I think I like this: assessing conscious versus subconscious wine taste responses using neuroscientific techniques

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jeandri Robertson ◽  
Caitlin Ferreira ◽  
Mignon Reyneke ◽  
David Rosenstein
Keyword(s):  
Single Case ◽  
White Wine ◽  
Complex Nature ◽  
Consumer Decision Making ◽  
Content Type ◽  
Consumer Evaluation ◽  
Evaluation Measures ◽  
Consumption Experience ◽  
Potential Benefits ◽  
Nuanced Understanding

Purpose This methodological paper aims to demonstrate the potential benefits of using consumer neuroscientific methodologies to measure consumers’ subconscious responses when consuming wine during a taste experiment. By comparing conscious and subconscious evaluations during a tasting experience this study illustrates how this methodology offers a more nuanced understanding of the consumer evaluation of wine during a consumption experience. Design/methodology/approach The research made use of a single-case taste test experiment whereby a wine expert blind-tasted 20 white wine varietals. Throughout each tasting, subconscious responses were measured using electroencephalography (EEG), combined with conscious measures of stated preferences using a questionnaire. Findings Stark differences were observed between the results of the conscious and subconscious wine evaluation measures, underscoring the complex nature of consumer decision-making and preference development. This study practically demonstrates the use and value of EEG as a consumer neuroscientific methodology in a wine marketing context. Originality/value This paper demonstrates the value of neuroscience techniques in identifying differences in the conscious and subconscious wine evaluation measures. This study practically demonstrates the use and value of EEG as a consumer neuroscientific methodology in a wine marketing context.

Shaping accountability at an NGO: a Bourdieusian perspective

2019 ◽  
Vol 33 (1) ◽  
pp. 178-203 ◽  
Author(s):  
Sanjaya Chinthana Kuruppu ◽  
Sumit Lodhia
Keyword(s):  
Sri Lanka ◽  
Participant Observation ◽  
Single Case ◽  
Considerable Change ◽  
Structured Interviews ◽  
Content Type ◽  
Fresh Perspective ◽  
Nuanced Understanding ◽  
External Forces

Purpose The purpose of this paper is to examine the concept of accountability as it relates to a non-governmental organisation (NGO) evolving through a period of considerable change in Sri Lanka. Design/methodology/approach An in-depth single case study of a large NGO working in Sri Lanka is presented. Data collection involved conducting semi-structured interviews with a range of NGO employees and stakeholders, undertaking participant and non-participant observation and document analysis. Findings This paper shows how accountability is a contested notion that is shaped by struggles among stakeholders within a field. The authors explore how the “widespread field” consisting of the aid context in Sri Lanka and internationally is rapidly shifting. This creates unique pressures within the “restricted field” of the case NGO and its constituents. These pressures are manifested in the contest between the different capitals held by various stakeholders to shape the NGO. The nature of access to these capitals is important in the way that the NGO is shaped by external forces, and also by the individuals within it. Research limitations/implications This study adds fresh perspective to the growing body of work in NGO accountability. The paper highlights the tensions NGOs face through a holistic application of a Bourdieusian conceptual framework. The authors show how the habitus of the organisation is shaped in such a way that conceptions of accountability were captured by powerful external and internal constituencies. Ultimately, the nature of an organisation’s agency is questioned. Practical implications The authors present a more nuanced understanding of forces which shape accountability in an NGO setting which is of practical relevance to NGOs and their stakeholders. The authors highlight the struggle for an NGO to maintain its agency through resisting external forces that impact on its operations. Originality/value This study presents a comprehensive and holistic application of Bourdieu’s concepts and their interactions in an organisational setting. The struggle to harness various forms of capital in the field, shapes doxa and the habitus of NGO actors, illuminating the role of symbolic violence in the creation of an organisational identity.

Toward a better understanding of experience during trips: impact on satisfaction, destination attachment and word-of-mouth

2017 ◽  
Vol 3 (4) ◽  
pp. 466-482 ◽  
Author(s):  
Hager Turki ◽  
Dalia Amara
Keyword(s):  
Structural Equation ◽  
Word Of Mouth ◽  
Equation Modeling ◽  
Consumer Decision Making ◽  
Content Type ◽  
Analysis Methodology ◽  
Structural Framework ◽  
Consumption Experience ◽  
Individual Variables ◽  
Study Context

