scholarly journals Towards a framework for understanding ethnic consumers’ acculturation strategies in a multicultural environment

2019 ◽  
Vol 36 (5) ◽  
pp. 771-804 ◽  
Author(s):  
Bidit Lal Dey ◽  
Sharifah Alwi ◽  
Fred Yamoah ◽  
Stephanie Agyepongmaa Agyepong ◽  
Hatice Kizgin ◽  
...  
Keyword(s):  
Food Consumption ◽  
Cultural Context ◽  
Future Research ◽  
Ethnic Communities ◽  
Acculturation Strategies ◽  
Content Type ◽  
Directional Model ◽  
Multicultural Environment ◽  
Consumption Behaviour ◽  
Metropolitan Cities

Purpose While it is essential to further research the growing diversity in western metropolitan cities, little is currently known about how the members of various ethnic communities acculturate to multicultural societies. The purpose of this paper is to explore immigrants’ cosmopolitanism and acculturation strategies through an analysis of the food consumption behaviour of ethnic consumers in multicultural London. Design/methodology/approach The study was set within the socio-cultural context of London. A number of qualitative methods such as in-depth interviews, observation and photographs were used to assess consumers’ acculturation strategies in a multicultural environment and how that is influenced by consumer cosmopolitanism. Findings Ethnic consumers’ food consumption behaviour reflects their acculturation strategies, which can be classified into four groups: rebellion, rarefaction, resonance and refrainment. This classification demonstrates ethnic consumers’ multi-directional acculturation strategies, which are also determined by their level of cosmopolitanism. Research limitations/implications The taxonomy presented in this paper advances current acculturation scholarship by suggesting a multi-directional model for acculturation strategies as opposed to the existing uni-directional and bi-directional perspectives and explicates the role of consumer cosmopolitanism in consumer acculturation. The paper did not engage host communities and there is hence a need for future research on how and to what extent host communities are acculturated to the multicultural environment. Practical implications The findings have direct implications for the choice of standardisation vs adaptation as a marketing strategy within multicultural cities. Whilst the rebellion group are more likely to respond to standardisation, increasing adaptation of goods and service can ideally target members of the resistance and resonance groups and more fusion products should be exclusively earmarked for the resonance group. Originality/value The paper makes original contribution by introducing a multi-directional perspective to acculturation by delineating four-group taxonomy (rebellion, rarefaction, resonance and refrainment). This paper also presents a dynamic model that captures how consumer cosmopolitanism impinges upon the process and outcome of multi-directional acculturation strategies.

scholarly journals Building tourism-resilient communities by incorporating residents’ perceptions? A photo-elicitation study of tourism development in Bruges

2017 ◽  
Vol 3 (2) ◽  
pp. 127-143 ◽  
Author(s):  
Katarzyna Janusz ◽  
Sofie Six ◽  
Dominique Vanneste
Keyword(s):  
Cultural Context ◽  
Current Trend ◽  
Tourism Industry ◽  
Photo Elicitation ◽  
Quality Data ◽  
Future Research ◽  
Visual Methods ◽  
Content Type ◽  
Resilient Communities ◽  
Historical Center

Purpose In a current trend of a growing amount of short city trips, it becomes crucial to understand how local residents perceive the presence of tourists and tourism in their cities and how their socio-cultural context influences those perceptions. The purpose of this paper is to contribute to this understanding which will enable the city planners to take actions to create the well-balanced and resilient communities in which the needs of residents and tourists are equally met. Design/methodology/approach To understand residents’ perceptions’ about tourism in Bruges, this research applied photo-elicitation interviews with 28 residents who lived in various locations in the historical center to understand socio-cultural background of residents, their tourism-related concerns and whether they are in line with what is commonly perceived as problematic in Bruges. Findings Results show that as long as residents can benefit from tourism and tourism-related infrastructure, they support tourism. On the other hand, tourism decreases the liveability of the historical center due to supersession of infrastructure serving the residents by tourist-oriented amenities. Practical implications To build a sustainable and resilient city in the future, the authorities of Bruges should cease further “museumification” of the historical city by breaking the hegemony of tourism industry, providing affordable housing and rethinking the concentration model of tourism. Originality/value The photo-elicitation method proved to produce rich content and good-quality data by stimulating respondents’ memories and evoking experiences and emotions. Thus, this paper recommends that future research about residents’ attitudes is developed around visual methods as they give voice to the residents and are able to uncover issues which are difficult to capture with other methods.

