Advergaming and healthy eating involvement

2016 ◽  
Vol 26 (3) ◽  
pp. 587-603 ◽  
Author(s):  
Vincent Cicchirillo ◽  
Amanda Mabry
Keyword(s):  
Undergraduate Students ◽  
Healthy Eating ◽  
Future Research ◽  
Manipulation Check ◽  
Content Type ◽  
Individual Level ◽  
Positive Effects ◽  
Likelihood Model ◽  
Brand Integration ◽  
The Impact

Purpose – The purpose of this paper is to understand how healthy eating involvement (HEI) impacts the evaluations of branded food advergames. Design/methodology/approach – This paper invokes the elaboration likelihood model and reactance theory to explain the effects of different levels of brand integration within a food advergame on individuals with different reported levels of HEI. Undergraduate students were assigned (non-random) to play one of three different advergames with varying levels of brand integration. Furthermore, participant’s health involvement was measured and incorporated as a moderating variable on brand and advergame attitudes. Regression analyses were used to analyze the data. Findings – The results showed significant interaction effects between HEI levels and level of brand advergame integration. Individuals with higher levels of HEI showed more negative attitudes toward the brand and game when integration was high. However, lower levels of brand advergame integration resulted in positive effects among lower HEI individuals. Research limitations/implications – Limitations of this research are that gamer experience was not measured prior to game play. Also, that no control of advergame playing time was conducted. However, a manipulation check was conducted. Future research should examine the impact of healthy advergames on individual’s reactions and information processing. Practical implications – Editors and creators of advergames must be more aware of the impact that branded items have within a gaming situation. Individuals may not always positively evaluate the brand integrated within a fun online environment. Furthermore, better consumer targeting will likely lead to higher message acceptance based upon individuals levels of self-congruency with that message. Originality/value – This study provides needed examination of contextual and individual level variables in responses to advergaming content.

Boundary conditions to the effect of fluency and comprehension on AAD when targeting Hispanics vs Whites with single meaning vs polysemous slogans

2015 ◽  
Vol 32 (3) ◽  
pp. 145-156 ◽  
Author(s):  
Miguel Angel Zúñiga ◽  
Ivonne M. Torres ◽  
Mihai Niculescu
Keyword(s):  
Undergraduate Students ◽  
Processing Fluency ◽  
Ethnic Identification ◽  
Elaboration Likelihood ◽  
Content Type ◽  
Identification Score ◽  
Fluency And Comprehension ◽  
Likelihood Model ◽  
Central Route ◽  
The Impact

Purpose – This paper aims to show that high ethnic identifying Hispanics and Whites pursue different routes discussed in the Elaboration Likelihood Model when processing single meaning versus polysemous slogan ads. The authors found that high ethnic identifying Hispanics used the peripheral route (processing fluency) to a higher extent compared to Whites who used the central route (comprehension) to process ads. Design/methodology/approach – In this study, 310 undergraduate students of a Southwestern university were randomly assigned to one of two conditions (slogan: single meaning vs polysemous) in a between-subjects experimental design. Subsequently, participants responded to statements measuring constructs of interest and demographics. Participants were debriefed at the end of the survey. Findings – It was found that high ethnic identifying Hispanics used the peripheral route (processing fluency) to a higher extent compared to Whites who used the central route (comprehension) to process advertisements. Results suggest that while polysemous slogans are similarly interpreted by subject independent of their ethnic identification score, for single-meaning slogans, the impact of comprehension on attitudes toward the advertisement (AAD) is significantly different for low (vs high) ethnic identification individuals. Research limitations/implications – A future study needs to study brand attitudes and purchase intentions. Additionally, strategies in developing advertisements that influence comprehension or processing fluency need to be studied. Practical implications – This paper ' s contribution to the processing fluency literature is to propose that ethnic identification and slogan meaning are variables that have great potential in influencing consumers’ perceptions about advertisements. Advertisers will have these variables to control to maximize the persuasiveness of advertisements. Originality/value – Minimal research focusing on polysemy in marketing exists. In advertising, comprehension is commonly studied, leaving processing fluency out. This research addresses the issue by focusing on how single-meaning and polysemous slogans are processed (via comprehension or processing fluency) by consumers and how their ethnic identification affects their AAD.

