Predicting what? The strengths and limitations of a test of persuasive advertising principles

2016 ◽  
Vol 50 (1/2) ◽  
pp. 312-316 ◽  
Author(s):  
Malcolm J. Wright
Keyword(s):  
Memory Retrieval ◽  
Brand Choice ◽  
Major Advance ◽  
Contextual Cues ◽  
Content Type ◽  
Persuasive Advertising ◽  
Point Of Purchase ◽  
Consumer Memory ◽  
Random Fluctuations ◽  
With Memory

Purpose – The purpose of this paper is to discuss Armstrong et al.’s (2016) finding that ads that more closely follow evidence-based persuasion principles also achieve higher day-after-recall. Design/methodology/approach – The author evaluates the importance of Armstrong et al.’s result and considers the criticisms that their work only examines some aspects of persuasion and that their dependent variable is known to have a low correlation with sales. Findings – Armstrong et al.’s result provides a major advance in the knowledge of persuasive advertising. While they do not examine all aspects of persuasion, the scope of their tests is still very extensive. Day-after-recall is also arguably a better measure of advertising effectiveness than sales impact, due to the difficulty of identifying small sales changes among the random fluctuations that constantly occur in most markets and given the known processes by which consumer memory operates. Originality/value – By synthesising prior work on advertising and consumer memory, the author provides a simple model of how advertising interacts with memory. This model explains why ad recall ought to be poorly correlated with sales, and highlights the need for Armstrong et al.’s result to be followed by further research into how contextual cues at the point of purchase affect memory retrieval and brand choice.

scholarly journals Testing Tuberculosis Drug Efficacy in a Zebrafish High-Throughput Translational Medicine Screen

2014 ◽  
Vol 59 (2) ◽  
pp. 753-762 ◽  
Author(s):  
Anita Ordas ◽  
Robert-Jan Raterink ◽  
Fraser Cunningham ◽  
Hans J. Jansen ◽  
Malgorzata I. Wiweger ◽  
...  
Keyword(s):  
High Throughput ◽  
Drug Screening ◽  
Drug Efficacy ◽  
Drug Uptake ◽  
Spectrometric Analysis ◽  
Major Advance ◽  
Zebrafish Model ◽  
Content Type ◽  
Screening Platform

ABSTRACTThe translational value of zebrafish high-throughput screens can be improved when more knowledge is available on uptake characteristics of potential drugs. We investigated reference antibiotics and 15 preclinical compounds in a translational zebrafish-rodent screening system for tuberculosis. As a major advance, we have developed a new tool for testing drug uptake in the zebrafish model. This is important, because despite the many applications of assessing drug efficacy in zebrafish research, the current methods for measuring uptake using mass spectrometry do not take into account the possible adherence of drugs to the larval surface. Our approach combines nanoliter sampling from the yolk using a microneedle, followed by mass spectrometric analysis. To date, no single physicochemical property has been identified to accurately predict compound uptake; our method offers a great possibility to monitor how any novel compound behaves within the system. We have correlated the uptake data with high-throughput drug-screening data fromMycobacterium marinum-infected zebrafish larvae. As a result, we present an improved zebrafish larva drug-screening platform which offers new insights into drug efficacy and identifies potential false negatives and drugs that are effective in zebrafish and rodents. We demonstrate that this improved zebrafish drug-screening platform can complement conventional models ofin vivoMycobacterium tuberculosis-infected rodent assays. The detailed comparison of two vertebrate systems, fish and rodent, may give more predictive value for efficacy of drugs in humans.

Branding for non-profits: explaining new donor decision-making in the charity sector

2019 ◽  
Vol 29 (5) ◽  
pp. 583-600
Author(s):  
Gary Gregory ◽  
Liem Ngo ◽  
Ryan Miller
Keyword(s):  
Decision Making ◽  
Large Scale ◽  
Brand Choice ◽  
International Aid ◽  
Brand Attitude ◽  
Mediating Effect ◽  
Communication Strategy ◽  
Dual Process ◽  
Content Type ◽  
New Donors

Purpose The purpose of this study develops and validates a model of new donor decision-making in the charity sector. Drawing upon dual process theory, the model incorporates brand salience and brand attitude as antecedents of brand choice intention, moderated by donor decision involvement. Design/methodology/approach Study 1 generates measures using interviews with marketing, media and research managers, and new donors from two international aid and relief organizations. Study 2 uses an experimental design to first test scenarios of disaster relief, and then validate and confirm a new donor decision model using large-scale consumer panels for the international aid and relief sector in Australia. Findings The results replicated across four leading international aid-related charities reveal that brand salience is positively related to brand choice intention through the mediating effect of brand attitude. Furthermore, the effect of brand salience on brand choice intention is significantly stronger when donor decision involvement is low. Conversely, the effect of brand attitude on brand choice intention is stronger for higher levels of donor decision involvement. Practical implications Managers should understand the importance of brand salience/attitudes and the implications for the communication strategy. Managers should also strive to understand the level of decision involvement and the relative influence of brand attitude/salience on brand choice intention. Originality/value This study advances the literature on charitable giving by proposing and testing a moderated mediation model of donor choice when selecting a charity for donation. Findings provide new insights into the extent to which brand salience, brand attitude and donor decision-making influence how new donors choose between charities for donation.

Research thematic and emerging trends of contextual cues: a bibliometrics and visualization approach

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Yang Zhao ◽  
Lin Wang ◽  
Yaming Zhang
Keyword(s):  
Scene Perception ◽  
Management Practice ◽  
Academic Research ◽  
Development Trend ◽  
Research Field ◽  
Theory And Practice ◽  
Knowledge Map ◽  
Contextual Cues ◽  
Content Type ◽  
Emerging Trends

PurposeThe paper aims to clarify the importance of the psychological processing of contextual cues in the mining of individual attention resources. In recent years, the research of more open spatial perspective, such as spatial and scene perception, has gradually turned to the recognition of contextual cues, accumulating rich literature and becoming a hotspot of interdisciplinary research. Nevertheless, besides the fields of psychology and neuroscience, researchers in other fields lack systematic knowledge of contextual cues. The purpose of this study is to expand the research field of contextual cues.Design/methodology/approachWe retrieved 494 papers on contextual cues from SCI/SSCI core database of the Web of Science in 1992–2019. Then, we used several bibliometric and sophisticated network analysis tools, such as HistCite, CiteSpace, VOSviewe and Pajek, to identify the time-and-space knowledge map, research hotspots, evolution process, emerging trends and primary path of contextual cues.FindingsThe paper found the core scholars, major journals, research institutions, and the popularity of citation to be closely related to the research of contextual cues. In addition, we constructed a co-word network of contextual cues, confirming the concept of behavior implementation intentions and filling in the research gap in the field of behavior science. Then, the quantitative analysis of the burst literature on contextual cues revealed that the research on it that focused more on multi-objective cues. Furthermore, an analysis of the main path helped researchers clearly understand and grasp in the development trend and evolution track of contextual cues.Originality/valueGiven academic research usually lags behind management practice, our systematic review of the literature to a certain extent make a bridge between theory and practice.

Assistive technology in dementia care: methodological issues in research design

2015 ◽  
Vol 9 (1) ◽  
pp. 38-47 ◽  
Author(s):  
Annette Altendorf ◽  
Jason Schreiber
Keyword(s):  
Randomised Controlled Trials ◽  
Design Methodology ◽  
Ethical Issues ◽  
Dementia Care ◽  
Methodological Issues ◽  
Content Type ◽  
Quasi Experimental ◽  
Randomised Controlled ◽  
Monitoring Devices ◽  
With Memory

Purpose – The purpose of this paper is to illustrate some of the ethical issues and methodological obstacles encountered when trialling and using safer walking technologies and monitoring devices in dementia care. Design/methodology/approach – Using a number of recent studies as examples statistical, methodological and ethical issues are illustrated, which impact on the feasibility of randomised controlled trials or quasi-experimental designs. Findings – Much has already been achieved in using technology to aid people with memory and related problems. However, statistical evidence for the effectiveness of safer walking and monitoring devices in dementia care is still lacking. Careful considerations such as “treat the client as you would like to be treated” should be applied, when making a decision about a particular device. Originality/value – Safer walking and monitoring technology for people with memory and related problems is a rapidly advancing field of research. This is an updated discussion on methodological, statistical and ethical issues.

Individualism, collectivism, and consumer animosity in emerging Asia: evidence from Korea

2017 ◽  
Vol 34 (4) ◽  
pp. 359-370 ◽  
Author(s):  
C. Min Han
Keyword(s):  
Design Methodology ◽  
Brand Choice ◽  
Emerging Countries ◽  
Purchase Intentions ◽  
Content Type ◽  
Consumer Animosity ◽  
Individualism And Collectivism ◽  
Consumer Values ◽  
Foreign Brands ◽  
And Behavior

Purpose This study aims to investigate how the consumer values of individualism and collectivism (IC) affect consumer animosity toward foreign brands in emerging Asia. Design/methodology/approach Surveys were conducted with Korean consumers on their animosity toward Japanese brands. Findings The study found that the IC value can precede consumer animosity and also moderate the effects of consumer animosity on purchase intentions. When horizontal and vertical dimensions of IC were examined, collectivism and vertical individualism were found to have strong effects on consumer animosity. In addition, both horizontal and vertical individualism negatively moderated the consumer animosity effects. Research limitations/implications The findings suggest that future consumers in Asia and perhaps other emerging countries as well may be less affected by consumer animosity in brand choice as they become more Westernized and individualistic. Originality/value This study may enhance the understanding on changing consumer animosity and behavior in emerging countries in general.

Old walls, modern city: research on urban memory of disappearing ancient Beijing city walls

2016 ◽  
Vol 2 (1) ◽  
pp. 29-44 ◽  
Author(s):  
Fang Wang ◽  
Yaoyao Peng ◽  
Hsiao Chieh Wang ◽  
Fan Yin
Keyword(s):  
Urban Form ◽  
Life Experience ◽  
Beijing City ◽  
Content Type ◽  
Emotional Bonding ◽  
City Walls ◽  
New Perspective ◽  
Old City Renewal ◽  
High Level ◽  
With Memory

Purpose – Ancient city walls are typical linear space elements of Beijing that represent the transformation of urban form over the past 800 years and have greatly influenced the memory of the entire city. However, recently, most of the walls have been torn down in the process of fast urbanization and old city renewal. The purpose of this paper is to focus on people’s cognition and evaluation of urban memory during this pull-down-and-preserve process. Design/methodology/approach – A sample of 380 participants was investigated on a number of issues using questionnaires, including memory case reminders (stability, variability, temporality), emotional bonding with memory case (identity, dependence, authenticity), and socio-demographic variables (age, education, life experience, length of residence). The urban memory cognition model and attitude evaluation value model which were based on Likert scale were used to process the collected data. Findings – In the three aspects of memory case reminders, stability and temporary elements can be most cognized, whereas variability elements are more difficult due to their change over time. As for emotional bonding with memory case, people show a high level of identification with the walls; the walls’ memory being passed down could enhance people’s memory when mentioning Beijing. Further, higher education groups consider the walls’ authenticity to be most important and are unwilling to accept the outcome of walls-ruins parks; older adults have tolerant attitudes to the ruins parks. Originality/value – This study could not only contribute to the excavation of urban memory, but also strengthen citizens’ sense of identity and cohesiveness, thus shaping the spirit and culture of the city. Some findings could provide applicable guidelines for urban heritage protection and contribute a new perspective on the interrelationship between people and their physical surroundings.

A RIDIT approach to evaluate factors influencing tourist destination brand selection behaviour pertaining to Indian tourism sector

2017 ◽  
Vol 12 (4) ◽  
pp. 583-602
Author(s):  
Subhajit Bhattacharya ◽  
Rohit Vishal Kumar
Keyword(s):  
Service Providers ◽  
Brand Choice ◽  
Evidence Based ◽  
Choice Behaviour ◽  
Tourist Destination ◽  
Content Type ◽  
Tourism Marketing ◽  
Factors Influencing ◽  
Tourism Sector ◽  
Destination Brand

Purpose This paper aims to examine the components or factors influencing tourists’ destination brand selection behaviour in Indian context with evidence-based management modelling by using the Relative to an Identified Distribution (RIDIT) approach. This evidence-based tourism marketing research has contributed to enhance understanding the tourists’ motivation to support decision in tourism marketing domain. The present study has focused on identifying the most relevant factors in the order of priority that influence destination brand-choice behaviour pertaining to Indian tourism sector. The current research has also tried to arrange the different items relating to tourists preferences for better understanding the insight of potential tourists relating to Indian-tourist destinations. Design/methodology/approach A descriptive, survey research design was chosen to investigate and organize the different components or items in degrees of priority to explain the tourists’ destination brand selection behaviour. In total, 387 empirical tourist samples were collected across India covering both domestic and international tourist segments. An evidence-based management modelling with RIDIT analysis is done to examine the factors, which have influencing role on tourist-destination brand choice behaviour related to Indian tourism market. Findings The outcome of this research paper should enable the tourism marketers, tourism service providers, tourism brand managers and consultants to create better linkages between the prospective tourists’ preferences and the marketing mix of the destination brands by using evidence based management modelling. Originality/value The present research is an original and innovative thought process, trying to evaluate the components or factors influencing tourists’ destination brand selection behaviour pertaining to Indian tourism sector by using the RIDIT approach. Research undertaken so far in tourism marketing area has investigated the different components related to tourism behaviour and destination-brand selection intention of the potential tourists in an unintended and less organized manner. This study can be seen as the first empirical evidence in the domain of tourism marketing where evidence based management modelling with RIDIT approach is done.

