scholarly journals Do green women influencers spur sustainable consumption patterns? Descriptive evidences from social media influencers

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Seda Yıldırım
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Sustainable Consumption ◽  
Consumption Patterns ◽  
Consumption Pattern ◽  
Content Type ◽  
Digital Platforms ◽  
Descriptive Content ◽  
Social Media Platforms

PurposeThe adoption of digitalization and sustainability is key phenomenon that has changed perception and behaviors of people recently. As there is a rising power of digital communication by social media platforms, there is higher interaction between people globally. In addition, consumers can influence each other to adopt new consumption pattern. At this point, this paper aims to examine the role of green women influencers on promoting sustainable consumption patterns via social media platforms.Design/methodology/approachThis study employed qualitative research method. The study included four top-lists for green/sustainable social media influencers as a sample case. Then, the data were analyzed by descriptive content analysis. To determine the role of green women influencers in sustainable consumption, this study used classification and categorization technique through descriptive content analysis.FindingsThe study indicates that green women are seen as a primary social media influencer because of promoting sustainable consumption patterns in general. Especially, green women have more power to change consumption patterns via digital platforms. Green women social media influencers, who are micro-celebrities, share primary contents such as sustainable fashion, green foods, sustainable travel, sustainable lifestyle, conscious choices, green cosmetics and zero waste life to promote sustainable consumption patterns. Women social media influencers are much more effective than men influencers to transform society's consumption behaviors into sustainable consumption patterns.Research limitations/implicationsThe study provides some qualitative findings based on the selected four top-listed green social media influencers by different social media platforms. Future studies can find out different results based on different sample cases and employ quantitative research methodology.Practical implicationsThe study suggests policymakers to cooperate with green women social media influencers to achieve sub-targets of 2030 Sustainable Development Goals (SDGs). Especially, it is suggested to cooperate with micro-celebrities or Internet celebrities to promote sustainable consumption patterns.Originality/valueThe study proves that women social media influencers have the essential role in promoting green/sustainable consumption patterns via digital platforms. In addition, green women influencers can guide their followers to adopt sustainable consumption patterns.

How to build employees' relationship capital through different enterprise social media platform use: the moderating role of innovation culture

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Liang Ma ◽  
Xin Zhang ◽  
Gaoshan Wang ◽  
Ge Zhang
Keyword(s):  
Social Media ◽  
Information Exchange ◽  
Content Type ◽  
Enterprise Social Media ◽  
Work Related ◽  
Innovation Culture ◽  
Social Media Platforms ◽  
Relationship Capital ◽  
Moderating Role

PurposeThe purpose of the present study is to build a research model to study how the use of different enterprise social media platforms affects employees' relationship capital, and the moderating role of innovation culture is also examined.Design/methodology/approachStructural equation modeling was performed to test the research model and hypotheses. Surveys were conducted in an electronic commerce company in China that uses different social media platforms, generating 301 valid responses for analysis.FindingsFirst, private social media used for work-related purposes can contribute to employees' relationship capital, and public social media QQ used for work-related purposes can contribute to employees' communication quality. WeChat used for social-related purposes has a positive effect on employees' information exchange. Second, innovation culture acts as a positive moderator between work-related media use and employees' information exchange, while innovation culture acts as a negative moderator between social-related WeChat use and employees' information exchange. Third, innovation culture acts as a positive moderator between work-related QQ use and employees' trust, while innovation culture acts as a negative moderator between social-related QQ use and employees' trust.Originality/valueFirst, this paper contributes to the information system (IS) social media literature by studying the effect of the use of different enterprise social media platforms used for different purposes on employees' relationship capital. Second, the authors contribute to relationship capital theory by clarifying that use of public and private social media platforms for social- and work-related purposes is an important driver of the formation of employees' relational capital. Third, the present study also contributes to enterprise social media literature by confirming that innovation culture acts as a different moderator between use of different enterprise social media platforms and employees' relationship capital.