Opera costumes and the value of object biographies

2018 ◽  
Vol 74 (6) ◽  
pp. 1162-1174 ◽  
Author(s):  
Helen J. Waller ◽  
David S. Waller
Keyword(s):  
Cultural Context ◽  
Fair Value ◽  
Future Research ◽  
Sufficient Information ◽  
Art World ◽  
Museum Collection ◽  
Auction House ◽  
Potential Implication ◽  
Content Type ◽  
Auction Houses

Purpose The purpose of this paper is to observe the nature of documentation and the description used in object biographies by an auction house catalogue and an online museum collection database in relation opera costumes. This research aims to discuss the issues of cultural and economic value in relation to objects in the art world, and examine examples of object biographies for opera costumes that are sold at an auction and exhibited in a museum. Design/methodology/approach The object biographies are compared from an auction house catalogue and the online museum collection database, based on two factors: costumes worn by a famous singer and costumes designed by a famous designer. Findings This study identified the valuation methods of auction houses and museums, including accounting for the market value and fair value, as well as social and cultural values. The nature of the documentation also clearly shows the different purpose of the object biographies. For auction houses the biography needs to be short and specific as it provides sufficient information and is read out at the auction, while art catalogues can also be used by experts as part of the conversation to understanding heritage value, and will also be viewed and used by researchers, investors, other auction house specialists and art world professionals. Research limitations/implications By comparing two institutions, auction houses and museums, this study has shown that the information that is documented and how it is presented in object biographies is determined by the goals of the institutions. These goals may vary or overlap in providing information, demonstrating cultural importance, to be spoken allowed to an audience and make sales, or to educate, conserve and preserve. Practical implications This study shows that to some extent museum online databases display their collection removed from cultural context, with an isolated image of the item, and in an organised, digitally accessible manner. A potential implication is that museums should not only digitally catalogue an item, but also provide discussion and the cultural background and significance of the item. Social implications Auction catalogues are written for a specific event (the auction), while the online museum collection database is meant to be a permanent record, which aims to digitally preserve objects and provide access to images and information to a general audience, and further could be edited with amendments or new information when future research or events lead to potential updates. Originality/value This study adds to the discourse on approaches to the understanding of costumes as an art object of significance and their potential cultural, economic and heritage value, particularly as represented in the documentation of object biographies.

scholarly journals The role of culture in student discipline of secondary schools in cross-cultural context: a systematic literature review and future research agenda

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Nirma Sadamali Jayawardena
Keyword(s):  
Literature Review ◽  
Secondary School ◽  
Secondary Schools ◽  
Systematic Literature Review ◽  
Cultural Context ◽  
School Context ◽  
Cross Cultural ◽  
Student Discipline ◽  
Future Research ◽  
Content Type

PurposeThe present study is a systematic review that identifies future research avenues on culture and discipline in secondary schools in a cross-cultural context.Design/methodology/approachThe literature, as published in top management, education and psychology journals, was reviewed around culture and discipline in secondary schools. This systematic literature review (SLR) used several preferred reporting items for systematic reviews and meta-analyses (PRISMA) guidelines and categorised the studies published during the period 2014–2020.FindingsThe author identified six major themes: (1) punishment, (2) restorative practices (RPs), (3) racial disparities, (4) competitiveness, (5) school climate and (6) secondary school student discipline in a cross-cultural context. Further, the author suggested several future research avenues under these emerging themes.Research limitations/implicationsThe scope of this study is limited to culture and discipline in a secondary school context. The findings provide a solid foundation for researchers in the areas of culture and discipline in secondary schools.Originality/valueTo the best of the author's knowledge, this study can be considered as the first SLR conducted using PRISMA guidelines to identify several under-researched areas in the field of culture and discipline in secondary schools in a cross-cultural context. The study provides several future research insights.

