Investigating the post-adoption stage of Voice over Internet Protocol (VoIP) telephony diffusion

2017 ◽  
Vol 30 (4) ◽  
pp. 753-784 ◽  
Author(s):  
Ying-Wei Shih ◽  
Ya-Ling Wu ◽  
Yi-Shun Wang ◽  
Chiung-Liang Chen

Purpose The purpose of this paper is to investigate the post-adoption stage of Voice over Internet Protocol (VoIP) telephony diffusion, examining usage behavior based on Shih and Venkatesh’s use-diffusion (UD) model. Design/methodology/approach The research model incorporates technology sophistication, complementary technologies, personal innovativeness, self-efficacy, trust propensity, media exposure, subjective norms, and word-of-mouth (WOM) referrals as UD determinants; rate of use and variety of use as usage variables; intense use, specialized use, nonspecialized use, and limited use as UD patterns; and satisfaction and intention to use future-related technologies as UD outcomes. Data used to test the research model were collected using a web-based online questionnaire form; 360 valid responses were obtained. Partial least squares, multinomial logistic regression, and analysis of variance were used to analyze data. Findings The results reveal that variety of use, self-efficacy, propensity to trust, media exposure, subjective norms, and WOM referrals increase rate of use, while complementary technologies, personal innovativeness, self-efficacy, media exposure, and subjective norms widen variety of use; variety of use is essential in predicting UD outcomes; when choosing limited use as the reference category, more than half of the UD determinants are capable of predicting UD patterns; and generally, intense users are more satisfied with VoIP telephony, while limited users have less intention to use future-related technologies. Originality/value The present study focuses on the post-adoption stage, thereby extending the frontiers of research on the diffusion of VoIP telephony. Academics can obtain some evidence of the explanatory power of the UD model in the context of VoIP telephony use, and practitioners can obtain fresh insights into the dynamics of VoIP telephony usage behavior.

2019 ◽  
Vol 21 (3) ◽  
pp. 277-303 ◽  
Author(s):  
Van Dong Phung ◽  
Igor Hawryszkiewycz ◽  
Daniel Chandran

Purpose Studies have examined the influence of knowledge-sharing factors on attitudes and intentions to share knowledge; thus, there is a need to add to the limited research to examine individuals’ actual knowledge-sharing behaviour (KSB). Drawing upon the social cognitive theory (SCT) and transformational leadership, this study aims to develop a new research model which modifies the standard SCT model and augments it with other theories to examine academics’ KSBs. Design/methodology/approach Questionnaire surveys based on literature and pilot study were conducted with 785 academic staff from four Vietnamese public universities. This study applied structural equation modelling to test the proposed research model and hypotheses. Findings The findings show that environmental factors (subjective norms, trust) and personal factors (knowledge self-efficacy, enjoyment in helping others) had positive impacts on KSB; KSB had a strongly positive effect on innovative behaviour; and transformational leadership positively moderated the effects of subjective norms, trust and knowledge self-efficacy on KSB. Interestingly, psychological ownership of knowledge was found to have insignificant associations with KSB. Practical implications The study findings can be used by university leaders, academic staff and researchers in other similar contexts. Originality/value Until now, to the best of the researchers’ knowledge, no studies have applied SCT as a primary lens, in which transformational leadership positioned in a focal behaviour also affected KSB, to investigate research on KSB in organisations, especially in institutions of higher education.


2014 ◽  
Vol 8 (3) ◽  
pp. 420-446 ◽  
Author(s):  
Hossein Mohammadi

Purpose – The purpose of this paper is to explore barriers; the mediating role of usability; and the moderating effects of subjective norms, personal innovativeness, self-efficacy and perceived image on users’ attitudes toward loyalty to Internet banking (IB) in Iran. Design/methodology/approach – Based on the consumer data collected from a survey, structural equations modeling and path analysis were used to test the research model. Findings – The results revealed that “low perceived usefulness” and “low perceived ease of use” both had negative effects on users’ attitudes. “Low awareness” and “low system compatibility” were found to be the main factors impeding users’ attitudes toward loyalty to IB. “Perceived usefulness” showed no mediating role in the relationship between ease of use and users’ attitudes. At last, all concerned moderators moderated the relationships between ease of use/usefulness and users’ attitudes. Research limitation/implication – The sample was only composed of IB users of one Iranian bank, and non-users were not studied. Originality/value – Past studies have seldom examined the role of individual drivers such as personal innovativeness and self-efficacy and social drivers such as subjective norms and perceived image as moderating variables in the context of developing countries.


