In-room technology trends and their implications for enhancing guest experiences and revenue

2014 ◽  
Vol 5 (3) ◽  
pp. 210-228 ◽  
Author(s):  
SoYeon Jung ◽  
Jungsun (Sunny) Kim ◽  
John Farrish
Keyword(s):  
Regression Analysis ◽  
Business Performance ◽  
Design Methodology ◽  
Hospitality Industry ◽  
Vice Presidents ◽  
Content Type ◽  
Hospitality Managers ◽  
The Impact ◽  
Near Future ◽  
Technology Trends

Purpose – The purpose of this paper is to provide a benchmark for hotel operators to understand in-room technology trends and the impact of in-room technology on business performance. Design/methodology/approach – The survey questions are based on existing literature and suggestions from the American Hotel and Lodging Association Technology and E-commerce Committee. The authors collected 206 usable samples from managers, vice presidents, presidents, owners and executives from hotel companies and utilized cross-tab analysis and multiple regression analysis. Findings – The results demonstrate that installing specific in-room technologies can have a significant effect on enhancing the customer experience and increasing revenue. The study also presents the most commonly installed in-room technologies those hoteliers plan to install in the near future. Research limitations/implications – Proper strategies are recommended to help hospitality managers understand the impact of different in-room technologies on the hospitality industry; particularly as they relate to guest experience and profitability. Originality/value – By identifying the most popular in-room technologies currently available and examining which in-room technologies can be effective at enhancing guest experience and increasing revenue, this study fills the gap between the findings of previous studies and the observations from industry practitioners.

HR talent and the new HR competencies

2012 ◽  
Vol 11 (4) ◽  
pp. 217-222 ◽  
Author(s):  
Dave Ulrich ◽  
Jon Younger ◽  
Wayne Brockbank ◽  
Mike Ulrich
Keyword(s):  
Human Resources ◽  
Business Performance ◽  
Design Methodology ◽  
University Of Michigan ◽  
Ongoing Research ◽  
Content Type ◽  
The Past ◽  
Competency Domains ◽  
The Impact ◽  
Hr Competencies

PurposeThis article aims to describe partial results of the 2012 Global Human Resources Competency Study (HRCS), led by the RBL Group and the Ross School of Business, University of Michigan.Design/methodology/approachOver the past 25 years, this ongoing research project has provided the most global, comprehensive, and empirical identification of the competencies expected of HR professionals, and the impact of these competencies on both individual HR professional effectiveness and business performance.FindingsThis article points out a number of the key findings of the research – including the six fundamental competency domains that HR professionals must demonstrate to impact business performance – and identifies implications of the study findings for HR talent planning, assessment and development.Originality/valueHRCS findings have influenced thousands of HR departments, from global giants to smaller organizations in every continent.

Does social media matter for post typology? Impact of post content on Facebook and Instagram metrics

2016 ◽  
Vol 40 (4) ◽  
pp. 458-471 ◽  
Author(s):  
Ricardo Limongi França Coelho ◽  
Denise Santos de Oliveira ◽  
Marcos Inácio Severo de Almeida
Keyword(s):  
Social Media ◽  
Regression Analysis ◽  
Design Methodology ◽  
Ordinary Least Squares ◽  
User Preference ◽  
Content Type ◽  
Dependent Variables ◽  
Body Design ◽  
The Impact ◽  
The Relationship

Purpose – The purpose of this paper is to measure the impact of post type (advertising, fan, events, information, and promotion) on two interaction metrics: likes and comments. The measuring involved two popular social media, Facebook and Instagram, and in business profiles of five different segments (food, hairdressing, ladies’ footwear, body design, fashion gym wear). Design/methodology/approach – The method used was multiple regression analysis with an estimator of the ordinary least squares for 1,849 posts from five different companies posted on Facebook (680 posts) and Instagram (1,169 Instagram) over an eight-month posting period. Regression analysis was used to identify the relationship between the dependent variables (likes and comments), and the independent variables (post typology, segments, week period, month, characters and hashtag). Findings – It was seen that the post types events and promotion led to a greater involvement of followers in Instagram, in particular. In Facebook, the events post type was only significant in the like’s interaction. Another finding of the research is the relevance of the food and body design segment which was significant in both virtual social media. This indicates a user preference involving their day-to-day lives, in this case, having a tattoo done or seeing a photo of a dessert. Originality/value – With the findings of this study, academics and social media managers can improve the return indicators of interactions in posts and broaden the discussion on the types of post and interaction in different virtual social media.

