Five steps to transforming innovation processes: continually adjusting to new environments

2016 ◽  
Vol 37 (5) ◽  
pp. 39-45 ◽  
Author(s):  
Ulrich Lichtenthaler
Keyword(s):  
Product Development ◽  
Open Innovation ◽  
Design Methodology ◽  
Content Type ◽  
Step Procedure ◽  
Market Launch ◽  
Initial Idea ◽  
Conceptual Paper ◽  
Innovation Processes ◽  
Over Time

Purpose This paper aims to suggest a procedure for successfully transforming a firm’s innovation processes in a systematic way. Design/methodology/approach This is a conceptual paper, which draws on prior academic and practitioner papers. Findings Changes in a firm’s environment, such as new technological trends or customer needs, regularly call for the dynamic renewal of a firm’s innovation processes. Nonetheless, most firms proceed in a surprisingly unsystematic way if they transform their innovation processes. This approach contrasts with the systematic innovation processes that many firms have established to manage their product development from initial idea to final market launch. Originality/value To overcome this discrepancy, this paper distinguishes reconfiguration and realignment challenges in the transformation of a firm’s innovation processes. These different activities are illustrated with the example of transforming firms’ innovation processes towards open innovation. Furthermore, a five-step procedure is suggested to ease implementation. On this basis, implications for managers are discussed with respect to proficiently adapting their firms’ innovation processes over time.

scholarly journals The past, present and future of open innovation

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Barbara Bigliardi ◽  
Giovanna Ferraro ◽  
Serena Filippelli ◽  
Francesco Galati
Keyword(s):  
Intellectual Property Rights ◽  
Open Innovation ◽  
Design Methodology ◽  
Context Dependency ◽  
Future Research ◽  
Review Of The Literature ◽  
Journal Articles ◽  
Content Type ◽  
The Past ◽  
Over Time

PurposeThrough a comprehensive review of the literature on open innovation (OI), this study aimed to achieve two objectives: (1) to identify the main thematic areas discussed in the past and track their evolution over time; and (2) to provide recommendations for future research avenues.Design/methodology/approachTo achieve the first objective, a method based on text mining was implemented, with the analysis focusing on 1,772 journal articles published between 2003 and 2018. For the second objective, a review based on recent and relevant papers was conducted for each thematic area.FindingsThe paper identified nine thematic areas explored in existing research: (1) context-dependency of OI, (2) collaborative frameworks, (3) organizational dimensions of OI, (4) performance and OI, (5) external search for OI, (6) OI in small and medium-sized enterprises, (7) OI in the pharmaceutical industry, (8) OI and intellectual property rights, and (9) technology. The analysis of the most recent papers belonging to the more investigated areas offers suitable suggestions for future research avenues.Originality/valueTo the best of the authors’ knowledge, no review has yet been undertaken to reorganize the OI literature.

Contemporary global challenges and ethical mindsets

2020 ◽  
Vol 18 (2) ◽  
pp. 183-196
Author(s):  
Theodora Issa ◽  
Tomayess B.T. Issa
Keyword(s):  
Design Methodology ◽  
Ethical Principles ◽  
Rule Based ◽  
Content Type ◽  
Global Challenges ◽  
The World ◽  
Conceptual Paper ◽  
Time Periods ◽  
Insight Into ◽  
Over Time