Tourism SMEs and organizational learning in a competitive environment

2016 ◽  
Vol 23 (2/3) ◽  
pp. 184-200 ◽  
Author(s):  
Mohammad Hossein Imani Khoshkhoo ◽  
Zahra Nadalipour
Keyword(s):  
Qualitative Methods ◽  
Future Research ◽  
Special Focus ◽  
Content Type ◽  
Individual Level ◽  
Travel And Tourism ◽  
Starting Point ◽  
The Impact ◽  
The City ◽  
Quantitative And Qualitative Methods

Purpose This paper aims to study the impact of increasing number of competitors on the organisational learning (OL) in tourism small and medium-sized enterprises. The focus of this study is the tourism and travel agencies (TTAs) of the City of Ahvaz where the OL was studied within TTAs insofar as increasing the number of competitors is concerned. The underlying question in this paper is whether or not the increasing number of competitors affects OL in TTAs of the City of Ahvaz. Design/methodology/approach Using a longitudinal survey, OL was studied at individual, group and organisational levels. The research is based upon quantitative and qualitative methods. Owing to the small number of samples, in addition to questionnaire and quantitative analysis, authors made use of in-depth interviews. The first research was conducted in 2012, while the second one was done in 2014. Findings It was found that in 2012, with its limited number of competitors in the market, learning in these organisations was desirable at individual level and not at group or organisational levels. On the other hand, both the quantitative and qualitative methods in 2014, with the increased number of TTAs, suggested that the quality of learning were desirable in all organisational levels in that year. Research limitations/implications Care should be taken in generalising the results of the research to other TTAs because the size of the sample in this study was small. Moreover, structure and performance of TTAs may be different among various regions. In addition to the said limitation, it must be noted that some variables such as experience, education and gender were not consider in analysing the results of the study. Furthermore, OL in the TTAs might be affected by other variables that were not considered in this study. Originality/value Originality of the study is to link “OL” to the “competition”. There is not any study with special focus on OL with approaching to competition, neither in travel and tourism literature nor in OL literature, and this study can be a starting point to raise further and future research and debates.

The Impact of Campus-Level Factors on Peers’ Perceived Ability to Support a Survivor

2019 ◽  
pp. 088626051988016
Author(s):  
Julia Cusano ◽  
Sarah McMahon
Keyword(s):  
Sexual Violence ◽  
Undergraduate Students ◽  
Empirical Support ◽  
Future Research ◽  
Community Factors ◽  
Logistic Regression Models ◽  
Individual Level ◽  
Perceived Ability ◽  
The Impact ◽  
Campus Level

Campus sexual violence is a complex issue that has led to a proliferation of federal legislation and best practices with the intent to better support student survivors. Despite these efforts, research suggests that many survivors do not disclose to formal resources on campus, but rather, to their peers. While there is growing theoretical and empirical support for the role of peer-level influences on both preventing and responding to sexual violence on college campuses, our understanding of students’ confidence in knowing how to respond is limited. Furthermore, disclosure research has yet to assess the impact of broader campus-level factors on students’ confidence in being able to support survivors. In the present exploratory study, undergraduate students responded to a survey, which included questions about receiving disclosures and perceived ability to respond as well as measures of individual-level correlates (gender, race, prior victimization) and campus community factors (perceptions of the university’s responsiveness, exposure to information, awareness of resources). Bivariate analyses were conducted to examine whether certain students were more likely to receive a disclosure on campus. To look at the impact of individual- and community-level factors, a series of hierarchical logistic regression models were estimated. Ability to respond to a disclosure was measured using three separate dichotomous variables. Findings show that 34% of our sample has received at least one disclosure of sexual violence from a peer since coming to campus. In addition, results show that above and beyond individual correlates, campus-level factors impacted students’ confidence in their roles as disclosure recipients. These results have significant implications for sexual violence programs on campus. Suggestions for future research are also discussed.

The impact of salesperson customer orientation on sales performance via mediating mechanism

2015 ◽  
Vol 30 (5) ◽  
pp. 594-607 ◽  
Author(s):  
Rakesh Singh ◽  
Pingali Venugopal
Keyword(s):  
Emotion Regulation ◽  
Structural Equation ◽  
Customer Orientation ◽  
Sales Performance ◽  
Sales Force ◽  
Future Research ◽  
Content Type ◽  
Individual Level ◽  
Natural Rewards ◽  
The Impact

