A product reputation framework based on social multimedia content

2019 ◽  
Vol 16 (1) ◽  
pp. 95-113 ◽  
Author(s):  
Fatima Zohra Ennaji ◽  
Abdelaziz El Fazziki ◽  
Hasna El Alaoui El Abdallaoui ◽  
Djamal Benslimane ◽  
Mohamed Sadgal
Keyword(s):  
Social Media ◽  
Video Processing ◽  
Text Analysis ◽  
Design Methodology ◽  
Multimedia Content ◽  
Content Type ◽  
Sentiment Detection ◽  
Youtube Videos ◽  
New Generation

Purpose The purpose of this paper is to bring together the textual and multimedia opinions, since the use of social data has become the new trend that enables to gather the product reputation traded in social media. Integrating a product reputation process into the companies' strategy will bring several benefits such as helping in decision-making regarding the current and the new generation of the product by understanding the customers’ needs. However, image-centric sentiment analysis has received much less attention than text-based sentiment detection. Design/methodology/approach In this work, the authors propose a multimedia content-based product reputation framework that helps in detecting opinions from social media. Thus, in this case, the analysis of a certain publication is made by combining their textual and multimedia parts. Findings To test the effectiveness of the proposed framework, a case study based on YouTube videos has been established, as it brings together the image, the audio and the video processing at the same time. Originality/value The key novelty is the implication of multimedia content in addition of the textual one with the goal of gathering opinions about a certain product. The multimedia analysis brings together facial sentiment detection, printed text analysis, opinion detection from speeches and textual opinion analysis.

Understanding verified users' posting behavior from the perspective of human dynamics: a case study of Sina micro-blog

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ming Yi ◽  
Yingying Lu ◽  
Weihua Deng ◽  
Lu Kun ◽  
Zhanhao Zhang
Keyword(s):  
Social Media ◽  
Research Method ◽  
Design Methodology ◽  
Large Scale ◽  
Quantitative Model ◽  
Complex Phenomenon ◽  
Dynamics Model ◽  
Human Dynamics ◽  
Content Type

PurposeThe purpose of this paper is to present a new human dynamics model to explain the process of verified users' (VUs) posting on Sina micro-blog.Design/methodology/approachA common human dynamics research method with three steps is applied. Firstly, a large-scale behavioral dataset is collected involving 495 VUs and five topics on Sina micro-blog. Second, five important indicators that reveal the characteristics of posting behavior are analyzed. Then, a quantitative model is constructed to describe the process of posting behavior, and its validity is verified by simulations.FindingsThree important characteristics of VUs' micro-blog posting behavior are observed: fat-tailed distribution, fluctuation and periodicity. These characteristics do not fit the assumption of interest-driven models proposed by previous literature. An optimized task-driven model is introduced to describe this complex phenomenon mathematically. The model is verified on empirical data, confirming that task-driven models can be optimized to explore information behavior on social media.Originality/valueBeing different from previous studies that mainly describe common users' posting behavior on social media by applying interest-driven models, this paper customizes an optimized task-driven model for VUs, who mainly treat social media as a platform for work and play a crucial role in information creation on social media.

scholarly journals Sharing risk experiences of polydrug use on YouTube

2018 ◽  
Vol 18 (3) ◽  
pp. 188-197 ◽  
Author(s):  
Kati Kataja ◽  
Pekka Hakkarainen ◽  
Petteri Koivula ◽  
Sanna Hautala
Keyword(s):  
Digital Media ◽  
Design Methodology ◽  
Drug Research ◽  
Risk Awareness ◽  
Polydrug Use ◽  
Content Type ◽  
Norms And Values ◽  
Youtube Videos ◽  
New Generation ◽  
Insight Into

Purpose The purpose of this paper is to discuss what kinds of messages about the risks of polydrug use are mediated in YouTube video blogs and on what kinds of norms and values do the vloggers base these messages. Design/methodology/approach The data consist of 12 YouTube videos where vloggers share their own experiences of the risks and harms of polydrug use. In the analysis, the actantial model of Greimas’ theory of structural semiotics was applied. Findings Two main types of videos were identified – sobriety and controlled use – where polydrug use has different meanings. In sobriety videos, polydrug use is presented as the heavy use of multiple substances. In the videos dealing with controlled use, polydrug use is taken as the combining of certain substances. Whereas the sobriety videos emphasized total abstinence from all substances due to their destructiveness, the videos about controlled use emphasized risk awareness when combining substances. Despite modern digital media and a new generation operating in this space, the messages of the risks of polydrug use mainly repeat those of familiar discourses. Originality/value This paper offers an analytical insight into the ways in which the risks of polydrug use are conceptualized in a YouTube context that is increasingly gaining a foothold among the youth. Greimas’ actantial model offers a fruitful tool to find semiotic meanings that hide under the surface. The model has not been applied in previous drug research.

