Choosing the Right Metrics for Listerine Brand Management in Brazil

2016 ◽  
pp. 1-11
Author(s):  
Leandro A. Guissoni ◽  
Fundação Getulio ◽  
Adjunct Faculty ◽  
Paul W. Farris ◽  
Olegário Araújo ◽  
...  
Keyword(s):  
Brand Management ◽  
Brand Strategy ◽  
Market Penetration ◽  
Integrated Marketing ◽  
Short Term ◽  
Marketing Metrics ◽  
Second Year ◽  
The Right ◽  
Made In

Ronaldo Art, brand manager for J&J’s Listerine, reflected on the progress he had made in market penetration for the oral hygiene product from the time he started in the position in 2010 to late 2014. He wanted to develop a long-term strategy for the brand rather than stimulating short-term increases in market share, which could compromise the equity of the brand, its profitability, and its long-term competitive advantage. This case has been used in Darden’s second-year course “Marketing Metrics and Integrated Marketing Communications” and would work well in any course module focused on brand management and brand strategy.

Distinguishable Brain Activation Networks for Short- and Long-Term Motor Skill Learning

2005 ◽  
Vol 94 (1) ◽  
pp. 512-518 ◽  
Author(s):  
A. Floyer-Lea ◽  
P. M. Matthews
Keyword(s):  
Motor Skill ◽  
Isometric Force ◽  
Brain Activation ◽  
Skill Learning ◽  
Anterior Cingulate ◽  
Motor Skill Learning ◽  
Short Term ◽  
Learning Stage ◽  
The Right

The acquisition of a new motor skill is characterized first by a short-term, fast learning stage in which performance improves rapidly, and subsequently by a long-term, slower learning stage in which additional performance gains are incremental. Previous functional imaging studies have suggested that distinct brain networks mediate these two stages of learning, but direct comparisons using the same task have not been performed. Here we used a task in which subjects learn to track a continuous 8-s sequence demanding variable isometric force development between the fingers and thumb of the dominant, right hand. Learning-associated changes in brain activation were characterized using functional MRI (fMRI) during short-term learning of a novel sequence, during short-term learning after prior, brief exposure to the sequence, and over long-term (3 wk) training in the task. Short-term learning was associated with decreases in activity in the dorsolateral prefrontal, anterior cingulate, posterior parietal, primary motor, and cerebellar cortex, and with increased activation in the right cerebellar dentate nucleus, the left putamen, and left thalamus. Prefrontal, parietal, and cerebellar cortical changes were not apparent with short-term learning after prior exposure to the sequence. With long-term learning, increases in activity were found in the left primary somatosensory and motor cortex and in the right putamen. Our observations extend previous work suggesting that distinguishable networks are recruited during the different phases of motor learning. While short-term motor skill learning seems associated primarily with activation in a cortical network specific for the learned movements, long-term learning involves increased activation of a bihemispheric cortical-subcortical network in a pattern suggesting “plastic” development of new representations for both motor output and somatosensory afferent information.

scholarly journals (M,β)-Stability of Positive Linear Systems

2016 ◽  
Vol 2016 ◽  
pp. 1-11 ◽  
Author(s):  
Octavian Pastravanu ◽  
Mihaela-Hanako Matcovschi
Keyword(s):  
Linear System ◽  
Linear Systems ◽  
Transient Behavior ◽  
Short Term ◽  
Time Dynamics ◽  
The Right ◽  
Long Term Behavior ◽  
Stability Concept

The main purpose of this work is to show that the Perron-Frobenius eigenstructure of a positive linear system is involved not only in the characterization of long-term behavior (for which well-known results are available) but also in the characterization of short-term or transient behavior. We address the analysis of the short-term behavior by the help of the “(M,β)-stability” concept introduced in literature for general classes of dynamics. Our paper exploits this concept relative to Hölder vectorp-norms,1≤p≤∞, adequately weighted by scaling operators, focusing on positive linear systems. Given an asymptotically stable positive linear system, for each1≤p≤∞, we prove the existence of a scaling operator (built from the right and left Perron-Frobenius eigenvectors, with concrete expressions depending onp) that ensures the best possible values for the parametersMandβ, corresponding to an “ideal” short-term (transient) behavior. We provide results that cover both discrete- and continuous-time dynamics. Our analysis also captures the differences between the cases where the system dynamics is defined by matrices irreducible and reducible, respectively. The theoretical developments are applied to the practical study of the short-term behavior for two positive linear systems already discussed in literature by other authors.