A semiotic analysis on cultural meanings of eating horsemeat

2018 ◽  
Vol 21 (3) ◽  
pp. 337-352 ◽  
Author(s):  
Hanna Leipämaa-Leskinen ◽  
Henna Syrjälä ◽  
Minna-Maarit Jaskari
Keyword(s):  
Food Consumption ◽  
Cultural Context ◽  
Animal Studies ◽  
Special Kind ◽  
Online News ◽  
Current Data ◽  
Discussion Forums ◽  
Semiotic Analysis ◽  
Semantic Meaning ◽  
Content Type

Purpose Drawing on food consumption research and human-animal studies, this paper aims to explore how the meanings related to a living horse may be transferred to those of horsemeat. This is accomplished by constructing a nuanced understanding of how different semantic meaning categories of accepting/avoiding consuming horsemeat relate to each other. Design/methodology/approach The current data are collected from various sources of media discussions, including online news, online discussion forums, blog postings and printed articles, generated in Finland after the year 2013. The data are analysed applying Greimas’ (1987) semiotic square to open up the semantic meaning categories appearing in the media discussions. Findings The semiotic square shows that the meanings of horsemeat arise between the binary oppositions of human-like and animal-like. In this structure, the category of human-like makes eating horsemeat impossible, whereas the category of animal-like makes horsemeat good to eat. The main categories are completed and contrasted by the categories of not human-like and not animal-like. They represent horsemeat as an acceptable food, but only after certain justifications. Research limitations/implications The data are based on Finnish media texts, and therefore, the identified categories are interpreted in this specific cultural context. Originality/value The current semiotic analysis adds to the existing food consumption research by shedding light on the cultural barriers that make something edible or inedible. By so doing, the findings present a more nuanced and dynamic understanding of the horse as a special kind of meat animal and the justifications for eating horsemeat. Consequently, the findings offer new insights concerning changing food consumption behaviours into a more sustainable direction, pointing out the hidden meanings that influence this process.

An empirical investigation of ethnic food consumption

2015 ◽  
Vol 117 (4) ◽  
pp. 1239-1255 ◽  
Author(s):  
Rana Muhammad Ayyub
Keyword(s):  
Ethnic Groups ◽  
Food Consumption ◽  
Structural Equation ◽  
Equation Modeling ◽  
Future Research ◽  
Snowball Sampling ◽  
Content Type ◽  
Ethnic Food ◽  
Halal Food ◽  
Almost All

Purpose – Due to globalization and latest immigration patterns, ethnic subgroups are emerging in almost all the advanced countries resulting in significant increase in ethnic food consumption; to which many issues are attached which are not adequately addressed in marketing literature. Recently, marketing researchers have started paying attention to different perspectives of ethnic consumption in intra-national contexts. Halal is one of such fastest growing ethnic food in western societies. The purpose of this paper is to quantitatively study Halal food consumption in majority ethnic groups in relation to possible resistances and acculturation in multicultural society of UK. Design/methodology/approach – The questionnaire survey was used to collect data. Findings – The model was developed by using structural equation modeling (SEM) which shows that both consumer animosity and consumer racism negatively affect willingness to buy Halal food by majority ethnic groups whereas ongoing acculturation moderates these relationships. Research limitations/implications – The main limitation of this study is use of a combination of convenience sampling and snowball sampling. Practical implications – The findings can guide ethnic researchers and food marketers to devise prudent marketing strategies to deal with ethnic food consumption issues. Social implications – This study will bridge a gap in ensuring intercultural harmony by dealing with a market reality. Originality/value – This work has a potential to instigate future research in much needed area of changing food consumption behavior in multicultural societies and its implications.

scholarly journals Colorectal cancer screening behaviors among South Asian immigrants in Canada: a qualitative study

2015 ◽  
Vol 11 (2) ◽  
pp. 130-146 ◽  
Author(s):  
Joanne Crawford ◽  
Farah Ahmad ◽  
Dorcas E. Beaton ◽  
Arlene S. Bierman
Keyword(s):  
Colorectal Cancer ◽  
Focus Groups ◽  
South Asian ◽  
Cultural Context ◽  
Future Research ◽  
Average Risk ◽  
Collaborative Partnerships ◽  
Structural Barriers ◽  
Content Type ◽  
Crc Screening

