The impact of age on gay consumers’ reaction to the physical and social servicescape in gay bars

2019 ◽  
Vol 31 (9) ◽  
pp. 3683-3701 ◽  
Author(s):  
Eric Olson ◽  
Heelye (Jason) Park
Keyword(s):  
Design Methodology ◽  
Mediation Effect ◽  
Content Type ◽  
Gay Males ◽  
Independent Variables ◽  
Age Cohort ◽  
Gay Bars ◽  
The Usa ◽  
Hospitality Managers ◽  
The Impact

Purpose The purpose of this study is to examine the effects of physical servicescape, social servicescape and age on gay consumers’ evaluations of a LGBT advertisement of a gay bar of a gay bar. Design/methodology/approach A 2 × 2 × 2 experimental design was used to test the effects with a sample of gay males in the USA. Data were analyzed using ANCOVA and bootstrapping mediation. Findings Results of this study indicate a statistically significant three-way interaction effect of the two independent variables and age on the gay bar’s perceived LGBT (lesbian/gay/bisexual/transgender)-friendliness. Perceived friendliness mediated the effects of the independent variables on behavioral intentions. Furthermore, the mediation effect was moderated by the age cohort. Research limitations/implications The findings indicate a changing perception of gay servicescape between the older and younger gay men. Implications for hospitality managers are provided. Originality/value This research contributes to the servicescape literature by expanding the realm of research to gay servicescape and gay consumers, an emergent and more visible hospitality segment.

Examining the impact of political candidates on hotel revenue

2019 ◽  
Vol 3 (1) ◽  
pp. 36-53
Author(s):  
Amanda Belarmino ◽  
Elizabeth A. Whalen
Keyword(s):  
Design Methodology ◽  
The State ◽  
Small Scale ◽  
Structured Interviews ◽  
Political Candidates ◽  
Bandwagon Effect ◽  
Content Type ◽  
Political Candidate ◽  
The Usa ◽  
The Impact

Purpose The purpose of this paper is to examine the impact of a charismatic political candidate on hotel revenue in the USA, particularly in their home states, through the lens of the bandwagon effect. Previous researchers have found that political primaries have a significant impact on hotel revenue due to travel to those states; however, there has yet to be an examination of the impact of popular political candidates on hotel revenue. Design/methodology/approach This research examined the impact of Bernie Sanders’ campaign on hotel revenue in the state Vermont due to the relatively stable demand experienced in that market. First, the researchers used forecasting methodology and t-tests to determine if there was a significant increase in hotel revenue during the time of the Sanders’ campaign for the state and for Burlington, Vermont, his campaign headquarters. Then, eight semi-structured interviews were conducted with hoteliers in Vermont to determine if the Sanders’ campaign was responsible for the observed changes. Findings While the hotel revenue for the state was not significantly different than what would be expected, the hotel revenue in Burlington did see a significant increase. Hoteliers did attribute an increased awareness of the destination and some specific instances of travelers to Sanders’ campaign. Originality/value This is the first study to date to demonstrate the influence of a political candidate on hotel revenue and demonstrated that the bandwagon effect can impact hotel revenue. For hoteliers, it demonstrates that increased destination awareness can impact behavioral intentions on a small scale.

The impact of instructional leadership, professional communities and extra responsibilities for teachers on student achievement

2017 ◽  
Vol 31 (3) ◽  
pp. 383-395 ◽  
Author(s):  
Abdullah Alam ◽  
Mushtaq Ahmad
Keyword(s):  
Student Achievement ◽  
Instructional Leadership ◽  
Primary Schools ◽  
Teacher Commitment ◽  
Mediation Effect ◽  
Professional Communities ◽  
Content Type ◽  
Independent Variables ◽  
Teaching Responsibilities ◽  
The Impact

Purpose The purpose of this paper is to examine the impact of instructional leadership, professional communities and extra “non-teaching” responsibilities for teachers on student achievement. Design/methodology/approach For a sample of 214 teachers from 88 primary schools in Pakistan, exploratory and confirmatory factor analyses were conducted to study the factor structure of the items. Correlation and hierarchical regression analysis was done to study the impact of the independent variables on student achievement; directly and through the mediation effect of teacher commitment. Findings The analysis of the data reveals that teacher commitment mediates the relationship between the independent variables and student achievement. Practical implications This study has implications for the education management and policy community in the sense that they should not engage teachers into non-teaching roles and promote instructional leadership within the school managers and help in development of teacher networks which will subsequently add to student achievement. Originality/value The role of teacher commitment in explaining the student achievement has not been researched extensively in the past. The study at hand intends to fill this research gap. Furthermore, the impact of extra “non-teaching” responsibilities on teacher commitment and subsequently the student achievement has not been studied before. Hence, this study is expected to open up a new dimension in this regard.

Brand experience and brand loyalty: is it a matter of emotions?

