Premium versus affordable clothing retailers: what are customer expectations for satisfaction and repurchase intentions?

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Nicole Cunningham ◽  
Christine De Meyer-Heydenrych
Keyword(s):  
Structural Equation ◽  
Quantitative Research ◽  
Emerging Market ◽  
Group Analysis ◽  
Added Value ◽  
Content Type ◽  
Repurchase Intentions ◽  
Customer Expectations ◽  
Confirmatory Factor ◽  
Shopping Experience

PurposeWithin the highly competitive clothing retail industry, retailers (both affordable and premium) need to consider which customer experience elements drive customer satisfaction and repurchase intentions. The purpose of this study is to determine whether customer expectations are different for various types of clothing retailers, and what customers specifically expect when purchasing from a retailer.Design/methodology/approachFor this study, a positivistic quantitative research design and a non-probability convenience sampling method were used. A total of 222 useable questionnaires were used to conduct descriptive statistics. Confirmatory factor analysis, structural equation modelling and multi-group analysis were run to test the hypotheses.FindingsThe results indicate that customers expect affordable retailers to provide them with convenience and to create a positive shopping experience, while premium clothing retailers should offer added-value and convenience. In addition, the presence of other customers influences the experience. For both groups, satisfaction was a predictor of loyalty, which, in turn, was a predictor of repurchase intentions.Originality/valueThe study is unique as it compares the customer expectations for satisfaction and repurchase intentions for both affordable retailers and premium retailers. The study is conducted in an emerging market context where the growth of the retailing industry is visible. By conducting this study, both affordable and premium clothing retailers are more informed with regards to their customer's expectations and how those expectations should be managed in order to ensure satisfaction and repurchase intention.

Brand-building efforts in high and low performing small and medium-sized enterprises (SMEs)

2016 ◽  
Vol 23 (4) ◽  
pp. 1229-1246 ◽  
Author(s):  
Raphael Odoom
Keyword(s):  
Emerging Market ◽  
Group Analysis ◽  
Hierarchical Regression ◽  
Factor Analyses ◽  
Confirmatory Factor Analyses ◽  
Content Type ◽  
Customer Base ◽  
Product Success ◽  
Brand Building ◽  
Confirmatory Factor

Purpose The purpose of this paper is to examine brand-building efforts within small- and medium-sized enterprises (SMEs) in an attempt to understand the extent to which such efforts are undertaken in high- and low-performing enterprises. Design/methodology/approach The study uses data from 430 SMEs in an emerging market. After evaluating scale measures with exploratory and confirmatory factor analyses, multiple stage analyses involving cluster analysis, ANOVA and hierarchical regression with sub-group analysis were used to examine the theoretical relationships among the constructs. Findings Findings from the study identify four composite brand-building efforts that influence SMEs’ performance. These are implemented in varying extents, culminating into proportional levels of performance within high- and low-performing SMEs. Significant differences with regard to profit margin, market share, sales volume, customer base and new product success are also exhibited in the two enterprise segments. Originality/value The results provide evidence to issues of research and managerial interest, offering insightful implications to the academic and practitioner communities. The paper offers a preliminary attempt to progress literature by synthesizing various brand-building efforts under four broader theorizations in SMEs setting.

Impact of culture on religiosity, cosmopolitanism and ethnocentrism

2015 ◽  
Vol 28 (1) ◽  
pp. 56-72 ◽  
Author(s):  
Madhurima Deb ◽  
Gautam Sinha
Keyword(s):  
Structural Equation ◽  
Emerging Market ◽  
Measurement Model ◽  
Religious Groups ◽  
Policy Makers ◽  
Content Type ◽  
Foreign Products ◽  
Confirmatory Factor ◽  
The Difference ◽  
The Impact

Purpose – The purpose of this paper is to investigate the impact of culture on religiosity, cosmopolitanism, and ethnocentrism on attitudes towards foreign products, among two religious classes in India. Design/methodology/approach – Quantitative data analysis was employed to attain the above objective. In order to explore the existence of difference between clothing preferences between two religious classes analysis of variance (ANOVA) was employed. It was employed to analyse the difference between group means. Structural equation modelling (SEM) was employed to test the hypothesized paths. SEM was used separately for both the religious classes to explore the possibility of difference between both of them. Before testing the measurement model confirmatory factor analysis was run to test the cleanliness of the measurement items. Data were analysed in two parts A and B. In part A SEM was employed to test the hypotheses developed and in part B ANOVA was used to test the difference between group means. Findings – It was found that both the religious classes were significantly different from each other in their apparel preference. It was also found that the Indians were not collectivist as often labelled in a stereotypical way. Practical implications – The findings of this study would provide useful in-depth knowledge on Indian religious groups for both international and national marketers. The study confirmed that ignoring the diversity of an emerging market and adopting a standardized marketing strategy could prove fatal. It provides better understanding about the cultural diversity and its impact on buying imported products. Such insight should enable marketers, policy makers, and social planners to act more effectively by designing their positioning strategies accordingly. Originality/value – Some unexpected differences was found in individualism and collectivism dimensions and it was also found that the inter-cultural differences between Hindus and Muslims have changed since the original Hofstede data were collected on Hindu and Muslim dominating countries.

Measuring maturity of value co-creation practices and its influence on market performance

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Luciana Ronchi ◽  
Gerson Tontini ◽  
Carlos Eduardo Carvalho
Keyword(s):  
Structural Equation ◽  
Quantitative Research ◽  
Design Methodology ◽  
Market Performance ◽  
Equation Modeling ◽  
Content Type ◽  
Customer Expectations ◽  
Proposed Model ◽  
The Relationship ◽  
Textile Sector

Purpose The purpose of this paper is to propose a model to measure maturity in value co-creation practices and to evaluate its relationship with the market performance of textile companies. Design/methodology/approach The data were obtained through quantitative research with 100 companies of the Brazilian textile sector. A structural equation modeling was performed to verify the relationship between the constructs of the proposed model. Findings The results confirm the proposed model and show that, in addition to a direct impact, the relationship between the maturity of value co-creation practices and market performance also occurs indirectly, by meeting customer expectations. Value co-creation processes can meet customer expectations, leading the company to better market performance. Originality/value A model for assessing the maturity of value co-creation practices enables companies to diagnose their current situation, thereby supporting them in managing these practices and leading to better market performance.

Measuring the experience of off-price fashion shopping: scale development and validation

2018 ◽  
Vol 22 (4) ◽  
pp. 454-475
Author(s):  
Gary Mortimer ◽  
Syed Muhammad Fazel-e-Hasan ◽  
Kathleen A. O’Donnell ◽  
Judi Strebel
Keyword(s):  
Consumer Behavior ◽  
Structural Equation ◽  
Discriminant Validity ◽  
Three Dimensional ◽  
Equation Modeling ◽  
Retail Sector ◽  
Content Type ◽  
Repurchase Intentions ◽  
Convergent And Discriminant Validity ◽  
Shopping Experience

Purpose Off-price fashion retailers are expected to dominate the retail sector over the next five years. Surprisingly, selling excess designer labels, in what some describe as a disorganized manner, appeals to certain shoppers who enjoy the “thrill of the hunt.” Recent research conceptualized consumers, whose motivation for, and outcomes from, fashion shopping set them apart from previously reported shopper types. Referred to as “Sport Shoppers,” they view fashion shopping as an achievement domain. The purpose of this paper is to quantify such shoppers through the development of a valid psychometric scale. Design/methodology/approach Four studies, comprising depth interviews and online surveys, across two countries were employed to develop a three-dimensional scale of the sport shopping experience. Factor analyses and structural equation modeling were used to analyze and test a theoretically hypothesized model. Findings Study 1 generated items aligned to the three theoretical dimensions of the sport shopping experience. Study 2 confirmed reliability and factor structure of the psychometric scale. Study 3 provides evidence of convergent and discriminant validity with previous shopper types. Finally, Study 4 demonstrates nomological validity through a theoretically hypothesized model of the sport shopping experience. Originality/value This is the first study to employ achievement goal theory in a consumer behavior context to delineate an emergent shopper type. The developed scale is the most comprehensive, multi-dimensional measure of the experience of this new consumer type. As such, it represents a valuable contribution to fashion retail and consumer behavior literature. The scale enables practitioners to quantify target markets and identify relationships to other factors, such as overall satisfaction and brand repurchase intentions.

