Marketing strategies in the Istanbul housing market

2014 ◽  
Vol 7 (4) ◽  
pp. 489-505
Author(s):  
Candan Çinar
Keyword(s):  
Housing Market ◽  
Urban Area ◽  
Marketing Strategies ◽  
Construction Technology ◽  
Content Type ◽  
Construction Firms ◽  
Marketing Process ◽  
The Social ◽  
The City

Purpose – The purpose of this study is to demonstrate whether the leading argument of construction firms, which have been active in the mass production of housing for the past 10 years in Istanbul, that in addition to the features of the house itself, the position of the house in the city, in other words its location, the new lifestyles the house offers and the social reinforcements the house provides are of great significance is valid or not. This was done by analyzing the contents of the advertising copies of houses present in the printed media. Design/methodology/approach – In this study, the printed advertising copies of the projects realized by the mass housing construction firms which have carried out at least six projects in Istanbul housing market, have been analyzed and assessed by “content analysis”, one of the qualitative research methods of social sciences. As it can be observed from the results of the analysis, the house, while being regarded as a product and marketed via its features, also has become a product presented to the consumer as a result of its position in the city, in other words its location, the new lifestyles it offers and the social reinforcements it provides. Findings – As this study has demonstrated, marketing strategies based on attracting the attention of the customer by making use of means of communication are also valid for housing in Istanbul housing market. Housing is marketed not only according to its features as a product but also according to the urban area where it is situated, new lifestyles and social reinforcements it presents. In this marketing process, the features of the housing itself; its size, construction technology, quality of the fine materials, earthquake resistance, etc. as well as the urban area where the housing is situated, the location of it, opportunities of infrastructure and superstructure of the housing become the foregrounded arguments in the advertising copies. Originality/value – This study is that, as a requirement of modern-day marketing, the consumption relation of the consumer to the house is not simply based on the features of the house, that modern-day marketing tries to capture the attention of the consumer via the position of the house in the city (location), which is the equivalent of the other symbolic values associated with the house, the lifestyles it presents and the social reinforcements it provides.

Tourist scams in the city: challenges for domestic travellers in urban China

2016 ◽  
Vol 2 (4) ◽  
pp. 294-308 ◽  
Author(s):  
Jing Li ◽  
Philip Pearce
Keyword(s):  
Social Situation ◽  
Urban China ◽  
Content Type ◽  
Tourist Attractions ◽  
The Social ◽  
Quality Of Products ◽  
The City ◽  
Directing Attention

Purpose The purpose of this paper is to identify dominant scams against domestic tourists in popular tourism cities in China. There are two questions of concern: what types of scams do domestic tourists experience and are the patterns of scams different between the capital and regional cities? The social situation framework was employed to interpret the outcomes. Design/methodology/approach A content analysis facilitated by Leximancer software was applied to 102 Chinese travel blogs reporting experiences of being scammed in Beijing, Hangzhou, Xi’an, Sanya and Guilin. Clear themes and concepts emerged from the analysis of these travel reviews and differences in scamming patterns between Beijing and regional cities were identified. Findings The most frequently reported scams in the capital Beijing were linked to the chaotic environment at tourist attractions and the misbehaviours of tour agents. By way of contrast scams involving manipulating the weight and quality of products purchased were more common in regional cities. The differences between Beijing and other locations may lie in the greater monitoring of fraudulent practices in the capital. Additionally, the role of shills (confederates of the scammer) was highlighted in many of the scams studied. Originality/value Scams include a slightly less serious but still troublesome set of problems accompanying major crimes and assaults. Rare research specifically focussed on tourist scams despite substantive work discussing crimes against tourists as general. Implications of the present study lie in enriching the literature on scams against tourists. The analysis of scams as a special type of social situation proved to be insightful in directing attention to facets of the interaction thus providing connections to previous work and directions for further study. It is also promising to be developed to inform strategic approaches to creating a safer tourism environment in cities.

