Understanding Communication and Identity Strategy of Indonesian Diaspora Women as YouTuber

<em><span>Nowadays the presence of internet provides virtual spaces for diaspora women who are living outside Indonesia. Living within different cultures are challenging and social media platform can be as self-actualization medium to representing identities and expressing their emotional bonding with homeland. There are only several research which have revealed on how Indonesia women diaspora from mixed family especially in maintaining YouTube platforms. The aim of this study is tried to portray how Indonesian diaspora women revealing their national identity within video YouTube content. This research method was descriptive qualitative. Data were collected from ten videos of two Indonesian diasporas YouTuber who have mixed family, living abroad, and have more than 1 (one) million subscribers. We tried to explore from some categories such as video's location, moment or time background, target viewer, and on how delivering the messages within videos. Research finding showed that the video’s contents indicated kind of negotiation construction for showing love and caring between homeland and recent locations, also acceptance with local identities. Elements of Indonesian are attached in their everyday life. In addition, they were still depicted as being related to domestic role and being responsible for taking care of the family.</span></em>

The Discourse of Brand Slogans of the Best 100 Universities in Asia 2019: ASystemic Functional Grammar Analysis

Brand slogan as a part of branding plays a defining role for universities to win fierce competition. It creates emotional bonding and memorability in the mind of potential students and stake-holders. This study investigates words choice and word arrangement used in brand slogans of 100 best universities in Asia 2019 by making use of the Systemic Functional Grammar’s Experiential Metafunction. Results indicate that words most preferred for their brand slogans are patterned and are circled around: “Truth” (4/11%), “Integrity, “sincerity” (each 3/8%), and “Act”, “creating”, “creative”, “diligence”, “excellence”, “global”, and “justice” (each 2/6%); Verb (12/48%), Noun (11/44%), Adjective (1/4%), Prepositional phrase (1/4%). They are structured in Structures of Modification (10/40%), Structures of Complementation (9/36%), word (5/20%), and Structures of Predication (1/4%).

From drug-oriented curriculum to patient-oriented curriculum in Chile: Alumni satisfaction as a quality indicator for a pharmacy programme

Background: In 2005, a Health Care Reform in Chile established the role of pharmacists as contributors to achieving therapeutic goals. To fulfil the needs of the country in 2007 the pharmacy programme at Austral University of Chile started transiting from a drug-oriented to a patient-oriented curriculum. Objective: Monitoring this transition process using alumni satisfaction as a quality indicator. Methods: A questionnaire to assess alumni satisfaction with the pharmacy programme was designed and validated in its content and reliability. Subsequently, cross-sectional surveys over samples of graduates from both, drug-oriented and patient-oriented curriculum alumni were conducted. Satisfaction scores of both samples were statistically compared. Results: Cronbach´s alpha for all six dimensions of the final questionnaire was ≥ 0.70. The patient-oriented curriculum generated higher satisfaction scores (p < 0.001), noteworthy in dimensions ‘Design and organisation’, ‘Teachers’ and ‘Emotional bonding with the program/university’. In three out of 34 items the patient-oriented curriculum was less satisfactory than the drug-oriented one. Conclusions: Alumni satisfaction assessment is a useful source of feedback for quality assurance and continuous improvement of programmes. Considering this indicator, the transition of the pharmacy programme at Austral University of Chile to a patient-oriented curriculum was essentially successful.

“If She’s Sad, I’m Sad Too” Emotional Closeness Between French Grandparents and Emerging Adult Grandchildren: Between Emotional Bonding and Emotional Worries

The present study examines emotional closeness between French grandparents and their emerging adult grandchildren. The present study explores facets of the grandparent–grandchild relationship that have not been extensively investigated. It highlights the importance of the grandchildren’s relationship with their grandparents as they reach adulthood and the facets of intergenerational emotional closeness during this period of transition. Semi-structured interviews were conducted individually with 13 grandparents and their emerging adult grandchildren. Four themes were extracted from the thematic analysis of the interviews (emotional bonding; sharing identity, values, and personality; emotional worries and concerns about illness and death; adult role acquisition). The study reveals the depth of the grandparent-emerging adult–grandchild relationship, which is a source not only of love, support, and companionship in their daily life, but also of worries about the future. This study also identifies some hitherto unexplored facets that demonstrate the complexity of this relationship as grandchildren become adults.

Emotional Bonding and Sexual Activity During COVID-19 Lockdown: A Cross-National Pilot Study

Background: The COVID-19 pandemic and lockdown measures have affected the sexuality and emotional bonding among the couple across the world. Objectives: We aimed to assess the effects of the COVID-19 pandemic and lockdown on the married people’s emotional bonding and sexual relationships in 3 south Asian counties (Bangladesh, India, and Nepal). Methods: A cross-sectional online survey was conducted among Bangladesh, India, and Nepal residents from April 3 to April 15, 2020. The survey was designed in English. The participants were selected through convenience sampling technique, the link of the online questionnaire was shared with the participants. Only participants older than 18 years and above, married, and living with their spouses were included in the study. Results: A total number of 120 respondents were included finally for analysis from the participating countries (India, Nepal, and Bangladesh). The mean age of the participants was 35.42 (±5.73) years; the majority were males under the age of 40 years and had completed postgraduation as their qualification. Among the study participants, more than half (53.8%) of the women reported being sexually active during the lockdown, whereas 41% of the men reported being sexually active. Among the sexually active participants, most women (57.7%) reported that they perceived positive emotional bonding with their partners. Nevertheless, there was no significant difference observed when compared with men. There are variations in responses. However, no significant association was identified. Conclusion: There are a few insights from the study, that is, there was no significant difference found in almost 3 countries in emotional intimacy. There had been a trend that there is improved emotional bonding with their partners, although no significant difference was observed.