The nexus between the increasing involvement of youth in betting games and unemployment: the Nigerian perspective

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Gbemi Oladipo Olaore ◽  
Bimbo Onaolapo Adejare ◽  
Ekpenyong Ekpenyong Udofia
Keyword(s):  
Structural Equation ◽  
Family Income ◽  
Equation Model ◽  
Content Type ◽  
Global Industry ◽  
Youth Involvement ◽  
Technology Advancement ◽  
Confirmatory Factor ◽  
The Government ◽  
Practical Implications

Purpose Betting games have become a global industry worth billions of dollars providing employment to millions and contributing to the gross domestic product (GDP) of several countries. While there are debates and controversies surrounding betting games discourse, a growing body of literature shows that it has been exacerbated by growing unemployment rates. This paper aims to examine the nexus between the increasing involvement of youth in betting games and unemployment from the Nigerian perspective. Design/methodology/approach The study adopts simple random and stratified sampling techniques to select participants for the study. Three hypotheses were tested for this study and confirmatory factor analysis (CFA) and structural equation model (SEM) was used to test the hypotheses. Findings The three hypotheses tested in this study were coined from previous literature. The study established a direct link between technology advancement, promises of winning big coupled with bonuses while unemployment was not significant to youth involvement in betting games. The study also showed that playing betting games provides another source of income to the youth, who are already engaged in one form of work or another. Finally, youth involvement in betting games has created awareness regarding different sports in the world, while contributing to Nigeria’s economy. Practical implications As betting games centre as a business in Nigeria has contributed substantially and positively to unemployment in Nigeria; the Government of Nigeria are encouraged to streamline and regulate the activities of the sector such that they can contribute significantly to the country GDP and provide employment opportunities to the youths. Originality/value The research shows that the reason why betting games have a massive turnaround of youths in Nigeria is not majorly because of unemployment but as another means to a substantial financial individual/family income. Thus, Nigerian youths see betting games as an avenue to make more money. The study is the first of its kind to examine the nexus between betting games, technology and unemployment hence, its contribution to knowledge.

Volition to transfer: mastering obstacles in training transfer

2017 ◽  
Vol 46 (4) ◽  
pp. 809-823 ◽  
Author(s):  
Christian Seiberling ◽  
Simone Kauffeld
Keyword(s):  
Structural Equation ◽  
Transfer Of Training ◽  
Structural Equation Models ◽  
Training Transfer ◽  
Bootstrap Analysis ◽  
Content Type ◽  
Confirmatory Factor ◽  
Motivation To Transfer ◽  
Practical Implications

Purpose The purpose of this paper is to seek a better understanding of the role of volition in the learning transfer system beyond the well-established concept of motivation to transfer. Design/methodology/approach Participants of a two-day leadership training were asked to complete two online questionnaires (t1 directly after training, t2 eight weeks after training). In total, 891 managers answered the first questionnaire, 465 the second. Findings Confirmatory factor analysis suggests that motivation and volition to transfer are perceived as two different constructs. Hierarchical linear regression shows that additional variance in training transfer can be explained when volition to transfer is taken into account. Structural equation models and bootstrap analysis suggest that both motivation and volition to transfer mediate effects of supervisor support and trainer performance on training transfer. Research limitations/implications The results imply that besides motivation to transfer, volition to transfer may be a relevant construct in the transfer of training. It remains to be tested how far these findings can be generalized to other training settings beside leadership trainings. Practical implications Organizations aiming at improving training transfer should focus on enhancing the participants’ motivation and volition to transfer. Both trainers and supervisors seem to promote transfer of training by influencing a trainee’s motivation to transfer and volition to transfer. Originality/value To the authors’ knowledge, this is the first study to systematically examine the role of volition in training transfer.