scholarly journals Examining the Role of Facebook in the Dissemination of Hate Messages over the Agitation for Biafra in Ikeja, Lagos

2019 ◽  
Vol 5 (09) ◽  
Author(s):  
Ogbu S. U. ◽  
Olupohunda Bayo Festus
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Indigenous People ◽  
Quantitative Data ◽  
Regulatory Mechanisms ◽  
The World ◽  
Social Media Platforms ◽  
Quantitative And Qualitative Methods ◽  
Method Approach

In Nigeria, during the agitation for Biafra by the Nnamdi Kanu-led Indigenous People of Biafra between 2013 and 2017, the role of Facebook in the dissemination of hate messages by the protagonists and those in opposition to the agitation raised concern about the role of social media as a tool for the spread of hate messages. It is against this background that this research was designed to evaluate the role of Facebook in the spread of hate messages over the agitation for the separate state of Biafra. The study adopted the exploratory design and the mix method approach; both quantitative and qualitative methods were employed. For the quantitative data, 400 questionnaires were administered on purposively sampled respondents. The surveys were analyzed using simple percentages and frequency distribution. Also, content analysis of some purposively selected Facebook messages was carried out. In the end, the research found that hate messages were propagated through Facebook using six major channels during the agitation for Biafra between 2013 and 2017. They include; Facebook Personal Profiles, Status Updates and Wall Postings, Facebook Group Chats, Facebook Video Uploads, Individual Comments and Likes, Video Shares and Reposts, and sharing of articles and links to other social media platforms. In line with its findings, the research recommended that Facebook should review its community standards and policies on postings of hate messages through its medium and also strengthen its regulatory mechanisms to ensure that it does not provide a platform anymore for propagators of hate messages in Nigeria and around the world.

From likes to love: trust catalysing the digital romantic journey

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Burna Nayar ◽  
Surabhi Koul
Keyword(s):  
Social Media ◽  
Romantic Relationships ◽  
Romantic Relationship ◽  
Online Dating ◽  
Self Disclosure ◽  
Content Type ◽  
Online Social Media ◽  
Social Media Platforms ◽  
Social Intimacy

Purpose The behavioural changes embraced by the current generation has prompted researchers to revisit the paradigm of human relationships, especially romantic liaisons. The present study revisits the construct of romantic relationships steered by social media platforms, through the dimensions of self-disclosure, social intimacy and trust. The role of trust as a mediator to determine the success of online dating is also explored in this study. Design/methodology/approach The study uses the data collected from 225 respondents (86 females and 139 males) in the age group of 18 to 30 years. The respondents were asked to fill a questionnaire (provided they fulfilled the necessary conditions and expressed their consent to be a participant in this study). Findings The study validates that the extent of self-disclosure propels the degree of social intimacy. The results also confirm a significant partial mediation effect of trust on the relationship between social intimacy and the success of online dating. Thus, practitioners need to keep in mind that the probability of online dating success is higher when individuals disclose more and engage in an intimate relationship driven by trust. Research limitations/implications The study sample is restricted to young adults ranging from 18 to 30 years, based on the author’s convenience. The study was restricted to three most popular social media platforms in India where disclosure is limited to private timelines or messages. Another limitation of this study is that a multi-variate model of analysis could not be used due to the lack of parallel variables. Further studies can also compare online versus offline dating behaviour and determinants that influence the romantic relationship between two partners. Practical implications The new perspective could be to ascertain specific built-in mechanisms providers should develop to ensure that the new generation benefits from new technology rather than falling victim to its toxins. Social implications The study re-establishes the importance of the role of trust in any romantic relationship – may it be online or the more traditional, offline or face-to-face mode. Originality/value The study delves into the domain of existing romantic relationships established through the modernistic viewpoint of online social media platforms. The findings bring a fresh perspective on the dynamics of online romantic relationships through the mélange of self-disclosure, social intimacy and trust. Previous literature suggests that trust is dependent on self-disclosure, which is in contrast with the results of the current study. The present study corroborates that trust leads to the success of online dating.

