Bridging organizational identity and reputation messages online: a conceptual model

2016 ◽  
Vol 21 (2) ◽  
pp. 195-212 ◽  
Author(s):  
Nell C. Huang-Horowitz ◽  
Karen Freberg
Keyword(s):  
Conceptual Model ◽  
Organizational Identity ◽  
Design Methodology ◽  
Content Type ◽  
Qualitative Review ◽  
Proposed Model ◽  
Potential Applications ◽  
Value Model ◽  
Exploratory Procedure ◽  
Practical Implications

Purpose – The purpose of this paper is to propose a conceptual model that can be used to bridge organizational identity and reputation messages. The proposed model may help organizations more-effectively build and maintain both their desired identity as well as reputation. Design/methodology/approach – The qualitative and exploratory procedure was used to develop a model for simultaneously managing and measuring both identity and reputation messages. The process of conceptualizing an exploratory, qualitative value model begins with identifying relevant concepts and measures. A qualitative review of reputation and identity scholarship was examined for recurring themes and concepts. These themes were then used to formulate the identity and reputation functions and value measures. Findings – The proposed conceptual model presents characteristics and attributes that scholars and practitioners may need to consider when managing an organization’s identity and reputation messages online. The paper also presents potential applications of the model. Practical implications – The proposed qualitative value model, if further tested and quantified, has three potential applications: integrating identity and reputation messages across multiple platforms; telling stories reflective of both identity and reputation messages; and determining the value of attribution across contingencies. Originality/value – Considering the interrelated nature of identity and reputation messages, it is necessary to formulate a model delineating how the two may be bridged with one another. By proposing the conceptual model for how organizations may be able to align their identity messages with reputation messages, this paper hopes to establish a more conscious connection between the identity and reputation scholarship.

Moving beyond traditional sponsorships: understanding the structure and dynamics of minority equity sponsorship agreements

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Furkan Amil Gur ◽  
Adrien Bouchet ◽  
Brian R. Walkup ◽  
Jonathan A. Jensen
Keyword(s):  
Conceptual Model ◽  
Design Methodology ◽  
Qualitative Methodology ◽  
Interview Data ◽  
European Market ◽  
Content Type ◽  
Structure And Dynamics ◽  
Key Stakeholders ◽  
Practical Implications

Purpose The purpose of this study is to understand the structure and dynamics of minority equity sponsorship agreements and the motivations for organizations to go beyond traditional sponsorships by acquiring minority equity in the sponsored organization. Design/methodology/approach This paper adopts a qualitative methodology and presents interview data from key actors involved in minority equity sponsorship agreements. Findings The findings of the paper include major characteristics of minority equity sponsorship agreements including the motivations, dynamics and resources exchanged by sponsoring firms and clubs in these relationships, based on the experiences of key actors from firms, clubs and other key stakeholders, and a conceptual model for forming and maintaining these relationships. Practical implications Sponsorships are increasingly evolving into minority equity sponsorship agreements, particularly in the European market. The findings of this study assist sponsoring firms and the executives of clubs in better understanding the dynamics and stakeholder-related consequences of these relations. Originality/value The findings of this paper illustrate the differences between minority equity sponsorship agreements and both traditional sponsorships and minority equity alliances. The findings also identify major characteristics of these relationships and the interdependencies among these characteristics.

Business streamlining – an integrated model of service sourcing

2017 ◽  
Vol 32 (2) ◽  
pp. 194-205 ◽  
Author(s):  
Jonas Molin ◽  
Lars-Johan Åge
Keyword(s):  
Conceptual Model ◽  
Qualitative Methodology ◽  
Business Processes ◽  
Theory Approach ◽  
Content Type ◽  
Proposed Model ◽  
Ongoing Relationship ◽  
Grounded Theory Approach ◽  
Longitudinal Case Studies ◽  
Practical Implications

Purpose The purchasing of services is a significantly under-researched area. The purpose of this study is to suggest a conceptual model of service sourcing relationships, including the post-contract phase. Design/methodology/approach A qualitative methodology involving two longitudinal case studies that were analyzed with a grounded theory approach to build a conceptual model was applied. Findings The proposed model consists of a core process that is termed “business streamlining” and denotes the process by which four interrelated dimensions are managed to making the business processes of the buying organization simpler and more effective and/or productive. Research limitations/implications Although the research methodology is qualitative and does not allow statistical generalization, the study does provide valuable insights into the management of the service sourcing process. Practical implications The model proposed in this study can be utilized by managers to impose a useful conceptual structure on otherwise fluid and intangible processes, which makes them easier to analyze and facilitates strategic corporate decision-making. Originality/value The paper proposes a model that grasps the dynamics and reality of service (out-) sourcing relationships, including the ongoing relationship management process.