Emotional Branding of China’s State-Owned Enterprises on Sina Weibo

In order to provide the interpersonal, rhetoric and semiotic insights for studying corporate emotional branding discourse on social media, this study attempts to target China’s state-owned enterprises which represent the pillars of national economy with Chinese characteristics and shed light on the discourse realizations of their emotional branding strategies from the textual and interpersonal perspectives. Specifically, the present study focuses on the two kinds of textual and interpersonal representations on China-based Sina Weibo: 1) the use of stylistic features; 2) the use of attitudinal appeals. A corpus of forty-day updates of the three giant Chinese state-owned enterprises on Sina Weibo is retrieved and analyzed quantitatively and qualitatively. The results suggest the prevalence of involving stylistic features, the proliferation of affect and judgment appeals and the hybridization of appreciation and affect/judgment, which posits interdiscursivity and intertextuality in communicative functions. China’s state-owned enterprises communicate to forge emotional bonding with the public other than promote their products. This pragmatic shift towards solidarity facework is indicative of a transcultural phenomenon elicited by digital globalization and the neoliberalist trend in China’s national economy.

PERAN EMOTIONAL BONDING DALAM MEMEDIASI HUBUNGAN CITRA DESTINASI WISATA DAN TINGKAT KEPUASAN TERHADAP LOYALITAS WISATAWAN YANG BERKUNJUNG KE WISATA PARALAYANG TOROK AIK BELEQ

This study aims to provide an understanding of the role of emotional bonding in mediating the influence of destination image and satisfaction level on tourist loyalty. Data collection is done by quizzing respondents, namely pilots registered with FASI NTB using quantitative methods. The results of this study prove that the image of the destination and the level of satisfaction affect the loyalty of tourists, the image of the destination and the level of satisfaction affects emotional bonding and emotional bonding mediating the influence of the image of the destination and the level of satisfaction to the loyalty of tourists. The Government of West Nusa Tenggara and the organization FASI NTB and the community around paragliding tourism Torok Aik Beleq are advised to hold continuous sports tourism every year to attract tourists to visit the destination.Keywords:Destination Image, Satisfaction Level, Emotional bonding, Traveler Loyalty

Development, Construct Validity, and Measurement Invariance of the Parasocial Relationship With Political Figures (PSR-P) Scale

Parasocial theory views ordinary people’s emotional bonding with political figures as a form of parasocial relationship (PSR). Despite the insights it offers, existing measures of PSR have been criticized conceptually and psychometrically. We developed a new scale of PSR with political figures (PSR-P) and examined the construct validity, factor replicability, and measurement invariance based on samples from culturally and politically diverse countries (i.e., Indonesia, New Zealand, and the United States). In three studies using a panel of experts ( N = 20; Study 1), a convenience adult sample ( N = 212; Study 2), and representative and cross-cultural samples ( N = 897; Study 3), we found that the four-item PSR-R scale provides satisfying construct validity, as well as a replicable factor structure and scalar invariance across countries. The PSR-P scale can be utilized to advance the measurement and application of parasocial theory in the field of social and political psychology. The policy implications of the findings are also discussed.

THE ARCHITECTURE IMMANENCY AND PLACE ATTACHMENT CASE: AGA KHAN AWARD FOR ARCHITECTURE LOCAL MOSQUES WINNING PROJECTS

People are conducting their daily activities in Architectural space. The local community, which uses and gives meaning to that locality, turns the area into a place. Place Attachment is the place that has an emotional connection with the users. This research aims to identify the types and the roles of Place Attachment concerning the local community's religious needs, particularly the Muslim community. This study employs a qualitative research method by deductive literature review and big-data analysis to determine the emotional bonding manifested in the local community mosques' cultural immanence. The study looks into three Aga Khan Awards for Architecture winning projects to qualify the cases as a promising architecture selected by standard criteria. It discovers several tangible and intangible architectural elements inherited from generation to generation within a community, instituted on their sense of religiosity and the basic human need to connect with their Creator. Place Attachment strength and the uniqueness of architectural manifestation are directly related to those elements' immanency and regarded as the inherited DNA of a community.

Is Compassion Innate? A Physiological Perspective

Three interrelated biological subsystems subserve compassion: the autonomic nervous, neuroendocrine, and central nervous systems. The autonomic nervous system—the newly evolved ventral myelinated vagus nerve of the parasympathetic nervous system—allows moment-to-moment fine-tuning of physiological and emotional regulation to promote social engagement behaviours. The neuroendocrine system—the hormones and neurotransmitters vasopressin and oxytocin—facilitates kinship and clan emotional bonding. The central nervous system—an enlarged neocortex (including the prefrontal and cingulate cortices)—allows improved self–other differentiation and the ability to understand another’s emotion. The author reviews the first two subsystems in this chapter, showing that compassion is innate. However, it could be obscured by the adversity of individual experiences and by social context or conditioning. The author also shows that the physiological mechanisms that underlie the expression of compassion in the giver also elicit similar effects in those who receive and benefit from it.