2019 ◽  
Vol 44 (1) ◽  
pp. 1-23 ◽  
Author(s):  
Xing Zhang ◽  
Shan Liu ◽  
Li Wang ◽  
Yajun Zhang ◽  
Jiayin Wang

Purpose Mobile health service (MHS) can provide users with convenient health services and information to reduce their medical costs from aging or other health issues. Previous studies confirm the underdevelopment of the Chinese MHS. The purpose of this paper is to analyze the factors that affect the intention to use MHS. Design/methodology/approach This paper develops a research model that integrates personal health differences with theory of planned behavior (TPB) and protection motivation theory (PMT). This model is empirically tested using data from 494 valid questionnaires. Structural equation modeling is used to test the hypotheses. Findings Perceived vulnerability to disease, perceived severity of disease, response efficacy and self-efficacy positively affect attitude, thereby exerting a positive influence on the behavioral intention to use MHS. Subjective norms also influence users’ behavioral intention. Personal health status and personal health value have quasi-moderating effects on the relationship between attitude and behavioral intention. Originality/value This paper presents an early attempt to conceptualize and validate a research model of MHS acceptance by integrating TPB and PMT in a complementary manner. The integrated model provides a holistic view of people’s intention to use MHS by considering health threat beliefs, individual role (i.e. attitude and self-efficacy) and social influences (i.e. subjective norms). Furthermore, this research highlights the role of two individual health characteristics (i.e. personal health status and personal health value) in MHS adoption. These new findings are beneficial toward an in-depth understanding of technology adoption in the MHS context.


foresight ◽  
2017 ◽  
Vol 19 (6) ◽  
pp. 541-558 ◽  
Author(s):  
Ludmila Kováříková ◽  
Stanislava Grosová ◽  
Dušan Baran

Purpose The presented study aims to provide an understanding of the mechanism whereby foresight is accepted by Czech companies. The results of the study can offer insights into how to design an optimized corporate foresight tool. Design/methodology/approach The well-established framework of unified theory of acceptance and use of technology (UTAUT2) served as a baseline for research into key determinants of the behavioral intention to use the foresight. The proposed research model included independent variables of UTAUT2 relevant in the context of foresight. The additional variable of personal innovativeness was introduced as a potential predictor. Structural equation modeling (SmartPLS 2.0 software) was used to evaluate the data. Findings Performance expectancy regarding foresight was identified as the most substantial predictor of behavioral intention in line with the scientific literature. Surprisingly, the second strongest predictor was the construct of personal innovativeness, and social influence was also proven to affect behavioral intention. The results show that traditional determinants of effort expectancy, facilitating conditions, hedonic motivation and habit did not play a significant role in relation to behavioral intention to adopt the foresight. Research limitations/implications The attributes of cost and intention to use could not be included in the research model, as the corporate foresight is not commonly implemented. Second, the tested sample included 103 interviewed organizations but only from Czech Republic. Originality/value The study primarily aims to enhance the corporate foresight theory. Secondarily, it extends the UTAUT2 theoretical framework by testing personal innovativeness as a variable explaining behavioral intention. The authors provide statistical evidence of factors impacting the adoption of corporate foresight by companies.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Thi Phuong Linh Nguyen ◽  
Xuan Hau Doan ◽  
Thu Thuy Nguyen ◽  
Thi Mai Nguyen