Marketing culture to service climate: the influence of employee control and flexibility

2014 ◽  
Vol 28 (6) ◽  
pp. 498-508 ◽  
Author(s):  
Tyler R. Morgan ◽  
Adam Rapp ◽  
R. Glenn Richey, Jr. ◽  
Alexander E. Ellinger
Keyword(s):  
Design Methodology ◽  
Hospitality Industry ◽  
Boundary Spanning ◽  
Service Climate ◽  
Empirical Testing ◽  
Content Type ◽  
And Control ◽  
Managerial Level ◽  
The Impact ◽  
Practical Implications

Purpose – The purpose of this research is to explore how firm market orientation, as a culture, affects the service climate that develops in the firm. Design/methodology/approach – Empirical testing is performed at the managerial level and boundary-spanning employee level as part of this multilevel study. The sample includes participants from a US-based firm operating in the hospitality industry. Findings – Results indicate that a market-oriented firm culture interacts with other elements such as boundary-spanning employee flexibility and control to positively impact the service climate that develops. Research limitations/implications – This research provides theoretical implications for the development of a service climate within a market-oriented firm culture and the influence of managers on boundary-spanning employees in the development of the climate. Practical implications – As managers attempt to develop a service climate through a market-oriented firm culture, they will find success by providing boundary-spanning employees with control and hiring employees that possess flexibility as a personality trait. Originality/value – The framework developed in this research provides insights regarding the multilevel nature of service climate development and the impact of a market-oriented culture.

Shaping the future of hospitality and travel: trends in energy, environmental, and labor force and work

2020 ◽  
Vol 34 (2) ◽  
pp. 129-152
Author(s):  
Marvin J. Cetron ◽  
Owen Davies ◽  
Fred DeMicco ◽  
Mohan Song
Keyword(s):  
Labor Force ◽  
Design Methodology ◽  
Hospitality Industry ◽  
Future Trends ◽  
Content Type ◽  
The Future ◽  
Travel Industry ◽  
The Impact ◽  
Practical Implications

PurposeThe purpose of this study is to continue to forecast trends in the hospitality and travel industry with practical implications.Design/methodology/approachThis study is the updated version of our previous list of trends. The new edition updates the previous report on the implications for the hospitality industry of major trends now shaping the future. We focus mainly on energy, environmental and labor force and work trends and discuss sub-trends under each trend. We then implicate how the trends affect the Hospitality and Travel industry.FindingsWe shared implications under each sub-trends.Originality/valueThe value of this article is to analyze the impact of the environment on the Hospitality and Travel industry from a macro perspective. For each trend, we implicate an estimate for future trends. We hope this article sheds light on the prediction of the Hospitality and Travel industry.

What should Indian tourism and hospitality managers focus on to stay competitive in the coming decade?

2019 ◽  
Vol 11 (4) ◽  
pp. 467-473
Author(s):  
Gunjan M. Sanjeev
Keyword(s):  
Paradigm Shift ◽  
Hospitality Industry ◽  
Tourism Industry ◽  
Theme Issue ◽  
Content Type ◽  
Managerial Implications ◽  
Tourism And Hospitality Industry ◽  
Tourism And Hospitality ◽  
Hospitality Managers ◽  
Near Future

Purpose This paper aims to summarize and review the key areas of importance that will drive a paradigm shift over the next decade in the Indian tourism and hospitality industry. Design/methodology/approach This paper identifies important issues from the findings and managerial implications as identified by the contributors to the theme issue: What should Indian tourism and hospitality managers focus on to stay competitive in the coming decade? Findings This theme issue has brought to light some interesting factors that are going to dominate the industry in the near future. These factors are: the role of social media in how businesses will operate in the near future; information technology applications as influencers of profitability; the evolution of risk management techniques; differentiated valuation models; innovative ways to retain talent; and remodelling education at higher educational institutions offering hospitality education. Practical implications In an era of tough completion and disruptive innovations, the tourism and hospitality industry will need to be proactive rather than reactive to the anticipated changes that are going to take place over next ten years. These changes will be very useful to domestic and foreign operators, as they consider the key issues that will impact on the Indian context over the next ten years. Originality/value This theme issue and, in particular, this concluding paper bring together important findings related to the issues of importance that are shaping a paradigm shift in the way tourism and hospitality businesses operate. Building upon viewpoints and perspectives of practitioners in the tourism and hospitality industry, these findings are unique and contemporary as compared to any other published source. This will be a significant contribution to the field of research relating to the Indian hospitality and tourism industry.