Purpose The purpose of this paper is to reinforce the experiential paradigm from which academics and practitioners currently explain consumer decision making in touristic activities. More specifically, this research brings new insights for understanding consumption experience. The aim is to establish the relationships between experience, satisfaction, destination attachment, and word-of-mouth. Design/methodology/approach The paper presents a rich literature review on experience concept and its consequences. Besides, a quantitative study was conducted among tourists having chosen a specific destination for their holidays. Data were collected through a questionnaire translated into three languages about a sample of 303 individuals. The methodology consisted of an exploratory phase (SPSS) for establishing scales dimensionality, a structural equation modeling (AMOS) for validating empirically our structural framework, with respect of thresholds and the rigourous analysis methodology. Findings The research has highlighted consequences of experience related by a trip, such as satisfaction, destination attachment, and word-of-mouth. Indeed, intellectual, emotional, and tribal components of experience are significantly related to satisfaction. Intellectual component is also significantly related to destination attachment, and satisfaction generates attachment and word-of-mouth. Research limitations/implications In addition to sample size and study context, it would be interesting to carry out multi-group analyses to observe significant differences in reference to gender, age, or motivation travel. Similarly, observing moderating role of individual variables such as need for cognition, seeking variety, self-exposure, etc., may explain relationship intensity between experience and satisfaction. Originality/value The paper intends to give an understanding of experience consequences. It provides to managers in tourism domain, orientations related to communication and strategies’ content and direction.

scholarly journals The interrelations between competences for sustainable development and research competences

2016 ◽  
Vol 17 (6) ◽  
pp. 776-795 ◽  
Author(s):  
Wim Lambrechts ◽  
Peter Van Petegem
Keyword(s):  
Higher Education ◽  
Sustainable Development ◽  
Single Case ◽  
Complex Nature ◽  
Holistic View ◽  
Content Type ◽  
Depth Analysis ◽  
Research Competences ◽  
General Perspective

Purpose The purpose of this paper is to explore how competences for sustainable development and research interrelate within a context of competence-based higher education. Specific focus is oriented towards strengthening research competences for sustainability. Design/methodology/approach Following a hermeneutic–interpretive methodology, this paper builds upon a critical literature review to demarcate the theoretical framework and an in-depth analysis of a case study exploring the interrelations between both types of competences. Findings The paper discusses current issues in the integration of competences and explores the contribution of research-based methods to acquire competences for sustainable development. The analysis shows that research skills are often mentioned to contribute to this acquisition, though from a general perspective, or from the sidelines of the learning process. A holistic view on how both concepts are linked is missing. Research limitations/implications First, the complex nature of competences and their integration in higher education could lead to difficulties in interpreting and analysing them. Second, the analysis is based on a single-case study, limiting possibilities to generalise the results. Third, this study is not looking at curriculum practices in these fields. Practical implications There is a need to holistically (re-)frame research competences within the concepts of education for sustainable development and, to a wider extent, sustainable development. Social implications Framing research competences within the concept of sustainable development enables a thorough and “conscious”, rather than coincidental, acquisition of competences for sustainable development. Originality/value The originality of this paper lies in the fact that there is little literature about the interrelations between competences for sustainable development and research competences.

Becoming a smart old town – How to manage stakeholder collaboration and cultural heritage

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ulrika Lundh Snis ◽  
Anna Karin Olsson ◽  
Iréne Bernhard
Keyword(s):  
Cultural Heritage ◽  
Nonprofit Organizations ◽  
Smart City ◽  
Driving Forces ◽  
Single Case ◽  
The Body ◽  
Participatory Management ◽  
Complex Nature ◽  
Stakeholder Collaboration ◽  
Content Type

PurposeWithin the ongoing digitalization of society and dimensions of integration, equality, citizen needs, sustainability and quality of life are of increasing importance as driving forces for cities to become smart. The purpose of this paper is to examine participatory management challenges in becoming a smart old town in the context of cultural heritage.Design/methodology/approachAn explorative approach was applied on a qualitative single case study including in-depth interviews with 21 stakeholders representing local entrepreneurs, nonprofit organizations, the municipality, politicians, tourism organization and residents of an old town district in a Norwegian city. Additionally, participatory observations and document studies were performed. Findings were continuously validated with the respondents.FindingsThe present study contributes with stakeholder views on challenges arising from the development of a smart old town and suggests possible innovative solutions for participatory management. The transformation of a city with cultural heritage into a smart city require efforts that go beyond smart ICT implementations into issues of social sustainability.Research limitations/implicationsThe study brings forward the opportunities that lie in the dynamics of interaction between the spirit of cultural heritage and the body of participatory management. It con-tributes by responding to calls for further research to deepen the insights into stakeholder inclusion in cultural heritage-based city transformation. This explorative study has its limitations as it is based on one qualitative single case.Practical implicationsParticipatory management insights and recommendations for smart city transformation are provided.Social implicationsThe study addresses socially sustainable outcomes to create democratic conditions that promote inclusion and community building by understanding what people need and expect from the place where they live and work.Originality/valueThis study is positioned as unique in terms of its complex nature of transforming an old town to become a smart old town based on cultural heritage and an open and coordinated inclusion of stakeholders. Smartness in context of city transformation is revealed in many dimensions ranging from technology-driven to more participant-driven.