Going through the motions

2016 ◽  
Vol 4 (2) ◽  
pp. 149-175 ◽  
Author(s):  
Annamaria Kubovcikova
Keyword(s):  
Internal Consistency ◽  
Structural Equation ◽  
Three Dimensional ◽  
Equation Modeling ◽  
Content Type ◽  
Multiple Indicators ◽  
Concept Definition ◽  
Confirmatory Factor ◽  
Reflective Measurement ◽  
Stability And Consistency

Purpose – The purpose of this paper is to test the properties of the well-known three-dimensional adjustment scale, established by Black et al. (1988, 1989), namely, its dimensionality and internal consistency. The theoretical basis of the construct is discussed in relation to formative and reflective measurement approaches. Design/methodology/approach – Two different ways of organizing the adjustment items (random/non-random) were used to assess the internal consistency of the three-dimensional adjustment scale. The quantitative analysis presented is based on survey data from 468 assigned expatriates in Asia that were subjected to an exploratory and confirmatory factor analysis as well as a structural equation modeling – more specifically the multiple indicators multiple causes model (MIMIC). Findings – The study revealed that the adjustment construct is possibly misspecified, especially the general adjustment dimension, that was tested as a formative, not a reflective scale. There is further evidence that the wrong measurement approach skewed the coefficient that connects adjustment to performance, which is the key construct in its nomological network. Moreover, the dimensionality and the internal consistency of the scale are deteriorated to a large extent by randomization of the items. The findings highlight the need for a clear concept definition that would lead to an appropriate operationalization of the construct. Originality/value – The study is one of the few rigorously testing the properties of a construct that has been used for almost 30 years, thus yielding some novel conclusions about its stability and consistency.

Effect of social capital on agribusiness diversification intention in the emerging market

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Le Dang Lang ◽  
Abhishek Behl ◽  
Nguyen Trung Dong ◽  
Yama Temouri ◽  
Nguyen Hong Thu
Keyword(s):  
Social Capital ◽  
Global Economy ◽  
Structural Equation ◽  
Emerging Market ◽  
Measurement Scale ◽  
Equation Modeling ◽  
Group Discussions ◽  
Content Type ◽  
Depth Interviews

PurposeCoronavirus disease 2019 (COVID-19) has seriously affected the global economy. How agribusinessmen are overcoming this crisis is being noticed in emerging markets. Using social capital to diversify agribusiness for getting more customers is a useful solution for the growth of agribusiness. However, there is a lack of evidence on the aggregate measurement scale of social capital and the influence of behavioral goals on the intention toward agribusiness diversification. Therefore, this study aims to develop an integrated measurement of social capital and investigate its effect on agribusiness diversification intention using the expanded theory of planned behavior (TPB).Design/methodology/approachA mixed-methods approach is used, including four in-depth interviews, three focus group discussions and two surveys. Structural equation modeling is applied to a sample of 484 respondents to test the proposed hypotheses.FindingsThe study shows the role of social capital in influencing the intention to diversify agribusiness under the premises of the resource-based view (RBV). The scale of social capital is also developed, which is the first integrated measurement of this asset. The findings contribute significantly to the existing knowledge of social capital, the TPB and diversifying agribusiness.Originality/valueThis is the first study to explore the comprehensive effect of the facets of social capital on behavioral intention through behavioral goals and determinants of the TPB under the premises of the RBV. The findings will help emerging economies, for example, Vietnam, where most farmers are family business owners or microscaled entrepreneurs in agriculture.

