Use of hashtags to retrieve information on the web

2018 ◽  
Vol 36 (2) ◽  
pp. 286-304 ◽  
Author(s):  
Hanadi Buarki ◽  
Bashaer Alkhateeb
Keyword(s):  
Social Media ◽  
Search Engine ◽  
Future Research ◽  
Content Type ◽  
Retrieval Systems ◽  
Common Interests ◽  
Social Media Tools ◽  
The Right ◽  
Google Search ◽  
Practical Implications

Purpose This paper aims to find out how people use hashtags as a medium of information retrieval and dissemination, and how they are used in social media tools, such as Instagram. Design/methodology/approach A quantitative question estimated the participants’ use of the hashtags during the workshop. Statistical data of the participants and their posts were collected from social network analysis tools. The posts that included the workshop’s designated hashtags were retrieved, recorded, coded and analysed to collect qualitative data. Findings In total, 74 (46 per cent) participants used the workshop’s hashtags to share posts, the retrieval of the hashtags declined by time and Google search engine retrieved the maximum results. It was found that a hashtag would be common when associated with descriptors, and that its use depends on its popularity, followers and its survival time. Finally, hashtags connect people, allow them to express their enthusiasm to reveal common interests and networks them through social media tools such as Instagram. Research limitations/implications The research limitations were in relation to the participants’ demographic information, the non-identification of their gender and hashtags being misspelt. Practical implications The research project summarises the experiences that social media has made connecting easier through the right use of hashtags by providing 24/7 free feedback, the possibility to exchange ideas and by their involvement in promoting and organising events. It also indicates interaction among people sharing the same interest by retrieving subject-based hashtags. Originality/value When retrieving information related to hashtags, it is recommended that multi-retrieval systems, social media tools and search engines should be consulted and not depend on a solo system or tool. Future research is recommended in search for a multi-retrieval social media and search engine tool that standardises the use of hashtags and will retrieve information from different platforms.

Intellectual capital disclosure on Twitter – empirical evidence from the world’s largest companies

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Łukasz Bryl ◽  
Justyna Fijałkowska ◽  
Dominika Hadro
Keyword(s):  
Social Media ◽  
Intellectual Capital ◽  
Recent Literature ◽  
Future Research ◽  
Corporate Disclosure ◽  
Content Type ◽  
Management Philosophy ◽  
Business Units ◽  
Structural Capital ◽  
Practical Implications

Purpose This study aims to examine intellectual capital disclosure (ICD) on Twitter by 60 of the world’s largest companies and explains the main themes communicated to stakeholders. The second objective is to determine which topics provoke most stakeholders’ reactions. Design/methodology/approach The authors perform content analysis on more than 42,000 tweets to examine ICD practices along with the reactions of stakeholders in the form of retweets and “favorites” toward the information disclosed. Findings Intellectual capital (IC) is an important theme in corporate disclosure practices, as more than one-third of the published tweets refer to IC. The world’s largest companies focus on relational capital information, followed by human and structural capital. The main IC themes disclosed were management philosophy, corporate reputation and business partnering. Tweets related to IC are of greater interest to stakeholders than other tweets and provoke more reactions. There is no complete consistency between the topics most intensively disclosed by companies and those that elicit the most vivid responses from the addressees. Practical implications This study offers an understanding of the world’s largest companies’ practices that refer to ICD via social media and has implications for organizations in the creation and use of communication channels when developing a dialogue with stakeholders on topics regarding IC that may lead to better management of IC performance. Originality/value This paper is a response to the call for studies on ICD via social media, which is strongly highlighted in the recent literature concerning future research on IC and until now was almost absent in the field of business units. This research provides in-depth insights into the use of Twitter to disclose IC elements and indicates which fields and topics of this disclosure provoke stakeholders’ reactions, which is a novelty in ICD studies.

