How resource alignment moderates the relationship between environmental innovation strategy and green innovation performance

2018 ◽  
Vol 33 (3) ◽  
pp. 316-324 ◽  
Author(s):  
Jing-Wen Huang ◽  
Yong-Hui Li
Keyword(s):  
Empirical Support ◽  
Performance Outcomes ◽  
Innovation Performance ◽  
Innovation Strategy ◽  
Ecological Modernization ◽  
Green Innovation ◽  
Environmental Innovation ◽  
Green Management ◽  
Content Type ◽  
Resource Alignment

Purpose Empirical evidences support the benefits of environmental innovation to improve performance. However, previous research has not considered the role of resource alignment in green supply chain management. To fill the research gap, this paper aims to identify resource alignment as a potential moderating mechanism and to examine the relationships between environmental innovation strategy, resource alignment and green innovation performance. Design/methodology/approach The empirical study uses a questionnaire approach designed to collect data. Regression analysis is used for hypotheses testing. Findings The findings indicate that environmental innovation strategy and resource alignment between partners are positively related to green innovation performance. This study also provides considerable support to the key contingent moderator of resource alignment. The positive effect of environmental innovation strategy on green innovation performance is stronger under the conditions of a higher level of resource alignment between partners. Research limitations/implications This study provides empirical support of the ecological modernization theory and integrates partner analysis literature and green management literature. Higher resource alignment may facilitate firms to develop environmental innovation strategy to attain green innovation performance. Practical implications Environmental innovation strategy enables firms to integrate ecological issues into their business operation. Managers could learn how to execute environmental incentive programs to promote sustainable development of green new product and green process. Managers need to pay attention to resource alignment that may have moderating influence on the performance outcomes of environmental innovation strategy. Originality/value This study highlights the importance of environmental innovation strategy and resource alignment in the process of green management and helps scholars and managers to better understand the moderator of resource alignment in quest of environmental innovation and green management.

scholarly journals Green innovation strategy and green innovation

2019 ◽  
Vol 57 (11) ◽  
pp. 3061-3078 ◽  
Author(s):  
Noorlailie Soewarno ◽  
Bambang Tjahjadi ◽  
Febrina Fithrianti
Keyword(s):  
Organizational Identity ◽  
Structural Equation ◽  
Innovation Performance ◽  
Organizational Legitimacy ◽  
Innovation Strategy ◽  
Equation Modeling ◽  
Manufacturing Companies ◽  
Green Innovation ◽  
Content Type ◽  
Practical Implications

Purpose The purpose of this paper is to explore whether green innovation strategy has a positive effect on green innovation. Furthermore, this study investigates whether both green organizational identity and environmental organizational legitimacy mediate the relationship between green innovation strategy and green innovation. Design/methodology/approach This study is designed as a quantitative research using questionnaires to collect data and employing a variance-based or partial least squares structural equation modeling to test the hypotheses. Findings The empirical results show that green innovation strategy positively affects green innovation. This study also demonstrates that green innovation strategy positively affects green innovation indirectly via green organizational identity and environmental organizational legitimacy in manufacturing companies in Indonesia as a developing country. This study suggests that firms should develop green innovation strategy and it must be reflected as green organizational identity to get environmental organizational legitimacy, and then firms will achieve a better green innovation performance. Research limitations/implications This study has the following limitations. First, a structural equation modeling is used as an approach to test the hypotheses and this may raise the issue of causality. Second, although examining the antecedents of green innovation, this study does not investigate its consequences. Third, the sample size used in this study is relatively small and limited to companies in the Surabaya Industrial Estate Rungkut, Indonesia. Finally, this study employs a cross-sectional survey and the data obtained are based on the Likert scales that may raise the issue of perception bias of the sampled managers. Practical implications The results of this study suggest that managers need to verify the roles of green organizational identity and environmental organizational legitimacy in their companies. In the era of environmentally conscious society, managers need to start with developing a green innovation strategy. However, managers also need to understand that having a strategy is not sufficient enough to directly enhance green innovation performance. Managers need to seek approaches on how to cultivate a strong green organizational identity and use the identity to get environmental organizational legitimacy from the stakeholders. Social implications This research model and results provide the empirical evidence of the importance of green innovation and its antecedents, namely, a green innovation strategy, green organizational identity and environmental organizational legitimacy. When manufacturing companies in Indonesia implement this model of managing environmental issues, the society will get more benefits in terms of the reduction of environmental degradation, the availability of more green products and programs, the improvements in resource efficiencies and economic development and the enhancement of the quality of life. Originality/value A research framework exploring the mediating roles of green organizational identity and environmental organizational legitimacy on green innovation strategy–green innovation relationship is developed to provide the empirical evidence for the organizational identity theory and the organizational legitimacy theory. This study also provides practical implications for managers who are facing the environmental awareness business environment. If they want to achieve a better green innovation performance, managers should enhance their awareness in managing the antecedents of green innovation performance, namely, green innovation strategy, green organizational identity and environmental organizational legitimacy.