Purpose – The purpose of this paper is to gain an in-depth understanding of beliefs, attitudes, and reasons for decision making about colorectal cancer (CRC) screening among South Asian (SA) immigrants. Design/methodology/approach – Six focus groups conducted in English, Punjabi, and Urdu were held with 42 SA immigrants, 50-74 years old and at average risk for CRC, from November 2012 to May 2013. All focus group discussions were audio-taped and transcribed verbatim. Data analysis used an inductive and systematic approach employing constant comparison techniques. Findings – Three dominant themes emerged. Beliefs and attitudes towards cancer and screening represented SA immigrant’s perceptions that early detection was beneficial; screening was not necessary in the absence of symptoms; cancer was scary; and the loss of previously established bowel practices upon immigration as potential risks for CRC. Knowledge and awareness focused on unscreened participants’ cancer stories; screened participants’ knowledge of CRC, risk factors, and screening; experiential learning from focus groups; and screened participants’ strategies to promote screening. Support and accessibility concentrated on physician support and responsibility to provide information, explanation, and recommend screening to facilitate access. Originality/value – Findings provide novel insights on socio-cultural context, beliefs, and barriers to CRC screening among SA immigrants. Culturally appropriate community-based strategies included story-telling, the use of social networks, and greater physician engagement. Enhancing collaborative partnerships with physicians and public health may minimize structural barriers and reduce health disparities. Future research could explore effectiveness of outreach strategies including these collaborations.

How cosmopolitan are Indian consumers?: a study on fashion clothing involvement

2014 ◽  
Vol 18 (4) ◽  
pp. 431-451 ◽  
Author(s):  
Arpita Khare
Keyword(s):  
Normative Values ◽  
Future Research ◽  
Luxury Brands ◽  
Content Type ◽  
Utilitarian Value ◽  
Metropolitan Cities ◽  
Survey Technique ◽  
Indian Consumers ◽  
Global And Local ◽  
Self Administered Questionnaire

Purpose – The purpose of this paper is to examine affect of cosmopolitanism and consumers’ susceptibility to interpersonal influence on Indian consumers’ fashion clothing involvement. Moderating effect of demographics was studied. Design/methodology/approach – Survey technique through self-administered questionnaire was used for data collection in both metropolitan and non-metropolitan cities in India. Findings – Utilitarian, value expressive factors of normative influence and cosmopolitanism influence Indian consumers’ fashion clothing involvement. Type of city, income, and education moderated influence of normative values and cosmopolitanism on fashion clothing involvement. Research limitations/implications – One of the major limitations of current research was that it had a large number of respondents in the age group of 18-40 years. Future research can attempt to reduce age biasness. Practical implications – The findings can prove helpful to international apparel brands marketing luxury and fashion clothing in India. However, since conformance to social norms was important for Indians, clothing manufacturers should use reference groups, opinion leaders, and celebrities to generate awareness. A blend of global and local lifestyle should be used. International luxury brands can customize their products to combine ethnic tastes. Originality/value – Fashion clothing market promises immense growth opportunities in India. There is limited research to examine influence cosmopolitanism on Indian consumers’ consumption behaviour. Knowledge about influence of global lifestyle, brands, mass media, and services on Indian consumers’ behaviour can help in targeting them effectively.

Approaching the wicked problem of obesity: an introduction to the food system compass

2017 ◽  
Vol 7 (4) ◽  
pp. 387-404 ◽  
Author(s):  
Joy Parkinson ◽  
Chris Dubelaar ◽  
Julia Carins ◽  
Stephen Holden ◽  
Fiona Newton ◽  
...  
Keyword(s):  
Food Consumption ◽  
Social Marketing ◽  
Food System ◽  
Systems Approach ◽  
Wicked Problem ◽  
Future Research ◽  
Complex Interplay ◽  
Effect Change ◽  
Content Type ◽  
Conceptual Paper