PurposeThe purpose of this paper is to investigate factors affecting Vietnamese farmer's intention toward organic agricultural production based on research model integrating theories: theory of planned behavior (TPB) and norm activation model (NAM).Design/methodology/approachAfter in-depth interviews with 5 agricultural researchers and 5 farmers, the authors determined the official research model and built a complete survey. Data were collected from 318 farmers in the Hanoi, Vietnam by directly survey. Statistical methods, such as Cronbach's alpha analysis, exploratory factor analysis (EFA), confirmatory factor analysis (CFA) and structural equation modeling (SEM), were used to analyze the data.FindingsThis paper shows that attitude, subjective norms, perceived behavioral control and personal norm were significantly related to intention of the farmers; awareness of consequences was positively related to ascription of responsibility, personal norm, attitude and subjective norms; ascription of responsibility has a positive relationship with personal norm. The TPB-NAM integration model is proven to be superior to the original TPB model when studying factors affecting Vietnamese farmer's intention toward organic agricultural production.Research limitations/implicationsThe main limitation of this paper is that the sampling method is not representative for the whole country and just stops at researching the intentions of farmers without understanding the practices of organic agricultural production.Practical implicationsThe findings indicate that state management agencies in Vietnam need to pay attention to raise awareness among farmers about the role of organic farming, communicate to farmers through different channels about the benefits of organic farming compared to conventional agriculture and form information spillover groups between farmers who have produced organic agriculture and have not yet produced organic agriculture.Originality/valueThis paper contributes to the existing literature by focusing on integrating TPB and NAM when understanding farmers' intention toward organic agricultural production in Vietnam. This integrated model has proven the suitability of combining two approaches, a rational approach and an ethical approach, when studying farmer intentions.


2019 ◽  
Vol 12 (3) ◽  
pp. 363-388 ◽  
Author(s):  
Neeraj Dhiman ◽  
Neelika Arora ◽  
Nikita Dogra ◽  
Anil Gupta

Purpose The purpose of this paper is to examine the determinants of user adoption of smartphone fitness apps in context of an emerging economy. Design/methodology/approach The present study uses the extended unified theory of acceptance and use of technology (UTAUT2) as the base model along with two additional constructs, i.e. self-efficacy and personal innovativeness. The data collection was done through an online survey, wherein a total of 324 valid responses were obtained for the statistical analysis. All the hypothesized relationships were tested through partial least square structural equation modelling (PLS-SEM) using an open source programming language and software environment, i.e. R Software along with plspm-package. Findings Significant predictors of smartphone fitness app adoption intention include effort expectancy, social influence, perceived value, habit and personal innovativeness. Further, this study confirms significant relationship between personal innovativeness and habit, self-efficacy and effort expectancy and effort expectancy and performance expectation. This study reveals that personal innovativeness is the strongest predictor of behavioural intention. Contrary to the expectations, factors like performance expectancy, facilitating conditions and hedonic motivation did not influence behavioural intention. Practical implications This study gives significant clues to app developers that can drastically influence the adoption of fitness apps. The findings suggest that marketers should focus on users with high personal innovativeness that can further act as role models and significantly influence their social circle. Interestingly, the findings suggest that fitness apps, as compared to other apps, should not emphasize much on the hedonic value of their offerings. Originality/value This study is one of the few studies to examine the adoption of smartphone fitness apps in an emerging economy context by using extended version of UTAUT2 model. Further, this study shows how new endogenous and exogenous variables (i.e. self-efficacy and personal innovativeness) contribute to better explanatory power of the UTAUT2 framework.


2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jongbum Kim ◽  
Jeonghun Seo ◽  
Hangjung Zo ◽  
Hwansoo Lee

PurposeElectronic books (e-books) have been in the market for decades but have been unable to replace paper books. Previous studies on e-books have failed to identify significant factors affecting the adoption and diffusion of e-books. This study develops a theoretical framework to explain the adoption behavior of e-books from the perspective of user resistance.Design/methodology/approachAfter a pilot test with 50 e-book users, the research model is validated using a partial least squares structural equation modeling (PLS-SEM) technique. A web-based survey method is used to collect data from a sample of 350 people – selected from Korean e-book users and nonusers – during a week in March 2017. This study tests the reliability and validity of the integrated model of planned behavior and resistance theory and tests the hypotheses with bootstrapping resampling.FindingsThe results show that four barriers – usage, value, risk and image – cause resistance to change and users with higher resistance have lower intention to use. The moderating effect of self-efficacy between resistance to change and intention to use is confirmed. Self-efficacy interacts not only with the encouraging factors but also with resistance.Originality/valueThis study expands the understanding of users' adoption behavior of e-books by examining inhibiting factors using a novel integrated model. The findings of this research provide insights for digital product providers, especially e-book publishers, to understand why digital products have not been successful in the marketplace.