Purpose – This study aims to address the need to study salesperson’s customer orientation and its effectiveness to explain the efficacy of predispositions and skills at individual level. This study is set in the Indian context and, therefore, offers a detailed insight from an Indian sales force perspective. Also, this study introduces self-leadership into sales literature. Design/methodology/approach – A model was tested using survey data collected from salespeople within a print media company located in India. A structural equation model was used to test the hypotheses. Findings – The results suggest an interesting interplay between salesperson’s customer orientation and his/her sales performance. The relationship between customer orientation is fully mediated by salesperson’s emotion regulation ability and his/her salesmanship skills. Results support the role of natural rewards strategies as driver of individual level customer orientation which will be of great interest in future research in this area. Research limitations/implications – The research suggests that a salesperson’s customer orientation relates positively with sales performance through two process variables – emotion regulation and salesmanship skills. Within an Indian sales force, individual salesperson’s customer orientation is significantly influenced by his/her natural rewards strategies which have important implication for sales force recruitment. Moreover, sales training and other interventions targeted toward building salesmanship skills and emotion regulation abilities may actually enhance effectiveness of customer-oriented sales force. Theoretical and managerial applications are also discussed. Originality/value – This study extends the literature through its examination of an Indian sales force, the incorporation of self-leadership construct (natural rewards strategies) and its argument for an alternative approach toward salesperson’s customer orientation effectiveness.

A profession in transition: actors, tasks and roles in AI-based accounting

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Susanne Leitner-Hanetseder ◽  
Othmar M. Lehner ◽  
Christoph Eisl ◽  
Carina Forstenlechner
Keyword(s):  
Delphi Study ◽  
Digital Technologies ◽  
Digital Transformation ◽  
Future Research ◽  
Accounting Profession ◽  
Smart Technology ◽  
Content Type ◽  
Individual Level ◽  
The Impact ◽  
Practical Implications

PurposeThis article ties in with current debates on the digital transformation of society and the consequent work changes. Using an artificial intelligence (AI)-based accounting context, the focus of this paper is on actors, roles and tasks and related skills on an individual level. The authors look at the effect of AI-based “smart” technology on the workforce in the broader accounting profession taking an intrafirm perspective, yet acknowledging that the digital transformation encompasses a much larger field in the financial sector.Design/methodology/approachThe authors conduct a Delphi study to identify the new roles and tasks in future accounting. In addition, the authors use expert workshops to clarify the related tasks and skills and determine whether either humans or AI-based technologies perform the roles or collaborate in professional accounting occupations.FindingsThe results show that tasks and skills for existing professional occupations in the broader acounting context will be subject to major changes in the next 10 years due to (AI based) digital technologies, while “core” roles and tasks will continue to exist in the future, some will not be performed by humans but by AI-based technology. For other “new” roles, humans will need to make informed use of digital technologies and, to some extent, collaborate with AI-based technology.Research limitations/implicationsThe authors look at the effect of AI-based “smart” technology on the workforce in the broader accounting profession, taking an intrafirm perspective.Practical implicationsThis article ties in with current debates on the digital transformation of society and the consequent work changes. Using an AI-based accounting context, the focus of this paper is on the new and adapted roles and tasks.Originality/valueThe comprehensive analysis based on the Delphi study and expert workshops provide ample innovative ground for future research on the impact of AI on organisations and society.

How does emotional conflict affect innovation behavior?

2018 ◽  
Vol 29 (3) ◽  
pp. 327-346 ◽  
Author(s):  
Weiwei Wu ◽  
Yexin Liu ◽  
Yanggi Kim ◽  
Pengbin Gao
Keyword(s):  
Conflict Management ◽  
Future Research ◽  
Curvilinear Relationship ◽  
Negative Effects ◽  
Content Type ◽  
Emotional Conflict ◽  
Positive Effects ◽  
Member Exchange ◽  
The Impact ◽  
Innovation Behavior