The impact of the institutional environment and experience on social entrepreneurship: a multi-group analysis

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ezlika M. Ghazali ◽  
Dilip S. Mutum ◽  
Haleh Hakim Javadi
Keyword(s):  
Social Support ◽  
Social Work ◽  
Social Workers ◽  
Social Entrepreneurship ◽  
Work Experience ◽  
Structural Equation ◽  
Group Analysis ◽  
Social Entrepreneurs ◽  
Content Type ◽  
The Impact

PurposeThis study presents a framework for integrating distinct perspectives on social entrepreneurship by combining institutional theory with the social entrepreneurship intention model. The framework assesses the relationships between social support and the perceived feasibility and desirability of social entrepreneurship, the relationships between social support and the institutional environments of social workers, and the moderating role of prior experience of social work and volunteering.Design/methodology/approachThe model was tested using 266 validated responses from an online and paper-based survey distributed among social workers. Partial least squares structural equation modelling was used to analyse the data, and multi-group analysis was conducted to examine the moderation effects.FindingsThe findings indicate that experience moderates the relationships between the regulatory and cognitive environments, cognitive environments and social support, and social support and perceived feasibility. Experience negatively moderates the relationship between the normative environment and social support.Practical implicationsActive government involvement in the form of incentives and financial support would encourage the creation of social ventures.Social implicationsEducational programmes are also necessary to help raise awareness and increase the familiarity and knowledge of potential social entrepreneurs.Originality/valueThe study analyses the effects of institutional environmental components, recognised as highly influential on the development of social entrepreneurship, as well as the impact of perceived social support on the antecedents of the perceived desirability and feasibility of social entrepreneurship. It also addresses how social work experience modifies these relationships. Contrary to previous studies, the findings suggest that increasing social work experience isolates entrepreneurs from their environment.

The effect of teaching style and academic enthusiasm of accounting and auditing students on stress, aggression, and anxiety

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Arash Arianpoor ◽  
Hameed Mohsen Khayoon
Keyword(s):  
Structural Equation ◽  
Design Methodology ◽  
Sampling Method ◽  
Structural Model ◽  
Teaching Style ◽  
Equation Modeling ◽  
Statistical Population ◽  
Content Type ◽  
Confirmatory Factor ◽  
Negative Effect

Purpose This study aims to investigate the effect of teaching style and academic enthusiasm of Iraqi accounting and auditing students on their stress, aggression and anxiety. Design/methodology/approach The statistical population in this study consists of two parts. The first is the Iraqi accounting and auditing students in Iran and the second is the Iraqi accounting and auditing students in Iraq. By available non-probability sampling method, 62 people (Iraqi students in Iran) and 102 (Iraqi students in Iraq) were selected as samples. In this research, a questionnaire was used to collect information. The validity of the questionnaire’s structure was confirmed by confirmatory factor analysis. Also, Cronbach’s alpha coefficients in this study indicating the measurement tool’s reliability. In this research, structural equation modeling has been used to analyze and test the hypotheses. The primary criteria for determining the coefficient and evaluating the path coefficients were used to evaluate the structural model. Findings Findings indicate that in Iraqi students in Iraq and Iraqi students in Iran, teaching style negatively affects stress, aggression and accounting and auditing students’ anxiety. Also, in the group of Iraqi students in Iraq and the group of Iraqi students in Iran, the eagerness to study has a significant negative effect on accounting and auditing students’ stress and anxiety. In contrast, the effect of the desire to study accounting and auditing students’ aggression was confirmed only in Iraqi students in Iraq. Originality/value As the accounting and auditing professions are among the most stressful occupations that increase the characteristics of aggression and anxiety in the employees of that profession, the results of leading research can show that the stress, anxiety and aggression of accounting and auditing students how to reduce through training so that their stress, anxiety and aggression do not appear in the workplace and the reports of accountants and auditors are not affected.

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