2018 ◽  
Vol 36 (2) ◽  
pp. 357-378 ◽  
Author(s):  
Sindhu Singh ◽  
R.K. Srivastava

Purpose The purpose of this paper is to identify factors influencing the adoption of mobile banking in India and develop and empirically validate a model explaining the behavioural intention to use mobile banking in the Indian banking sector. Design/methodology/approach In this study, a model is developed and proposed to explain customers’ intention to use mobile banking. The model comprises six constructs, namely, perceived ease of use, computer self-efficacy, social influence, perceived financial cost, security, and trust. The model also describes the relationship between perceived ease of use and computer self-efficacy, as well as that between security and trust. The proposed model was tested by using a survey method, with a sample of 855 bank customers from public, private, foreign, and cooperative banks in India. Structural equation modelling analysis was performed with AMOS 16.0. Findings The proposed theoretical model was found to predict, with statistical significance, the intention to use mobile banking, explaining 76.9 per cent of the variance in the dependent variable. The results found that security, computer self-efficacy, perceived ease of use, and perceived financial cost, in that order of influence, affect customers’ intention to adopt mobile banking. Practical implications The results obtained will help both academic researchers and practitioners explain, understand, and elucidate the status of mobile banking in India, as well as helping them formulate strategies to expedite the use of mobile banking. Originality/value The adoption of mobile banking in India is in a nascent stage compared with developed countries such as the USA, the UK, and Finland, but it is expected to increase or surpass the rate of adoption of internet banking in those countries. Further, only limited research to date has examined the adoption of mobile banking in India, especially the drivers and inhibitors of mobile banking adoption.


Author(s):  
Anna Vinnikova ◽  
Liangdong Lu ◽  
Jiuchang Wei ◽  
Guangbao Fang ◽  
Jing Yan

With the popularity of the health and wellness trend in recent years, smartphone fitness applications have become more and more popular. Thus, this study explored factors affecting the behavioral intention to use and the actual usage behavior of smartphone fitness apps from technical, health, and social perspectives by integrating the Social Cognitive Theory (SCT) and Unified Theory of Acceptance and Use of Technology (UTAUT). We examined whether perceived usefulness, perceived ease-of-use, social influence, self-efficacy, goal-setting, and self-monitoring predict usage behavior. Based on the survey responses of 1066 smartphone fitness apps users, we revealed that all of the variables, except for self-monitoring, significantly influence usage behavior, while behavioral intention acts as a total mediator between perceived usefulness, perceived ease-of-use and usage behavior. Drawing on the research findings, we suggest that influencing behavioral intention to use a fitness app can be an effective method to increase its adoption. Therefore, app developers need to pay attention to interventions that seek to enhance the usefulness of the app, provide professional counseling, as well as an opportunity for effortless goal setting features.


2020 ◽  
Vol 38 (1) ◽  
pp. 186-208
Author(s):  
Ayoung Yoon ◽  
Youngseek Kim

Purpose The purpose of this paper is to investigate how scientists’ prior data-reuse experience affects their data-sharing intention by updating diverse attitudinal, control and normative beliefs about data sharing. Design/methodology/approach This paper used a survey method and the research model was evaluated by applying structural equation modelling to 476 survey responses from biological scientists in the USA. Findings The results show that prior data-reuse experience significantly increases the perceived community and career benefits and subjective norms of data sharing and significantly decreases the perceived risk and effort involved in data sharing. The perceived community benefits and subjective norms of data sharing positively influence scientists’ data-sharing intention, whereas the perceived risk and effort negatively influence scientists’ data-sharing intention. Research limitations/implications Based on the theory of planned behaviour, the research model was developed by connecting scientists’ prior data-reuse experience and data-sharing intention mediated through diverse attitudinal, control and normative perceptions of data sharing. Practical implications This research suggests that to facilitate scientists’ data-sharing behaviours, data reuse needs to be encouraged. Data sharing and reuse are interconnected, so scientists’ data sharing can be better promoted by providing them with data-reuse experience. Originality/value This is one of the initial studies examining the relationship between data-reuse experience and data-sharing behaviour, and it considered the following mediating factors: perceived community benefit, career benefit, career risk, effort and subjective norm of data sharing. This research provides an advanced investigation of data-sharing behaviour in the relationship with data-reuse experience and suggests significant implications for fostering data-sharing behaviour.


Sign in / Sign up

Export Citation Format

Share Document