Brands, community and style – exploring linking value in fashion blogging

2014 ◽  
Vol 18 (1) ◽  
pp. 3-19 ◽  
Author(s):  
Christofer Pihl
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Design Methodology ◽  
Study Strategies ◽  
Future Research ◽  
Community Members ◽  
Content Type ◽  
Potential Source ◽  
Empirical Context ◽  
Practical Implications

Purpose – By using the concept of style, the purpose of this paper is to elaborate on the notion of brand community. More specifically, it seeks to explore how style can function as a linking value in forms of communities centred on brands that emerge within the empirical context of fashion and social media. Design/methodology/approach – A netnography of the content produced by 18 fashion bloggers in Sweden was conducted. Content analysis of this material was used to map how consumption objects, in terms of fashion brands, were integrated in activities taking place on blogs, and through these processes, acted as a linking value for community members. Findings – This paper demonstrates how fashion bloggers, together with their readers, constitute a form of community centred on style. It also shows how fashion bloggers, by combining and assembling fashion brands and products, articulate and express different style sets, and how they, together with their followers, engage in activities connected to these style ideals. Research limitations/implications – As this study has been empirically limited to a Swedish setting, future research would benefit from findings of international expressions of communities of style. Practical implications – Based on this study, strategies for managing communities of style is suggested to represent a potential source of competitive advantage for fashion firms. Originality/value – In the context of the conceptual discussion about what brings members of communities together, this study provides evidence of how style can function as a linking value in the setting of consumer communities that emerge within the boundaries of fashion and social media.

Journal of entrepreneurship in emerging economies (JEEE): reflecting on the past five years while thinking about the future

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Wen Li Chan ◽  
Michael James Mustafa
Keyword(s):  
Content Analysis ◽  
Emerging Economies ◽  
Comparative Studies ◽  
Design Methodology ◽  
Emerging Economy ◽  
Detailed Account ◽  
Future Research ◽  
Content Type ◽  
The Past ◽  
Practical Implications

Purpose The purpose of this paper is to provide an overview of studies published in the Journal of Entrepreneurship in Emerging Economies (JEEE) between 2014 and 2019. The review also provides suggestions for future research in JEEE. Design/methodology/approach Integrative literature of 90 empirical and conceptual articles published in JEEE between 2014 and 2019. The selected articles were analyzed using content analysis. Findings Analysis of the 90 published articles shows that JEEE has covered a number of relevant topics related to entrepreneurship and innovation in emerging economies. In particular, scholars have adopted a variety of methods to describe such activities in emerging economies. The review also highlights the lack of comparative studies in JEEE and studies, which significantly take into account or focus on the emerging economy context. Practical implications The findings suggest that future scholars wishing to submit to JEEE should consider taking a more detailed account of the emerging context. Originality/value Since its first publication in 2014, this study represents the first review of articles found in JEEE. Specifically, the study provides a platform for future scholars wishing to submit to JEEE to take stock of the studies in the journal, thus giving them a better understanding of the field. The study also provides directions regarding areas of possible future research, which might be of interest to scholars wishing to submit to JEEE.

Discriminant analysis in export research: an imperative for methodological rigor

2017 ◽  
Vol 29 (1) ◽  
pp. 145-170 ◽  
Author(s):  
Eldrede T. Kahiya
Keyword(s):  
Content Analysis ◽  
Discriminant Analysis ◽  
Design Methodology ◽  
Future Research ◽  
Validity And Reliability ◽  
Content Type ◽  
Future Studies ◽  
Research Context ◽  
Methodological Rigor ◽  
Practical Implications

Purpose The purpose of this paper is to appraise methodological rigor in the application of discriminant analysis (DA) in export-focused research and to offer guidelines for future studies. Design/methodology/approach The sample includes 89 empirical peer-reviewed studies, comprising 102 models published over the period 1979-2014. Content analysis and vote counting are used to evaluate each of these studies. Findings This review highlights major flaws in the application of DA in export research. The shortcomings are self-evident particularly concerning suitability of DA for research context, completeness in the reporting of descriptive results, and validity and reliability of predictive results. Practical implications The study takes the position that the lack of methodological rigor may be undermining the eminence of knowledge in exporting, and this has extensive implications for both researchers and practitioners. Originality/value This review outlines steps to assess methodological rigor associated with DA and offers guidelines for scholars seeking to enhance rigor in future research.