What can the corporate world learn from the cellarer?

2014 ◽  
Vol 9 (1) ◽  
pp. 51-73 ◽  
Author(s):  
Martin R.W. Hiebl ◽  
Birgit Feldbauer-Durstmüller
Keyword(s):  
Role Model ◽  
Role Theory ◽  
Single Case ◽  
Local Economy ◽  
Single Case Study ◽  
Content Type ◽  
Corporate World ◽  
Official Position ◽  
Potential Benefits

Purpose – Benedictine abbeys are highly stable organisations that have existed for almost 1,500 years. The extant literature ascribes this stability in part to the notion of Benedictine governance, which centres on the Rule of St Benedict (RB). An integral part of Benedictine governance is the cellarer, who plays a role comparable to that of a chief financial officer (CFO) in a traditional corporation. Unlike corporations, however, in which the CFO has emerged into a more important role over the past few decades, the cellarer has been an official position in Benedictine abbeys since the introduction of the RB in the sixth century. The present paper aims to explore the cellarer's role and assesses which parts of it could be reasonably transferred to the corporate world. Design/methodology/approach – Informed by organisational role theory, the authors conducted a single case study in an Austrian Benedictine abbey. The authors used group discussions and semi-structured interviews as the main research instruments. Findings – The authors find that the cellarer's behaviour shows strong signs of stewardship, which could serve as a role model for corporate CFOs. However, because of the studied abbey's situation of financial distress, the cellarer also experienced severe role conflicts rooted in his obedience to the abbot, the high involvement of the abbey in the local economy, and the cellarer's conscience as a Christian monk. From these findings, the authors describe those aspects of the cellarer's role that should thus be avoided for corporate CFOs. Research limitations/implications – The presented findings are based on a single case study. Therefore, because of the contextual factors idiosyncratic to the abbey under investigation, the results must be interpreted with care. Nevertheless, the findings explain the cellarer's role and depict its potential benefits for the corporate world, which should induce further research. Originality/value – This is the first paper to explore in-depth the cellarer's role as well as one of the first to transfer the potential benefits of single roles rooted in Benedictine governance to the corporate world.

scholarly journals Key words and translated cohesion in Lovecraft’s At the Mountains of Madness and one of its Italian translations

2017 ◽  
Vol 10 (1) ◽  
pp. 78-105 ◽  
Author(s):  
Lorenzo Mastropierro ◽  
Michaela Mahlberg
Keyword(s):  
Key Words ◽  
Corpus Linguistics ◽  
Stylistic Analysis ◽  
Original Novel ◽  
Complex Nature ◽  
Content Type ◽  
Lexical Items ◽  
Nuanced Understanding

In this paper, we explore the potential of a corpus approach to study translated cohesion. We use key words as starting points for identifying cohesive networks in Lovecraft’s At the Mountains of Madness and discuss how these networks contribute to the construction of literary meanings in the text. We focus on the role of repetition as a key element in establishing cohesive networks between lexical items. We specifically discuss the implications of our method for the analysis of cohesion in translated texts. A comparison of Lovecraft’s original novel and a translation into Italian provides us with a nuanced understanding of the complex nature of cohesive networks. Finally, we discuss the broader issue of applying models and methods from corpus linguistics to corpus stylistic analysis.

Categorization flexibility and unconventional choices: is life an adventure?

2020 ◽  
Vol 54 (8) ◽  
pp. 1963-1986
Author(s):  
Tilottama G. Chowdhury ◽  
Feisal Murshed
Keyword(s):  
Interactive Effect ◽  
Interactive Effects ◽  
Cognitive Capacity ◽  
Purchase Behavior ◽  
Consumer Decision Making ◽  
Cross Sectional ◽  
Content Type ◽  
Cross Domain ◽  
Multiple Domains

