Sun International: can a blue ocean strategy change the future fortunes of this South African leisure group?
Subject area Tourism & Hospitality Study level/applicability Post graduate Case overview The South African-based Sun International Group (SI) develops, operates and manages hotels, resorts and casinos. In its mission statement, SI describes itself as a “leisure group offering superior gaming, hotel and entertainment experiences”. In 1984, SI was listed in the travel and leisure sector on the Johannesburg Stock Exchange. SI is looking for growth opportunities. Expected learning outcomes Strategic options analysis to create new market spaces. Practical application of blue ocean thinking frameworks. Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes.