A RIDIT approach to evaluate factors influencing tourist destination brand selection behaviour pertaining to Indian tourism sector

2017 ◽  
Vol 12 (4) ◽  
pp. 583-602
Author(s):  
Subhajit Bhattacharya ◽  
Rohit Vishal Kumar
Keyword(s):  
Service Providers ◽  
Brand Choice ◽  
Evidence Based ◽  
Choice Behaviour ◽  
Tourist Destination ◽  
Content Type ◽  
Tourism Marketing ◽  
Factors Influencing ◽  
Tourism Sector ◽  
Destination Brand

Purpose This paper aims to examine the components or factors influencing tourists’ destination brand selection behaviour in Indian context with evidence-based management modelling by using the Relative to an Identified Distribution (RIDIT) approach. This evidence-based tourism marketing research has contributed to enhance understanding the tourists’ motivation to support decision in tourism marketing domain. The present study has focused on identifying the most relevant factors in the order of priority that influence destination brand-choice behaviour pertaining to Indian tourism sector. The current research has also tried to arrange the different items relating to tourists preferences for better understanding the insight of potential tourists relating to Indian-tourist destinations. Design/methodology/approach A descriptive, survey research design was chosen to investigate and organize the different components or items in degrees of priority to explain the tourists’ destination brand selection behaviour. In total, 387 empirical tourist samples were collected across India covering both domestic and international tourist segments. An evidence-based management modelling with RIDIT analysis is done to examine the factors, which have influencing role on tourist-destination brand choice behaviour related to Indian tourism market. Findings The outcome of this research paper should enable the tourism marketers, tourism service providers, tourism brand managers and consultants to create better linkages between the prospective tourists’ preferences and the marketing mix of the destination brands by using evidence based management modelling. Originality/value The present research is an original and innovative thought process, trying to evaluate the components or factors influencing tourists’ destination brand selection behaviour pertaining to Indian tourism sector by using the RIDIT approach. Research undertaken so far in tourism marketing area has investigated the different components related to tourism behaviour and destination-brand selection intention of the potential tourists in an unintended and less organized manner. This study can be seen as the first empirical evidence in the domain of tourism marketing where evidence based management modelling with RIDIT approach is done.

Sustainability as a key driver to address challenges

2018 ◽  
Vol 10 (6) ◽  
pp. 662-673 ◽  
Author(s):  
Célia Veiga ◽  
Margarida Custódio Santos ◽  
Paulo Águas ◽  
José António C. Santos
Keyword(s):  
Climate Change ◽  
Service Providers ◽  
Tourism Demand ◽  
Content Type ◽  
Good Practices ◽  
Tourism Sector ◽  
Specific Objective ◽  
Key Driver ◽  
Systematic Identification ◽  
Accurate Quantification

Purpose This study aims to address the paradigm changes currently affecting tourism: the increasingly recognisable signs of irreversible climate change and the consequences of this and overtourism for service providers, destinations and tourists’ experiences. A more specific objective was to identify good practices carried out by destinations and companies in different tourism sectors to increase sustainability. Design/methodology/approach The research involved examining the academic, institutional and trade literature to develop an overview of the most important challenges and an accurate portrayal of how innovative and proactive companies and destination managers are addressing these issues. Findings Increased tourism demand has contributed to social and environmental unsustainability in tourism. Although the tourism sector has already implemented sustainable initiatives, an accurate quantification and measurement of these practices’ real impacts on global tourism’s sustainability is not yet possible. Originality/value This study’s value arises from the systematic identification of the implications of climate change and overtourism as major features of a paradigm shift in tourism. This paper also presents a set of good practices to provide tourism stakeholders with more sustainable strategies and inspire these entities to adopt appropriate measures.

scholarly journals Agricultural credit provision: what really determines farmers’ participation and credit rationing?

2017 ◽  
Vol 77 (2) ◽  
pp. 239-256 ◽  
Author(s):  
Collins Asante-Addo ◽  
Jonathan Mockshell ◽  
Manfred Zeller ◽  
Khalid Siddig ◽  
Irene S. Egyir
Keyword(s):  
Service Providers ◽  
Rural Poverty ◽  
Credit Rationing ◽  
Farm Households ◽  
Unique Contribution ◽  
Loan Default ◽  
Content Type ◽  
Factors Influencing ◽  
Entry Points ◽  
Credit Programs

Purpose The purpose of this paper is to analyze determinants of farmers’ participation and credit rationing in microcredit programs using survey data from Ghana. Design/methodology/approach The authors use the Garrett Ranking Technique to analyze farmers’ reasons for participation or non-participation in credit programs, a probit regression model to estimate factors influencing farm households’ participation, and the Heckman’s sample selection model to identify factors influencing farm households’ probability of being credit rationed by microcredit programs. Findings The results reveal that farm households participate in credit programs because of improved access to savings services and agricultural loans. Fear of loan default and lack of savings are reasons for non-participation in credit programs. Furthermore, membership in farmer-based organizations (FBOs) and the household head’s formal education are positively associated with farmers’ participation in credit programs. The likelihood of farmers being credit rationed (i.e. their loan applications were either rejected or the amount of credit they applied for was reduced) is less likely among higher income farmers and members of FBOs such as farmer cooperatives and savings clubs. Practical implications The findings suggest that policy strategies aiming to improve access to savings and credit services should educate farmers and strengthen FBOs that could serve as entry points for financial service providers. Such market smart strategies have the potential to improve farmers’ access to financial services and reduce rural poverty. Originality/value Although existing studies have examined farmers’ participation in credit markets and credit rationing separately, the unique contribution of this paper is the analysis of participation in microcredit programs as well as the likelihood of farmers being credit rationed in Ghana.

Accessible and inclusive tourism: why it is so important for destination branding?

2020 ◽  
Vol 12 (6) ◽  
pp. 719-723
Author(s):  
Pedro Machado
Keyword(s):  
Sustainable Development ◽  
Design Methodology ◽  
State Of The Art ◽  
Active Part ◽  
Tourist Destination ◽  
Destination Branding ◽  
Content Type ◽  
Tourism Destinations ◽  
Destination Brand ◽  
Practical Implications

Purpose By embracing the entire community of travellers, despite their capacity, tourism destinations that have the opportunity to appeal to the art of inclusive tourism policies in the Center of Portugal, are analyzed, showing the importance for a tourist destination to adapt these policies to the notoriety of the destination brand. Design/methodology/approach This paper offers a practical viewpoint based on the state-of-the-art of public policies relating to inclusive and accessible tourism in the Center of Portugal and their impacts on the destination branding. Findings Taking into account the territorial specificity of the Center of Portugal, the asymmetries of development and cohesion, Tourism Center of Portugal (TCP) has sought to develop projects and actions in partnership with the different actors in the territory that promote territorial cohesion, integrated and sustainable development and the attractiveness of the inland region. Practical implications All the projects developed to support accessible and inclusive tourism, in which TCP is an active part, create a network of tourist services to become destinations more accessible and inclusive for everyone. Originality/value Inclusive and accessible tourism is little explored by DMOs. In this paper, the case of the Center of Portugal region is presented, highlighting a series of unprecedented initiatives that are being developed, aiming to provide the destination with unique points of differentiation.

Factors influencing adoption of payments banks by Indian customers: extending UTAUT with perceived credibility

2019 ◽  
Vol 13 (2) ◽  
pp. 173-195 ◽  
Author(s):  
Kriti Priya Gupta ◽  
Rishi Manrai ◽  
Utkarsh Goel
Keyword(s):  
Behavioral Intention ◽  
Service Providers ◽  
Explanatory Power ◽  
Content Type ◽  
Perceived Credibility ◽  
Performance Expectancy ◽  
Intention To Adopt ◽  
Factors Influencing ◽  
Migrant Laborers ◽  
Effort Expectancy