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Rania B. Mostafa ◽  
Tamara Kasamani
Keyword(s):  
Relationship Marketing ◽  
Brand Loyalty ◽  
Design Methodology ◽  
Mediation Effect ◽  
Brand Experience ◽  
Experiential Marketing ◽  
Brand Attachment ◽  
Content Type ◽  
The Impact ◽  
Practical Implications

PurposeBased on the stimulus–organism–response (SOR) model, the aim of this study is to explore the impact of brand experience (BE) on brand loyalty, with the mediation effect of emotional brand attachment (EBA) dimensions, specifically brand passion, self-brand connection and brand affection.Design/methodology/approachThe study utilized a sample of 278 smartphone users in Lebanon. A questionnaire was used for data collection and a mediation analysis was employed to test the hypothesized relationships.FindingsThe findings revealed that experiential brands promote long-lasting brand loyalty through building brand passion, self-brand connection and brand affection.Practical implicationsTo achieve a long-standing brand–consumer relationship, marketing managers should enhance and augment experiential marketing practices as this triggers deep emotional links and builds strong emotional ties with customers.Originality/valueIn contrast to previous studies on BE and loyalty, this research contributes to the literature by deepening the impact of emotions from the EBA perspective, specifically brand passion, brand affection and self-brand connection and posits the latter as mediators to the link between the BE and brand loyalty in the smartphone industry.

Expected corruption and business formation

2014 ◽  
Vol 3 (2) ◽  
pp. 292-305
Author(s):  
Noel Campbell ◽  
Adriana S. Cordis
Keyword(s):  
Standard Model ◽  
Design Methodology ◽  
Entrepreneurial Activity ◽  
Content Type ◽  
The Us ◽  
New Business ◽  
Public Corruption ◽  
The Usa ◽  
The Impact ◽  
Business Venturing

Purpose – The purpose of this paper is to investigate whether public corruption influences entrepreneurial activity in the USA. Because the true underlying level of corruption is inherently unobservable, it cannot be factored into business venturing decisions. The authors hypothesize, therefore, that new business venturing should be related to the expected corruption level. Design/methodology/approach – The authors follow Cordis (2009) to calculate the expected rate of public corruption given observed levels of public corruption. The authors embed the expected level of corruption in a relatively standard model of business venturing, which the authors estimate using a cross section of the US states covering the period of 1986-2009. Findings – Using a relatively standard model of business venturing that accounts for variation in predicted corruption levels, the authors find that entrepreneurs launch more businesses in states with higher predicted corruption. Originality/value – To the knowledge, no one has previously tested the impact of expected corruption on entrepreneurial activity.

B2B marketing renaissance in business schools

2019 ◽  
Vol 34 (8) ◽  
pp. 1839-1849
Author(s):  
Roberto Mora Cortez
Keyword(s):  
Delphi Method ◽  
Business School ◽  
Design Methodology ◽  
School Level ◽  
Content Type ◽  
B2b Marketing ◽  
Industrial Marketing ◽  
The Usa ◽  
The Impact ◽  
Business To Business

Purpose The purpose of this paper is to contribute to the elevation of the business-to-business (B2B) marketing field at the business school level. Design/methodology/approach The study follows a Delphi method. The authors conducted two rounds of discovery to answer: why do you think universities do not highly appreciate publications in Industrial Marketing Management, Journal of Business and Industrial Marketing or Journal of Business-to-Business Marketing? What would you suggest for improving the impact of such journals not only in the USA but around the world? Findings Through the analysis of the coding transcript, four categories were found to elevate the B2B marketing field at the business school level: B2B as uncommon ground, B2B researcher practices, marketing science underpinnings and B2B marketing journals management. Originality/value The value of current research is based on its explorative nature and application of grounded theory to provide a framework to analyze how to elevate the B2B marketing field at the business school level.

The impact of Zika on local businesses

2017 ◽  
Vol 26 (4) ◽  
pp. 452-457 ◽  
Author(s):  
Timothy F. Page ◽  
Mark L. Williams ◽  
Graziana Cassella ◽  
Jessica L. Adler ◽  
Benjamin C. Amick, III
Keyword(s):  
Local Governments ◽  
Design Methodology ◽  
Well Being ◽  
Content Type ◽  
Business Impact ◽  
Outbreak Areas ◽  
The Usa ◽  
State And Local ◽  
The Government ◽  
The Impact

Purpose In June 2016, the first cases of Zika were reported in the USA in the Wynwood neighborhood of Miami, Florida. The purpose of this paper is to present the results of a survey of Wynwood businesses about their perceptions of their financial well-being and the government and media’s responses to the Zika outbreak. Design/methodology/approach A survey instrument was developed, and 44 owners/managers of Wynwood businesses were interviewed by telephone or in-person during the period when the outbreak was being managed. Findings Businesses reported downturns in revenues, profits, and customer traffic following the Zika outbreak. Believing that the downturn would be temporary, few businesses laid off workers or reduced prices. All businesses reported dissatisfaction with the government’s response to the outbreak. Originality/value This is the first study to document the impact of Zika on businesses located in outbreak areas. The findings highlight the business impact of Zika outbreaks and suggest a need for improved communication and response from state and local governments to business concerns when future outbreaks occur.