scholarly journals Viral misinformation and echo chambers: the diffusion of rumors about genetically modified organisms on social media

2020 ◽  
Vol 30 (5) ◽  
pp. 1547-1564
Author(s):  
Xiaohui Wang ◽  
Yunya Song
Keyword(s):  
Social Media ◽  
Genetically Modified Organisms ◽  
Genetically Modified ◽  
Content Type ◽  
User Attitudes ◽  
Social Media Platforms ◽  
Echo Chamber ◽  
Fact Checking ◽  
Chamber Effect

PurposeThe spread of rumors on social media has caused increasing concerns about an under-informed or even misinformed public when it comes to scientific issues. However, researchers have rarely investigated their diffusion in non-western contexts. This study aims to systematically examine the content and network structure of rumor-related discussions around genetically modified organisms (GMOs) on Chinese social media.Design/methodology/approachThis study identified 21,837 rumor-related posts of GMOs on Weibo, one of China's most popular social media platforms. An approach combining social network analysis and content analysis was employed to classify user attitudes toward rumors, measure the level of homophily of their attitudes and examine the nature of their interactions.FindingsThough a certain level of homophily existed in the interaction networks, referring to the observed echo chamber effect, Weibo also served as a public forum for GMO discussions in which cross-cutting ties between communities existed. A considerable amount of interactions emerged between the pro- and anti-GMO camps, and most of them involved providing or requesting information, which could mitigate the likelihood of opinion polarization. Moreover, this study revealed the declining role of traditional opinion leaders and pointed toward the need for alternative strategies for efficient fact-checking.Originality/valueIn general, the findings of this study suggested that microblogging platforms such as Weibo can function as public forums for discussing GMOs that expose users to ideologically cross-cutting viewpoints. This study stands to provide important insights into the viral processes of scientific rumors on social media.

The state of social media engagement in Saudi universities

2017 ◽  
Vol 9 (2) ◽  
pp. 267-303 ◽  
Author(s):  
Norah Khalid Alsufyan ◽  
Monira Aloud
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Design Methodology ◽  
Public Universities ◽  
Private Universities ◽  
The Other ◽  
Content Type ◽  
The Public ◽  
Social Media Engagement ◽  
Social Media Platforms

Purpose The purpose of this paper is to investigate the way that Saudi universities are engaging their audience via social media platforms by means of the five meaningful themes: visibility, branding, authenticity, commitment, and engagement. The study will answer the questions: how do Saudi universities exploit social media platforms to engage their target audience? What are the recommendations for Saudi universities toward maximizing the value of social media engagement? Design/methodology/approach A content analysis approach was used to study all Saudi universities (26 public, 11 private). Facebook, YouTube, LinkedIn and Twitter were the anticipated social media platforms in this study. Findings The results showed that Twitter is the most frequently used platform to communicate with audiences. While visibility in the anticipated social media platforms was high, the engagement was lacking. On the other hand, authenticity and branding in the anticipated social media platforms were medium, while commitment was low except on Twitter. In general, the private universities exceed the public universities in terms of visibility, branding, authenticity, commitment and engagement in the anticipated social media platforms, which indicates their attention on gaining their audience’s satisfaction, a dynamic of trust which will lead to maintaining current relationships or building new ones. Originality/value Since there are few studies in the field regarding social media platforms usage by Saudi universities, this study aims to understand how Saudi universities are utilizing social media platforms to engage their audiences and propose recommendations for how Saudi universities can build value from social media platforms.