Portrayals of autism and social awareness: a scoping review

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Rosa Fontes ◽  
Margarita Pino-Juste
Keyword(s):  
Social Awareness ◽  
Social Categories ◽  
Content Type ◽  
Media Portrayals ◽  
Broadcast Media ◽  
News Broadcasts ◽  
The Social ◽  
Recent Trends ◽  
The Subject

Purpose The purpose of this paper is to look at recent trends in scientific literature on the portrayal of autism in published and broadcast media and social awareness of the subject. Design/methodology/approach A bibliometric analysis of content of such publications was performed. Findings Results show that portrayals of autism from books, newspapers, news broadcasts, films and TV series are being scrutinized. Research focuses on the social categories of resulting stereotypes, the quality of such depictions, the benefits and downsides, stigmatization of individuals (with autism) and how society responds to these portrayals. Originality/value It is important to understand if media portrayals of autism are creating a realistic and constructive awareness of autism in society.

Tolerance zones: a pragmatic approach to respond to problems related to open alcohol and drug scenes in Bremen/Germany

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Susanna Prepeliczay ◽  
Henning Schmidt-Semisch
Keyword(s):  
Public Space ◽  
Drug Users ◽  
Qualitative Methodology ◽  
Related Disorder ◽  
Content Type ◽  
The Social ◽  
Local Actors ◽  
Tolerance Zones ◽  
Drug And Alcohol ◽  
The City

Purpose This study aims to describe and analyse an approach in the city of Bremen (Germany) to establish streetwork-supported tolerance zones for local open drug and alcohol scenes to reduce related disorder and nuisance in public spaces. Design/methodology/approach The qualitative methodology included systematic participant observations at public sites of drug and alcohol use, and problem-centred interviews with different groups of respondents (residents, passers-by, trades people, drug users, experts from addiction help and police). Findings In residential districts, tolerance zones were well accepted by their target group and found to reduce perceived disorder and nuisance in public space. However, their success depends on the social and spatial conditions of the chosen location, its surrounding urban infrastructure, cooperation among local actors and characteristics of drug using groups. Originality/value Usually, policing of open drug scenes focuses on repression and law enforcement. The example of Bremen suggests that streetwork-supported tolerance zones dedicated to the drug scene can substantially reduce disorder and nuisance in public space.

COVID-19 pandemic and the poor in the urban spaces of India with special reference to Mumbai

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sujayita Bhattacharjee ◽  
Sanjukta Sattar
Keyword(s):  
Special Reference ◽  
Urban Poor ◽  
Secondary Data ◽  
Urban Spaces ◽  
Right To The City ◽  
Content Type ◽  
The Poor ◽  
The Social ◽  
Socioeconomic Crisis ◽  
The City

PurposeThe lives of the poor in the urban spaces of India are filled with hardships. They live amidst poverty and struggle to survive within other problems such as insecure jobs, lack of proper housing, unsanitary conditions and low levels of health immunity. This vulnerable section of the population has been rendered furthermore vulnerable by the outbreak of the COVID-19 pandemic in ways that were never imagined before. Taking this into consideration, the purpose of this article is to examine the vulnerability of the poor in the urban settings of India with special reference to Mumbai in the context of the COVID-19 pandemic.Design/methodology/approachThe methodology adopted in the study is based on the analysis of secondary data and content analysis of the existing literature. In addition to this, the study also makes use of certain narratives of the urban poor in Mumbai that have been captured by various articles, reports and blogs.FindingsThe findings of the study reveal how the urban poor of India, with special reference to Mumbai, the financial capital of India, has emerged as the worst sufferers of the socioeconomic crisis caused by the social distancing and lockdown measures imposed for combating the pandemic.Originality/valueThe study tries to explore the reality of the urban poor's right to the city in the wake of the pandemic.

scholarly journals Revitalization Model of Medan City Based Home Shop as an Image-Forming Identity City

2020 ◽  
Vol 4 (2) ◽  
pp. 165-173
Author(s):  
Deni Saadah Purba ◽  
Dwi Lindarto Hadinugroho
Keyword(s):  
Urban Area ◽  
Secondary Data ◽  
Multiple Functions ◽  
Cultural Aspects ◽  
Commercial Area ◽  
The Face ◽  
Qualitative Descriptive ◽  
The City ◽  
Story Building