GREEN INNOVATION ANDFIRM PERFORMANCE: THE ECOLOGICAL MODERNIZATION PERSPECTIVE

2017 ◽  
Vol 12 (Number 1) ◽  
pp. 21-31
Author(s):  
Fadhilah Mohd. Zahari ◽  
T. Ramayah
Keyword(s):  
Firm Performance ◽  
Business Strategy ◽  
Performance Outcomes ◽  
Ecological Modernization ◽  
Economic Prosperity ◽  
Green Innovation ◽  
Sustainable Environment ◽  
Central Argument ◽  
The Impact ◽  
Economic Improvement

Green innovation is becoming an essential business strategy in the 21stcentury as it brings sustainable environment and economic prosperity hand in hand. Consequently, the impact of green innovation on firm performance has drawn enormous attention among the scholars for the past few decades, aiming at empirically justify the positive implications of being green in business. However, the analysis from the ecological modernization perspective remains limited, although the focus on preventive approach to achieve environmentaland economic improvement is the central argument of this theoretical lens. This study tackles the above issue by examining the performance outcomes of green innovation adoption in view of ecological modernization perspective. A quantitative, survey based study collected data from 130 Malaysian manufacturing firms, which was subsequently analyzed using SmartPLS 2.0. The findings generally corroborate the positive implications of green innovation on firm performance in the aspects of environment, economic and competitive advantage. Likewise, EM perspective fits in offering plausible insights of the findings, hence entails the alternative ground to be employed in other studies of the like.

Emanating the key factors of innovation performance: leveraging on the innovation culture among SMEs in Malaysia

2019 ◽  
Vol 13 (4) ◽  
pp. 559-587 ◽  
Author(s):  
Haniruzila Hanifah ◽  
Hasliza Abdul Halim ◽  
Noor Hazlina Ahmad ◽  
Ali Vafaei-Zadeh
Keyword(s):  
Partial Least Square ◽  
Innovation Performance ◽  
Least Square ◽  
Government Support ◽  
Innovation Strategy ◽  
Equation Modeling ◽  
Content Type ◽  
Innovation Culture ◽  
The Relationship

Purpose Innovation has become an approach to create value for the customer to remain competitive in the market. However, previous research on innovation performance particularly among Bumiputera small and medium-sized enterprises (SMEs) had received little intention. Hence, Bumiputera SMEs need to inculcate the innovation culture to generate innovation performance. As such, the purpose of this study is to examine the ambidextrous orientation and innovation strategy on innovation culture, and how innovation culture could mediate the relationship between ambidextrous orientation and innovation strategy and innovation performance. In addition, this study also examines the role of government support as the moderator between innovation culture and innovation performance. Design/methodology/approach Data were collected from 140 Bumiputera SMEs and analyzed using partial least square-structural equation modeling via Smart PLS. Findings Findings indicated that ambidextrous orientation (alignment and adaptability) and innovation strategy (proactive creativity strategy and growth risk orientation strategy) had a significant impact on innovation culture. Besides, innovation culture mediated the relationship between alignment, proactive creativity strategy, growth risk orientation strategy and innovation performance. Surprisingly, innovation culture does not significantly mediate the relationship between adaptability and innovation performance. However, government support plays an important role to support innovation culture and innovation performance in Bumiputera SMEs. Originality/value This study makes both theoretical and practical contributions, especially in identifying the significant role of Bumiputera SMEs in creating an innovation culture. Besides, it explained government support as an important role in strengthening the relationship between innovation culture and innovation performance. The findings of the study will provide great help to Bumiputera entrepreneurs in formulating innovation culture in Malaysian SMEs.

scholarly journals How Green Transformational Leadership Affects Green Creativity: Creative Process Engagement as Intermediary Bond and Green Innovation Strategy as Boundary Spanner