The impact of personality on pay satisfaction among small business managers in the United States and China

2014 ◽  
Vol 9 (2) ◽  
pp. 123-132 ◽  
Author(s):  
Jonathan C. Shrader ◽  
Luke Singer
Keyword(s):  
Small Business ◽  
Design Methodology ◽  
The United States ◽  
Pay Satisfaction ◽  
Big Five Personality ◽  
Personality Test ◽  
Business Managers ◽  
Content Type ◽  
The Usa ◽  
The Impact

Purpose – The purpose of this paper is to analyze the effect personality has on pay satisfaction among small business managers in China and the USA. Design/methodology/approach – This research is in attempt to further understanding and provide application of how companies can better incentive talent through compensation and benefit programs. The goal is to extend and deepen the comprehension of how to encourage talent pools to increase intrinsic performance through compensation programs. Findings – The measures that were used in this study were the Big Five Personality Test and the Pay Satisfaction Questionnaire. Originality/value – Similar results were found across the two countries, and having primary empirical data such as these is original.

Competition, market commonality, and resource similarity: precursors to HPWS

2019 ◽  
Vol 48 (7) ◽  
pp. 1830-1847 ◽  
Author(s):  
Nicholas Ryan Prince
Keyword(s):  
High Performance ◽  
Design Methodology ◽  
Survey Method ◽  
Work Systems ◽  
Resource Based View ◽  
Content Type ◽  
High Performance Work Systems ◽  
Statistical Support ◽  
The Usa ◽  
The Impact

Purpose The purpose of this paper is to investigate the effect competition has on organizations’ use of high-performance work systems (HPWSs). Specifically, using the resource-based view (RBV) of the firm, it develops a logic for why firms will increase their use of an HPWS when competition increases. It investigates the direct effect of competition on HPWS use. Additionally, it takes a look at the impact market commonality and resource similarity have on the influence of competition on organizations’ use of an HPWS. Design/methodology/approach Survey method design was used to collect data about organizations from 127 alumni of two large Midwestern universities in the USA. Data were analyzed using OLS regression analysis. Findings The main finding of this paper is that competition increases the use of HPWSs. There was not statistical support for the effect of market commonality or resource similarity to influence the competition–HPWS relationship. Originality/value This study uses the RBV of the firm to understand how competition influences the adoption of HPWSs. Additionally, it also investigated the effect of market commonality and resource similarity, which has not previously been looked at.

scholarly journals Journal of Behavioral Finance in retrospect

2019 ◽  
Vol 11 (4) ◽  
pp. 468-476
Author(s):  
Angelito Calma
Keyword(s):  
Behavioral Finance ◽  
Design Methodology ◽  
Web Of Science ◽  
Journal Articles ◽  
Content Type ◽  
Publication History ◽  
Novel Approach ◽  
The Usa ◽  
History Of ◽  
The Impact

Purpose The purpose of this paper is to examine the impact and contribution of the Journal of Behavioral Finance (JBF). Design/methodology/approach It uses the metadata from 328 journal articles (2004–2017) extracted from Scopus and Web of Science. The data included 2,602 author-submitted keywords, 1,825 index keywords and 310 abstracts. Findings Results indicate that JBF is still a young journal with 196 academic articles cited by 372 documents. Most citations come from JBF itself and the Journal of Behavioral and Experimental Finance. Mesly and Seiler are the most published, University of Gothenberg has more contributions than any other institution while the USA, Australia and UK represent nearly half of those citations. Investment policy is the most used author keyword next to behavioural finance, while risk is the most used index keyword. The most commonly used words in abstracts are investor or investors. The implications of and for JBF are discussed. Originality/value It is a unique and novel approach to analysing almost the entire publication history of the journal by using citation analysis.

In-room technology trends and their implications for enhancing guest experiences and revenue

2014 ◽  
Vol 5 (3) ◽  
pp. 210-228 ◽  
Author(s):  
SoYeon Jung ◽  
Jungsun (Sunny) Kim ◽  
John Farrish
Keyword(s):  
Regression Analysis ◽  
Business Performance ◽  
Design Methodology ◽  
Hospitality Industry ◽  
Vice Presidents ◽  
Content Type ◽  
Hospitality Managers ◽  
The Impact ◽  
Near Future ◽  
Technology Trends

Purpose – The purpose of this paper is to provide a benchmark for hotel operators to understand in-room technology trends and the impact of in-room technology on business performance. Design/methodology/approach – The survey questions are based on existing literature and suggestions from the American Hotel and Lodging Association Technology and E-commerce Committee. The authors collected 206 usable samples from managers, vice presidents, presidents, owners and executives from hotel companies and utilized cross-tab analysis and multiple regression analysis. Findings – The results demonstrate that installing specific in-room technologies can have a significant effect on enhancing the customer experience and increasing revenue. The study also presents the most commonly installed in-room technologies those hoteliers plan to install in the near future. Research limitations/implications – Proper strategies are recommended to help hospitality managers understand the impact of different in-room technologies on the hospitality industry; particularly as they relate to guest experience and profitability. Originality/value – By identifying the most popular in-room technologies currently available and examining which in-room technologies can be effective at enhancing guest experience and increasing revenue, this study fills the gap between the findings of previous studies and the observations from industry practitioners.

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