Purpose The purpose of this paper is to investigate the factors influencing the behavioral intention to adopt payments banks services by Indian underbanked and unbanked population. Design/methodology/approach The proposed model has assimilated factors from the Unified Theory of Acceptance and Use of Technology (UTAUT) along with perceived credibility. The factors of UTAUT include performance expectancy, effort expectancy, facilitation of conditions and social influence. Apart from testing the direct relationships of the model constructs with the behavioral intention to adopt payments banks services, the study has also explored mediating and moderating effects of certain constructs. The research model has been empirically tested using 660 responses from a field survey conducted in New Delhi – the capital city of India – by using the structured equation modeling (SEM) technique. The target respondents of the study are small businessmen and migrant laborers who are either underbanked or unbanked. Findings The findings of the study reveal that the model is able to explain 67.5 per cent of the variance in behavioral intention. The results indicate that all the factors are direct determinants of behavioral intention. Perceived credibility is found to be the strongest influencer of behavioral intention. The findings also indicate that perceived credibility partially mediates the relationships between “social influence and behavioral intention” and “performance expectancy and behavioral intention.” The relationship between performance expectancy and behavioral intention is also found to be moderated by facilitating conditions and effort expectancy. Research limitations/implications As this study is based on a convenience sample of respondents of only one city of India, this could negatively reflect on the generalizability of results across other cities. Moreover, the study has only focused on the perceptions of small businessmen and migrant laborers. This raises concerns regarding the applicability of the results for other segments of the current population that have different demographic characteristics (e.g. occupation, income, education level and technology experience). Modifying the conceptual model presented in this research to include “experience” and “age” as moderators can also be worth considering in future. Although this study has extended the UTAUT to include perceived credibility, the results of the explanatory power of the model indicate that there is still room for improvement. Therefore, including other constructs, e.g. hedonic motivation, perceived risks and trialability, could be a fruitful path forward. Future studies may also examine the factors influencing the actual use behavior of payments banks, rather than just behavioral intention. Practical implications The study looks forward to providing the payments banks service providers in India with suitable guidelines for effectively implementing and designing payments banks services. Specifically, the results of this study have provided clues for Indian payments banks service providers about the crucial role of perceived credibility in influencing the behavioral intention to adopt payments banks. Therefore, service providers have to initially be sure that payments banks are able to conduct financial transactions efficiently, securely and within less time, along with the availability of information required by customers to successfully use the services. Service providers should enhance customer confidence and trust by providing secure and reliable services. They should also emphasize on the positive safety measures of the payments banks during any marketing campaign rather than just creating brand awareness. Originality/value The study represents a substantial contribution to the existing knowledge regarding mobile payment channels in particular and technology acceptance area in general. In fact, this study presents a worthwhile direction by examining payments banks services, which, so far, have not been well evaluated in the Indian context. To the best of the authors’ knowledge, this is an early attempt toward a holistic and integrative approach to explain adoption of payments banks in India. Although prior studies have addressed mobile banking and mobile payment adoption, the strength of this research lies in combining the UTAUT constructs with perceived credibility. This is evidenced by the high explanatory power (67.5 per cent) of the research model adopted in this study.

Thailand's tourism faces rising risks over long term

2016 ◽  
Keyword(s):  
Large Scale ◽  
Terrorist Attack ◽  
Fourth Quarter ◽  
Security Risks ◽  
Tourist Destination ◽  
Content Type ◽  
Tourism Sector ◽  
State Restrictions ◽  
Tourism Revenue

Subject Outlook for the tourism sector. Significance The Tourism Authority of Thailand (TAT) expects tourism to meet or exceed 2016 targets of 2.58 trillion baht (72.3 billion dollars) in revenue and 30 million visitors. Tourism revenue grew 13% year-on-year in the first three quarters of 2016, and advanced bookings suggest that fourth-quarter growth will be equally strong. Impacts A royal transition would temporarily affect tourism due to state restrictions on celebrations. Long-term slowdown in tourism growth will require new efforts to diversify the economy, especially to create jobs. Security risks to tourism would rise substantially if a major tourist destination suffers a large-scale terrorist attack.

scholarly journals Leveraging inter-tourists interactions via chatbots to bridge academia, tourism industries and future societies

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Davide Calvaresi ◽  
Ahmed Ibrahim ◽  
Jean-Paul Calbimonte ◽  
Emmanuel Fragniere ◽  
Roland Schegg ◽  
...  
Keyword(s):  
Information And Communication Technologies ◽  
Service Providers ◽  
Tourism Industry ◽  
Future Research ◽  
Proof Of Concept ◽  
Content Type ◽  
Tourism Sector ◽  
Information And Communication ◽  
Tourism And Hospitality ◽  
Multi Stakeholder

