scholarly journals Web-based marketing communication to develop brand image and brand equity of higher educational institutions

2019 ◽  
Vol 69 (3) ◽  
pp. 151-169
Author(s):  
Md. Abdul Momen ◽  
Seyama Sultana ◽  
A.K.M. Ahasanul Haque
Keyword(s):  
Search Engine ◽  
Brand Equity ◽  
Brand Image ◽  
Educational Institutions ◽  
Marketing Communication ◽  
Higher Educational Institutions ◽  
Web Based ◽  
Content Type ◽  
Higher Educational ◽  
The Impact

Purpose Internet-based marketing communication has been an important element for organizations to build brand image and brand equity. Higher education is not an exception. However, configuring the right mix in the age of social networking sites and various online displays and constantly changing algorithm in search engine optimization have become major challenges today. Hence, the purpose of this study is to configure integrated online marketing communication for the development of brand image and brand equity for higher educational institutions. Design/methodology/approach The study is quantitative in nature. A responsive group of 370 students was chosen from different educational institutions in Malaysia via stratified random sampling techniques. Both exploratory and confirmatory factor analyses were used for interpreting the data. To test the derived hypotheses, structural equation modelling was used. Findings In line with contemporary literature, the study revealed positive relationships between brand image and brand equity, between search engine and brand image and between social media and brand image. The relationship between online display and brand image was not found significant. Research limitations/implications Future research can be done considering both online and conventional marketing communications for the same purpose. This approach can also be used for private and public institutions separately, considering their differences in nature. Practical implications Because history and tradition are no more a single tool to attain and retain the positive image and customer-based brand equity, this study can help higher educational institutions to configure integrated online communication for their target groups, such as students and industry, in the age of the internet. Originality/value This study generates a comprehensive understanding of the impact of Web-based marketing communication to develop brand image and brand equity of higher educational institutions.

scholarly journals Carbon disclosure, performance and the green reputation of higher educational institutions in the UK

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Anup Kumar Saha ◽  
Theresa Dunne ◽  
Rob Dixon
Keyword(s):  
Educational Institutions ◽  
Higher Educational Institutions ◽  
Content Type ◽  
Significance Level ◽  
The People ◽  
Higher Educational ◽  
And Performance ◽  
Carbon Performance ◽  
The Uk ◽  
The Impact

Purpose This study aims to investigate the carbon emission disclosures (CED) and performance of UK higher educational institutions (HEIs) and the associated impact on their environmental reputation. The paper argues that HEIs possess distinct characteristics that make comparisons with profit-oriented companies problematic and misleading. Design/methodology/approach The green score published by the People and Planet organisation provided the population for this analysis. All universities with a 2012 score were entered into the initial sample. The association between green reputation, CED and carbon performance was examined using a robust least squared regression model. The green score published in 2019 was then compared with this to confirm whether the findings still held. Findings CED, carbon emissions and carbon audit were found to have highly significant determinant relationships with HEIs’ green reputation status at a 1% significance level. Research limitations/implications The impact of CED and carbon performance indicators needs to have a clear relationship with reputation to motivate HEIs to act and disclose. Originality/value The study is distinct in investigating the impact of CED and carbon performance by UK HEIs on their environmental reputation. The study shows whether, and how, the HEI CED and carbon performances contribute towards their environmental reputation. HEIs have distinct characteristics from profit-seeking organisations and thus tailored research is required.

Dissent and Education

2018 ◽  
Author(s):  
Mark Burden
Keyword(s):  
Eighteenth Century ◽  
Seventeenth Century ◽  
Educational Activity ◽  
Educational Institutions ◽  
Higher Educational Institutions ◽  
Legal Restrictions ◽  
Higher Educational ◽  
Set Up ◽  
The Impact ◽  
Dissenting Academies

Much eighteenth-century Dissenting educational activity was built on an older tradition of Puritan endeavour. In the middle of the seventeenth century, the godly had seen education as an important tool in spreading their ideas but, in the aftermath of the Restoration, had found themselves increasingly excluded from universities and schools. Consequently, Dissenters began to develop their own higher educational institutions (in the shape of Dissenting academies) and also began to set up their own schools. While the enforcement of some of the legal restrictions that made it difficult for Dissenting institutions diminished across the eighteenth century, the restrictions did not disappear entirely. While there has been considerable focus on Dissenting academies and their contribution to debates about doctrinal orthodoxy, the impact of Dissenting schools was also considerable.