How to measure knowledge management: dimensions and model

VINE ◽  
2015 ◽  
Vol 45 (1) ◽  
pp. 107-125 ◽  
Author(s):  
Mariano García-Fernández
Keyword(s):  
Knowledge Management ◽  
Literature Review ◽  
Design Methodology ◽  
Present Model ◽  
Content Type ◽  
Proposed Model ◽  
The Creation ◽  
And Storage ◽  
Practical Implications

Purpose – The aims of this paper are: to identify the dimensions of knowledge management (KM), and to propose a model for KM that will be useful for future researchers in carrying out KM measurement. Design/methodology/approach – The paper is based on a literature review of theoretical and empirical contributions to KM. Findings – The results obtained show that the creation, transfer and storage, and implementation and use are dimensions of the concept of KM. On the basis of these dimensions, this study proposes a model integrating these dimensions and operationalizes it using selected items, so that future researchers may carry out measurements using the proposed model. Practical implications – The study implies that companies and researchers use a smaller time in theoretical checks and can devote to measurements which develop improvements. Originality/value – The present model differs from other, previous models in that it integrates various approaches to the study of KM.

How and why managers use conceptual devices in business-to-business research

2014 ◽  
Vol 29 (7/8) ◽  
pp. 633-641 ◽  
Author(s):  
Lars-Johan Åge
Keyword(s):  
Focus Groups ◽  
Conceptual Model ◽  
Design Methodology ◽  
Business Research ◽  
Specific Context ◽  
Translation Process ◽  
Content Type ◽  
Equal Footing ◽  
Business To Business ◽  
Practical Implications

Purpose – This study aims to analyze how and why managers adopt and use business-to-business (B2B) research. Design/methodology/approach – Data were collected through participant observations, focus groups and interviews in three organizations that had used a certain conceptual model from B2B research. Findings – The study suggests that managers use B2B research in an action-oriented, flexible and dynamic manner. Such conceptual or translational use is characterized by managers’ creative translation of the research to match the problems they are facing at that particular time. Research limitations/implications – This study suggests that researchers and managers are on equal footing, and can contribute to one another in an active and creative way. Practical implications – Through translating research into their specific context, managers can find a new spectrum of research usage in their organization, but can also contribute to research in an interactive and creative way. Originality/value – This study gives empirical examples for how and why a certain piece of B2B research has been used by managers in three organizations. Moreover, this study contributes to existing models relating to marketing use by giving examples of the active translation process in which managers adopt the research to their specific challenges.

Multilayer document model for semantic document management services

2017 ◽  
Vol 73 (5) ◽  
pp. 803-824 ◽  
Author(s):  
Goran Sladić ◽  
Igor Cverdelj-Fogaraši ◽  
Stevan Gostojić ◽  
Goran Savić ◽  
Milan Segedinac ◽  
...  
Keyword(s):  
Design Methodology ◽  
General Purpose ◽  
Document Management ◽  
Management Systems ◽  
Content Type ◽  
Domain Specific ◽  
Proposed Model ◽  
Scope Of Application ◽  
High Degree ◽  
Practical Implications

Purpose The purpose of this paper is to identify the benefits of an approach in which document management systems (DMSs) are based on a formal and explicit document model, primarily in terms of facilitating domain-specific customization. Design/methodology/approach Within this paper, a generic document model is proposed. The model consists of two layers. A general purpose layer, which represents common features of the documents, and a domain-specific layer, modeling properties particular to application domain. The general purpose layer is based on ISO 82045, providing high degree of interoperability with other systems developed with respect to this set of standard. Findings Splitting document model into the layers enables DMSs to be tailored for each particular domain of application, depending on the general purpose layer. The existence of domain-specific layer allows documents to be interpreted differently in different domains of application. Practical implications In order to enable customization of DMS for a particular domain, the implementation of domain-specific document layer is required. Also, the proposed model does not explicitly deal with document dynamics. Originality/value The proposed document ontology is general enough to provide the representation of documents not depending on a specific scope of application, yet flexible enough to enable extensions through which domain-specific document features can be expressed. The separation of document model enables development of core DMS offering services relying explicitly on the general purpose layer on one hand, as well as domain-specific customization of DMS on the other.