The Shophouse is a multi-story building that has multiple functions. The 1st floor is used as a commercial area, and the 2nd floor above is used as a residential place. Revitalization is an effort to revive an urban area through improving the quality of the environment, taking into accounts the socio- cultural aspects and characteristics of the region. The facade is the identity of the building itself by retaining elements and elements on the building façade. This research purposes of finding the dominant appearance of the elements of finding in the shophouse façade in the city of Medan, which is useful for the design revitalizing model of the face of the city as the image of the identity city. The method used in this study is qualitative descriptive, with a variable observation phase with the collection of primary and secondary data through direct observation in the field, then analyzed the shop facade elements that have been Grouped and found the most dominant element. The result of the analysis of the dominant facade element found in the shop façade of Medan is China, Malay, and India. The findings of the dominant facade element can be the identity identifier of the region and city of Medan today.

scholarly journals Sensory Marketing in the Quality of Service of the Hotel El Libertador in the City of Riobamba

2021 ◽  
Author(s):  
Diana Carolina García Mayorga ◽  
Jorge Antonio Vasco Vasco ◽  
Juan Carlos Montufar Guevara
Keyword(s):  
Quality Of Service ◽  
Visual Perception ◽  
Service Quality ◽  
Auditory Perception ◽  
Marketing Strategies ◽  
Existing Problems ◽  
Sensory Marketing ◽  
Palabras Clave ◽  
The City

This research aimed to improve the perception of the quality of service of the Hotel El Libertador by means of sensory marketing elements to improve the tourist experience. The study variables were derived from the visual, auditory and kinesthetic perceptions related to the quality of service. In addition, an analysis was performed with the EEG MindWave Mobile 2 biometric equipment, to understand the levels of attention, meditation and blinking. In terms of visual perception, it was determined that attention should be paid to the clothing of the staff (27.6%) and signage (40.9%). The elements of the auditory perception of the hotel had low ratings because the hotel has not implemented elements of auditory sensory marketing in the facilities. Four of the seven elements of the kinesthetic perceptions were not attended and had a weight between 38.3% and 46.7%. As a result of these analyses, a sensory marketing proposal was suggested, which included visual, auditory and kinesthetic marketing strategies, to provide a solution to the existing problems with the hotel facilities. Based on the biometric equipment results, a proposal was made for sensory marketing strategies with elements of experiential communication to be used in the hotel’s facilities which would also improve the perception of service quality. Keywords: sensory marketing, perception, tourism, senses, quality of service, neuromarketing. Resumen La investigación tuvo como objetivo mejorar la percepción en la calidad de servicio del HOTEL EL LIBERTADOR, por medio de elementos de marketing sensorial mejorando la experiencia del turista. La investigación es de tipo correlacional, las variables de estudio se desprenden de la percepción visual, auditiva y kinestésica relacionada con la variable calidad del servicio, además se realizó un análisis con equipo biométrico EEG MindWave Mobile 2 en las instalaciones de la empresa para identificar los niveles de atención, meditación y parpadeo. En los elementos de percepción visual se determinó que se debe prestar atención a la vestimenta del personal que tiene un 27,6% y la señalética 40,9%. Los elementos de la percepción auditiva del hotel tienen una baja calificación porque el hotel no ha implementado elementos de marketing sensorial auditivo en las instalaciones, 4 de los 7 elementos de la percepción kinestésica no han sido atendidos y tienen una ponderación entre 38,3% a 46,7% Por medio de este análisis se planteó una propuesta de marketing sensorial para dar solución a la problemática existente en las instalaciones del hotel, la misma que contiene estrategias de marketing visual, auditivo y kinestésico. Mediante la obtención de resultados y análisis realizados con equipos biométricos, se pudo determinar estrategias de marketing sensorial con elementos de comunicación experiencial en las instalaciones de la empresa hotelera que permita mejorar la percepción de la calidad de servicio. Palabras clave: marketing sensorial, percepción, turísmo, sentidos, calidad de servicio, neuromarketing.

Urban renewal and citizenship: the quality of life in British cities, 1890-1990

Urban History ◽  
1995 ◽  
Vol 22 (1) ◽  
pp. 63-84 ◽  
Author(s):  
Helen Meller
Keyword(s):  
Urban Renewal ◽  
Physical Environment ◽  
Past Century ◽  
Technical Expertise ◽  
Cultural Changes ◽  
Social Responses ◽  
The Past ◽  
The Social ◽  
The City

This paper juxtaposes two key themes: the concept of citizenship and ideas on urban renewal over the past century. The aim is to explore the interaction of cultural changes and the physical environment of cities. The concept of citizenship represents a cultural response to social change which itself has changed dramatically over the past century. Urban renewal has taken many forms. Yet behind all the growing technical expertise in dealing with the physical environment, there are specific social responses to the city which legitimize action. By looking at citizenship and urban renewal together, it is possible to establish a perspective on how the urban environment has been manipulated over the past century, often in ways which have barely interfaced with the social demands of many sections of the community.

