The internet of things in upscale hotels: its impact on guests’ sensory experiences and behavior

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jean-Éric Pelet ◽  
Erhard Lick ◽  
Basma Taieb

Purpose This study bridges the gap between sensory marketing and the use of the internet of things (IoT) in upscale hotels. This paper aims to investigate how stimulating guests’ senses through IoT devices influenced their emotions, affective experiences, eudaimonism (well-being), and ultimately, guest behavior. The authors examined the potential moderating effects of gender. Design/methodology/approach Research conducted comprised an exploratory study, which consisted of interviews with hotel managers (Study 1) and an online confirmatory survey (n = 357) among hotel guests (Study 2). Findings The results showed that while the senses of smell, hearing and sight had an impact on guests’ emotions, the senses of touch, hearing and sight impacted guests’ affective experiences. The senses of smell and taste influenced guests’ eudaimonism. The sense of smell had a greater effect on eudaimonism and behavioral intentions among women compared to men. Research limitations/implications This study concentrated on upscale hotels located in Europe. Further research may explore the generalizability of the findings (e.g. in other cultures, comparison between high-end and low-end hotels). Practical implications Managers of upscale hotels should apply congruent sensory stimuli from all five senses. Stimuli may be customized (“SoCoIoT” marketing). IoT in hotels may be useful in the aftermath of the COVID pandemic, as voice commands help guests avoid touching surfaces. Originality/value IoT can be applied in creating customized multi-sensory hotel experiences. For example, hotels may offer unique and diverse ambiances in their rooms and suites to improve guest experiences.

2016 ◽  
Vol 44 (4) ◽  
pp. 18-25 ◽  
Author(s):  
Saul J. Berman ◽  
Peter J. Korsten ◽  
Anthony Marshall

Purpose Digital reinvention helps organizations create unique, compelling experiences for their customers, partners, employees and other stakeholders. Design/methodology/approach Digital reinvention combines the capabilities of multiple technologies, including cloud, cognitive, mobile and the Internet of Things (IoT) to rethink customer and partner relationships from a perspective of fundamental customer need, use or aspiration. Findings The most successful digitally reinvented businesses establish a platform of engagement for their customers, with the business acting as enabler, conduit and partner Practical implications For successful digital reinvention, organizations need to pursue a new strategic focus, build new expertise and establish new ways of working. Originality/value The article offers a blueprint for digital reinvention that involves rethinking customer and partner relationships from a perspective of fundamental customer need, use or aspiration.


2018 ◽  
Vol 33 (6) ◽  
pp. 749-767 ◽  
Author(s):  
Seppo Leminen ◽  
Mervi Rajahonka ◽  
Mika Westerlund ◽  
Robert Wendelin

Purpose This study aims to understand their emergence and types of business models in the Internet of Things (IoT) ecosystems. Design/methodology/approach The paper builds upon a systematic literature review of IoT ecosystems and business models to construct a conceptual framework on IoT business models, and uses qualitative research methods to analyze seven industry cases. Findings The study identifies four types of IoT business models: value chain efficiency, industry collaboration, horizontal market and platform. Moreover, it discusses three evolutionary paths of new business model emergence: opening up the ecosystem for industry collaboration, replicating the solution in multiple services and return to closed ecosystem as technology matures. Research limitations/implications Identifying business models in rapidly evolving fields such as the IoT based on a small number of case studies may result in biased findings compared to large-scale surveys and globally distributed samples. However, it provides more thorough interpretations. Practical implications The study provides a framework for analyzing the types and emergence of IoT business models, and forwards the concept of “value design” as an ecosystem business model. Originality/value This paper identifies four archetypical IoT business models based on a novel framework that is independent of any specific industry, and argues that IoT business models follow an evolutionary path from closed to open, and reversely to closed ecosystems, and the value created in the networks of organizations and things will be shareable value rather than exchange value.


2016 ◽  
Vol 117 (3/4) ◽  
pp. 289-292 ◽  
Author(s):  
Bruce Massis

Purpose – The purpose of this paper is to consider the Internet of Things (IOT) and its potential impact on libraries. Design/methodology/approach – This paper presents a literature review and a commentary on this topic that have been addressed by professionals, researchers and practitioners. Findings – In communicating the issues when comprehending the scope of the IOT, libraries need not succumb to the sometimes near-hysteria that surrounds the rhetoric regarding security and privacy. But, librarians must actively engage in the conversation and its subsequent actions to respond to patrons who use library networks and devices with calm, logical and transparent answers to those questions concerning what they are doing to ensure that security and privacy vulnerabilities are regularly addressed. Originality/value – The value in concentrating on this topic is to provide background and suggest several approaches to security and privacy concerns regarding the IOT.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Rabia Saylam ◽  
Abdulkadir Ozdemir