ISM-MICMAC approach for analysis of project-based learning barriers

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Syed Khalid Perwez ◽  
Goutam Kumar Kundu
Keyword(s):  
Structural Model ◽  
Educational Institution ◽  
Project Based Learning ◽  
Educational Institutions ◽  
Successful Implementation ◽  
Implementation Barriers ◽  
Higher Educational Institutions ◽  
Content Type ◽  
Barriers To Implementation ◽  
Higher Educational

Purpose This paper aims to identify and model the key barriers to implementation of project-based learning (PjBL) in higher educational institution. Design/methodology/approach Using the interpretive structural modelling (ISM) technique, the study has developed a hierarchical-based model, depicting the mutual relationships amongst the key barriers to implementation of PjBL. Additionally, the paper has performed Matrice d’ Impacts Croises Multiplication Appliqué an Classement (MICMAC) analysis to categorize the barriers in terms of their driving and dependence power. Findings The study has identified the key barriers to implementation of PjBL and presented an integrated model using ISM. Higher educational institutions need to pay attention to diagnose and overcome these hindrances for effective implementation of PjBL in their programmes. Research limitations/implications The study adopts a systematic way to model the relevant barriers to implementation of PjBL. The ISM-based model would help higher education institutions to prioritize the issues as the barriers are hierarchically structured. As the input to model development is based on the experts’ opinions, it may be biased, influencing the final output of the structural model. Originality/value The presentation of PjBL implementation barriers in the form of an ISM-based model is a new effort. The model would be useful to understand the barriers and overcome these for the successful implementation of PjBL in higher educational institutions.

scholarly journals IMPACT OF WORKFORCE DIVERSITY ON ORGANIZATIONAL CULTURE: A CASE OF UNIVERSITIES OF PAKISTAN

2021 ◽  
Vol 9 (3) ◽  
pp. 433-441
Author(s):  
Aurangzeb ◽  
Kamleshwer Lohana ◽  
Nazia Bibi ◽  
Ishtiaq ur Rehman ◽  
Shahida Habib Alizai
Keyword(s):  
Organizational Culture ◽  
Organizational Justice ◽  
Workforce Diversity ◽  
Educational Institutions ◽  
Interpersonal Relation ◽  
Diversity Climate ◽  
Higher Educational Institutions ◽  
Higher Educational ◽  
The University ◽  
The Impact

Purpose of the Study: The present research was undertaken to determine the impact of workforce diversity taxonomy like diversity climate, value, organizational justice, and identity on various dimensions of organizational culture. Methodology: A sample of 117 university teachers selected from the university and higher educational institutions in Pakistan. Convenient sampling techniques were used to collect the data through a Google survey, using workforce diversity. taxonomy inventory and organizational culture questionnaire. Data analyzed by using a t-test to compare the mean scores of various dichotomized groups to see the effect of workforce diversity taxonomy on organizational culture with the help of the SPSS package. Principal Findings: Results revealed that workforce diversity taxonomy like diversity climate, value, organizational justice, and identity significantly influenced organizational culture and its various dimensions. Perceived high and low respondents’ workforce diversity taxonomy differed significantly on organizational culture. Applications of the study: This study can formulate strategies to improve workforce diversity in universities and higher educational institutions in emerging economies like Pakistan. Novelty/Originality of this study: The present research contributes to the literature on perceived workforce diversity taxonomy and organizational culture in terms of autonomy, trust, communication, transparency, interpersonal relation, decision making, and overall organizational culture, particularly in university and higher educational institution’s teachers.