The dashang feature in social media: a personality and justice theory perspective

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jinlin Wan ◽  
Yaobin Lu ◽  
Sumeet Gupta
Keyword(s):  
Social Media ◽  
Big Five ◽  
Big Five Personality ◽  
Justice Theory ◽  
User Characteristics ◽  
Interpersonal Justice ◽  
Content Type ◽  
Informational Justice ◽  
Social Media Platforms

PurposeDashang refers to a reward given voluntarily to street performers in return for their performance. Some social media platforms have created a way to integrate this as a function, referred to as the dashang feature, to allow users to reward live performers online as well. Over the last few years, this function has become extremely popular among social media users, as it recreates the nostalgic experience of watching street performances. Platforms now consider it indispensable, as it has become a source of substantial revenue (commission on rewards earned by performers). However, not all users reward performers. For each user who pays, there are many more who lurk on the platform. This study examines the reasons for these differences using the Big Five personality perspective and justice theory.Design/methodology/approachWe develop an empirical model using the Big Five theory and justice theory and test it using empirical data collected through a survey of WeChat users.FindingsThe results indicate that distributive justice, interpersonal justice and informational justice are essential factors in relation to social media users' use of the dashang feature. It is also found that personality type affects these three factors.Originality/valueThis study makes three key contributions. First, it examines the factors that influence users' voluntary use of the dashang feature using the lenses of the Big Five theory and justice theory. Second, this study extends previous results on perceived justice to examine use of the dashang feature in social media. Third, this study applies these theories to the study of consumer behavior by exploring the role of user characteristics in social media use.

Harnessing social media to understand tourist mobility: the role of information technology and big data

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jinyan Chen ◽  
Susanne Becken ◽  
Bela Stantic
Keyword(s):  
Social Media ◽  
Literature Review ◽  
Current Trend ◽  
Social Media Data ◽  
Content Type ◽  
Use Of Data ◽  
Social Media Platforms ◽  
The City ◽  
Media Data

Purpose This paper aims to examine key parameters of scholarly context and geographic focus and provide an assessment of theoretical underpinnings of studies in the field of social media and visitor mobility. This review also summarised the characteristics of social media data, including how data are collected from different social media platforms and their advantages and limitations. The stocktake of research in this field was completed by examining technologies and applied methods that supported different research questions. Design/methodology/approach This literature review applied a mix of methods to conduct a literature review. This review analysed 82 journal articles on using social media to track visitors’ movements between 2014 and November 2020. The literature compared the different social media, discussed current applied theories, available technologies, analysed the current trend and provided advice for future directions. Findings This review provides a state-of-the-art assessment of the research to date on tourist mobility analysed using social media data. The diversity of scales (with a dominant focus on the city-scale), platforms and methods highlight that this field is emerging, but it also reflects the complexity of the tourism phenomenon. This review identified a lack of theory in this field, and it points to ongoing challenges in ensuring appropriate use of data (e.g. differentiating travellers from residents) and the ethics surrounding them. Originality/value The findings guide researchers, especially those with no computer science background, on the different types of approaches, data sources and methods available for tracking tourist mobility by harnessing social media. Depending on the particular research interest, different tools for processing and visualization are available.

Sponsor and ambush marketing during the 2018 Commonwealth Games on Twitter and Instagram

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Olan K.M. Scott ◽  
Nicholas Burton ◽  
Bo Li
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Design Methodology ◽  
Content Type ◽  
Sporting Event ◽  
Ambush Marketing ◽  
Social Media Platforms ◽  
Commonwealth Games

Purpose This research explores ambush marketing on social media during the 2018 Commonwealth Games held in Australia. Two social media platforms – Twitter and Instagram – served as the dataset to uncover how official sponsors of the Canadian and Australian Commonwealth Games teams were ambushed.Design/methodology/approach Employing a content analysis of all official team sponsors and their competitors, the study’s findings offer an original and multi-national look into social media ambushing.Findings Results indicated that promoting Games’ links was the most common social media post type used by official event sponsors, followed by sharing results of their endorsed athletes and behind-the-scenes information.Research limitations/implications In an effort to provide connection to the event, posts by ambushers focused on promoting athletes endorsed by their brand. All ambushers were more likely to use Twitter to promote their endorsed athletes. Instagram, however, was not fully embraced in their ambush marketing.Originality/value Discussion and implications of the results provide sport marketers with information on how to leverage one’s link with a major sporting event.