Rotterdam and the question of new urban tourism

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Peter Nientied
Keyword(s):  
Social Media ◽  
Literature Review ◽  
Policy Development ◽  
Design Methodology ◽  
Urban Tourism ◽  
Policy Documents ◽  
Content Type ◽  
Tourism Information ◽  
Practical Implications

Purpose This paper aims to discuss tourism development, tourism policy development and its challenges in Rotterdam through the lens of “new urban tourism”, reviewing the relevance of the concept. Design/methodology/approach This paper comprises a review of the concept of new urban tourism and a case study of Rotterdam. Methods used include a literature review and social media search, an analysis of policy documents and street interviews. Findings Tourism in Rotterdam has grown rapidly, exhibiting aspects of new urban tourism such as encounters with the ordinary and everydayness, authenticity and de-differentiation. Details about tourism motives and nature of tourism are unknown. It is concluded that the concept of new urban tourism is a rather elusive and difficult notion to apply to the case of Rotterdam. Research limitations/implications This research is a case study of one city. Practical implications This paper suggests that different tourism information and statistics are needed for policymaking and for understanding urban tourism. Originality/value The Rotterdam case raises new questions about new urban tourism, as the concept appears to be rather indefinable.

scholarly journals Employees as influencers: measuring employee brand equity in a social media age

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jenna Jacobson ◽  
Donna Smith ◽  
Janice L. Rudkowski
Keyword(s):  
Qualitative Research ◽  
Social Media ◽  
Brand Equity ◽  
Design Methodology ◽  
Frontline Employees ◽  
Internal Branding ◽  
Content Type ◽  
Work Related ◽  
Consumer Perspective

Purpose The practice of frontline employees articulating their brand voice and posting work-related content on social media has emerged; however, employee brand equity (EBE) research has yet to be linked to employees’ social media activity. This paper aims to take a methods-based approach to better understand employees’ roles as influencers. As such, its objective is to operationalize and apply the three EBE dimensions – brand consistent behavior, brand endorsement and brand allegiance – using Instagram data. Design/methodology/approach This qualitative research uses a case study of employee influencers at SoulCycle, a leading North American fitness company and examines 100 Instagram images and 100 captions from these influential employees to assess the three EBE dimensions. Findings Brand consistent behavior (what employees do) was the most important EBE dimension indicating that employees’ social media activities align with their employer’s values. Brand allegiance (what employees intend to do in the future) whereby employees self-identify with their employer on social media, followed. Brand endorsement (what employees say) was the least influential of the three EBE dimensions, which may indicate a higher level of perceived authenticity from a consumer perspective. Originality/value This research makes three contributions. First, it presents a novel measure of EBE using public Instagram data. Second, it represents a unique expansion and an evolution of King et al.’s (2012) model. Third, it considers employees’ work-related content on social media to understand employees’ role as influencers and their co-creation of EBE, which is currently an under-represented perspective in the internal branding literature.

Future cities and self-organising value chains: the case of the independent music community in Seoul

2015 ◽  
Vol 20 (3) ◽  
pp. 300-312 ◽  
Author(s):  
Bernard Burnes ◽  
Hwanho Choi
Keyword(s):  
Social Media ◽  
Supply Chain ◽  
Design Methodology ◽  
Virtual Communities ◽  
Value Chains ◽  
Content Type ◽  
Virtual Spaces ◽  
Independent Music ◽  
Music Community

Purpose – This article aims to explore the arguments that citizens of future cities will increasingly live in virtual communities as well as bricks and mortar ones, and that some previously physical supply chains will become virtual networks or communities. In examining these arguments, the article investigates the development of the independent music community in Seoul, South Korea. Design/methodology/approach – The research is based on a qualitative case study of music fans and independent record labels in Seoul. Findings – The article shows that independent music fans in Seoul have built a self-organising, fan-dominated, value co-creating community, which has replaced the old, music label-dominated, hierarchical supply chain. The community arose from the passion of fans and their engagement with social media, rather the intentions of city planners and supply-chain architects. Originality/value – The article shows that Seoul may be an exemplar of how future cities can and will develop, particularly in terms of the ability of people to use social media to develop and run their own virtual spaces and communities, which are tailored to the way they want to live their lives.

Developing a storytelling experience: the case of craft spirits distilleries in Chicago

2020 ◽  
Vol 32 (4) ◽  
pp. 555-571
Author(s):  
Alistair Williams ◽  
Glyn Atwal ◽  
Douglas Bryson
Keyword(s):  
Social Media ◽  
Marketing Strategy ◽  
Direct Observation ◽  
Design Methodology ◽  
Secondary Data ◽  
Press Coverage ◽  
Case Study Approach ◽  
Content Type ◽  
Study Approach

Purpose The purpose of this study is to identify how craft spirits distilleries use elements of the storytelling narrative as part of a storytelling marketing strategy. Design/methodology/approach A case study approach was undertaken based on seven craft distilleries in and around Chicago, IL. Data were collected from various sources including direct observation and secondary data based on online press coverage company websites and social media. Findings In the sample of firms, the authors identified the following seven categories of storytelling themes: craft, innovation, origins, myth, celebrity, provenance and collectability. These categories comprise both functional and emotional components which are strongly associated with the concept of authenticity. Originality/value This research is the first of its kind to investigate storytelling within the craft spirits sector. The results are relevant to develop strategies for marketing craft spirits brands. Findings are relevant for spirits distilleries in Chicago, IL but have transferable learnings for beverage categories who desire to stage meaningful, valued customer experiences.