2020 ◽  
Vol 12 (9) ◽  
pp. 3841 ◽  
Author(s):  
Wengang Zhang ◽  
Feng Xu ◽  
Xuefeng Wang
Keyword(s):  
Transformational Leadership ◽  
Creative Process ◽  
Innovation Strategy ◽  
Green Innovation ◽  
Boundary Spanner ◽  
Green Management ◽  
Mediating Role ◽  
Underlying Mechanisms ◽  
Relationship Of ◽  
The Relationship

Focusing on China’s steel industry, the effect of green transformational leadership on employee green creativity, its underlying mechanisms, and the conditions that govern the situation are examined. The sample analysis of 298 employees working with 46 supervisors from 23 companies indicates that green transformational leadership positively affects employee green creativity, and creative process engagement plays a mediating role in the relationship of green transformational leadership to employee green creativity. Moreover, the mediated role is moderated by green innovation strategy, which is used as a boundary spanner to affect the whole path linked by creative process engagement, so that this effect is strengthened when the level of green innovation strategy is high, rather than low. The results verify the hierarchical linear hypothesized model, which is helpful to sketch a more complete view of the relationship between green transformational leadership, creative process engagement, green innovation strategy, and green creativity, and to provide beneficial insights for innovative practice and the green management of steel enterprises.

The elements driving green innovation strategy in China

2019 ◽  
Vol 35 (5) ◽  
pp. 4-6
Keyword(s):  
Design Methodology ◽  
Reading Time ◽  
Innovation Strategy ◽  
Green Innovation ◽  
Content Type ◽  
Pertinent Information ◽  
Innovation Strategies ◽  
Chinese Company ◽  
Market Pressure ◽  
Practical Implications

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings This research paper concentrates on the internal and external elements involved in Chinese company decisions around the pursuit of green innovation strategies. Government coercion and incentives, as well as market pressure from consumers and competitors, are effective in driving environmental improvements in the operations of Chinese companies. Originality/value The briefing saves busy executives, strategists, and researchers’ hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Customer gratitude in relationship marketing strategies: a cross-cultural e-tailing perspective

2020 ◽  
Vol 37 (4) ◽  
pp. 445-455
Author(s):  
Kyle A. Huggins ◽  
Darin W. White ◽  
Betsy Bugg Holloway ◽  
John D. Hansen
Keyword(s):  
Ethnic Identity ◽  
Relationship Marketing ◽  
Word Of Mouth ◽  
Process Analysis ◽  
Empirical Support ◽  
Performance Outcomes ◽  
Three Dimensions ◽  
Interactive Effects ◽  
Content Type ◽  
Web Quality

Purpose This study aims to examine how an organization’s Web-based marketing communication strategies drive feelings of customer gratitude and desired behavioral responses. The study specifically examines how a key cultural characteristic, ethnic identity, works in conjunction with Web quality to influence customers’ gratitude perceptions, thereby driving increases in positive word of mouth, repeat purchase intentions and price tolerance. Design/methodology/approach A major soccer e-retailer based in the USA collected survey data for the study. The authors examined the direct and indirect effects of Web quality through conditional process analysis. Findings Study findings indicate that customers’ Web quality and ethnic identity perceptions significantly influence customer gratitude and performance outcomes. Study findings also demonstrate the central mediating role of gratitude on the main and interactive effects of Web quality and ethnic identity. Practical implications Study findings suggest that online strategies of cultural-adaptation should go beyond integration of native language to include all key dimensions of website quality, to drive consumer gratitude and ultimately favorable outcomes such as word of mouth, price tolerance and repurchase intentions. Originality/value This research demonstrates empirical support for the successful deployment of relationship marketing efforts that impact all three dimensions (affect, cognition and behavioral intention) of customer gratitude.

scholarly journals External knowledge search for innovation: the role of firms’ innovation strategy and industry context

2018 ◽  
Vol 22 (2) ◽  
pp. 280-298 ◽  
Author(s):  
Mercedes Segarra-Ciprés ◽  
Juan Carlos Bou-Llusar
Keyword(s):  
Current Approach ◽  
Innovation Performance ◽  
Situational Factors ◽  
Innovation Strategy ◽  
Content Type ◽  
External Knowledge ◽  
Knowledge Search ◽  
Contingent Approach ◽  
High Level ◽  
Internal And External Factors