Exploring backpackers’ perceptions of the hostel service quality

2015 ◽  
Vol 27 (8) ◽  
pp. 1839-1855 ◽  
Author(s):  
Ana Brochado ◽  
Paulo Rita ◽  
Carlos Gameiro
Keyword(s):  
Service Quality ◽  
Web Sites ◽  
Quantitative Research ◽  
Hotel Industry ◽  
Online Reviews ◽  
Content Type ◽  
The Social ◽  
Mixed Approach ◽  
Depth Interviews

Purpose – The aim of this paper is to contribute to the understanding of backpackers’s evaluation of service quality provided by hostels by developing a battery of items to assess perceptions of the overall hostel experience. Design/methodology/approach – Scale development took a mixed approach that combines qualitative and quantitative research. First, the authors performed a content analysis of reviews provided by guests in hostel booking web sites, in-depth interviews with hostel managers and focus groups with guests, to develop a battery of items to assess the hostel experience from the guests’ perspective. Then, a quantitative survey (n = 222) was conducted, to explore the dimensionality of service quality in this sector. Lisbon hostels are the target of this study, as they received several awards based on the online reviews of backpackers. Findings – The results revealed that service quality is a multidimensional concept and includes six dimensions, namely, social atmosphere, location and city connection, staff, cleanliness, security and facilities. Regression results revealed that the social atmosphere appears to be a core service dimension crucial to create a sense of hostel guest’s overall quality. Originality/value – The findings suggest that service quality scales should incorporate the specific characteristics of the hotel industry. The quality of the staff and the social atmosphere are of utmost importance to enhance the hostel backpacker experience.

Influencing strategy lessons from the world of social marketing

2018 ◽  
Vol 34 (1) ◽  
pp. 8-9
Keyword(s):  
Public Health ◽  
Social Marketing ◽  
Health Problem ◽  
Design Methodology ◽  
Public Health Problem ◽  
Marketing Strategies ◽  
Strategy Development ◽  
Content Type ◽  
Marketing Effectiveness ◽  
The Social

Purpose This paper aims to present a theoretical model with a special emphasis on developing social marketing strategies and tactics that account for industry involvement. The overall goal is to enhance social marketing effectiveness. Design/methodology/approach A planning model is presented which helps the social marketer account for industry involvement in the social or public health problem. Findings The paper finds that conducting an analysis of the causal influences of the social or public health problem helps to inform strategy development. Originality/value The paper presents a planning mode that can be useful in identifying industry contributions to social problems and in anticipating industry opposition to social change. The model is particularly appropriate for developing social marketing programs in which industry involvement is present.

The effects of network hospitality on women empowerment

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sonia Ern Yi Lim ◽  
Frederic Bouchon
Keyword(s):  
Developing Economies ◽  
Housing Markets ◽  
Women Empowerment ◽  
Kuala Lumpur ◽  
Content Type ◽  
Cultural Expectations ◽  
The Social ◽  
Worldwide Network ◽  
The Impact ◽  
The City

Purpose This concept paper aims to discuss the effects of network hospitality on women empowerment in the city of Kuala Lumpur. Design/methodology/approach This paper uses a qualitative approach to analyse women engaged in Airbnb activity as hosts or guests. Findings Findings show new types of entrepreneurs, hospitality services, and socio-cultural expectations under this change. Originality/value The recent growth of Network Hospitality platforms such as Airbnb around the world has generated multiple impacts on urban destinations worldwide. Network hospitality is transforming the way tourism is produced and consumed. Several studies have analysed the impact of network hospitality on destinations’ accommodation and housing markets, the gentrification effects and users’ experience. However, studies on the social impacts of Airbnb in developing economies remain scarce. Network hospitality is creating entrepreneurship and mobility opportunities for women. In the case of Malaysia, there is a noticeable empowerment trend of women through network hospitality.

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