Purpose This paper aims to provide a framework that might be used to tackle the multifaceted challenges facing humanity, which are increasing in seriousness and complexity. The Millennium Project had identified such challenges, and over time periods until and including 2050, which pose the question, how would societies cope with these challenges averting any disastrous results? contemplating the suggested ethical principles, and the three central beliefs of “end-based”, “rule-based” and “care-based”. In some cases, individuals might not be blamed to think that “it is only a miracle” that might save humanity. Design/methodology/approach This paper, through the use of literature review, intends to provide an insight into these challenges, the suggested ethical principles and the three central beliefs, providing brief overview of the concept “miracle” leading to discussion on ethical mindsets, its components and their dimensions. Findings Concluding with framework for the way forward tackling these challenges. Research limitations/implications The limitation of this paper might lie in the fact that it is only a conceptual paper, but it calls on researchers to conduct further research using the suggested framework. Originality/value This might seem to be forward thinking, but it is a call for researchers to conduct more research in this area, and for governments to fund such research, to allow for the establishment of a method to refine the mindsets of individuals around the world to change into “ethical”, and thus, the world becomes better equipped to face and reduce the challenges and threats that are being faced by the world.

Tech SME strategies to attract open innovation growth partners

2018 ◽  
Vol 34 (4) ◽  
pp. 16-18
Keyword(s):  
Case Studies ◽  
Open Innovation ◽  
Design Methodology ◽  
Reading Time ◽  
Content Type ◽  
Building Trust ◽  
Potential Benefits ◽  
Pertinent Information ◽  
Innovation Processes ◽  
Practical Implications

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings The study provides insights on how SMEs develop open innovation relationships with both industry and research customers by building trust through various mechanisms. Motivated by the potential benefits of open innovation in strengthening the firms’ technological edge, the SME managers proactively and strategically developed and managed their open innovation relationships. The results proved that large customers contributed greatly to the SMEs’ innovation processes both directly and indirectly. Originality/value The briefing saves busy executives, strategists, and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Let’s talk about innovation

IMP Journal ◽  
2016 ◽  
Vol 10 (3) ◽  
pp. 540-560 ◽  
Author(s):  
Christina Öberg
Keyword(s):  
Citation Analysis ◽  
Open Innovation ◽  
Design Methodology ◽  
Knowledge Exchange ◽  
Content Type ◽  
The Past ◽  
Research Domains ◽  
Innovation Processes ◽  
Research Domain

Purpose IMP researchers have shown interest in how innovations result from interaction among companies, while, and in parallel, there has been an increased focus on open innovation (OI) during the past decade. OI depicts how companies source, spin-out, and collaborate on innovation. This paper describes and discusses whether and how IMP and OI researchers acknowledge and build on each other’s work; and whether and how ideas provided by IMP and OI, respectively, create a fit to expand the exchange of knowledge between IMP and OI. Design/methodology/approach The paper is based on a citation analysis focussing on whether the OI literature refers to IMP research, and whether or not the IMP literature refers to OI research. The paper also compares OI and IMP to discover potentials for knowledge exchange between them through discussing similarities, complementarities, and contradictions. Findings The paper points out that while IMP researchers have started to show interest in OI, OI research does not refer to IMP. As such, OI research remains more company-centric in its discussions. IMP provides tools and models to capture the OI phenomenon specifically related to collaborative OI, while OI offers interesting thought for the capture of transaction-based innovation processes and their management. Originality/value The paper contributes to previous research through linking together OI and IMP research. This is important for several reasons, including the ability to enhance knowledge in each domain, critically discuss and relate various research domains and their underpinnings, and expand ideas developed in one research domain to another.

Absorbing in-bound knowledge within open innovation processes. The case of Fiat Chrysler Automobiles

2019 ◽  
Vol 23 (4) ◽  
pp. 786-807 ◽  
Author(s):  
Diego Matricano ◽  
Elena Candelo ◽  
Mario Sorrentino ◽  
Aurora Martínez-Martínez
Keyword(s):  
Absorptive Capacity ◽  
Open Innovation ◽  
Design Methodology ◽  
Single Case ◽  
Single Case Study ◽  
Longitudinal Case Study ◽  
Content Type ◽  
Top Managers ◽  
Innovation Processes

