Customer experience quality and demographic variables (age, gender, education level, and family income) in retail stores

2016 ◽  
Vol 44 (9) ◽  
pp. 940-955 ◽  
Author(s):  
Pankaj Deshwal
Keyword(s):  
Design Methodology ◽  
Family Income ◽  
Customer Experience ◽  
Retail Store ◽  
Demographic Variables ◽  
Education Level ◽  
Retail Stores ◽  
Content Type ◽  
Significant Difference ◽  
Gender Education

Purpose The purpose of this paper is to focus on ascertaining whether and how groups based on demographic variables (age, gender, education level, and family income) differs for dimensions of customer experience quality in the Indian retail store context. Design/methodology/approach A 23 items instrument was distributed to retail store customers. Demographic variables were age, gender, education level, and family income. Finally, the analysis was performed on 346 responses. ANOVA test was performed to find out the significant difference between the groups based on demographic variables with respect to components of customer experience quality in the Indian retail store context. Findings Analysis revealed that some categories of demographic variables differ with respect to dimensions of customer experience quality in the Indian retail store context. Originality/value Authors believe that this is the first study, which applies EXQ model in India retail context.

A study of consumers’ pre-purchase evaluation of apparel products in Ethiopia

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Berihun Bizuneh ◽  
Shalemu Sharew Hailemariam ◽  
Selam Tsegaye
Keyword(s):  
Factor Analysis ◽  
Developing Country ◽  
Social Factors ◽  
Design Methodology ◽  
Online Survey ◽  
Educational Background ◽  
Demographic Variables ◽  
Content Type ◽  
Significant Difference ◽  
Garment Fit

PurposeThe purpose of this paper is to explore pre-purchase apparel evaluation cues and examine the effect of demographic variables empirically in the context of a developing country. The initiation for the study was driven by the absence of such prior research and supplemented by the big market opportunity for clothing products in the country under investigation.Design/methodology/approachA self-administered online survey was used for data collection. Demographic questions, 23 apparel measurement items composed of 17 product-based and 6 sustainability-based items, and an open-ended question were included in the questionnaire. Factor analysis was used for dimension reduction and one-way multivariate analysis of variance (MANOVA) for hypotheses testing.FindingsGarment fit, design features, colour, fabric type and seasonality are the five important characteristics most Ethiopian consumers consider while buying apparel products. Factor analysis resulted in five important factors used for pre-purchase apparel evaluation amongst which the design and extrinsic cue is found to be the most important. Environmental factors in the apparel industry got higher emphasis than social factors. While age and educational background made differences in apparel evaluation, gender did not show a significant difference.Originality/valueThe paper provides a founding insight in exploring apparel evaluation cues by considering product- and sustainability-based cues in a developing country context. It also examines the effect of three demographic variables which are rarely studied in such combination.

scholarly journals The magnificent “I” in business education: evidence from Greece

2019 ◽  
Vol 12 (2) ◽  
pp. 250-270
Author(s):  
Loukas N. Anninos ◽  
Alexandra Paraskevi Chytiri ◽  
Leonidas Chytiris
Keyword(s):  
Higher Education ◽  
Business Education ◽  
Design Methodology ◽  
Family Income ◽  
Statistical Tests ◽  
Demographic Variables ◽  
Public Higher Education ◽  
Content Type ◽  
Individual Traits ◽  
Practical Implications

Purpose The purpose of this paper is twofold: first, to examine the level of narcissism and its individual traits in students who study business, in the particular context of a regional country such as Greece; and, second, to test how several demographic variables are related to narcissism levels. Design/methodology/approach The study consists of a theoretical part on narcissism in business education and an empirical part that was based on a survey conducted with the use of a questionnaire. The analysis includes hypothesis testing and basic statistical tests. Findings Findings suggest that sex, study levels, years of business experience and (personal/family) income do impact specific narcissistic dimensions, which may be a cause for concern both for employers and higher education providers. Research limitations/implications The study was conducted in a regional country, the participants were students of public higher education institutions only and the questionnaire was self-reported, which could lead to likely social desirability effects. Practical implications The investigation of narcissism in the Greek business education might be of interest to business education providers (for providing curriculum that help future managers/leaders to deploy the positive characteristics of narcissism and avoid or not to develop the negative ones) and to future employers to apply more effective human resource practices, i.e. selection, training, rewarding. Originality/value The study at hand aimed to investigate the presence of narcissism and its individual (narcissistic) behavioral dimensions in students studying business in Greece.