scholarly journals Visions of Human Futures in Space and SETI

2017 ◽  
Author(s):  
Jason T. Wright ◽  
Michael P. Oman-Reagan
Keyword(s):  
Solar System ◽  
Science Fiction ◽  
Dark Matter Particle ◽  
Short Term ◽  
National Science ◽  
The Galaxy ◽  
Near Future ◽  
Far Future ◽  
Made In

We discuss how visions for the futures of humanity in space and SETI are intertwined, and are shaped by prior work in the fields and by science fiction. This appears in the language used in the fields, and in the sometimes implicit assumptions made in discussions of them. We give examples from articulations of the so-called Fermi Paradox, discussions of the settlement of the Solar System (in the near future) and the Galaxy (in the far future), and METI. We argue that science fiction, especially the campy variety, is a significant contributor to the ‘giggle factor’ that hinders serious discussion and funding for SETI and Solar System settlement projects. We argue that humanity's long-term future in space will be shaped by our short-term visions for who goes there and how. Because of the way they entered the fields, we recommend avoiding the term ‘colony’ and its cognates when discussing the settlement of space, as well as other terms with similar pedigrees. We offer examples of science fiction and other writing that broaden and challenge our visions of human futures in space and SETI. In an appendix, we use an analogy with the well-funded and relatively uncontroversial searches for the dark matter particle to argue that SETI's lack of funding in the national science portfolio is primarily a problem of perception, not inherent merit.Also on arXiv: https://arxiv.org/abs/1708.05318Please cite this version:Wright, Jason T., and Michael P. Oman-Reagan. “Visions of Human Futures in Space and SETI.” International Journal of Astrobiology, 2017, 1–12. doi:10.1017/S1473550417000222.

scholarly journals Progress in Pediatric Kidney Transplantation

2014 ◽  
Vol 7 (1) ◽  
pp. 115-122
Author(s):  
Jodi M. Smith ◽  
Vikas R. Dharnidharka
Keyword(s):  
Kidney Transplantation ◽  
Graft Survival ◽  
Pediatric Population ◽  
Short Term ◽  
Allocation Policy ◽  
Pediatric Kidney Transplantation ◽  
Timely Access ◽  
The Impact ◽  
Made In

Significant progress has been made in pediatric kidney transplantation. Advances in immunosuppression have dramatically decreased rates of acute rejection leading to improved short term graft survival but similar improvements in long term graft survival remain elusive. Changes in allocation policy provide the pediatric population with timely access to transplant but there remains concern about the impact of less HLA matching and a decrease in living donors. This report presents data from North America on these successes and the ongoing challenges that face the pediatric transplant community.

scholarly journals A Multi-Year Examination of Gardening Experience and Fruit and Vegetable Intake During College

Nutrients ◽  
2019 ◽  
Vol 11 (9) ◽  
pp. 2088 ◽  
Author(s):  
Daniel Staub ◽  
Sarah E. Colby ◽  
Melissa D. Olfert ◽  
Kendra Kattelmann ◽  
Wenjun Zhou ◽  
...  
Keyword(s):  
Vegetable Intake ◽  
Fruit And Vegetable Intake ◽  
Farmers Markets ◽  
Fruit And Vegetable ◽  
Short Term ◽  
Second Year ◽  
Locally Grown ◽  
Term Data ◽  
Time Point

Gardening has been positively associated with fruit and vegetable (FV) consumption based on short-term studies among children, but long-term data among adolescents and young adults are lacking. This investigation sought to elucidate the association between gardening experience and FV intake among college students over a two-year period. Students (N = 593) from eight universities were assessed at the end of their freshman (Y1) and sophomore (Y2) years during the springs of 2016 and 2017, respectively. At each time point, participants completed the NCI FV Screener and questions related to gardening experience and FV-related attitudes and behaviors. Students were then categorized into four groups based on gardening experience: Gardened only during the first or second year (Y1 only and Y2 only gardeners), gardened both years (Y1+Y2 gardeners), and non-gardeners. While both Y1 only and Y1+Y2 gardeners reported significantly higher FV intake relative to non-gardeners at Y1 (2.3 ± 0.9 and 2.6 ± 0.7 versus 1.9 ± 0.6 cup equivalents (CE)/day, respectively; p < 0.01), only Y1+Y2 gardeners differed from non-gardeners at Y2 (2.4 ± 0.6 versus 1.8 ± 0.5 CE/day; p < 0.001). Additionally, Y1+Y2 gardeners reported more frequent engagement of several FV-related behaviors, including shopping at farmers’ markets, eating locally grown foods, and cooking from basic ingredients; and were five times more likely to have gardened during childhood (OR: 5.2, 95%, CI: 3.5–8.8; p < 0.001). Findings suggest that while isolated gardening experiences during college are associated with FV intake, reoccurring experience may be essential for sustained benefit.