Purpose The purpose of this paper is to investigate the way companies involved in Open Innovation Processes (OIPs) routinize the procedure through which they can absorb in-bound knowledge, i.e. knowledge that comes from the outside and, in particular, from the crowd. In-bound knowledge passes through the phases of acquisition, assimilation, transformation and exploitation. Thus, companies need to define mechanisms and paths – related to their potential and realized absorptive capacity –to manage and exploit it. Design/methodology/approach The present paper is based on a longitudinal case study, an OIP launched by Fiat Chrysler Automobiles (FCA) that has already been implemented for three times. Multiple direct interviews with FCA top managers have allowed rebuilding the routinized procedure through which the company absorbs in-bound knowledge. Findings To routinize the procedure of absorbing in-bound knowledge, the company has settled specific mechanisms and paths and has established some bottlenecks over the process of acquisition, assimilation, transformation and exploitation of in-bound knowledge. These mechanisms and path, as well as these bottlenecks, are identified and descripted in the paper. Research limitations/implications Beyond the limitations linked to the use of a single case study, another limitation might be the reference to a big company in a specific industry. Anyway, with due caution, achieved findings can be referred to other industries as well. Originality/value This paper contributes to exploring if and how companies managing OIPs routinize the procedure through which they can absorb in-bound knowledge.

scholarly journals Millennial cultural consumers: co-creating value through brand communities

2014 ◽  
Vol 4 (1/2) ◽  
pp. 119-135 ◽  
Author(s):  
Sue Vaux Halliday ◽  
Alexandra Astafyeva
Keyword(s):  
Design Methodology ◽  
Knowledge Development ◽  
Brand Community ◽  
Content Type ◽  
Brand Communities ◽  
Art And Culture ◽  
Managerial Implications ◽  
Community Theory ◽  
Conceptual Paper ◽  
Research Propositions

Purpose – The purpose of this paper is to conceptualise millennial cultural consumers (MCCs) to bring together strands of consumer theory with branding theory to consider how to attract and retain younger audiences in arts organisations. Within that the authors single out for attention how “brand community” theory might apply to MCCs. Design/methodology/approach – This paper is a conceptual paper that reviews and comments on concepts relevant to helping arts organisations develop strategies to attract and retain younger consumers in their audiences. Findings – Thoughtful conceptual insights and four research propositions for further work by academics and/or practitioners on Millennials and the art and culture world are derived from this review and commentary. Managerial implications are also drawn out. Originality/value – This paper contributes to the knowledge development of such concepts as value and brand communities. It also provides an explanation of these concepts conncecting academic thought on value with pressing management challenges for arts organisations, suggesting ways to apply brand community thinking to innovatiely conceptualised MCCs.

scholarly journals The social marketing theory-based (SMT) approach for designing interventions

2016 ◽  
Vol 6 (1) ◽  
pp. 18-40 ◽  
Author(s):  
Shamini Manikam ◽  
Rebekah Russell-Bennett
Keyword(s):  
Social Marketing ◽  
Design Methodology ◽  
Marketing Theory ◽  
Content Type ◽  
Step Process ◽  
The Social ◽  
Conceptual Paper ◽  
Marketing Intervention ◽  
Practical Implications ◽  
Social Marketing Theory

Purpose – Despite the importance of theory as a driving framework, many social marketers either fail to explicitly use theory as the basis of designing social marketing interventions or default to familiar theories which may not accurately reflect the nature of the behavioural issue. The purpose of this paper is therefore to propose and demonstrate the social marketing theory (SMT)-based approach for designing social marketing interventions, campaigns or tools. Design/methodology/approach – This conceptual paper proposes a four-step process and illustrates this process by applying the SMT-based approach to the digital component of a social marketing intervention for preventing domestic violence. Findings – For effective social marketing interventions, the underpinning theory must reflect consumer insights and key behavioural drivers and be used explicitly in the design process. Practical implications – Social marketing practitioners do not always understand how to use theory in the design of interventions, campaigns or tools, and scholars do not always understand how to translate theories into practice. This paper outlines a process and illustrates how theory can be selected and applied. Originality/value – This paper proposes a process for theory selection and use in a social marketing context.