Exploring the future impact of automation in Brazil

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Yuri Lima ◽  
Julia Celia Mercedes Strauch ◽  
Maria Gilda Pimentel Esteves ◽  
Jano Moreira de Souza ◽  
Miriam Barbuda Chaves ◽  
...  
Keyword(s):  
Design Methodology ◽  
Industrial Revolution ◽  
Education Level ◽  
Decision Makers ◽  
Content Type ◽  
Fourth Industrial Revolution ◽  
Socioeconomic Analysis ◽  
Significant Difference ◽  
The Subject ◽  
The Impact

PurposeBrazil is struggling as the unemployment rate is 12.4% and nearly 13m people are unemployed. The fourth Industrial Revolution is advancing, and the country needs to consider how it will impact the labor market. This work explores the impact of automation on the Brazilian workforce to supply decision-makers with information about the subject.Design/methodology/approachThe authors converted the probability of computerization from the seminal work of Frey and Osborne to each of the more than 2,500 occupations in Brazil. They then crossed the automation probability with socioeconomic information about workers and companies available in the Brazilian Ministry of Labor Database.FindingsIn total, 60% of employment in Brazil is expected to be highly impacted by automation in the coming decades, with eight out of the ten occupations with the biggest workforce being highly automatable. Automation probability decreases as workers' education level increases, with the most significant difference between workers with higher education and those without it. The results show other inequalities in the impact of automation: the higher the wage, the lower the automation probability of occupations; the bigger the company, the lower the automation index; and workers from 16 to 24 years old have considerably higher chances of being automated.Originality/valueThis work is the first to study, in the context of the fourth Industrial Revolution, the impact of automation in Brazil with a socioeconomic analysis.

Do demographics predict shoppers’ choice of retail outlet for roots and tubers in Trinidad and Tobago?

2017 ◽  
Vol 7 (3) ◽  
pp. 231-241 ◽  
Author(s):  
Ardon C.W. Iton
Keyword(s):  
Trinidad And Tobago ◽  
Design Methodology ◽  
Family Income ◽  
Demographic Variables ◽  
Retail Outlet ◽  
Content Type ◽  
Household Food ◽  
Monthly Family Income ◽  
Binary Logit ◽  
Minimal Research

Purpose The purpose of this paper is to identify the demographic characteristics that influence the choice of retail outlet and the preferred retail outlet used by primary household shoppers when purchasing roots and tubers (R&Ts). Design/methodology/approach The study uses a binary logit model to estimate the probability of being a traditional or modern outlet shopper for R&Ts. Findings The traditional retail outlet was the preferred place to purchase R&Ts. Three demographic variables, age, monthly family income and ethnicity, were statistically significant. Research limitations/implications The sample size might be considered small with only 232 primary household food shoppers participating. Originality/value To date, minimal research on the marketing of R&Ts has been undertaken in Trinidad and Tobago. As such, it is hoped that this study will stimulate others to undertake research in this area.

scholarly journals Effect of Demographic Variables on Emotional Intelligence Level in Banking Sector

2019 ◽  
Vol 8 (3) ◽  
pp. 2683-2690
Keyword(s):  
Emotional Intelligence ◽  
Banking Sector ◽  
Demographic Variables ◽  
Education Level ◽  
Length Of Service ◽  
Intelligence Level ◽  
Significant Difference ◽  
Gender Education ◽  
Emotional Intelligence Inventory ◽  
Emotional Intelligence Training

The Objective of the research was to find the differences in emotional intelligence level with regard to demographic variables pertaining to age, gender, Education level and Length of service among bank employees in India. Sample consisted of 500 respondents who are working in banks in India. Geno’s Emotional Intelligence Inventory (Genos – EI) tool was used to gather data from respondents and collected data were analysed using SPSS-16. One way Anova and t test were used to analyse data. Results confide that there is no significant difference in emotional intelligence levels with respect to age, gender, education level and length of service. Emotional intelligence training should be imparted on an regular basis, so that the employees working in banking sector will be able to handle the customers which in turn will benefit the organisation as well as the customer.