A taxonomy of value co-creation on Weibo – a communication perspective

2018 ◽  
Vol 30 (4) ◽  
pp. 2075-2092 ◽  
Author(s):  
Jing Ge ◽  
Ulrike Gretzel
Keyword(s):  
Social Media ◽  
Future Research ◽  
Marketing Organization ◽  
Content Type ◽  
Social Media Platform ◽  
Social Media Platforms ◽  
Media Platform ◽  
Comprehensive Classification ◽  
Practical Implications

Purpose This paper aims to develop a taxonomy of value co-creation types occurring in firm-customer interactions on social media. Design/methodology/approach In total, 570 destination marketing organization (DMO)-initiated posts on Weibo and 3,137 responses were collected to develop a taxonomy by conducting qualitative empirical-to-conceptual analysis. To apply the taxonomy through conceptual-to-empirical analysis, 100 DMO-initiated posts and 823 responses were collected. Findings The communication-focused value co-creation taxonomy shows a variety of co-creators, verbal and non-verbal communicative co-creation actions facilitated by social media, and different co-created value types. Research limitations/implications This study used a single social media platform and selected three DMOs’ Weibo accounts. Future research should focus on other types of firms and different social media platforms. Practical implications This study used a single social media platform and selected three DMOs’ Weibo accounts. Future research should focus on other types of firms and different social media platforms. Originality/value This study enriches the tourism literature and the general marketing literature by examining value co-creation from a communication perspective and provides a comprehensive classification of value co-creation opportunities on social media.

scholarly journals Between hope and fear: developing social media guidelines

2017 ◽  
Vol 39 (2) ◽  
pp. 130-144 ◽  
Author(s):  
Michaël Opgenhaffen ◽  
An-Sofie Claeys
Keyword(s):  
Social Media ◽  
Media Use ◽  
Future Research ◽  
Social Media Use ◽  
Content Type ◽  
Work Related ◽  
Potential Risks ◽  
Use Of Social Media ◽  
Depth Interviews ◽  
Practical Implications

Purpose The purpose of this paper is to examine employers’ policy with regard to employees’ social media use. Specifically, the authors examine the extent to which employers allow the use of social media in the workplace, what opportunities can be related to employees’ social media use and how social media guidelines are implemented within organizations. Design/methodology/approach In-depth interviews were conducted with HR and communication managers of 16 European companies from different sectors and of varying size. Findings Some organizations believe that social media should be accessible to employees while others ban them from the workplace. Most respondents believe that organizations can benefit from employees sharing work-related content with their own network. However, they encourage the sharing and retweeting of official corporate messages rather than employees developing their own messages. This fear regarding employees’ messages on social media is reflected in the broad adoption of social media guidelines. Research limitations/implications Future research should chart the nature of existing social media guidelines (restrictive vs incentive). Accordingly, the perceived sense and nonsense of social media guidelines in companies should be investigated, not only among the managers but also among employees. Practical implications Organizations should remain in dialogue with employees with regard to social media. Managers seem overly concerned with potential risks and forget the opportunities that can arise when employees operate as ambassadors. Originality/value The use of in-depth interviews allowed the authors to assess the rationale behind social media guidelines within organizations in depth and formulate suggestions to organizations and communication managers.

Brands, community and style – exploring linking value in fashion blogging

2014 ◽  
Vol 18 (1) ◽  
pp. 3-19 ◽  
Author(s):  
Christofer Pihl
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Design Methodology ◽  
Study Strategies ◽  
Future Research ◽  
Community Members ◽  
Content Type ◽  
Potential Source ◽  
Empirical Context ◽  
Practical Implications

Purpose – By using the concept of style, the purpose of this paper is to elaborate on the notion of brand community. More specifically, it seeks to explore how style can function as a linking value in forms of communities centred on brands that emerge within the empirical context of fashion and social media. Design/methodology/approach – A netnography of the content produced by 18 fashion bloggers in Sweden was conducted. Content analysis of this material was used to map how consumption objects, in terms of fashion brands, were integrated in activities taking place on blogs, and through these processes, acted as a linking value for community members. Findings – This paper demonstrates how fashion bloggers, together with their readers, constitute a form of community centred on style. It also shows how fashion bloggers, by combining and assembling fashion brands and products, articulate and express different style sets, and how they, together with their followers, engage in activities connected to these style ideals. Research limitations/implications – As this study has been empirically limited to a Swedish setting, future research would benefit from findings of international expressions of communities of style. Practical implications – Based on this study, strategies for managing communities of style is suggested to represent a potential source of competitive advantage for fashion firms. Originality/value – In the context of the conceptual discussion about what brings members of communities together, this study provides evidence of how style can function as a linking value in the setting of consumer communities that emerge within the boundaries of fashion and social media.