scholarly journals The Anglican Covenant Proposed by the Lambeth Commission

2005 ◽  
Vol 8 (37) ◽  
pp. 147-161 ◽  
Author(s):  
Norman Doe
Keyword(s):  
Short Term ◽  
Episcopal Church ◽  
Common Concern ◽  
Made In ◽  
The Way

The Lambeth Commission (2004) proposed a number of short-term and long-term solutions to issues raised by recent and highly controversial developments in the Episcopal Church (USA) and the diocese of New Westminster (Canada). From these events have emerged important questions about the nature of communion between, and the autonomy of, each of the forty-four member churches of the Anglican Communion, and the way in which decisions of common concern are made. In order to consolidate this communion, as a long-term project, the Commission proposes the adoption of an Anglican Covenant by all forty-four churches of the Communion. This article describes the terms of the proposed Covenant and identifies their provenance, in order to establish that the proposal is for the most part a restatement of classical Anglicanism. Only in serious cases of disagreement which substantially risk the unity of the Communion is the proposal innovative. The article also describes briefly reactions to and possible implementation of the proposed Covenant.

Echoes of the French Revolution in the Rhineland, 1830–1849

1989 ◽  
Vol 22 (2) ◽  
pp. 200-217 ◽  
Author(s):  
Jonathan Sperber
Keyword(s):  
French Revolution ◽  
Economic Effects ◽  
Left Bank ◽  
Short Term ◽  
Political Implications ◽  
The One ◽  
The Right ◽  
Grand Duchy ◽  
The French Revolution

Of all the regions of Central Europe, the Rhineland was the one most affected by the French Revolution. The area on the left bank of the Rhine belonged for almost two full decades to the First French Republic and the Napoleonic Empire; parts of the right bank were, for a shorter period, under the rule of the Napoleonic satellite state, the Grand Duchy of Berg. In studying these unusual circumstances, historians have sometimes focused on short-term political implications, asking how the Rhenish population of the 1790s responded to the Jacobin regime. They have also studied the long-term social and economic effects of the revolutionary legislation and the secularization of church lands.

Is MRI suitable for conclusive work-up of suspicious findings in mammography and ultrasound?

2013 ◽  
Vol 31 (26_suppl) ◽  
pp. 3-3
Author(s):  
Kevin Strobel ◽  
Simone Schrading ◽  
Christiane K. Kuhl
Keyword(s):  
False Positive ◽  
Breast Mri ◽  
Short Term ◽  
Long Term Follow Up ◽  
Mass Lesions ◽  
Work Up ◽  
Suspicious Lesions ◽  
Made In