PurposeThe tourism and hospitality sectors are experiencing radical innovation boosted by the advancements in Information and Communication Technologies. Increasingly sophisticated chatbots are introducing novel approaches, re-shaping the dynamics among tourists and service providers, and fostering a remarkable behavioral change in the overall sector. Therefore, the objective of this paper is two-folded: (1) to highlight the academic and industrial standing points with respect to the current chatbots designed/deployed in the tourism sector and (2) to develop a proof-of-concept embodying the most prominent opportunities in the tourism sector.Design/methodology/approachThis work elaborates on the outcomes of a Systematic Literature Review (SLR) and a Focus Group (FG) composed of experts from the tourism industry. Moreover, it presents a proof-of-concept relying on the outcomes obtained from both SLR and FG. Eventually, the proof-of-concept has been tested with experts and practitioners of the tourism sector.FindingsAmong the findings elicited by this paper, we can mention the quick evolution of chatbot-based solutions, the need for continuous investments, upskilling, system innovation to tackle the eTourism challenges and the shift toward new dimensions (i.e. tourist-to-tourist-to-chatbot and personalized multi-stakeholder systems). In particular, we focus on the need for chatbot-based activity and thematic aggregation for next-generation tourists and service providers.Originality/valueBoth academic- and industrial-centered findings have been structured and discussed to foster the practitioners' future research. Moreover, the proof-of-concept presented in the paper is the first of its kind, which raised considerable interest from both technical and business-planning perspectives.

Beyond a sedentary Other and a mobile tourist: Transgressing mobility categories in the informal tourism sector in India

2020 ◽  
Vol 40 (2) ◽  
pp. 218-237
Author(s):  
Natalia Bloch
Keyword(s):  
Service Providers ◽  
Spatial Mobility ◽  
Tourism Marketing ◽  
Everyday Practices ◽  
Tourism Sector ◽  
Global North ◽  
And Migration ◽  
The Right ◽  
High Level

Taking the informal tourism sector in India as a case study, this article demonstrates ethnographically that dichotomous classifications often taken for granted when conceptualizing human mobilities are undermined in people’s everyday practices. One of them is the binary between mobile cosmopolitan tourists (“guests” from the Global North) and local “hosts” (i.e. service providers from the Global South), who are denied the right to be mobile. The aim of the article is to overcome these outdated anthropological conceptualizations of the sedentary Other, based on ethnological naturalism and currently reproduced in the tourism marketing, in the context of global mobility regimes. The article shows that a high level of mobility is not only an attribute of tourists, but it also characterizes the “locals,” who work in the informal tourism sector in India. It also reveals the multiple ways that various forms of people’s spatial mobility – such as tourism and migration – intersect.

Evidence based practice among healthcare providers: a cross-sectional study

2019 ◽  
Vol 32 (5) ◽  
pp. 867-878
Author(s):  
Khalil Kalavani ◽  
Rafat Mohebbifar ◽  
Sima Rafiei
Keyword(s):  
Health Workforce ◽  
Positive Attitude ◽  
Evidence Based Practice ◽  
Service Providers ◽  
Healthcare Providers ◽  
Evidence Based ◽  
Content Type ◽  
Knowledge And Skills ◽  
Study Results ◽  
Self Administered Questionnaire

Purpose Nowadays health systems in most of the countries are trying to build their healthcare provision system based on scientific knowledge based evidence. Evidence-based practice (EBP) is a crucial factor for quality improvement focusing on compliance with clinical standards. The purpose of this paper is to assess evidence-based knowledge and skills among healthcare providers in Qazvin hospitals in 2016. Design/methodology/approach This was a descriptive study conducted among 300 health professionals working in hospitals affiliated by Qazvin University of Medical Sciences in 2016. A self-administered questionnaire was used to gather data on health providers’ attitude, knowledge and skill regarding EBP. Descriptive statistics and multiple linear regressions were used to analyze data using SPSS 16 software. Findings A total of 254 participants (84.6 percent) completed the questionnaire in which their attitude, knowledge and skill toward EBP were assessed at a low level. Study results indicated that among different occupational groups, physicians and those with greater awareness toward EBP terminology had a more positive attitude compared with others. Furthermore, a higher level of knowledge and skill toward EBP was associated with being a physician and having a positive attitude toward the issue. Practical implications Given the importance of EBP and due to insufficient knowledge of healthcare providers about the issue, it is necessary to hold appropriate educational courses to empower health workforce in implementing EBP principles. Originality/value The authors applied a self-administered questionnaire to assess health workforce knowledge and skills toward EBP. The results obtaining from the analysis not only highlights weaknesses related to service providers’ knowledge and capabilities to implement EBP but also reveals facilities required for realization of the subject in hospital settings.