scholarly journals USE OF E-LEARNING TOOLS ON HIGHER EDUCATION INSTITUTIONS

2020 ◽  
Vol 8 (12) ◽  
pp. 805-810
Author(s):  
Alka Sharma ◽  
◽  
Hina Jain Gupta ◽  
Keyword(s):  
Higher Education ◽  
Quality Education ◽  
Educational Institutions ◽  
Learning Tools ◽  
Higher Educational Institutions ◽  
E Learning ◽  
Higher Educational ◽  
Almost All ◽  
The Impact ◽  
Quantitative And Qualitative Methods

In the last two decades, technology has evolved at a great pace and has influenced almost all spheres of life and education is no exception to it. Nowadays, most of the educational institutions are using various tools and equipments to impart education to the students. This paper has tried to explore the impact of e-education tools on thestudents in higher educational institutions. The sample consists of students enrolled in higher educational institutions. Both quantitative and qualitative methods have been adopted for data collection including questionnaires, semi-structured &open-ended interviews. Use of computer and internet was found to be one of the most important e-learning tools. The findings are expected to assist the higher educational institutions in framing their policies to impart quality education to the students.

INFLUENCE OF ECONOMIC DIGITALIZATION ON THE ORGANIZATION OF THE EDUCATIONAL PROCESS AT HIGHER EDUCATION INSTITUTIONS

2020 ◽  
Vol 13 (3) ◽  
pp. 45-51
Author(s):  
D.P. Melnik ◽  
Keyword(s):  
Higher Education ◽  
Higher Education Institutions ◽  
Digital Economy ◽  
Educational Process ◽  
Educational Activity ◽  
Educational Institutions ◽  
Higher Educational Institutions ◽  
Higher Educational ◽  
The Impact

This article discusses the impact of economic digitalization on the educational process in higher educational institutions of Russia. The most important role is given to improving the methodology of the managerial process in order to improve the digitalization process. The problematic issues of educational activity associated with the transition to the digital economy are identified and the corresponding conclusions are made.

Use of e-learning at higher educational institutions in Bangladesh

2019 ◽  
Vol 11 (2) ◽  
pp. 210-223 ◽  
Author(s):  
Md Fouad Hossain Sarker ◽  
Rafi Al Mahmud ◽  
M. Saiful Islam ◽  
Md Kabirul Islam
Keyword(s):  
Learning Technologies ◽  
Primary Data ◽  
Educational Institutions ◽  
Higher Educational Institutions ◽  
Technical Problems ◽  
Content Type ◽  
Learning Platform ◽  
E Learning ◽  
Learning Platforms ◽  
Higher Educational

Purpose Although e-learning has already been accepted globally as an effective medium of delivery of quality education and ensure optimum student participation, Bangladeshi higher educational institutions are still at a very early stage of adopting such technologies. Therefore, the purpose of this paper is to critically examine the suitability of implementing effective e-learning through learning management system (LMS) at the tertiary educational institutions in Bangladesh, and how both students and teachers experience and respond to this new learning platform. Following mixed-methods techniques, data for this study were collected from students and respective course teachers of a private university in Bangladesh by administering questionnaires and in-depth interviews. The findings of this paper reveal that e-learning has been well accepted by most of the students as they are found routinely spending time on the LMS on a regular basis for watching lecture videos, viewing course information, reading postings of the fellow students in the forum. However, there are constraints as well, since the learning materials are poorly designed that do not allow much interaction between students and lecturers. There are also some technical problems such as poor internet connection which restrict access to e-learning platforms. To harness the optimum benefit of e-learning, this paper recommends a concerted effort by all stakeholders, such as students, lecturers, administrators and policy makers so that each of their priorities and expectations are reflected in the designing and implementing e-learning platforms. Design/methodology/approach This paper is based on the qualitative evaluation of Education 3.0 platform. Primary data were collected from the students using a well-structured survey questionnaire, and the findings of the survey have subsequently been cross-referred and supplemented by non-participatory observations with semi-structured interviews which allowed a better in-depth understanding of the issue at hand. Findings The findings of the study suggest that a majority of the students are found to be highly enthusiastic about the online courses. They are eager to participate and interact in the online platforms, which are somehow limited in the traditional classroom settings. However, there are several institutional, administrative and technical limitations of implementing e-learning in Bangladesh. It is recommended that better orientation of the users, quality content distribution though user-friendly systems and enhanced asynchronous interaction between the lecturers and students are the key pre-requisites to harness the optimum benefit from e-learning technologies in Bangladesh. Originality/value The data have been analyzed and discussed using qualitative framework which allows an in-depth understanding of the opportunities and challenges of the use of e-learning technologies at the higher educational institutions in Bangladesh.