The evaluation of core competencies in networks: the network competence report

2017 ◽  
Vol 18 (1) ◽  
pp. 189-216 ◽  
Author(s):  
Francesca Francioli ◽  
Massimo Albanese
Keyword(s):  
Intellectual Capital ◽  
Design Methodology ◽  
Core Competencies ◽  
Theory And Practice ◽  
Structured Interviews ◽  
Content Type ◽  
Proposed Model ◽  
Network Competence ◽  
Practical Implications ◽  
Insight Into

Purpose The purpose of this paper is to propose a model to disclose, report, and manage intellectual capital (IC) in a network of companies. To this end, it provides a monetary evaluation of core competencies (CCs), which may be defined as a bundle of various types of intangibles, aggregating their value into a network statement, called a network competence report (NCR). Design/methodology/approach The paper utilises the interventionist approach. The intervention was conducted by the authors and studied through joint reflections on documentation from meetings and individual, semi-structured interviews. Findings The NCR makes IC more transparent, thereby allowing companies and network managers to assess the strengths and weaknesses of CCs with a consequent potential insight into their potential earnings. Research limitations/implications This method is labour-intensive, especially in its first application, and the data collection requires considerable company involvement. The interventionist approach may have influenced the empirical results, which may be affected by subjectivity. As the paper involves a single network, care should be taken in generalising its empirical evidence. Practical implications In making IC management more effective, the NCR is valuable for academics, management, political authorities and, more generally, for a network’s stakeholders. The NCR is a tool for internal and external communication purposes, creating the conditions to mobilise IC. The proposed model supports the diagnosis of networks by providing CC maps and assessments relevant to their governance and competitiveness. The NCR depicts company and network CCs, allowing intertemporal comparisons that facilitate understanding of the effectiveness of the network’s actions and the importance of belonging to it. Originality/value This paper represents a first attempt to evaluate, in monetary terms, CCs in a network. Its value lies in its practical implications. Moreover, the paper investigates IC in applied terms, contributing to reducing the gap between theory and practice.

An experiential model of consumer engagement in social media

2016 ◽  
Vol 25 (5) ◽  
pp. 424-434 ◽  
Author(s):  
Wondwesen Tafesse
Keyword(s):  
Poisson Regression ◽  
Design Methodology ◽  
Brand Experience ◽  
Consumer Engagement ◽  
Content Type ◽  
Proposed Model ◽  
Pertinent Data ◽  
Key Variables ◽  
Experiential Value ◽  
Practical Implications

Purpose This study aims to propose an experiential model of consumer engagement focusing on Facebook brand pages. Building on the brand experience literature, the study synthesizes the experiential affordances of Facebook brand pages along perceptual, social, epistemic and embodied dimensions and tests their impact on consumer engagement. Design/methodology/approach The study operationalized key variables of the proposed model at the brand page level and assembled pertinent data, using systematic content analysis, on a sample of Facebook brand pages (n = 85). Poisson regression tested the proposed model. Findings The findings indicate that brands that facilitate greater number of experiential affordances on their Facebook brand pages generated higher levels of consumer engagement. For both brand post likes and brand post shares, the contributions of experiential affordances were significant and positive. Practical implications The findings offer actionable managerial insights for brands seeking to implement an experiential model of consumer engagement on their fan pages. Originality/value This study contributes to the literature by proposing and testing an experiential model of consumer engagement in the context of Facebook brand pages. To date, the experiential value of Facebook brand pages has rarely, if at all, been tested in an empirical study.

