Campus sustainability

2019 ◽  
Vol 20 (6) ◽  
pp. 1042-1060 ◽  
Author(s):  
Moonhee Cho
Keyword(s):  
College Students ◽  
Online Survey ◽  
Behavioral Control ◽  
Theoretical Models ◽  
Survey Method ◽  
Perceived Behavioral Control ◽  
Content Type ◽  
Theoretical Approaches ◽  
Proposed Model ◽  
Recycling Behavior

Purpose Proposing an integrated model based on multiple theoretical approaches, such as the theory of planned behavior, the model of goal-directed behavior and self-determination theory, the purpose of this paper is to examine factors influencing college students’ campus recycling intention and actual recycling behavior. Design/methodology/approach An online survey method was used to test the proposed model with college students. A total of 434 students participated in the survey. Findings This study found that self-determined motivation, attitude toward recycling, perceived behavioral control and negative anticipated emotion had direct effects on campus recycling intention, while recycling intention and self-determined motivation influenced students’ actual campus recycling behavior. Research limitations/implications The findings of the study may not be generalizable to the broader population. Respondents’ self-reported assessment of their recycling behaviors may also be a drawback of the study. However, the study provides statistical evidence testing the proposed model of campus recycling. Practical implications The study’s findings provide communication planners for university recycling and sustainability departments with communication and message strategies to enhance college students’ recycling behavior. Originality/value The study proposes a more comprehensive, tailored model that integrates other compelling theoretical models, to address college students’ sustainability engagement on campus.

Intention to adopt cryptocurrency: a robust contribution of trust and the theory of planned behavior

2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Bahadur Ali Soomro ◽  
Naimatullah Shah ◽  
Nadia A. Abdelmegeed Abdelwahed
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Online Survey ◽  
Behavioral Control ◽  
Perceived Behavioral Control ◽  
Cross Sectional ◽  
Content Type ◽  
Intention To Adopt ◽  
Positive Effect ◽  
Practical Implications

PurposeAt present, the adoption of cryptocurrency investment has brought consideration to the globe. The present paper attempts to investigate the intention to adopt cryptocurrency (IACR) among the potential investors of Pakistan.Design/methodology/approachThe theory of planned behavior (TPB) is applied to underpin the conceptual framework. The study uses a quantitative approach. The study collects cross-sectional data through an online survey questionnaire. In the last, the authors utilized 334 samples for outcomes.FindingsFindings of the SEM reveal a significant positive effect of attitude, subjective norms (SNs), perceived behavioral control (PBC) and trust on IACR.Practical implicationsThe outcomes of an investigation would develop further intention and trust towards cryptocurrency adoption. The results would support developing favorable policies regarding the reduction of the ban on cryptocurrency in Pakistan to make easier transactions of the investors further. Possibly, it brings several opportunities in all segments of society in making the digital transaction modes through cryptocurrency. Finally, the findings would further validate the TPB in the context of cryptocurrency.Originality/valueThe study provides a better understanding of cryptocurrency and investors IACR. The empirical evidence further develops the other individuals' intentions towards cryptocurrency usage.

Exploring Determinants Influencing the Intention to Use Mobile Payment Service

2011 ◽  
Vol 2 (4) ◽  
pp. 17-37 ◽  
Author(s):  
Amira F. A. Mahran ◽  
Hala M. Labib Enaba
Keyword(s):  
Online Survey ◽  
Service Providers ◽  
Behavioral Control ◽  
Mobile Services ◽  
Perceived Usefulness ◽  
Mobile Payment ◽  
Perceived Behavioral Control ◽  
Intention To Use ◽  
Proposed Model ◽  
Egyptian Culture

Mobile services are becoming increasingly commonplace in everyday life; however, Mobile payment (M-payment) is not among frequently used mobile services. The slowness of the diffusion of this service is the point of departure of the current research. The authors discuss why consumers are slow in adopting M-payment service and develop a proposed model that measures the customer’s attitude and intention to use this technology in Egypt. Different theories from diverse fields are reviewed to formulate the study’s conceptual framework. Empirical data were collected via an online survey for a sample of 490 students in “open education”, a type of e-distance learning. The results suggest that although the most important determinants influencing the customer’s attitude toward the service are perceived behavioral control and perceived usefulness, those influencing the intention to use it are perceived innovativeness, perceived expressiveness, facilitating condition, perceived usefulness, and social pressure. The results of the research differ from those of previous studies because of the effect of the Egyptian culture. Service providers can benefit from the results when formulating the marketing strategies to increase the usage of this service, improving mobile commerce.