Investigating the influence of knowledge management on organizational innovation in higher educational institutions

Kybernetes ◽  
2019 ◽  
Vol 49 (2) ◽  
pp. 442-459 ◽  
Author(s):  
Saeed Sadeghi Boroujerdi ◽  
Kaveh Hasani ◽  
Vahid Delshab
Keyword(s):  
Knowledge Management ◽  
Organizational Innovation ◽  
Pearson Correlation ◽  
Educational Institutions ◽  
Inferential Statistics ◽  
Higher Educational Institutions ◽  
Content Type ◽  
Staff Members ◽  
Alternative Hypotheses ◽  
Higher Educational

Purpose This study aims to investigate the relationship between knowledge management (KM) and organizational innovation (OI) in higher educational institutions. Design/methodology/approach The research method in the study was the descriptive – correlative type and was applied research based on the target. The study population consisted of managers and staff members of 63 Iranian higher educational institutions. In this research, descriptive and inferential statistics were used. To analyse research data, descriptive statistics, and for inferential statistics, the Pearson correlation coefficient test, the simple linear regression test and multiple regression tests were used. For data analysis, SPSS software was used. Findings The results of the study demonstrated that there was a significant relationship between KM and OI, and all alternative hypotheses were confirmed. In addition, KM predicted the aspects of organizational innovation in higher educational institutions. Originality/value This study supported the members of higher educational institutions to understand how to increase OIbetter and to improve the knowledge and experience of the employees through KM.

Examining timely graduation rates of undergraduate students

2019 ◽  
Vol 11 (2) ◽  
pp. 199-209 ◽  
Author(s):  
Kelzang Tentsho ◽  
Nittaya McNeil ◽  
Phattrawan Tongkumchum
Keyword(s):  
Graduation Rates ◽  
Undergraduate Students ◽  
Educational Institutions ◽  
Multivariate Logistic Regression Model ◽  
Higher Educational Institutions ◽  
Grade Point ◽  
Content Type ◽  
First Semester ◽  
Higher Educational ◽  
The Right

Purpose Graduation rates are commonly used to assess the quality of higher educational institutions. While universities strive to produce as many graduates as possible, maintaining the right balance between the number of new students enrolled and the number who graduate each year has become a challenge in the past few decades. Timely graduation is often disregarded because a large majority of the students do not graduate within the stipulated time. The purpose of this paper is to analyze the factors associated with timely degree attainment. Design/methodology/approach The data for this study were obtained from records maintained by Registrar Office, Prince of Songkla University, Pattani Campus, Thailand. The final sample comprised 1,330 undergraduate students enrolled at four major faculties in 2009. A multivariate logistic regression model was applied to explain the effects of independent variables on timely graduation. Findings About 81.0 percent had completed their degree program within the stipulated time. The results indicated that faculty, first-semester grade point average, gender and place of residence were significantly associated with timely graduation. Originality/value Findings from this study may serve as a guide to higher educational institutions in identifying the underlying factors, and accordingly develop programs to enhance on time degree completion rates.

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