Analyzing a successful journey of building engaged online communities through social media

2019 ◽  
Vol 36 (1) ◽  
pp. 23-25
Keyword(s):  
Social Media ◽  
Design Methodology ◽  
Added Value ◽  
Loyalty Programs ◽  
Content Type ◽  
The Usa ◽  
Pertinent Information ◽  
Customer Loyalty Programs ◽  
Practical Implications

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings This case study paper concentrates on the capacity of innovative applications of social media-led communication to inject added value into customer loyalty programs, based upon an analysis of the highly successful Shop Your Way (SYW) program run by Sears in the USA. The results revealed that social media is a pivotal force in the pursuit and retention of loyal customers, since individuals respond positively to participating in an ongoing experience of collecting rewards distributed on social platforms. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Supercharging case-based learning via simulators

2014 ◽  
Vol 52 (9) ◽  
pp. 1801-1832 ◽  
Author(s):  
Antonio Pérez-Bennett ◽  
Pål Davidsen ◽  
Luis E. López
Keyword(s):  
Case Studies ◽  
Design Methodology ◽  
Management Education ◽  
Added Value ◽  
Interactive Learning Environment ◽  
Content Type ◽  
Case Based Learning ◽  
New Generation ◽  
Practical Implications

Purpose – The purpose of this paper is to examine the use of simulators as pedagogical complements to traditional case studies. The research performs experiments with a case and its accompanying simulator to assess the additional learning attained by the use of a case with its simulator as compared to using the case alone. The paper also describes the development and proposed use of cases and simulators combined. Design/methodology/approach – The paper describes the development of one companion simulators, it outlines its proposed use, and it shows the results of an experiment to assess marginal learning with the simulator. Findings – The research finds that simulators increase the understanding of subjects when used to support a case study. Students and teachers perceive the use of companion simulators as valuable. Research limitations/implications – The research provides ground for developing a new generation of case studies in which the traditional case is enhanced and augmented by simulators developed for one particular case and intended to be used only with that case. Practical implications – This research has practical implications in how management is taught and learned. Social implications – The paper has implications in terms of possible changes that can be introduced to the teaching of management in business schools. Originality/value – This research provides one of the few extant assessments of the learning that can be attained with the use of simulators in management education. The research proposes the creation of a new entity, the “Case+Sim” that draws on the traditional strengths of managerial case studies to be used in educating managers, but complements the case studies with simulators, which provide an added value in permitting students to test their thinking using a realistic interactive learning environment.

scholarly journals Connecting real learning with social media ROI

2016 ◽  
Vol 29 (1) ◽  
pp. 2-11 ◽  
Author(s):  
Michael A. Crumpton ◽  
Philip B. White
Keyword(s):  
Social Media ◽  
Return On Investment ◽  
Design Methodology ◽  
Value Added ◽  
Content Type ◽  
Home Institution ◽  
Social Media Presence

Purpose This case study aims to outline the activities related to a project to create a foundation for the libraries’ social media activities and determine return on investment and value added for the efforts. Design/methodology/approach This case study describes the actions taken and the information tracked in establishing social media presence with recommendation for a sustainable program. Findings Social media adds value to libraries’ organizational personality, but it also incurs cost and effort that should be strategically managed. Originality/value This case study was conducted in the authors’ home institution.

Social media as a resource in SMEs’ sales process

2017 ◽  
Vol 32 (5) ◽  
pp. 693-709 ◽  
Author(s):  
Roberta Bocconcelli ◽  
Marco Cioppi ◽  
Alessandro Pagano
Keyword(s):  
Social Media ◽  
Design Methodology ◽  
Conceptual Development ◽  
Content Type ◽  
Industrial Marketing ◽  
Sales Process ◽  
Business Networking ◽  
The Impact

Purpose The purpose of this paper is to explore the impact of social media (SM) adoption in upgrading and innovating selling processes by small- and medium-sized enterprises (SMEs) facing complex and rapidly changing market scenarios. Design/methodology/approach To achieve this goal, the paper undertakes an exploratory case study of Gamma, a mechanical company, by actively using SM to start and open a new market. The case-study is analyzed through the industrial marketing and purchasing (IMP) approach, which emphasizes the role of interaction and the interdependencies of resources. Findings The adoption of SM resources helped Gamma to tap into new markets and thus survive and face the downturn of its original market. SM displayed its effects in combination with other resources: a simple and not expensive machinery, capable human resources, effective production and logistical resources. SM represented a strategic resource to implement an effective business networking effort. Originality/value This paper provides novel empirical evidence and conceptual development over the role of SM as a resource in SMEs’ sales processes, using the IMP perspective on combination and development of resources.

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