Determinants of viewer attention in concurrent event sponsorship

2018 ◽  
Vol 19 (1) ◽  
pp. 11-24 ◽  
Author(s):  
Felix Boronczyk ◽  
Christopher Rumpf ◽  
Christoph Breuer
Keyword(s):  
Experimental Study ◽  
Regression Analysis ◽  
Return On Investment ◽  
Design Methodology ◽  
Color Contrast ◽  
Related Factors ◽  
Content Type ◽  
Brand Familiarity ◽  
The Impact ◽  
Practical Implications

Purpose The purpose of this paper is to examine the impact of exposure-related and consumer-related factors on the return of sponsorship investment through their influence on viewers’ attention for sponsor signage. Design/methodology/approach Data were collected through an experimental study (n=92) involving eye-tracking and a questionnaire, and were analyzed using regression analysis. Findings The results show that viewers’ attention for sponsor signage is affected by the signage color of concurrent sponsors, as well as viewers’ brand familiarity, and sport involvement. In particular, the findings reveal that viewers’ attention for sponsor signage increases with greater color contrast between concurrently visible sponsor signage. Further, signage receives more attention if viewers are familiar with the brand and less involved with the sponsored event. Given that attention is an important prerequisite for further processing of sponsorship information, these findings have important implications for managers seeking to evaluate the return on their sponsorship investment. Practical implications When assessing the return on a sponsorship investment, marketers should consider the characteristics of surrounding sponsor signage and the audience with regard to their impact on viewers’ attention for their own signage. Ideally, marketers should attempt to create a greater color contrast between their own signage and its surroundings in order to maximize viewer attention. Originality/value This paper provides valuable information on the importance of concurrently visible sponsor signage and audience characteristics for the return on investment of sponsorships through their impact on viewers’ attention.

Innovation and the performance of informal enterprises in developing countries: a gender perspective

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Elvis Korku Avenyo ◽  
Erika Kraemer-Mbula
Keyword(s):  
Product Innovation ◽  
Business Performance ◽  
Design Methodology ◽  
Data Set ◽  
Content Type ◽  
Factors Affecting ◽  
Product Innovations ◽  
Innovative Products ◽  
The Impact ◽  
Research And Policy

Purpose Examining the impact of gender on various aspects of business performance has gained research and policy traction, although the empirical evidence remains inconclusive. This paper aims to focus on one type of business, namely, informal enterprises and one dimension of business performance, namely, product innovation, to better understand how product innovations affect employment in both female- and male-owned informal enterprises. Design/methodology/approach This paper relies on a unique data set of 513 informal enterprises located in two urban centres in Ghana (Accra and Tema), covering the period between 2013 and 2015 and the Dose-Response Model to examine the effect of product innovations on employment in informal enterprises in urban Ghana. Findings The findings suggest that product innovation has considerable beneficial impacts on the creation of employment in informal enterprises. The results do not show systematic differences in the factors affecting product innovation in female- and male-owned enterprises. However, they suggest that although female-owned enterprises are less likely to introduce product innovations, they do sell more innovative products. Originality/value These findings support the view that innovation is “gendered”, and therefore, requires a “gendered” policy lens.