From physical to digital: what drives generation Z for mobile commerce adoption?

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Deepti Verma ◽  
Vaibhav Tripathi ◽  
Ajai Pratap Singh
Keyword(s):  
Gender Differences ◽  
Behavioral Intention ◽  
Behavioral Control ◽  
Mobile Commerce ◽  
Survey Method ◽  
Perceived Behavioral Control ◽  
Content Type ◽  
Intention To Adopt ◽  
Generation Z ◽  
Significant Difference

Purpose This study aims to identify factors affecting generation Z as the early adopters of mobile commerce (m-commerce). The research seeks to explore their behavioral intention to adopt m-commerce in India with consideration of gender differences while providing empirical validation for the theory of planned behavior (TPB). Design/methodology/approach In this study, a modified TPB model has been used to explain generation Z’s intention to adopt m-commerce. The proposed model was tested using a survey method with a sample of 245 students from a private university in Northern India. Subgroup analysis was performed to find gender differences in the process of adopting m-commerce. Findings All three independent constructs have a positive influence on the behavioral intention of generation Z to adopt m-commerce. Further, the male subgroup has a lower beta value for attitude and higher beta value for subjective norm in comparison to the female subgroup. For perceived behavioral control, no significant difference in beta value across gender could be established. Practical implications A better understanding of generation Z behavioral intentions will be of great use to telecom companies, marketers and electronic commerce companies to formulate strategies to expedite the use of m-commerce. As gender plays an important role in attitude and subjective norms, companies are advised to target their communication tactics in accordance to gender. Originality/value To the best of the authors’ knowledge, this study is one of the first to test TPB and generation Z association in the context of m-commerce adoption in India. Data regarding the difference between the two genders has also shed light on the uniqueness of the context.

Theory of planned behavior, ethics and intention of conscious consumption in Slow Fashion Consumption

2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jordana Soares de Lira ◽  
Marconi Freitas da Costa
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Structural Equation ◽  
Online Survey ◽  
Behavioral Control ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Ethical Considerations ◽  
Content Type ◽  
Slow Fashion

PurposeThis study seeks to investigate the influence of the theory of planned behavior (TPB), of the conscious consumption intention and of the consumer ethical considerations, on Slow Fashion Consumption in the region known as Agreste Pernambucano, in Brazil, which is known for being an apparel manufacturing area.Design/methodology/approachTo achieve this purpose, descriptive quantitative research using non-probabilistic sampling was conducted. Data were collected through an online survey and distributed through the snowball technique. The sample consists of 486 respondents and relies on structural equation modeling for data analysis.FindingsThe results highlight that the Slow Fashion Consumption, in the scope of Local Productive Arrangement (LPA) of clothing manufacturing in the Agreste region, is influenced by the intention of conscious consumption, the ethical considerations in consumer behavior and the perceived behavioral control. Moreover, the results highlight the role of the influence of subjective norms both in the attitudes of consumers and the intention of conscious consumption.Originality/valueThe primary contribution of this study is to demonstrate that perceived behavioral control is positively associated with Slow Fashion Consumption, which, in turn, shows that respondents believe they have control over their sustainable actions.

Exploring Determinants Influencing the Intention to Use Mobile Payment Service

2013 ◽  
pp. 288-309
Author(s):  
Amira F. A. Mahran ◽  
Hala M. Labib Enaba
Keyword(s):  
Online Survey ◽  
Service Providers ◽  
Behavioral Control ◽  
Mobile Services ◽  
Perceived Usefulness ◽  
Mobile Payment ◽  
Perceived Behavioral Control ◽  
Intention To Use ◽  
Proposed Model ◽  
Egyptian Culture

Mobile services are becoming increasingly commonplace in everyday life; however, Mobile payment (M-payment) is not among frequently used mobile services. The slowness of the diffusion of this service is the point of departure of the current research. The authors discuss why consumers are slow in adopting M-payment service and develop a proposed model that measures the customer’s attitude and intention to use this technology in Egypt. Different theories from diverse fields are reviewed to formulate the study’s conceptual framework. Empirical data were collected via an online survey for a sample of 490 students in “open education”, a type of e-distance learning. The results suggest that although the most important determinants influencing the customer’s attitude toward the service are perceived behavioral control and perceived usefulness, those influencing the intention to use it are perceived innovativeness, perceived expressiveness, facilitating condition, perceived usefulness, and social pressure. The results of the research differ from those of previous studies because of the effect of the Egyptian culture. Service providers can benefit from the results when formulating the marketing strategies to increase the usage of this service, improving mobile commerce.