3 Background: The current ACR practice guidelines discourage use of MRI for work-up of suspicious findings in mammography (Mx) and ultrasound (US). We investigated whether additional breast MRI assessment of suspicious Mx and U.S. findings could improve PPV and thus possibly help reduce the number of biopsies for false positive findings in Mx or U.S. Methods: Between 06/2010 and 04/2012, a total 2,754 patients underwent DCE breast MRI. Of these, 277 underwent MRI for further work-up of suspicious findings made in Mx (n=173, 57 patients with mass lesions, 33 with asymmetries, 12 with architectural distortions, and 71 with suspicious calcifications) or U.S. (n=104, 74 with masses, 30 with miscellaneous U.S. findings such as suspected intraductal pathology, focal acoustic shadowing or architectural distortions) . All lesions categorized as MR-BIRADS 4 and 5 underwent biopsy, lesions categorized as MR-BIRADS 1 or 2 did not proceed to biopsy, except for selected women with mammographic calcifications suggestive of DCIS. Lesions categorized as MR-BIRADS 3 underwent additional short term follow-up by MRI, US and/or Mx. All women who did not undergo biopsy (MR-BIRADS 1-3) underwent long term follow-up for so far 12-24 months. Results: For suspicious lesions in mammography, MRI increased PPV from 19.3% (11/57) to 92.3% (12/13) for masses, from 3% (1/33) to 33.3% (1/3) for asymmetries, from 8.3% (1/12) to 25% (1/4) for architectural distortions and from 21.1% (15/71) to 62.5% (15/24) for calcifications. For suspicious lesions in ultrasound, MRI increased PPV from 13.5% (10/74) to 71.4% (10/14) for masses and from 3.3% (1/30) to 50% (1/2) for non-mass U.S. findings. In 4/277 patients, MRI showed additional suspicious findings, requiring MR-guided biopsy, one of which was histologically proven malignant. So far, none of the patients who, because of an MR-BIRADS 1-3, did not undergo biopsy has been diagnosed with invasive cancer or DCIS or with progressive conventional imaging findings necessitating secondary biopsy. Conclusions: MRI improves PPV for both suspicious Mx and U.S. findings, especially mass lesions. In experienced hands, careful use of MRI can help avoid biopsies for false positive diagnoses made in Mx and U.S.

scholarly journals Modeling sensitivity indices of industrial enterprise organizational change

2021 ◽  
Vol 10 (45) ◽  
pp. 230-241
Author(s):  
Victoriia Bilyk ◽  
Olena Kolomytseva ◽  
Olha Myshkovych ◽  
Nataliia Tymoshyk ◽  
Denis Shcherbatykh
Keyword(s):  
Organizational Change ◽  
Theory And Practice ◽  
Organizational Changes ◽  
Short Term ◽  
Industrial Enterprises ◽  
Sensitivity Indices ◽  
Proposed Model ◽  
Development Effectiveness ◽  
Made In

Evaluation of sensitivity of commercial enterprises to organizational changes should be made in terms of short-term planning for which it is important to ensure the financial results, as well as in terms of long-term planning, which is important for non-monetary indicators of development effectiveness. To solve this problem, the paper is designed model sensitivity Descriptive indicators of industrial enterprises to organizational changes, reflecting monetary and non-monetary effects of organizational change. The authors determined that the proposed model allows for the analysis of organizational change with regard to their impact on monetary and non-monetary efficiency. This paper contributes to the theory and practice at the border to ensure a balance between short-term and long-term development of industrial enterprises. Convincingly demonstrated the possibility of using research results in practice.

scholarly journals Grapevine Cultivars, Trellis Systems, and Mechanization of the California Raisin Industry

2014 ◽  
Vol 24 (3) ◽  
pp. 285-289 ◽  
Author(s):  
Matthew W. Fidelibus
Keyword(s):  
Production Systems ◽  
The United States ◽  
Medium Term ◽  
Thompson Seedless ◽  
Short Term ◽  
Breeding Programs ◽  
Early Ripening ◽  
Ct System ◽  
Made In

Growers in California’s San Joaquin Valley produced >25% of the world’s raisins in 2012, with a farm-gate value of >$590 million, making the United States the leading global producer of raisins. California’s traditional raisin-making method is a laborious process in which clusters of grapes (Vitis vinifera) are harvested by hand onto paper trays, which are left in the vineyard to dry. The drying fruit may need to be turned or rolled, tasks requiring manual labor, and the trays of dried raisins are also picked up by hand. Most California raisins continue to be made in this way, but in recent years, the declining availability and increasing cost of labor has prompted many growers to implement one of two mechanized production systems, “continuous tray” (CT) or “dry-on-vine” (DOV). In CT systems, machines are used to pick the berries, lay them onto a tray, and pick up the dried raisins. The CT system could be considered a short-term strategy: it is compatible with existing conventional ‘Thompson Seedless’ raisin vineyards and has been widely adopted. The DOV system could be considered a medium-term strategy: it is best suited for vineyards specifically designed for DOV, with early ripening grapevine cultivars on expansive trellis systems, which ensures timely drying, and capitalizes on the fact that sunlit row middles are not needed for fruit drying. Grapevine breeding programs are currently working toward the development of raisin grape cultivars with fruitful basal nodes, with fruit that dry naturally upon ripening. This is a long-term strategy to further reduce labor needs by enabling mechanical pruning in winter and eliminating the need for cane severance in the summer.

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