Purpose This study aims to examine the perception of military people regarding the use of a network of various intelligent objects, the Internet of Things (IoT), in the future battlespace. Design/methodology/approach A research model that analyzes military acceptance of the IoT is proposed. The model is created by integrating the technology acceptance model and diffusion of innovation theory. Then an empirical study is conducted through a survey, and the proposed hypotheses are tested. The findings are obtained thanks to the structural equation model (SEM), which clearly reveals the overall dependency relationship among independent and dependent variables even when a dependent variable is an independent variable in another relationship. Findings The study clearly reveals the significant factors effecting the attitude toward the use of IoT in the military. It also uncovers potential barriers to the adoption of IoT in the military domain. Especially, risk factor seems to have no significant impact on the acceptance of IoT, and also, there seems to be a positive relationship between risk and trust contrary to an expected negative relationship. Originality/value To the best of the authors’ knowledge, this study is the first research analyzing the acceptance of IoT in the military domain through hypotheses in a SEM.


Author(s):  
Zelal Gültekin Kutlu

In this study, the periodical differences of industrial revolutions, which is one of the effects of technological developments in the industrial field, and the last stage of it are mentioned. With the latest industrial revolution called Industry 4.0, machines work in harmony with technology at every stage of industrial areas. This period, known as Industry 4.0 or the fourth industrial revolution, refers to the system in which the latest production technologies, automation systems, and the technologies that make up this system exchange data with each other. In addition to the information technologies and automation systems used in Industry 3.0, industrial production has gained a whole new dimension with the use of the internet. With internet networks, machines, operators, and robots now work in harmony. At this point, the concept of internet of objects becomes important. Therefore, another focus of the study is the concept of internet of objects. There are some assumptions about the uses, benefits, and future status of the internet of things.


Author(s):  
Jonika Lamba ◽  
Esha Jain

Cybersecurity is not just about fortification of data. It has wide implications such as maintaining safety, privacy, integrity, and trust of the patients in the healthcare sector. This study methodically reviews the need for cybersecurity amid digital transformation with the help of emerging technologies and focuses on the application and incorporation of blockchain and the internet of things (IoT) to ensure cybersecurity in the well-being of the business. It was found in the study that worldwide, advanced technology has been used in managing the flow of data and information, India should focus on maintaining the same IT-enabled infrastructure to reduce causalities in the nation and on the other hand improve administration, privacy, and security in the hospital sector. Depending on the network system, resource allocation, and mobile devices, there is a need to prioritize the resources and efforts in the era of digitalization.


2019 ◽  
Vol 21 (6) ◽  
pp. 1344-1361 ◽  
Author(s):  
Alex van der Zeeuw ◽  
Alexander JAM van Deursen ◽  
Giedo Jansen

In this article, we set out to explain different types of social uses of the Internet of Things (IoT) using forms of capital and Internet skills. We argue that the IoT platform entices different manners of social communication that are easily overlooked when focusing on the novelty of smart “things.” How people use the IoT socially is crucial in trying to understand how people create, maintain, or absolve social relations in a networked society. We find inversed effects for social capital, income and education on private use, and on sharing IoT data with a partner. Sharing with acquaintances and strangers is predicted by cultural activities. Sharing IoT data with acquaintances can especially be attributed to social relations that escape the immediate household. We conclude that varying figurations of capital and Internet skills predict how the IoT is used socially.


2020 ◽  
Vol 40 (7/8) ◽  
pp. 1243-1268
Author(s):  
Andreas Schroeder ◽  
Parikshit Naik ◽  
Ali Ziaee Bigdeli ◽  
Tim Baines

PurposeThe purpose of this study is to investigate how the internet of things (IoT) contributes to manufacturers' advanced services development and delivery. To better understand the creation of these IoT contributions, the study adopts a socio-technical research perspective, which expands the scope of the investigation and integrates the technological, information and social factors that enable these IoT contributions.Design/methodology/approachA multiple-case research method was employed to investigate the IoT contribution scenarios of 15 manufacturers who offer advanced services and to examine their dependence on other non-IoT factors, using thematic analysis.FindingsThe analysis identified five advanced services value propositions, which are enabled by nine “IoT-enabled information systems (IS) artefacts” that specify the distinct interactions between the technological, information and social subsystems supporting the manufacturers' advanced services value propositions.Originality/valueThe study advances the servitisation research by demonstrating that IoT technology on its own is insufficient for the creation of the IoT contributions. It shows, instead, the need for close interactions with a diverse range of other factors, which are often not considered when developing an IoT strategy. The study also introduces the IS artefact notion as a unit of analysis that constitutes an alternative to the commonly adopted techno-centric perspective used to conceptualise IoT contributions. The study and its findings add to the development of a socio-technical perspective on the IoT in advanced services and thereby suggests a number of theoretical and practical implications.


