The Emperor’s new tweets
Keyword(s):
Purpose – The purpose of this paper is to identify decision tools for determining how to structure a social media presence for senior executives. Design/methodology/approach – The desired decision tools emerge from a review of the opportunities and challenges facing senior executives in social media. Findings – By following a structured inquiry into the business purposes of an executive’s social media presence, it is possible to determine what that presence should consist of. Originality/value – In the current literature, there are few attempts to establish practical criteria for social activities by senior executives and how to measure its value.
2017 ◽
Vol 33
(1)
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pp. 2-7
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2016 ◽
Vol 29
(1)
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pp. 2-11
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2018 ◽
Vol 42
(5)
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pp. 718-731
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2016 ◽
Vol 30
(4)
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pp. 398-410
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2013 ◽
Vol 17
(5)
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pp. 741-754
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2021 ◽
Vol ahead-of-print
(ahead-of-print)
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Keyword(s):
2021 ◽
Vol ahead-of-print
(ahead-of-print)
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2021 ◽
Vol ahead-of-print
(ahead-of-print)
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Keyword(s):
2021 ◽
Vol ahead-of-print
(ahead-of-print)
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Keyword(s):