A literature review and classification of the studies on “halal” in Islamic business journals (2010-2018)

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Tamer Baran
Keyword(s):  
Content Analysis ◽  
Literature Review ◽  
Design Methodology ◽  
Future Research ◽  
Content Type ◽  
Finance Management ◽  
Study Product ◽  
Review Study ◽  
Practical Implications

Purpose The purpose of this paper is to review the literature on halal research and conduct a content analysis of the same for the purpose of classification, as well as providing a comprehensive bibliography. Design/methodology/approach This literature review study covers 56 articles published in four journals between the years of 2010-2018. Journals indexed were from the Clarivate Analytics and Scopus databases and included at least one of the words “business”, “finance”, “management” and “marketing” together with the word “Islamic” in the title. Content analysis was used for the review of the articles and was carried out by two independent researchers with PhD degrees. Leonard’s (2001) approach was used to classify the articles. Findings The findings show that the number of studies into halal has increased in recent years. Moreover, it is found that studies have been conducted mainly in certain countries and specific sectors. Furthermore, one of the most important findings is that there are no denomination-based researches on halal in the journals included in the study. Research limitations/implications The findings of this study can be generalized only for the selected databases, journals and given period but not for all of the halal literature. Besides the research categories in the current study, further research can be conducted into various disused areas in terms of industry, country of study, product, denomination, etc. Practical implications The paper provides a comprehensive bibliography that will be useful, especially to researchers studying existing research and for contemplating future research. Originality/value This is the first paper that provides a comprehensive literature review and classification of halal literature for the period 2010-2018.

Sharing economy in geotag: what are the travelers’ goals sharing their locations by using geotags in social network sites during the tour?

2016 ◽  
Vol 2 (2) ◽  
pp. 125-136 ◽  
Author(s):  
Namho Chung ◽  
Hyunae Lee
Keyword(s):  
Social Media ◽  
Information Sharing ◽  
Design Methodology ◽  
Sharing Economy ◽  
Future Research ◽  
Extrinsic Reward ◽  
Content Type ◽  
Study Participants ◽  
Sharing Behavior ◽  
Practical Implications

Purpose – The purpose of this paper is to investigate what triggers tourist’s use of geotag as an information sharing tool in social media. Design/methodology/approach – This study divided tourists’ goals into task-involved goals (enjoyment of geotags and altruism) and ego-involved goals (anticipated extrinsic reward and desire for attention), and then examined the influences of these goals on their geotag satisfaction and information-sharing behavior by using PLS-Graph 3.0. Findings – Whereas the anticipated extrinsic rewards, altruism, and enjoyment of geotags were found to influence their geotag satisfaction, desire for attention was not. Enjoyment of geotags was found to be the strongest predictor of tourists’ geotag satisfaction, which in turn affected their information-sharing behaviors. Based on these findings, the authors present theoretical and practical implications with suggestions for future research. Research limitations/implications – Geotag services are not identical in all social media, so study participants might have perceived the characteristics of geotags differently depending on which social media they use. Originality/value – The enjoyment of geotags, altruism, and anticipated reward were found to influence geotag satisfaction; however, desire for attention was not. The results imply that enjoyment of geotags and anticipated reward strongly predict geotag satisfaction.

Social media visibility, investor diversity and trading consensus

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Rajib Hasan ◽  
Weiwei Wang
Keyword(s):  
Social Media ◽  
Capital Market ◽  
Design Methodology ◽  
Institutional Ownership ◽  
Future Research ◽  
Diverse Group ◽  
Content Type ◽  
Information Gap ◽  
Regression Framework ◽  
Practical Implications

PurposeThe purpose of this paper is to investigate the effects of Facebook users' responses to corporate Facebook posts on investor diversity and trading consensus.Design/methodology/approachThe authors collect publicly available data on corporate Facebook posts and user responses to such posts. They use the OLS regression framework to analyze the effects of such Facebook activities on institutional ownership percentage and trading consensus among investors.FindingsThe authors find that Facebook users' responses to corporate Facebook posts reduce large institutional investors' ownership. Their interpretation for this finding is that such Facebook activities increase the visibility of the companies across a more diverse group of investors. This increased visibility especially makes information more accessible to smaller investors so that they are attracted to invest more in these companies. They also find that Facebook activities increase the buy-sell consensus among investors, indicating that the information disseminated through social media reduces the disagreements among investors.Research limitations/implicationsThis paper examines the effects of user reactions to all kinds of corporate Facebook posts without separately identifying the types of posts such as advertising, financial information and corporate news. Future research may try to identify the differential effects of specific types of posts and reactions on investor diversity.Practical implicationsThe results suggest that social media has become a new and effective supplement to traditional disclosure channels in making information available to all investors in the capital market.Originality/valueThis paper is among the first to document the effects of corporate disclosures on social media in changing investor composition and reducing the information gap among investors.

