Media ◽  
Digital Library ◽  
Return On Investment ◽  
Design Methodology ◽  
Media Campaign ◽  
Content Type ◽  
Testing Period ◽  
Social Media Platforms ◽  
The Impact

Purpose – The purpose of this paper is to discuss a social media campaign used to promote a digital library of archival resources. Design/methodology/approach – Librarians planned and executed a social media campaign using Tumblr and Pinterest and consulted Google Analytics and database reports to determine the impact. Findings – The campaign resulted in few conversions back to the digital library and little return on investment. Research limitations/implications – The campaign has been in effect for only five months, a longer testing period may be needed. Also, additional social media platforms will be added to the test. Originality/value – This is one of few examples of return on investment applied to social media and digital library promotion.

Rotterdam and the question of new urban tourism

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Peter Nientied
Keyword(s):  
Social Media ◽  
Literature Review ◽  
Policy Development ◽  
Design Methodology ◽  
Urban Tourism ◽  
Policy Documents ◽  
Content Type ◽  
Tourism Information ◽  
Practical Implications

Purpose This paper aims to discuss tourism development, tourism policy development and its challenges in Rotterdam through the lens of “new urban tourism”, reviewing the relevance of the concept. Design/methodology/approach This paper comprises a review of the concept of new urban tourism and a case study of Rotterdam. Methods used include a literature review and social media search, an analysis of policy documents and street interviews. Findings Tourism in Rotterdam has grown rapidly, exhibiting aspects of new urban tourism such as encounters with the ordinary and everydayness, authenticity and de-differentiation. Details about tourism motives and nature of tourism are unknown. It is concluded that the concept of new urban tourism is a rather elusive and difficult notion to apply to the case of Rotterdam. Research limitations/implications This research is a case study of one city. Practical implications This paper suggests that different tourism information and statistics are needed for policymaking and for understanding urban tourism. Originality/value The Rotterdam case raises new questions about new urban tourism, as the concept appears to be rather indefinable.

A product reputation framework based on social multimedia content

2019 ◽  
Vol 16 (1) ◽  
pp. 95-113 ◽  
Author(s):  
Fatima Zohra Ennaji ◽  
Abdelaziz El Fazziki ◽  
Hasna El Alaoui El Abdallaoui ◽  
Djamal Benslimane ◽  
Mohamed Sadgal
Keyword(s):  
Social Media ◽  
Video Processing ◽  
Text Analysis ◽  
Design Methodology ◽  
Multimedia Content ◽  
Content Type ◽  
Sentiment Detection ◽  
Youtube Videos ◽  
New Generation

Purpose The purpose of this paper is to bring together the textual and multimedia opinions, since the use of social data has become the new trend that enables to gather the product reputation traded in social media. Integrating a product reputation process into the companies' strategy will bring several benefits such as helping in decision-making regarding the current and the new generation of the product by understanding the customers’ needs. However, image-centric sentiment analysis has received much less attention than text-based sentiment detection. Design/methodology/approach In this work, the authors propose a multimedia content-based product reputation framework that helps in detecting opinions from social media. Thus, in this case, the analysis of a certain publication is made by combining their textual and multimedia parts. Findings To test the effectiveness of the proposed framework, a case study based on YouTube videos has been established, as it brings together the image, the audio and the video processing at the same time. Originality/value The key novelty is the implication of multimedia content in addition of the textual one with the goal of gathering opinions about a certain product. The multimedia analysis brings together facial sentiment detection, printed text analysis, opinion detection from speeches and textual opinion analysis.

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