Purpose This study aims to offer insights regarding the impact of emotional conflict on innovation behavior. This study also explores the boundary conditions by examining the moderating effects of leader-member exchange (LMX) and team-member exchange (TMX) on the relationship between emotional conflict and innovation behavior. Design/methodology/approach This study used a questionnaire survey to collect data in China. Hypotheses were tested using hierarchical regression analysis. To test for inverted U-shaped relationship between emotional conflict and innovation behavior, the authors computed the squared term for emotional conflict. To investigate moderating roles of LMX and TMX, the authors carried out an interaction term between the main effect variables (emotional conflict and emotional conflict2) and the moderating variables (LMX and TMX). Findings The empirical findings indicated that emotional conflict had an inverted U-shaped relationship with innovation behavior. Furthermore, LMX and TMX moderated the inverted U-shaped relationship between the emotional conflict and innovation behavior in such a way that the inverted U-shaped relationship was flatter in high-quality LMX and TMX than in low-quality LMX and TMX. That is to say, LMX and TMX may dampen the positive effects of lower levels of emotional conflict on innovation behavior; yet, it may also weaken the negative effects of higher levels of emotional conflict on innovation behavior. Research limitations/implications This research can be extended in several ways. First, future research can investigate the impact mechanism of emotional conflict on innovation behavior. Second, future research can analyze other types of moderators at different levels. The last but not the least, future research can test the results using heterogeneous samples. Despite these potential limitations, this study provides an elaborate understanding of the conflict–creativity relationship by outlining the inverted U-shaped relationship between emotional conflict and innovation behavior under the LMX and TMX contexts, which can make important contributions to the conflict management literature. Practical implications The findings of this study offer some guidance on how to stimulate innovation behavior through emotional conflict. It suggests that managers should maintain the emotional conflict at the moderate level. Furthermore, managers can strengthen the LMX and TMX to avoid the negative effects of high levels of emotional conflict, and several practices are provided as well. Originality/value This study develops an exhaustive understanding of the conflict–creativity relationship by figuring the curvilinear relationship between emotional conflict and innovation behavior, which is the response to the call of Posthuma to focus on the outcomes of conflict management. The findings further provide an empirical evidence of the conceptual argument that the consequences of conflict depend on the situational context by pointing out the important contingency factors of LMX and TMX.

Word-of-mouth

2014 ◽  
Vol 26 (1) ◽  
pp. 39-53 ◽  
Author(s):  
Boon Chong Lim ◽  
Cindy M.Y. Chung
Keyword(s):  
Undergraduate Students ◽  
Word Of Mouth ◽  
Preliminary Evidence ◽  
Brand Attitude ◽  
Analysis Of Covariance ◽  
Future Research ◽  
Content Type ◽  
Attitude Certainty ◽  
The Impact ◽  
Familiar Brand

Purpose – This research was designed to expand the understanding of how brand familiarity may affect the motivation to process word-of-mouth (WOM) information in brand evaluation. The pre-WOM brand attitude certainty is expected to explain the moderation effect. The paper aims to discuss these issues. Design/methodology/approach – Two experiments were conducted. The study participants were undergraduate students from a major university in Singapore. The main statistical analysis was done using a two-way analysis of covariance. Findings – The results of Experiments 1 and 2 support the prediction that consumers are more likely to use the perceived expertise of the WOM sender to evaluate an unfamiliar brand vs a familiar brand. Experiment 2 also provides some preliminary evidence that this interaction effect may be due to the difference in certainty of the study respondents in regards to the pre-WOM evaluation of unfamiliar and familiar brand. Research limitations/implications – This manipulation method of presenting WOM in a printed format may understate the impact of WOM. A more vivid manipulation of WOM that allows for a feedback loop may be considered for future research. Practical implications – The results highlight the importance of considering the strength dimensions of brand attitudes (e.g. attitude certainty) in the marketplace. For marketers of unfamiliar brands, source factors (e.g. expertise of WOM sender) are important to consider for effective use of WOM to market their products. For familiar brands, source factors are less relevant. Originality/value – This paper highlights the importance of considering attitude certainty and the subsequent malleability of attitude toward new information about the brand in the marketplace. Hence, marketers and researchers who are interested in changing brand attitude should take meta-attitude factors into consideration.

The Effects of Technology Supports on Community Grocery Shopping Skills for Students With Intellectual and Developmental Disabilities: A Meta-Analysis

2021 ◽  
pp. 016264342198997
Author(s):  
Sojung Jung ◽  
Ciara Ousley ◽  
David McNaughton ◽  
Pamela Wolfe
Keyword(s):  
Developmental Disabilities ◽  
Positive Impact ◽  
Single Case ◽  
Effect Sizes ◽  
Future Research ◽  
Intellectual And Developmental Disabilities ◽  
Positive Effects ◽  
Analytic Review ◽  
Wide Range ◽  
The Impact