Social media marketing must start at the top

2016 ◽  
Vol 32 (5) ◽  
pp. 25-27
Keyword(s):  
Social Media ◽  
Design Methodology ◽  
Strategic Marketing ◽  
Social Media Marketing ◽  
Content Type ◽  
Top Executives ◽  
Marketing Activities ◽  
Pertinent Information ◽  
The Right ◽  
Practical Implications

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings An investigation into the activities that allow firms to efficiently and effectively integrate social media into strategic marketing activities. Many firms do not adopt the right internal organizational activities for effective social media execution, which leads to the authors’ view of it as the “step-child” of corporate functions. Remedies are examined and the importance of engagement by top executives is emphasized . Practical implications The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

The world’s highest-paid athletes, product endorsement, and Twitter

2017 ◽  
Vol 7 (3) ◽  
pp. 332-355 ◽  
Author(s):  
Gashaw Abeza ◽  
Norm O’Reilly ◽  
Benoit Séguin ◽  
Ornella Nzindukiyimana
Keyword(s):  
Social Media ◽  
Best Practice ◽  
Future Research ◽  
Transfer Model ◽  
Analysis Method ◽  
Content Type ◽  
State Involvement ◽  
Content Analysis Method ◽  
Twitter Account ◽  
Practical Implications

Purpose The purpose of this paper is to examine the practice of celebrity athletes’ product endorsement in the context of social media, guided by meaning transfer model. Design/methodology/approach The study adopted a content analysis method based on data gathered from the official Twitter account of 17 of the highest-paid athletes over a period of five months. Findings Results outline the state, involvement level, roles, modes, preferred content types, discernible differences, shared features, and best practices employed in endorsement tweets. A framework of athletes’ product endorsement on Twitter is presented. Research limitations/implications The study presented theoretical and practical implications, and limitations and impetus for future research. Originality/value The study investigated professional athletes’ use of their own media channel for the purpose of endorsement, presented a framework that illustrates the practice of celebrity athletes’ product endorsement on social media, and identified a best practice and an exemplary reference.

Building better HR departments

2016 ◽  
Vol 15 (3) ◽  
pp. 129-136 ◽  
Author(s):  
Jon Ingham ◽  
Dave Ulrich
Keyword(s):  
Human Resources ◽  
Design Methodology ◽  
Future Research ◽  
Content Type ◽  
The People ◽  
The Right ◽  
To Receive ◽  
Practical Implications ◽  
Do So

Purpose The purpose of this paper is to provide answers to four questions on building a better human resources (HR) department: why?, who?, what? and how? Design/methodology/approach The paper is based on the accumulated experience of the co-authors. Findings The paper finds that better HR departments create better organizations and will often do this by enabling better relationships between the people working in them. Developing the right relationships is also an increasingly important part of creating an effective HR organization. Research limitations/implications Much attention has been spent on developing HR professionals. The authors also want to make HR departments better. This paper steers future research on HR effectiveness in this direction. Practical implications Senior HR leaders charged with improving their HR department may do so with the roadmap offered by the authors. Originality/value For businesses to receive full value from HR, it is very important to upgrade the quality of HR professionals. It is even more important to upgrade HR departments. This paper suggests how this can be done.

Sharing economy in geotag: what are the travelers’ goals sharing their locations by using geotags in social network sites during the tour?