How to make your Facebook posts attractive

2015 ◽  
Vol 27 (8) ◽  
pp. 1772-1790 ◽  
Author(s):  
Na Su ◽  
Dennis Reynolds ◽  
Bixuan Sun
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Design Methodology ◽  
Negative Influence ◽  
Multilevel Regression ◽  
Content Type ◽  
Marketing Tool ◽  
Academic Area ◽  
Practical Implications ◽  
Media Characteristics

Purpose – This study aims to identify what type of post is most effective in drawing fans to like, comment on or share it, building on the premise that hotels can only benefit when “fans” – customers who “like” them – engage in discussion and interaction on Facebook. Design/methodology/approach – In the case of the Super 8 Hotels Facebook fan page, 14 underlying factors related to themes, media, characteristics and time are identified in a content analysis of its posts. Multilevel regression is employed in the study to test the effects of these 14 factors on the number of fans who like, comment on or share a post. Findings – Posts about hotel products and attributes diminish the attractiveness to the hotel brand’s Facebook page. The posts that include award and discount information, expressed in a humorous way or end with requests to like tend to be liked more often by fans. Furthermore, posts ending with a question are likely to get more comments, but these questions have a negative influence on the number of likes the post receives. In addition, posts with pictures or involving environment concerns are more likely to be shared by fans. Practical implications – The paper provides hotel practitioners with implementable communication tactics to increase their appeal to consumers on Facebook. Originality/value – The study represents a new academic area of how to communicate using social media and concludes with practical strategies for hoteliers seeking to utilize Facebook as an effective marketing tool.

scholarly journals Advantages and potential challenges of data management in e-maintenance

2019 ◽  
Vol 25 (3) ◽  
pp. 378-396 ◽  
Author(s):  
Arian Razmi-Farooji ◽  
Hanna Kropsu-Vehkaperä ◽  
Janne Härkönen ◽  
Harri Haapasalo
Keyword(s):  
Data Management ◽  
Design Methodology ◽  
Management Practices ◽  
Future Research ◽  
Conceptual Approach ◽  
Content Type ◽  
Different Types ◽  
Maintenance Systems ◽  
Industry Leader ◽  
Practical Implications

Purpose The purpose of this paper is twofold: first, to understand data management challenges in e-maintenance systems from a holistically viewpoint through summarizing the earlier scattered research in the field, and second, to present a conceptual approach for addressing these challenges in practice. Design/methodology/approach The study is realized as a combination of a literature review and by the means of analyzing the practices on an industry leader in manufacturing and maintenance services. Findings This research provides a general understanding over data management challenges in e-maintenance and summarizes their associated proposed solutions. In addition, this paper lists and exemplifies different types and sources of data which can be collected in e-maintenance, across different organizational levels. Analyzing the data management practices of an e-maintenance industry leader provides a conceptual approach to address identified challenges in practice. Research limitations/implications Since this paper is based on studying the practices of a single company, it might be limited to generalize the results. Future research topics can focus on each of mentioned data management challenges and also validate the applicability of presented model in other companies and industries. Practical implications Understanding the e-maintenance-related challenges helps maintenance managers and other involved stakeholders in e-maintenance systems to better solve the challenges. Originality/value The so-far literature on e-maintenance has been studied with narrow focus to data and data management in e-maintenance appears as one of the less studied topics in the literature. This research paper contributes to e-maintenance by highlighting the deficiencies of the discussion surrounding the perspectives of data management in e-maintenance by studying all common data management challenges and listing different types of data which need to be acquired in e-maintenance systems.