Purpose This paper aims to analyze the extent to which the influence of external knowledge search on innovation performance is contingent on both a firm’s innovation strategy and the industry context in which it operates. Design/methodology/approach The paper adopts a contingent approach that centers analysis on the influence of situational factors, either exogenous or endogenous to the organization, as determinants of the external knowledge search in promoting the firm’s innovation performance. The empirical study is based on a large sample of 18,955 firms operating in 29 industries that belong to 13 European countries. Findings This analysis reveals that a broad knowledge search is more effective for firms that innovate in new goods, while a deeper knowledge search is more effective for firms that innovate in new services. The results of this study also indicate that external knowledge search varies across industries, with search depth being used more in industries in which the knowledge development process is cumulative and appropriable, while the external breadth search is preferred in industries with a high level of technological opportunity. Originality/value The current approach implies recognizing that the knowledge search strategies may not always be effective, and that firms should align the search strategy to both internal and external factors. Analyzing the influence of these factors can help managers to better choose the type of knowledge search (e.g. intensive or extensive search) that best aligns with the firm’s innovation objectives.

Winning in the global market’s battle for higher innovation performance

2020 ◽  
Vol 36 (6) ◽  
pp. 1-3
Keyword(s):  
Risk Taking ◽  
Innovation Performance ◽  
Government Support ◽  
Innovation Strategy ◽  
Direct Result ◽  
Content Type ◽  
Innovation Culture ◽  
Pertinent Information ◽  
Team Orientation ◽  
Practical Implications

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings This research paper concentrates on the impacts that innovation culture, government support, forms of innovation strategy, ambidextrous orientation, and innovation performance have on one another. From Malaysian SME survey data it transpires that an innovation strategy focused on creativity and achieving growth through risk taking, when coupled with an alignment-led team orientation, yields the highest innovation performance. Receiving government support, the presence of an aligned team orientation, and following a proactive creativity or growth-risk oriented innovation strategy were all found to drive SME innovation performance, as a direct result of these efforts developing the SME's innovation culture. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

The driving effect of internal and external environment on green innovation strategy-The moderating role of top management’s environmental awareness

2019 ◽  
Vol 10 (3) ◽  
pp. 342-361 ◽  
Author(s):  
Hongjun Cao ◽  
Zewen Chen
Keyword(s):  
Driving Forces ◽  
Environmental Awareness ◽  
External Environment ◽  
Moderating Effect ◽  
Innovation Strategy ◽  
Innovation Capability ◽  
Green Innovation ◽  
Content Type ◽  
The Relationship ◽  
Market Pressure

Purpose Green innovation strategy is not only a new idea to achieve green development but also the inevitable choice for enterprises to upgrade. At present, the research on the driving forces of green innovation strategy mainly focus on direct impact of single factor, lacking the overall consideration of internal and external environment. At the same time, research on the contingency effect of top management’s environmental awareness is scarce. This paper aims to explore how external environment pressures (policy pressures and market pressures) and internal environment driving force (innovation resources and innovation capability) make enterprises to choose green innovation strategy with moderating effect of top management’s environmental awareness. Design/methodology/approach Based on the sample of 216 enterprises, this paper explores the relationship between policy pressure, market pressure, innovation resources, innovation capability and the green innovation strategy with moderating effect of top management’s environmental awareness from inside and outside driving angle. Findings The results of the hierarchical regression model show, first, the driving effect of factors in the external environment. The coercive policy has an inverted U-shaped impact on the green innovation strategy. The incentive policy and the market pressure both have a significant positive impact on the green innovation strategy. Second, the driving effect of factors in the internal environment. The innovation capability has a significant positive impact on the green innovation strategy. The innovation resources have no significant impact on the green innovation strategy. Third, the moderating effect of top management’s environmental awareness. The relationship between the green innovation strategy and the coercive policy is stronger when the top management’s environmental awareness higher. The relationship between the green innovation strategy and the market pressure is stronger when the top management’s environmental awareness higher. The relationship between the green innovation strategy and the innovation resources is stronger when the top management’s environmental awareness higher. Otherwise, the relationship between the green innovation strategy and the innovation capability is weaker when the top management’s environmental awareness higher. And there is no significant change about the relationship between the green innovation strategy and the incentive policy when the top management’s environmental awareness higher. Originality/value First, the authors have promoted the integrated research on the drivers of the enterprise’s green innovation strategy. From the perspective of internal and external environment driving forces, this paper analyzes the key factors influencing the decision-making of the green innovation strategy. Second, the study has contributed to the strategic choice theory. This paper studies the driving mechanism of the green innovation strategy from a new perspective of the strategic choice theory.

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