2016 ◽  
Vol 2 (2) ◽  
pp. 125-136 ◽  
Author(s):  
Namho Chung ◽  
Hyunae Lee
Keyword(s):  
Social Media ◽  
Information Sharing ◽  
Design Methodology ◽  
Sharing Economy ◽  
Future Research ◽  
Extrinsic Reward ◽  
Content Type ◽  
Study Participants ◽  
Sharing Behavior ◽  
Practical Implications

Purpose – The purpose of this paper is to investigate what triggers tourist’s use of geotag as an information sharing tool in social media. Design/methodology/approach – This study divided tourists’ goals into task-involved goals (enjoyment of geotags and altruism) and ego-involved goals (anticipated extrinsic reward and desire for attention), and then examined the influences of these goals on their geotag satisfaction and information-sharing behavior by using PLS-Graph 3.0. Findings – Whereas the anticipated extrinsic rewards, altruism, and enjoyment of geotags were found to influence their geotag satisfaction, desire for attention was not. Enjoyment of geotags was found to be the strongest predictor of tourists’ geotag satisfaction, which in turn affected their information-sharing behaviors. Based on these findings, the authors present theoretical and practical implications with suggestions for future research. Research limitations/implications – Geotag services are not identical in all social media, so study participants might have perceived the characteristics of geotags differently depending on which social media they use. Originality/value – The enjoyment of geotags, altruism, and anticipated reward were found to influence geotag satisfaction; however, desire for attention was not. The results imply that enjoyment of geotags and anticipated reward strongly predict geotag satisfaction.

Tweeting in the dark

2014 ◽  
Vol 30 (6) ◽  
pp. 26-28
Keyword(s):  
Social Media ◽  
Case Studies ◽  
Design Methodology ◽  
Reading Time ◽  
Cutting Edge ◽  
George Berkeley ◽  
Content Type ◽  
Pertinent Information ◽  
The Right ◽  
Practical Implications

Purpose – The purpose of this paper is to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds his own impartial comments and places the articles in context. Findings – To borrow an analogy from George Berkeley, if a tweet is sent and nobody is around to hear it, does it make a sound? For those who are active on social media, especially in a work context, there is always the nagging feeling that the carefully worded 140 character missive they have crafted with just the right balance of information, trackable links and hashtags may not actually be read by anyone, no matter how many followers they have. Indeed, there is a sense of something of a backlash now that Twitter has become established, and other shiny new social media have come along with different functions to bewitch people with #nextbigthing. Practical implications – This study provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and an easy-to-digest format.

Perceptions and acceptance of librarians towards using Facebook and Twitter to promote library services in Oyo State, Nigeria

2015 ◽  
Vol 33 (5) ◽  
pp. 870-882 ◽  
Author(s):  
Omobolanle Serifat Fasola
Keyword(s):  
Social Media ◽  
Design Methodology ◽  
Survey Design ◽  
Library Services ◽  
Positive Perception ◽  
Library Service ◽  
Content Type ◽  
Social Media Tools ◽  
Use Of Social Media ◽  
Practical Implications

Purpose – The purpose of this paper is to report on research that examined librarians’ perception and acceptance of use of Facebook and Twitter in promoting library services in Oyo state, Nigeria. Design/methodology/approach – The survey design and interview were used to collect data from librarians in Oyo state. The questionnaire contained questions that are pertinent to the issues being investigated. The 81 responses (81 per cent) received were processed, analysed and results presented. Findings – The paper reveals that majority of the libraries in Oyo state, Nigeria, have Facebook profiles, though minority have Twitter accounts. Librarians in Oyo state, Nigeria, have high perception and acceptance of using Facebook and Twitter to promote library services. Findings also reveal that librarians in academic and special libraries in Oyo state, Nigeria, are more highly receptive to use of Facebook and Twitter to promote library services. Findings revealed further that younger librarians showed more positive perception and higher acceptance. Research limitations/implications – While the research was limited to librarians in Oyo state, Nigeria, it has applications to librarians and libraries all over Nigeria. Practical implications – This research provides information on the perceptions and acceptance of social media tools (Facebook and Twitter) in promoting library services. The findings may help provide information to library heads on adopting new and popular technologies to bring the library closer to the user and attract more users and on why it is not being used where they are provided. Originality/value – At the time of completing this study, research had mainly been on librarians’ use of social media for personal issues not on librarians’ perception and acceptance of using it to promote library services. This research also focuses on libraries in Oyo state having a presence on Facebook and Twitter to promote library service and direct and prompt communication with their users.

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