Antecedents of e-business adoption intention: an empirical study

2017 ◽  
Vol 9 (4) ◽  
pp. 417-434 ◽  
Author(s):  
Bijoylaxmi Sarmah ◽  
Shreekant Sharma ◽  
Shivam Gupta
Keyword(s):  
Information And Communication Technologies ◽  
Structural Equation ◽  
Online Survey ◽  
Service Providers ◽  
Empirical Studies ◽  
Equation Modeling ◽  
Survey Method ◽  
Perceived Behavioral Control ◽  
Content Type ◽  
Adoption Intention

Purpose Recent advances in information and communication technologies has driven emergence and expansion of the internet with decreased computing and communication costs and paved the way for exploring, creating and delivering value to the stakeholders through e-business adoption by the hotel service providers. Keeping this context in mind, this study aims to develop a conceptual model to investigate the antecedent factors of e-business adoption intention among the owners/managers of Indian micro, small and medium hotel enterprises and empirically validates it. Design/methodology/approach Data were gathered from micro, small and medium hotel owners/managers with the help online survey method that resulted into 116 usable questionnaires. Structural equation modeling technique was applied to examine the appropriateness of the hypotheses. Findings Findings reveal that attitude toward e-business, subjective norm and perceived behavioral control positively influences e-business adoption intention among the owners/managers of micro, small and medium hotel enterprises in India. Research limitations/implications The context of this study is micro, small and medium hotel enterprises in India only and thereby limits the generalizability of results to other industry and country context. Practical implications This study offers theoretical and managerial implications to be applied by academicians and micro, small and medium enterprise owners/managers for e-business adoption in Indian hotel industry. Originality value This study can be considered as an extension of the study of Crespo and del Bosque (2008) in which they applied the theory of planned behavior to understand the psychological factors that determine e-business adoption among the managers and, thereby, contribute the existing literature, as empirical studies on e-business adoption intention by micro, small and medium hotel enterprises are scantly available.

Factors influencing intention to follow the “stay at home” policy during the COVID-19 pandemic

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sik Sumaedi ◽  
I. Gede Mahatma Yuda Bakti ◽  
Tri Rakhmawati ◽  
Tri Widianti ◽  
Nidya J. Astrini ◽  
...  
Keyword(s):  
Online Survey ◽  
Behavioral Control ◽  
Subjective Norm ◽  
Future Research ◽  
Perceived Behavioral Control ◽  
Perceived Susceptibility ◽  
Content Type ◽  
Perceived Severity ◽  
The Government ◽  
At Home

PurposeThis research seeks to simultaneously test the effect of attitude towards the behavior of following the “Stay at Home” policy, subjective norm, perceived behavioral control, perceived susceptibility and perceived severity on people's intention to follow the “Stay at Home” policy during COVID-19 pandemic.Design/methodology/approachThe data were collected through an online survey with 148 respondents in the Greater Area of Jakarta, Indonesia. The data were then analyzed using multiple regressions.FindingsThe findings show that attitude towards the behavior, subjective norm and perceived behavioral control positively and significantly affect intention to follow “Stay at Home” during the COVID-19 pandemic. However, perceived susceptibility and perceived severity of COVID-19 do not significantly influence the intention to follow “Stay at Home” during the COVID-19 pandemic.Research limitations/implicationsThis research was limited to the Greater Area of Jakarta, Indonesia. Furthermore, sampling was done through convenience sampling. Therefore, future research should be conducted in a different context to test the generalization of this research's findings.Practical implicationsTo encourage citizens' adherence to the stay-at-home policy during the COVID-19 pandemic, they must be directed to have positive attitudes toward the policy. Financial and non-financial supports are critical to ensure citizens' ability to sufficiently observe the policy sufficiently. Another important aspect is the influence of leaders and public figures to consistently call for obedience consistently.Originality/valueThis is the first research that studies citizens' behavior related to the “Stay at Home” policy requisitioned by the government to hinder the spread of COVID-19.