Purpose The purpose of this paper is to focus on food consumption as part of the wicked problem of obesity. Specifically, the authors seek to explore the complex interplay between stakeholders such as food producers, marketers, health and medical practitioners and policymakers and their influence on the ways in which individuals consume food and also chart a course forward using a systems approach, social marketing techniques and social enterprise to develop solutions to effect change. Design/methodology/approach This is a conceptual paper that proposes the food system compass to understand the complex interplay between stakeholders. Findings This new tool will provide social marketers with an improved understanding of the complexity of interactions between stakeholders and outcomes and integrating the necessity for coordination within and across micro, meso, exo and macro levels of the system as well as across sectors, institutions and stakeholders. Research limitations/implications This is a conceptual paper and proposes the food system compass which offers a foundation for future research to expand upon. Originality/value This paper seeks to advance the theoretical base of social marketing by providing new insights into the trans-disciplinary and dynamic circumstances surrounding food consumption and obesity and highlights leverage points where joint actions can be facilitated with actors across and between micro, meso, exo and macro levels.

Determinants of eco-socially conscious consumer behavior toward alternative fuel vehicles

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Muhammad Abid Saleem ◽  
Lynne Eagle ◽  
David Low
Keyword(s):  
Structural Equation Modeling ◽  
Consumer Behavior ◽  
Automobile Industry ◽  
Cultural Context ◽  
Structural Equation ◽  
Equation Modeling ◽  
Alternative Fuel Vehicles ◽  
Content Type ◽  
Metropolitan Cities ◽  
Car Exhaust

Purpose Climate change and global warming are acknowledged to be growing issues caused by emissions of greenhouse gases. Fuel-efficient or green cars offer a technological solution to reduce CO2 emissions from car exhaust. This study aims to draw on value–belief–norm (VBN) theory to provide an explanation of eco-socially conscious consumer behavior (ESCCB) related to the choice and use of personal cars. Design/methodology/approach The data was collected from 1,372 customers of the automobile industry of Pakistan, randomly drawn from 8 metropolitan cities. Partial least squares structural equation modeling is used to verify the hypotheses of the study. Findings By using variance-based structural equation modeling, this study showed that the VBN theory is fully supported in the cultural context of Pakistan and behavioral context of ESCCB. More specifically, personal introjected norms of the customers proved to be strong predictors of ESCCB while personal integrated norms predicted eco-social purchase intentions well. Originality/value To the best of the authors’ knowledge, this is the only study of its kind that examines the VBN model in the context of a developing country, Pakistan, and for a category of behaviors rarely tested before, i.e. ESCCBs related to purchase and use of personal cars.

Doing and undoing gender: women professionals' persistence in technology occupations

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Samina M. Saifuddin ◽  
Lorraine Dyke ◽  
Md. Sajjad Hossain
Keyword(s):  
Women Professionals ◽  
Cultural Context ◽  
Future Research ◽  
Snowball Sampling ◽  
Content Type ◽  
Awareness Campaigns ◽  
Technology Industry ◽  
Women's Participation ◽  
And Gender ◽  
Individual Strategies

PurposeThis study aims to identify women professionals' strategies to persist in the male-dominated technology industry situated in the Bangladeshi socio-cultural context.Design/methodology/approachIn-depth interviews with women tech professionals were conducted to identify and explore the strategies. Thematic coding was used for data analysis.FindingsThe findings suggest that the complex interplay of macro-, meso- and micro-factors pushes women to defy societal and gender norms in their choice and persistence, yet they simultaneously conform to these norms. By simultaneous expressions of doing and undoing gender, these women dealt with hierarchies and inequalities, navigated masculinized industry and empowered themselves within a patriarchal culture. The strategies effectively allowed them to demonstrate agency and persist in tech occupations.Research limitations/implicationsThe study participants were women and recruited using snowball sampling. Future research could benefit from recruiting a larger, more varied sample using random sampling.Practical implicationsThe study can inform teaching and policy initiatives to increase women's representation in tech sectors through awareness campaigns, policy interventions and counseling.Originality/valueThe research extends the doing and undoing framework by integrating the relational perspective to explain women's agency and resilience situated in a patriarchal context. The paper focuses on women's micro-individual strategies to navigate macro- and meso-level forces. Moreover, Bangladesh is an under-researched context, and findings from the study can help design potential intervention strategies to increase women's participation.

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