In this meta-analytic review, we investigated the effects of technology supports on the acquisition of shopping skills for students with intellectual and developmental disabilities (IDD) between the ages of 5 and 24. Nineteen single-case experimental research studies, presented in 15 research articles, met the current study’s inclusion criteria and the What Works Clearinghouse (WWC) standards. An analysis of potential moderators was conducted, and we calculated effect sizes using Tau-U to examine the impact of age, diagnosis, and type of technology on the reported outcomes for the 56 participants. The results from the included studies provide evidence that a wide range of technology interventions had a positive impact on shopping performance. These positive effects were seen for individuals across a wide range of ages and disability types, and for a wide variety of shopping skills. The strongest effect sizes were observed for technologies that provided visual supports rather than just auditory support. We provide an interpretation of the findings, implications of the results, and recommended areas for future research.

scholarly journals Chinese students’ participation: the effect of cultural factors

2014 ◽  
Vol 56 (5) ◽  
pp. 430-446 ◽  
Author(s):  
Chris S. Hodkinson ◽  
Arthur E. Poropat
Keyword(s):  
Teaching Effectiveness ◽  
Educational Achievement ◽  
Chinese Students ◽  
Educational Practice ◽  
Chinese Student ◽  
Future Research ◽  
Electronic Interaction ◽  
Content Type ◽  
Cultural Elements ◽  
The Impact

Purpose – The purpose of this paper is to provide for Western educators of international Chinese and Confucian Heritage Culture (CHC) students the first integrated review of kiasu, the “fear of missing out”, and its consequences for learning, teaching, and future research. Design/methodology/approach – A review of the economic importance of international Chinese students is provided, followed by consideration of the pedagogical consequences of restricted participation in educational activities by the so-called “silent Chinese student”. Examination of research on international Chinese students and their source cultures established significant gaps and misunderstandings in the generally accepted understandings of CHCs, especially with respect to the actual practices used in Western and Chinese teaching. More importantly, the participation-related implications of kiasu within the context of broader cultural characteristics are described and implications drawn for teaching practices and research. Findings – While many Western university teachers are aware of the “silent Chinese student” phenomenon, few understand its underlying reasons, especially the kiasu mindset and its relationship to other cultural elements. Kiasu actively impedes the interaction of international Chinese students with their teachers and restricts collaboration with peers, thereby limiting educational achievement. Specific tactics for amelioration are reviewed and recommendations are provided, while an agenda for future research is outlined. Practical implications – Western teachers need to normalise and encourage Chinese student participation in class activities using tactics that have been demonstrated to improve outcomes for Chinese students, but that also assist students generally. These include both within-class and electronic interaction tools. Social implications – More culturally sensitive understanding of the impact of cultural differences on teaching effectiveness. While some effective responses to these already exist, further research is needed to expand the skill-set of Western teachers who work with international Chinese students. Originality/value – This paper provides the first systematic integration of the kiasu phenomenon with educational practice and research.

Market orientation, innovation commercialization capability and firm performance relationships: the moderating role of supply chain influence

2017 ◽  
Vol 32 (7) ◽  
pp. 913-924 ◽  
Author(s):  
Jeen-Su Lim ◽  
William K. Darley ◽  
David Marion
Keyword(s):  
Supply Chain ◽  
Firm Performance ◽  
Market Orientation ◽  
Innovation Management ◽  
Strategy Formulation ◽  
Content Type ◽  
Positive Effects ◽  
The Impact ◽  
Moderating Role

Purpose The study aims to explore supply chain influence (SCI) on the linkages among market orientation, innovation capabilities and firm performance (FP), using the resource-based view as a theoretical backdrop. Design Survey data from 182 top managers who are involved in strategy formulation and innovative direction of their companies was collected and analyzed using moderated multiple regression analysis. Findings Results revealed a moderating role of the SCI in that the proactive market orientation (PMO) and FP relationship is stronger when SCI is high, and innovation commercialization capability (ICC) and FP relationship is stronger when SCI is low. Practical implications Firms pursuing high PMO strategy must collaborate with supply chain function to achieve the full effect of PMO. Additionally, as supply chain is critical to meeting customers’ needs, these firms should allow supply chain to exert greater influence to enjoy the positive effects of PMO in addition to ensuring full integration into marketing strategy implementation. Also, firms with high ICC need to limit SCI to maximize the benefit of ICC on FP, just as innovation management needs to be cognizant of other functional areas. Originality/value The study investigates the potential moderating role of SCI on the relationships among market orientation, ICC and FP. The study fills a gap in the understanding of the nature and role of supply chain in the marketing–supply chain interaction, and the impact on FP.

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