Pre-service teachers' concerns about diversity

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Wisuit Sunthonkanokpong ◽  
Elizabeth Murphy
Keyword(s):  
Learning Disabilities ◽  
Inclusive Education ◽  
Design Methodology ◽  
Diverse Learners ◽  
Demographic Variables ◽  
Content Type ◽  
Significant Relationships ◽  
Significant Difference ◽  
Level Of Concern ◽  
And Gender

PurposeThe purpose of this study was to investigate pre-service teachers' concerns about including diverse learners in their classrooms. The study identified which concerns they ranked highest and lowest and which types of diversity they were most concerned about. The study also compared results in relation to demographic variables of gender, year and major.Design/methodology/approachData collection relied on the Concerns about Inclusive Education Scale administered online with 343 pre-service teachers enrolled in higher education in Thailand. Analysis aimed to identify what were the highest categories of concerns as well as any significant relationships between concerns and demographic variables of gender, year and major. Analysis also identified the types of diversity about which pre-service teachers were most concerned along with any significant relationships between types of diversity and gender, year and major.FindingsResults revealed that pre-service teachers ranked lack of resources as their highest concern about teaching diverse learners. Analysis revealed a significant difference for gender with females (p = 0.014) having a significantly higher level of concern about lack of resources than males. Mental health disabilities along with physical and learning disabilities were ranked highest in terms of types of diversity about which they were most concerned. There were no statistically significant differences for demographics regarding type of diversity about which teachers were most concerned.Originality/valueThere is a lack of research related to higher education's role in preparing teachers to teach in contexts of diversity. This study goes beyond traditional definitions to include 12 types of diversity.

Family member's awareness of cyber-security concepts and its correlation with the precautionary procedures taken against cyber-attacks during the Coronavirus pandemic

2021 ◽  
pp. 120-129
Author(s):  
Najat Malibari
Keyword(s):  
Cyber Security ◽  
Employment Status ◽  
Family Income ◽  
Family Members ◽  
Demographic Variables ◽  
Education Level ◽  
Cyber Attacks ◽  
Average Family ◽  
Significant Difference ◽  
The Family

This research aimed to explore the correlation between family members' awareness of cybersecurity concepts and the precautionary procedures taken against cyberattacks during the Coronavirus pandemic. A descriptive-analytical method was used. Also, a questionnaire was conducted to assess the correlation between family members' awareness of cybersecurity concepts and the precautionary procedure taken against cyberattacks during the Corona pandemic. The study sample consisted of 215 family members, males, females, employed and non-employed, students of different ages and educational levels. The results revealed a significant correlation between family member's awareness of cybersecurity concepts and the precautionary procedures taken against cyberattacks during the Corona pandemic. Besides, a significant difference (p ≤ 0.05) in the family member's awareness level of the cybersecurity concepts, with some demographic variables (gender, employment status, age, education level, and average family income). Also, there was a significant difference (p ≤ 0.05) in the preventive procedures taken by family members to protect themselves from cyberattacks with the study variables (gender, employment status, age, education level, and average family income).

Understanding dimensionality of children’s food shopping behaviour in retail stores

2016 ◽  
Vol 118 (2) ◽  
pp. 450-463 ◽  
Author(s):  
Jyoti Vohra ◽  
Pavleen Soni
Keyword(s):  
Factor Analysis ◽  
Family Income ◽  
Food Advertising ◽  
Hierarchical Regression ◽  
Retail Stores ◽  
Content Type ◽  
Sales Personnel ◽  
Food Shopping ◽  
Shopping Behaviour ◽  
Promotional Strategies

Purpose – Marketers try to influence food shopping behaviour of children through various in-store food promotional strategies (FPS). These in-store FPS comprise of attractive packaging, accessibility, availability of foods in wide varieties and presence of helpful and friendly sales personnel. However, little is known about how children buy and the extent to which these marketing strategies are successful. Hence, the purpose of this paper is to investigate food shopping behaviour of children in retail stores and to study the effectiveness of in-store FPS and demographic factors (age and gender of child and monthly family income) on food shopping behaviour of children. Design/methodology/approach – Data have been collected from 473 mothers of children in age category four to 11 years. Data have been analysed through descriptive statistics (means and standard deviations), bivariate correlations, exploratory factor analysis, confirmatory factor analysis and hierarchical regression analysis. Findings – The study explores and validates four factor structure of food shopping behaviour of children in retail stores in Indian settings. These factors include children’s active assessment of foods, impact of availability and variety on children’s purchases, influence of TV food ads on children’s purchases and influence of packaging on children’s food purchases. Further, the findings also reveal that in-store FPS are truly effective in influencing food shopping behaviour of children. Practical implications – Marketers may highlight packaging attributes in food advertisements as they can help escalate food purchase requests of children in retail stores. In addition to this, food advertising is strongly associated with assessment of foods in retail stores and looking for availability of advertised foods in retail stores. This suggests that food advertising as a medium of communication should not be ignored. However, sales personnel can also be used more effectively as they are seen to help children in identifying availability and variety of foods in retail stores. Originality/value – As no such study has been conducted so far (to the best of researcher’s knowledge), this study potentially helps in bridging gaps in literature.