Data envelopment analysis with interactive variables

2015 ◽  
Vol 53 (10) ◽  
pp. 2390-2406 ◽  
Author(s):  
Aibing Ji ◽  
Hui Liu ◽  
Hong-jie Qiu ◽  
Haobo Lin
Keyword(s):  
Data Envelopment Analysis ◽  
Special Form ◽  
Design Methodology ◽  
Data Envelopment ◽  
Content Type ◽  
Dea Model ◽  
Proposed Model ◽  
Choquet Integrals ◽  
Practical Implications ◽  
Decision Making Units

Purpose – The purpose of this paper is to build a novel data envelopment analysis (DEA) model to evaluate the efficiencies of decision making units (DMUs). Design/methodology/approach – Using the Choquet integrals as aggregating tool, the authors give a novel DEA model to evaluate the efficiencies of DMUs. Findings – It extends DEA model to evaluate the DMU with interactive variables (inputs or outputs), the classical DEA model is a special form. At last, the authors use the numerical examples to illustrate the performance of the proposed model. Practical implications – The proposed DEA model can be used to evaluate the efficiency of the DMUs with multiple interactive inputs and outputs. Originality/value – This paper introduce a new DEA model to evaluate the DMU with interactive variables (inputs or outputs), the classical DEA model is a special form.

Project and processes: a convenient but simplistic dichotomy

2018 ◽  
Vol 38 (6) ◽  
pp. 1289-1311 ◽  
Author(s):  
Jean Harvey ◽  
Monique Aubry
Keyword(s):  
Design Methodology ◽  
Process Management ◽  
Content Type ◽  
Complex Processes ◽  
Body Of Knowledge ◽  
Proposed Model ◽  
Opportunities For Learning ◽  
Gray Areas ◽  
Tools And Techniques ◽  
Practical Implications

Purpose The purpose of this paper is to explore commonalities and differences between projects and processes, and between project management (PjM) and process management (PcM), with a view to challenge this dichotomic typology, clarify the gray areas in between and propose better ways to classify and manage different endeavors. Design/methodology/approach The research compares different tools and techniques used in both fields, explores the respective literatures and uses various examples to bring out similarities and differences. Findings The current paradigms engender a number of organizational endeavors, which are actually complex processes being managed as projects, using the PjM body of knowledge. Because each instantiation takes a somewhat different form, it is treated as a one-of-a-kind undertaking; whereby many of the opportunities for learning and continuous improvement associated with PcM are lost. A reframing and typology is proposed to clarify the central notions involved. Research limitations/implications The proposed model has not been tested empirically and the authors could not agree on all aspects of the paper, though existing differences are more about degrees, nuances and wording than about the basic findings of the paper. Practical implications The research makes the case that two research and practice communities that are evolving independently have much to gain by adopting a unified model and integrating their respective bodies of knowledge. Practitioners would thus access resources that are better adapted to the management challenges they are facing and gain a sustainable source of strategic advantage. Originality/value The paper challenges long-established paradigms between two distinct research streams. A new typology and classification criteria are proposed.

An empirical examination of the impact of tri-dyadic fit on the service experience

2016 ◽  
Vol 27 (3) ◽  
pp. 299-319 ◽  
Author(s):  
Sidney T. Anderson ◽  
Jeffery S. Smith
Keyword(s):  
Design Methodology ◽  
Empirical Examination ◽  
Service Experience ◽  
Content Type ◽  
Method Effect ◽  
Proposed Model ◽  
Managerial Implications ◽  
The Impact ◽  
Triadic Relationship ◽  
Practical Implications

Purpose – The purpose of this paper is to investigate the customer’s perception of customer-firm, customer-employee, and employee-firm fit and to assess how these fits impact the service experience. Design/methodology/approach – The paper looks at the impact of fit on the service experience and focusses on three specific types of dyadic fit: customer-employee; customer-firm; and employee-firm. A conceptual model is presented, accompanied by a detailed development of the hypotheses. A sample of 447 consumers is used to empirically test the proposed model. Findings – The analysis reveals the importance of fit and suggest a triadic relationship perspective is essential when designing for the service experience. Specifically, employee-firm fit is key to enhancing fit within the other dyads and providing a superior service experience. Research limitations/implications – The main implication is that this paper expands the investigation of fit by examining the interplay of multiple fits while also exploring how they affect the customer experience. The limitations are based primarily on methodology where the use of a survey to collect data rules out potential generalizations of true cause and effect while also potentially being subject to a common method effect. Practical implications – Managers should consider adopting a triadic relationship perspective when designing for the service experience. A number of managerial implications are proposed and discussed. Originality/value – Prior research has not explored the impact of fit among the customer-employee, customer-firm, and employee-firm dyads in one model on an important outcome such as the service experience. In addition, to show that customer-employee, customer-firm, and employee-firm dyadic fits are predictors of the service experience is novel.

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