Author(s):  
Babak Esmaeilpour Ghouchani ◽  
Susan Jodaki ◽  
Maryam Joudaki ◽  
Alireza Balali ◽  
Lila Rajabion

Purpose Nowadays, the Internet of Things (IoT) offers new intelligent services and business model opportunities by extending the internet connectivity into physical devices and daily objects. Recently, this technology has had a deep impact on all the aspects of human societies from industry to management and business. Therefore, the purpose of this paper is to predict the impact of using IoT services on the development of electronic business (e-business). Design/methodology/approach For evaluating the model’s elements, a questionnaire was designed. It was revised by experts with significant experiences. For statistical analysis, SmartPLS 3.2 is used. Findings The findings have confirmed the validity of the proposed model. The results also have indicated that the quality of IoT services (scalability, availability, reliability and ease of use), security of IoT services (trust, reputation, privacy and encryption) and IT knowledge of users (usage skills, awareness, experience and accuracy) have a positive and significant impact on development of e-business. Furthermore, the obtained results have revealed that the operating cost of IoT services (transmission time, storage capacity, functionality and stability) is significantly influenced by the development of e-business. Research limitations/implications By capturing a number of important factors in the proposed model, this study can provide a significant theoretical influence for researchers in the related area of interest. In fact, this study provides a worthwhile direction by assessing e-business performance, which, so far, has not been well assessed in many developing countries. Practical implications From a practical perspective, the statistical results support the crucial role of the following factors: quality of IoT services, the security of IoT services, operating cost of IoT services and IT knowledge of users. Hence, aspects relating to these factors must be the focus of attention of any organization in their endeavor to development of e-business. Originality/value This study meaningfully contributes to the knowledge and literature by focusing more on development e-business and IoT as original technology for further understanding, investigating other important features and applying advanced statistical analyses technique. By doing so, this study was able to develop the current understanding regarding the main aspects of development e-business and IoT services.


2020 ◽  
Vol 18 (4) ◽  
pp. 609-629 ◽  
Author(s):  
Tuğberk Kaya ◽  
Mustafa Sağsan ◽  
Tunç Medeni ◽  
Tolga Medeni ◽  
Mete Yıldız

Purpose The manner in which people, businesses and governments perform is changing because of the spread of technology. Digitalization of governments can be considered a necessity as we are now entering the era of the Internet-of-Things. The advantages and disadvantages of electronic governments have been examined in several research studies. This study aims to examine the attitudes of decision-makers towards e-government. The research aims are as follows: to determine the problems related with e-government usage, to establish the factors which decrease the usage of e-government services and to propose recommendations for the effective application of e-government practices. Design/methodology/approach Qualitative research has been used for the study. Participants were chosen by the snowball sampling method, and face-to-face in-depth interviews were conducted with all decision-makers. In-depth interviews are more efficient and enable the acquisition of better qualitative information, in-depth knowledge and statistics, as the distance between the interviewer and interviewee is reduced (Stokes and Bergin, 2006). Questions asked can be categorized under two sections, where the questions in the first section are related to the decision-maker’s management style/managerial proposition, and in the second section, technological questions are asked in terms of the preferred communication method and the decision-makers’ attitudes towards e-government practices. Findings Decision-makers perceive electronic government to be important, while the level of importance is observed to be different among the decision-makers. Chronic problems exist in many countries, such as nepotism, where the decision-makers have conflicting arguments about e-government and the resulting effect on nepotism. Furthermore, the study also indicates that decision-makers are aware of the importance of mobile government, although they acknowledge that more time is required, as their country is still developing. Electronic voting is also perceived to be important, although the decision-makers believe that security and privacy issues need to be solved before related projects can be initiated. Originality/value This research can be a benchmark study for the decision-makers of small island developing states by means of e-government. The impediments preventing the effective application of e-government practices are also discussed in the study. This study will be useful to highlight the triggers and obstacles for e-government development in the context of a developing country. Internet penetration has increased significantly since the 2000s, and therefore, decision-makers need to consider the shift in citizens’ behaviour, such as the high usage of smartphones and the emergence of the Internet-of-Things (Kaya and Bicen, 2016; Kumar et al., 2017).


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