scholarly journals The Archaellum ofMethanospirillum hungateiIs Electrically Conductive

mBio ◽  
2019 ◽  
Vol 10 (2) ◽  
Author(s):  
David J. F. Walker ◽  
Eric Martz ◽  
Dawn E. Holmes ◽  
Zimu Zhou ◽  
Stephen S. Nonnenmann ◽  
...  
Keyword(s):  
Electron Transfer ◽  
Long Range ◽  
Electronic Materials ◽  
Protein Structures ◽  
Surface Protein ◽  
Major Advance ◽  
Electrically Conductive ◽  
Anaerobic Digesters ◽  
Content Type ◽  
Potential Applications

ABSTRACTMicrobially produced electrically conductive protein filaments are of interest because they can function as conduits for long-range biological electron transfer. They also show promise as sustainably produced electronic materials. Until now, microbially produced conductive protein filaments have been reported only for bacteria. We report here that the archaellum ofMethanospirillum hungateiis electrically conductive. This is the first demonstration that electrically conductive protein filaments have evolved inArchaea. Furthermore, the structure of theM. hungateiarchaellum was previously determined (N. Poweleit, P. Ge, H. N. Nguyen, R. R. O. Loo, et al., Nat Microbiol 2:16222, 2016,https://doi.org/10.1038/nmicrobiol.2016.222). Thus, the archaellum ofM. hungateiis the first microbially produced electrically conductive protein filament for which a structure is known. We analyzed the previously published structure and identified a core of tightly packed phenylalanines that is one likely route for electron conductance. The availability of theM. hungateiarchaellum structure is expected to substantially advance mechanistic evaluation of long-range electron transport in microbially produced electrically conductive filaments and to aid in the design of “green” electronic materials that can be microbially produced with renewable feedstocks.IMPORTANCEMicrobially produced electrically conductive protein filaments are a revolutionary, sustainably produced, electronic material with broad potential applications. The design of new protein nanowires based on the knownM. hungateiarchaellum structure could be a major advance over the current empirical design of synthetic protein nanowires from electrically conductive bacterial pili. An understanding of the diversity of outer-surface protein structures capable of electron transfer is important for developing models for microbial electrical communication with other cells and minerals in natural anaerobic environments. Extracellular electron exchange is also essential in engineered environments such as bioelectrochemical devices and anaerobic digesters converting wastes to methane. The finding that the archaellum ofM. hungateiis electrically conductive suggests that some archaea might be able to make long-range electrical connections with their external environment.

Memory retrieval deficits based upon altered contextual cues: A paradox.

1984 ◽  
Vol 96 (1) ◽  
pp. 152-165 ◽  
Author(s):  
David C. Riccio ◽  
Rick Richardson ◽  
Debbie L. Ebner
Keyword(s):  
Memory Retrieval ◽  
Contextual Cues

Postponement and logistics flexibility in retailing: a multiple case study from Sweden

2016 ◽  
Vol 116 (3) ◽  
pp. 445-465 ◽  
Author(s):  
Hamid Jafari ◽  
Anna Nyberg ◽  
Per Hilletofth
Keyword(s):  
Empirical Research ◽  
Design Methodology ◽  
Qualitative Data ◽  
Multiple Case Study ◽  
Scholarly Work ◽  
Content Type ◽  
Secondary Material ◽  
Point Of Purchase ◽  
Multiple Case

Purpose – The purpose of this paper is to explore how postponement is applied in retailing and how such application is connected to logistics flexibility. Design/methodology/approach – An overview of the established typological classifications of postponement and logistics flexibility is presented followed by empirical results from three case studies of retailers of electronics, furniture, and grocery in Sweden. The study relies on primary qualitative data gathered on the retailers as well as secondary material on some suppliers including logistics providers for further insight. Findings – The results of the study show that retailers have different practices when it comes to postponement and speculation; however, there is a growing tendency toward postponement among retailers by exploring new means of applying postponement. The results reveal that retailers that have higher application of postponement seem to be more flexible in their logistics operations. Research limitations/implications – The paper provides direction for further empirical research of the topic, by indicating the application of postponement is not constrained to the point of purchase and could be extended by involving consumers as well as capitalizing on suppliers’ competences and capabilities. Especially, sales services, software, and upgrades could provide opportunity for further expanding the concept. Originality/value – The paper contributes to the existing literature on logistics practices of postponement and speculation, as well as logistics flexibility by focussing on retail firms in Sweden. Most of the prior scholarly work on postponement and flexibility is on the manufacturing context.

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