“Find a flight for me, Oscar!” Motivational customer experiences with chatbots

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jano Jiménez-Barreto ◽  
Natalia Rubio ◽  
Sebastian Molinillo
Keyword(s):  
Design Methodology ◽  
Hybrid Approach ◽  
Self Determination Theory ◽  
Customer Experience ◽  
Self Determination ◽  
Content Type ◽  
Multimethod Approach ◽  
Practical Implications ◽  
Broad Understanding ◽  
Theoretical Developments

Purpose Drawing on the self-determination theory, the assemblage theory and customer experience literature, this paper aims to develop a framework to understand motivational customer experiences with chatbots. Design/methodology/approach This paper uses a multimethod approach to examine the interaction between individuals and airlines’ chatbots. Three components of self-determined interaction with the chatbot (competence, autonomy and relatedness) and five components of the customer–chatbot experience (sensory, intellectual, affective, behavioral and social) are analyzed qualitatively and quantitatively. Findings The findings confirm the direct influence of self-determined interaction on customer experience and the direct effects of these two constructs on participants’ attitudes toward and satisfaction with the chatbot. The model also supports the mediating roles of customer experience and attitude toward the chatbot. Practical implications This paper offers managers a broad understanding of individuals’ interactions with chatbots through three elements: motivation to use chatbots, experiential responses and individuals’ valuation of whether the interactions have amplified (or limited) the outcomes obtained from the experience. Originality/value This paper contributes to the hospitality and tourism literature with a hybrid approach that reflects on current theoretical developments regarding human- and interaction-centric interpretations of customer experience with chatbots.

The effect of chia (Salvia hispanic L.) flour as a substitute for fat in gluten-free bread

2019 ◽  
Vol 49 (4) ◽  
pp. 517-527 ◽  
Author(s):  
Katira da Mota Huerta ◽  
Caroline Pagnossim Boeira ◽  
Marcela Bromberger Soquetta ◽  
Jamila dos Santos Alves ◽  
Ernesto Hashime Kubota ◽  
...  
Keyword(s):  
Design Methodology ◽  
Nutritional Assessment ◽  
Sensory Properties ◽  
Gluten Free ◽  
Main Ingredient ◽  
Sensorial Analysis ◽  
Content Type ◽  
Significant Difference ◽  
Nutritional Characteristics ◽  
Sensorial Analyses

Purpose The preparation of gluten-free bread is a challenge because the gluten in wheat is the main ingredient responsible for the retention of the gases which cause the bread to rise. This paper aims to develop breads without gluten and fat, and to evaluate the effect of the use of chia (Salvia hispanic L.) flour on the physical, nutritional and sensory properties of the breads that were developed. Design/methodology/approach Three formulations were developed with different proportions of chia flour (2.5, 5 and 7.5%), fat-free. Physiochemical, sensorial analyses were performed out in three repetitions (p-value = 0.05). Findings In the nutritional assessment, the results demonstrated that 7.5% chia showed higher levels of protein (15.1%), lipid (3.43%), total fiber (7.04%) and lower levels of carbohydrates (22.49%), with significant nutrient enrichment (p-value = 0.05). The specific volume and the elevation of the dough decreased with the addition of chia flour. In the sensorial analysis, the treatments with chia flour showed no significant difference regarding flavor and texture when compared to the standard. The addition of chia improved the nutritional and sensory properties (p-value = 0.05). Originality/value The chia flour improved the nutritional characteristics of the breads, in the reduction of carbohydrate content and the increase in the content of protein, minerals and fiber. It presented good acceptability and good nutritional characteristics, providing a healthy and differentiated variation in this segment.

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