Antecedents of brand equity on halal tourism destination

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Alexander Preko ◽  
Iddrisu Mohammed ◽  
Azizbek Allaberganov
Keyword(s):  
Brand Equity ◽  
Structural Equation ◽  
Future Research ◽  
Islamic State ◽  
Tourism Destination ◽  
Comprehensive Overview ◽  
Content Type ◽  
Brand Quality ◽  
Tourism Sector ◽  
Destination Brand

Purpose This study aims to examine the antecedents of halal brand equity on destination brand equity (DBE) within the tourism sector. Although much has been done on halal tourism, the issue of halal and brand equity has received little attention in a non-Islamic state context. Design/methodology/approach Using the brand equity theory, 312 Muslim tourists were conveniently drawn from the Larabanga tourism site with the use of structural equation modelling technique to analyse the data. Findings The study revealed that halal brand awareness and halal value have positive and significant impact on DBE. Also, halal perceived brand quality and halal image had a negative but significant impact on DBE. Research limitations/implications This research is on a country-specific halal brand equity tourism destination, which means that the findings cannot be generalized to other geographical areas. Practical implications The study provides an insight into halal tourism and destination equity, which is important for marketers, the ministry of tourism and local tourism officials to support halal tourism in a non-Islamic country. Originality/value This paper fills a gap by presenting the first comprehensive overview of halal brand equity research that enhances ongoing discussions in the hospitality and tourism field in a non-Islamic context and proposes priorities for future research.

Technological, organisational and environmental factors influencing managers’ decision to adopt cloud computing in the UK

2015 ◽  
Vol 28 (6) ◽  
pp. 788-807 ◽  
Author(s):  
Anabel Gutierrez ◽  
Elias Boukrami ◽  
Ranald Lumsden
Keyword(s):  
Cloud Computing ◽  
Service Providers ◽  
Cloud Services ◽  
Trading Partner ◽  
Content Type ◽  
Adoption Decision ◽  
Computing Services ◽  
Factors Influencing ◽  
Cloud Computing Services ◽  
The Uk

Purpose – The purpose of this paper is to determine the factors influencing managers’ decision to adopt cloud computing in the UK using the “Technology-Organisation-Environment” (TOE) framework. Design/methodology/approach – Data were collected through a self-created questionnaire based survey that was completed by 257 mid-to-senior level decision-making business and information technology (IT) professionals from a range of UK end-user organisations. The derived hypotheses were tested using various data analysis techniques including principal component analysis and logistic regression. Findings – The results show that four out of the eight factors examined have a significant influence on the adoption decision of cloud computing services in the UK. Those key factors include competitive pressure, complexity, technology readiness and trading partner pressure. The latter predictor; trading partner pressure, was the most significant factor for the adoption decision of cloud services reflecting organisations’ concerns on legal regulations, co-creation and customisation, service linkage and vendor locking which adds complexity to the process of selecting an appropriate vendor. Research limitations/implications – This research found trading partners (cloud service providers) significantly influence managers’ decisions to adopt cloud services, however, further research is required to fully understand all the aspects involved especially with the growing number of vendors available. Although over 250 usable responses to the questionnaire were received and analysed, there was not a sufficient quantity of responses from each industry sector or organisation size to conduct further analysis. Practical implications – The findings reveal the important role of cloud computing service providers to enable end-users to better evaluate the use of cloud computing. It also reveals that top management support is no longer a driver as organisations are starting to adopt cloud computing services on the basis of cheaper and more agile IT resources in order to support business growth. Originality/value – This research provides original insight for cloud computing adoption within the UK from a managerial perspective.

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