Is the equalization/normalization lens dead? Social media campaigning in US congressional elections

2018 ◽  
Vol 42 (5) ◽  
pp. 718-731 ◽  
Author(s):  
Jason Gainous ◽  
Andrew Segal ◽  
Kevin Wagner
Keyword(s):  
Social Media ◽  
Design Methodology ◽  
Power Structure ◽  
Congressional Elections ◽  
Campaign Spending ◽  
Interactive Effects ◽  
Content Type ◽  
Electoral Success ◽  
The Masses ◽  
Practical Implications

Purpose Early information technology scholarship centered on the internet’s potential to be a democratizing force was often framed using an equalization/normalization lens arguing that either the internet was going to be an equalizing force bringing power to the masses, or it was going to be normalized into the existing power structure. The purpose of this paper is to argue that considered over time the equalization/normalization lens still sheds light on our understanding of how social media (SM) strategy can shape electoral success asking if SM are an equalizing force balancing the resource gap between candidates or are being normalized into the modern campaign. Design/methodology/approach SM metrics and electoral data were collected for US congressional candidates in 2012 and 2016. A series of additive and interactive models are employed to test whether the effects of SM reach on electoral success are conditional on levels of campaign spending. Findings The results suggest that those candidates who spend more actually get more utility for their SM campaign than those who spend less in 2012. However, by 2016, spending inversely correlates with SM campaign utility. Research limitations/implications The findings indicate that SM appeared to be normalizing into the modern congressional campaign in 2012. However, with higher rates of penetration and greater levels of usage in 2016, the SM campaign utility was not a result of higher spending. SM may be a greater equalizing force now. Practical implications Campaigns that initially integrate digital and traditional strategies increase the effectiveness of the SM campaign because the non-digital strategy both complements and draws attention to the SM campaign. However, by 2016 the SM campaign was not driven by its relation to traditional campaign spending. Originality/value This is the first large N study to examine the interactive effects of SM reach and campaign spending on electoral success.

Stairways to heaven: implementing social media in organizations

2013 ◽  
Vol 17 (5) ◽  
pp. 741-754 ◽  
Author(s):  
Moria Levy
Keyword(s):  
Social Media ◽  
Knowledge Management ◽  
Empirical Study ◽  
Design Methodology ◽  
Applied Research ◽  
Service Marketing ◽  
Content Type ◽  
Four Levels ◽  
Functional Components ◽  
Practical Implications

Purpose – This paper is aimed at both researchers and organizations. For researchers, it seeks to provide a means for better analyzing the phenomenon of social media implementation in organizations as a knowledge management (KM) enabler. For organizations, it seeks to suggest a step-by-step architecture for practically implementing social media and benefiting from it in terms of KM. Design/methodology/approach – The research is an empirical study. A hypothesis was set; empirical evidence was collected (from 34 organizations). The data were analyzed both quantitatively and qualitatively, thereby forming the basis for the proposed architecture. Findings – Implementing social media in organizations is more than a yes/no question; findings show various levels of implementation in organizations: some implementing at all levels, while others implement only tools, functional components, or even only visibility. Research limitations/implications – Two main themes should be further tested: whether the suggested architecture actually yields faster/eased KM implementation compared to other techniques; and whether it can serve needs beyond the original scope (KM, Israel) as tested in this study (i.e. also for other regions and other needs – service, marketing and sales, etc.). Practical implications – Organizations can use the suggested four levels architecture as a guideline for implementing social media as part of their KM efforts. Originality/value – This paper is original and innovative. Previous studies describe the implementation of social media in terms of yes/no; this research explores the issue as a graded one, where organizations can and do implement social media step-by-step. The paper's value is twofold: it can serve as a foundational study for future researches, which can base their analysis on the suggested architecture of four levels of implementation. It also serves as applied research that will help organizations searching for social media implementation KM enablers.

The identity crisis of sustainable development

2014 ◽  
Vol 11 (1) ◽  
pp. 4-15 ◽  
Author(s):  
Catalin Ratiu ◽  
Beverlee B. Anderson
Keyword(s):  
Sustainable Development ◽  
Design Methodology ◽  
Identity Crisis ◽  
Primary Data ◽  
Future Research ◽  
Clear Understanding ◽  
Content Type ◽  
The Public ◽  
Larger Sample ◽  
Practical Implications

Purpose – There are many different conceptualizations to sustainable development and these different approaches may have led to confusion amongst the public. The purpose of this paper is to explore the identities of the term and how the confused identity may be leading to problems for sustainable development efforts. Design/methodology/approach – The design is exploratory, using both secondary and primary data to understand the different sustainable development concepts. Findings – There is no consistent understanding or use of the term “sustainable development” among various groups. Research limitations/implications – Future research should include a larger sample that is more representative of people from different backgrounds and geographical areas. Practical implications – The public is generally willing to support only projects that it understands. Without a clear understanding of sustainable development, the public will be less inclined to support these efforts. Originality/value – This study examines the perceptions and understandings of the term by the general public representing different generations.

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