Investigating the effect of restaurant menu labelling on consumer food choices using a field experiment

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Seda Erdem
Keyword(s):  
Logistic Regression ◽  
Regression Analysis ◽  
Field Experiment ◽  
Design Methodology ◽  
Food Choices ◽  
Future Research ◽  
Content Type ◽  
Calorie Content ◽  
Treatment Conditions ◽  
The Impact

PurposeThe aim is to explore the impact of new menu labels on consumers' actual meal purchases with a field experiment undertaken in a local restaurant.Design/methodology/approachThe author used a field experiment in a natural eating environment at a restaurant to investigate the effect of restaurant menu labelling on consumers' meal choices and opinions on the use of nutritional labels on menus. The experiment included control and treatment conditions in which we offered customers unlabelled and labelled menus, respectively. After individuals' dining experience, the data on meal choices and attitudes to menu labelling was collected via a brief questionnaire. The author then performed inferential statistical analysis to test differences between the control and treatment conditions and logistic regression analysis to explore further what predicts the probability of labels being influential on meal choice.FindingsThe study finds that the information provided to the consumers on restaurant menus matters. The more useful the information is perceived by consumers, the more likely the labels will influence their choices. Calorie content and the walking minutes to burn those calories on labels were considered the most useful aspect of the menu labels.Originality/valueThe study contributes to a better understanding of the impact of menu labelling on actual meal purchases, as well as the best way to communicate calorie and nutrient information to consumers. The author also shares her experience designing a field experiment with a restaurateur for future research.

The impact of age on gay consumers’ reaction to the physical and social servicescape in gay bars

2019 ◽  
Vol 31 (9) ◽  
pp. 3683-3701 ◽  
Author(s):  
Eric Olson ◽  
Heelye (Jason) Park
Keyword(s):  
Design Methodology ◽  
Mediation Effect ◽  
Content Type ◽  
Gay Males ◽  
Independent Variables ◽  
Age Cohort ◽  
Gay Bars ◽  
The Usa ◽  
Hospitality Managers ◽  
The Impact

Purpose The purpose of this study is to examine the effects of physical servicescape, social servicescape and age on gay consumers’ evaluations of a LGBT advertisement of a gay bar of a gay bar. Design/methodology/approach A 2 × 2 × 2 experimental design was used to test the effects with a sample of gay males in the USA. Data were analyzed using ANCOVA and bootstrapping mediation. Findings Results of this study indicate a statistically significant three-way interaction effect of the two independent variables and age on the gay bar’s perceived LGBT (lesbian/gay/bisexual/transgender)-friendliness. Perceived friendliness mediated the effects of the independent variables on behavioral intentions. Furthermore, the mediation effect was moderated by the age cohort. Research limitations/implications The findings indicate a changing perception of gay servicescape between the older and younger gay men. Implications for hospitality managers are provided. Originality/value This research contributes to the servicescape literature by expanding the realm of research to gay servicescape and gay consumers, an emergent and more visible hospitality segment.

Life is better in flip flops. Digital nomads and their transformational travels to Thailand

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Marko Orel
Keyword(s):  
Interpersonal Relationships ◽  
Design Methodology ◽  
Hospitality Industry ◽  
Hybrid Approach ◽  
Preliminary Review ◽  
Exact Nature ◽  
Content Type ◽  
Design Elements ◽  
Challenges And Opportunities ◽  
The Impact

Purpose The metamorphosis within the Thai segment of the hospitality industry has influenced the global outlook for hospitality services, shifting the focus from leisure to a hybrid approach of providing all-inclusive work-leisure offerings. The purpose of this paper is, therefore, to outline the hybridisation of the hospitality industry in Thailand that is frequented by digital nomads, and to discuss the adaptation of local infrastructure to accommodate this trend. Design/methodology/approach Taking the form of a research note, this paper assesses the impact that digital nomads are having upon the hospitality industry in Thailand, and describes how different localities have begun to respond to the challenges and opportunities this trend presents. Additionally, the paper proposes an empirical study that would evaluate the success of various types of work–leisure hubs in adapting to the needs of digital nomads, and the alignment of their offerings with the expectations of these travellers. Findings A preliminary review of available resources reveals that there are a variety of work–leisure spaces catering to the needs of digital nomads. These spaces tend to combine lodging accommodations with a shared office environment, incorporating design elements and social activities that are likely to foster interpersonal relationships between guests. Be that as it may, the exact nature of the work–leisure space models behind these environments is unclear. Originality/value The paper envisions a study that will enhance scholarly understanding of the transformation which the Thai hospitality industry is currently undergoing in response to the influx of digital nomads. These insights will enable industry experts to assess both the feasibility and profitability of diverse work-leisure models, and assist policymakers in different jurisdictions.

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