A repurchase intention model of Indonesian herbal tea consumers: integrating perceived enjoyment and health belief

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Nidya Astrini ◽  
I Gede Mahatma Yuda Bakti ◽  
Tri Rakhmawati ◽  
Sik Sumaedi ◽  
Medi Yarmen
Keyword(s):  
Structural Equation ◽  
Behavioral Control ◽  
Health Belief ◽  
Equation Modeling ◽  
Future Research ◽  
Perceived Behavioral Control ◽  
Repurchase Intention ◽  
Content Type ◽  
Marketing Process ◽  
Proposed Model

PurposeThis research seeks to develop a model to predict repurchase intention based on the modified theory of planned behavior (TPB).Design/methodology/approachThis research is quantitative study involving 150 respondents from five major cities in Indonesia. Data were collected using a questionnaire. Data analysis used confirmatory factor analysis–structural equation modeling (CFA–SEM).FindingsThe research instrument and the proposed model were fit. However, health belief was not proven to have a significant impact on attitude. The perceived behavioral control (PBC) also did not significantly affect repurchase intention.Research limitations/implicationsFuture research that utilizes TPB should incorporate emotional belief as part of the attitude variable.Practical implicationsIn the designing and marketing process, managers of herbal teas companies should consider the health benefits of their products and the feeling of joy it might incite.Originality/valueThe TPB was initially constructed from three variables: subjective norm, attitude and perceived behavioral control (PBC). Unlike previous research, this study considered cognitive and emotional beliefs as the factors that affected attitude.

Psychological Predictors of Bystanders’ Intention to Help Cyberbullying Victims Among College Students: An Application of Theory of Planned Behavior

2021 ◽  
pp. 088626052199215
Author(s):  
Yusuke Hayashi ◽  
Nargess Tahmasbi
Keyword(s):  
College Students ◽  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Online Survey ◽  
Behavioral Control ◽  
Intervention Strategies ◽  
Perceived Behavioral Control ◽  
Anticipated Regret ◽  
Effective Prevention ◽  
Males And Females

The goal of the present study was to evaluate the Theory of Planned Behavior (TPB) as an explanation for bystanders’ intention to help cyberbullying victims among college students. Participants completed an online survey in which their intention, attitude, subjective norm, and perceived behavioral control toward helping cyberbullying victims were assessed. In addition to these traditional TPB variables, empathy toward cyberbullying victims and anticipated regret from not helping victims were included in the model. Results showed that empathy and anticipated regret significantly predicted intention to help cyberbullying victims over and above the traditional TPB variables. Results also showed that gender altered how traditional TPB variables, empathy, and anticipated regret predict bystander’s intention to help cyberbullying victims: Empathy and anticipated regret were most robust predictors for males and females, respectively. These results suggest that the TPB is a useful theoretical framework for understanding bystanders’ intention to help cyberbullying victims. Implications for developing effective prevention and intervention strategies are discussed.

scholarly journals Analyzing the intention of the households to drop off mobile phones to the collection boxes: empirical study in Malaysia

2020 ◽  
Vol 1 (1) ◽  
pp. 3-20
Author(s):  
Rafia Afroz ◽  
Mohammad Muhibbullah ◽  
Puteri Farhana ◽  
Mohammad Niaz Morshed
Keyword(s):  
Waste Management ◽  
Mobile Phones ◽  
Behavioral Control ◽  
Electronic Waste ◽  
Waste Recycling ◽  
Environmental Knowledge ◽  
Survey Method ◽  
Perceived Behavioral Control ◽  
Content Type ◽  
The Cost

Purpose To achieve proper waste management, the disposal of electronic waste (e-waste) is one suitable method. Most developing countries, including Malaysia, are facing lack of e-waste recycling facilities and low household participation. Using a survey method using a questionnaire, this study aims to examine the intention of Malaysian households to drop-off their mobile phones to the nearest collection boxes (n = 600). Design/methodology/approach This study expanded the theory of planned behavior by adding environmental awareness and knowledge. In addition, the cost of disposal and the convenience of the available disposal infrastructure were measured as two parts of the perceived behavioral control. Findings The results of this study show that environmental knowledge and awareness have a significant impact on attitudes toward recycling intention of the households. In addition, it was also found that the attitude and cost of disposal infrastructure is positively related to household intention. Originality/value These results show that if e-waste collection boxes are provided to the nearest community and e-waste management information is distributed, this will increase household participation in e-waste management.

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