Purpose This paper proposes that categorization flexibility, operationalized as the cognitive capacity that cross-categorizes products in multiple situational categories across multiple domains, might favorably influence a consumer’s evaluation of unconventional options. Design/methodology/approach Experimental research design is used to test the theory. An exploratory study first establishes the effect of categorization flexibility in a non-food domain. Study 1 documents the moderating role of decision domain, showing that the effect works only under low- (vs high-) consequence domain. Studies 2A and 2B further refine the notion by showing that individuals can be primed in a relatively higher categorization flexibility frame of mind. Study 3 demonstrates the interactive effect of categorization flexibility and adventure priming in a high-consequence domain. Study 4 integrates the interactive effects of decisions with low- vs high-consequence, adventure priming and categorization flexibility within a single decision domain of high consequence. Findings Consumers with higher- (vs lower-) categorization flexibility tend to opt for unconventional choices when the decision domain entails low consequences, whereas such a result does not hold under decision domain of high consequences. The categorization flexibility effects in case of low-consequence decision domain holds true even when consumers are primed to be categorization flexible. Furthermore, with additional adventure priming, consumers show an increased preference for unconventional options even under a decision domain with high consequence. Research limitations/implications This study could not examine real purchase behavior as results are based on cross-sectional, behavioral intention data. In addition, it did not examine the underlying reason for presence of cross-domain categorization flexibility index. Practical implications The results suggest that stimuli may be tailored to consumers in ways that increase the salience and the perceived attractiveness of unconventional choices. Further, data reinforce the notion of cross-categorical interrelations among different domains, which could be leveraged by marketers. Originality/value This study represents the first documentation of the potential ways by which unconventional product choice might be a function of individuals’ categorization flexibility level across different types of decision domains. The findings yield implications that are novel to both categorization and consumer decision-making literature.

Knowledge transfer roles of subsidiaries in MNCs’ networks

2019 ◽  
Vol 29 (4) ◽  
pp. 329-346 ◽  
Author(s):  
Cigdem Baskici
Keyword(s):  
Knowledge Transfer ◽  
Single Case ◽  
Research Question ◽  
Hierarchical Structures ◽  
Knowledge Flows ◽  
Consumer Electronics ◽  
Knowledge Network ◽  
Content Type ◽  
Knowledge Based

Purpose Although there have been a considerable number of studies regarding subsidiary role typology in multinationals’ management literature, there appear to be few studies that consider knowledge-based role typology from the network-based perspective. The purpose of this study is to fill this gap and extend the study of Gupta and Govindarajan (1991). Thus, the study focuses on answering the following research question: Do subsidiaries have different roles in terms of knowledge flows within a multinational company (MNC)? Design/methodology/approach This empirical study has been carried out as an explorative single case study. An MNC with 15 foreign subsidiaries headquartered in Turkey, which operated in the manufacturing of household appliances and consumer electronics, has been selected as the case. Knowledge transfer is analyzed in this MNC from the network perspective. Findings Four role typologies are detected for subsidiaries of the MNC: collector transmitter, collector diffuser, converter transmitter and converter diffuser. Research limitations/implications Findings of this study are specific to this case. Testing the findings in a sample consisting of subsidiaries of MNCs producing transnational products may contribute to the generalizability of these roles. Practical implications This study offers potentially important findings for MNC managers to use. First, in this study, knowledge flows' route could be defined within MNCs’ dual network. Second, role typologies could inform MNC managers to design their MNCs’ knowledge network. Originality/value The suggested typologies are expected to more accurately define the roles of subsidiaries within contemporary MNCs which are accepted to be transformed from hierarchical structures to network-based organizations.

A cognitive process model of trust repair

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Edward C. Tomlinson ◽  
Christopher A. Nelson ◽  
Luke A. Langlinais
Keyword(s):  
Structural Change ◽  
Organizational Justice ◽  
Attribution Theory ◽  
Cognitive Process ◽  
Process Model ◽  
Causal Attribution ◽  
Content Type ◽  
Trust Repair ◽  
Nuanced Understanding ◽  
Practical Implications

Purpose This paper aims to investigate how the reparative efforts of extensive apologies, compensation and structural change affect trust after a violation has occurred. Specifically, this paper presents a cognitive process model positing that voluntary reparative efforts will shape the victim’s stability attributions for the cause of the violation such that it will be deemed less stable (i.e. unlikely to recur); as a result, the victim is more likely to perceive the transgressor as being fair, and hence extend subsequent trust. Design/methodology/approach Two experiments were conducted to test the cognitive process model. Findings The results of both experiments supported this predicted sequence for extensive apologies. Support for the predicted sequence was also found when compensation and structural change are invoked as reparative efforts. Originality/value This research has theoretical and practical implications for a more nuanced understanding of how causal attribution theory and organizational justice theory can be integrated within the context of trust repair.

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