User-generated place brand identity: harnessing the power of content on social media platforms

2019 ◽  
Vol 12 (1) ◽  
pp. 39-70 ◽  
Author(s):  
Viriya Taecharungroj
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Empirical Studies ◽  
Place Branding ◽  
Brand Identity ◽  
Street Vendors ◽  
Content Type ◽  
Interesting Study ◽  
Social Media Platforms ◽  
Place Brand

PurposeThe purpose of this paper is to use user-generated content (UGC) on social media platforms to infer the possible place brand identities of two famous metropolitan areas in Bangkok, Thailand, namely, Khaosan Road and Yaowarat (Bangkok’s Chinatown), both of which are famous for their street vendors and nightlife. These two places are interesting study sites because of recent identity conflicts among their stakeholders. The method developed in this research can help other places to better understand place brand identities and, as such, effectively plan for and manage those places.Design/methodology/approachThe author used content analysis to study 782 user-generated images on Flickr and 9,633 user-generated textual reviews of Khaosan Road and Yaowarat from TripAdvisor and Google Maps’ Local Guide. MAXQDA was used to code all the images. User-generated textual reviews were studied using Leximancer. The author also introduced a positivity of concept analysis to identify positive and negative components of place brand identity.FindingsThe author developed a place brand identity framework that includes three pillars, namely, place physics, place practices and place personality. Content analysis of the images generated 105 codes and a count of the frequency of the codes that represent place brand identity. Content analysis of textual reviews created the concepts in the three pillars and identified the positive and negative concepts for both places. The results of both image and text analyses showed that street food vending is one of the most salient components of place brand identity for both Khaosan Road and Yaowarat.Practical implicationsThe author suggested several place branding strategies for the Bangkok Metropolitan Administration such as turning Khaosan Road into a music scene for both visitors and locals, controlling excessive and aggressive commercialism, sponsoring the production of creative and authentic content, initiating a compelling online campaign that focusses on the items sold in Yaowarat, hosting a spotlight event such as a seafood festival and improving hygiene and walkability.Originality/valueBoth the advancement of digital technologies and the complexity of stakeholders create a need for empirical studies on place branding involving the participation of the widest possible range of stakeholders and studies on the influence of social media. This research is the first to use both image and text analyses to study place brand identity from UGC. The use of both analyses allows the two methods to complement one another while mitigating the weaknesses of each.

scholarly journals ROLE OF SOCIAL MEDIA ON COMMUNITY MOBILIZATION

2021 ◽  
Vol 1 (1) ◽  
pp. 40-52
Author(s):  
Alexander Njeru
Keyword(s):  
Social Media ◽  
Community Mobilization ◽  
Empirical Literature ◽  
Public Administrators ◽  
Efficient Manner ◽  
Digital Platforms ◽  
The Public ◽  
Social Media Platforms ◽  
The Government

Purpose: Globally, effective political engagement requires candid communication between the government and its citizens. More so, citizens have the right to express how they need to be governed. On government’s part, the need to develop trust among the public should be paramount. Government should always inform citizens what it is continually doing. Furthermore, public domains ought to reflect integrity and transparency. Such is achievable through communication on many of its activities. In the recent past, government utilized traditional media to convey information to the public. Popular avenues used included television, newspapers and radio. The general objective of the study was to establish the role of social media on community mobilization Methodology: The paper used a desk study review methodology where relevant empirical literature was reviewed to identify main themes and to extract knowledge gaps. Findings: The study found out that the adoption of social media as a means of communication between the government official’s community members has an enormous impact on community mobilization for security matters and other issues. Social media platforms have enabled quick sharing of information on Barraza. The social media platforms enable this community mobilization in a cost-efficient manner Although social media use offers enormous value in public relations, there is little evidence that social networking sites are used to inform and involve governmental public opinion agencies such as the public sector. Recommendations: The study recommends that public administrators to embrace social media platforms such as Facebook, Twitter and WhatsApp due to their responsiveness and lower costs in interacting with the public administrators and amongst themselves. The respective government agencies should create awareness among the public on the importance of using digital platforms to pass or receive information on security issues

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