scholarly journals Paradox and market renewal

2018 ◽  
Vol 36 (7) ◽  
pp. 750-763 ◽  
Author(s):  
Joel Hietanen ◽  
Pekka Mattila ◽  
Antti Sihvonen ◽  
Henrikki Tikkanen
Keyword(s):  
Design Methodology ◽  
Content Type ◽  
Conceptual Paper

Purpose The purpose of this paper is to continue the emerging stream of literature that has found knockoffs and counterfeits to be unobtrusive or even beneficial to luxury companies by analyzing how they produce paradoxes of meaning and contribute to the renewal of luxury markets. This is done by exploring them as doppelgänger brand images that reappropriate brand imagery for their own purposes. Design/methodology/approach This is a conceptual paper that focuses on the role of knockoffs and counterfeits in the renewal of luxury markets. Findings The findings highlight how knockoffs and counterfeits can contribute to the emergence and cyclical diffusion of luxury. As luxury offerings are introduced to the market, knockoffs and counterfeits accelerate the snob effect, aid in anchoring trends and contribute to induced obsolescence. During diffusion, knockoffs and counterfeits can strengthen aspiration, bandwagon and herding effects. In doing so, knockoffs and counterfeits create a paradox as they simultaneously legitimize the idea of the “authenticity” of genuine offerings through their presence in the market and create cyclical demand for novel offerings by undermining the authenticity claims of existing luxury offerings. Thus, knockoffs and counterfeits can be understood as a paradox of luxury markets that contributes to the market cyclicality not despite but because of this paradoxical interplay. Originality/value While research on knockoffs and counterfeiting is plentiful in the field of marketing, this is among the few studies that analyze how these offerings contribute to luxury markets and their renewal.

The dynamics of regional and global expansion

2015 ◽  
Vol 23 (4) ◽  
pp. 306-327 ◽  
Author(s):  
Christian Geisler Asmussen ◽  
Bo Bernhard Nielsen ◽  
Tom Osegowitsch ◽  
Andre Sammartino
Keyword(s):  
Design Methodology ◽  
Global Market ◽  
Market Penetration ◽  
Content Type ◽  
Global Expansion ◽  
Rates Of Change ◽  
Global Space ◽  
The Impact ◽  
The Relationship ◽  
Over Time

Purpose – The purpose of this paper is to model and test the dynamics of home-regional and global penetration by multi-national enterprises (MNEs). Design/methodology/approach – Drawing on international business (IB) theory, the authors model MNEs adjusting their home-regional and global market presence over time. The authors test the resulting hypotheses using sales data from a sample of 220 of the world’s largest MNEs over the period 1995-2005. The authors focus specifically on the relationship between levels of market penetration inside and outside the home region and rates of change in each domain. Findings – The authors demonstrate that MNEs do penetrate both home-regional and global markets, often simultaneously, and that penetration levels often oscillate within an MNE over time. The authors show firms’ rates of regional and global expansion to be affected by their existing regional and global penetration, as well as their interplay. Finally, the authors identify differences in the steady states at which firms stabilize their penetration levels in the home-regional and the global space. The findings broadly confirm the MNE as an interdependent portfolio with important regional demarcations. Originality/value – The authors identify complex interdependencies between home-regional and global penetration and growth, paving the way for further studies of the impact of regions on MNE expansion.

Changes in the contents of corporate codes of ethics: an institutional interpretation

2015 ◽  
Vol 27 (4) ◽  
pp. 369-388 ◽  
Author(s):  
Jang B. Singh
Keyword(s):  
Design Methodology ◽  
Management Practices ◽  
A Priori ◽  
Codes Of Ethics ◽  
Legal Authority ◽  
Valuable Contribution ◽  
Content Type ◽  
Innovative Management ◽  
Study Population ◽  
Over Time

Purpose – The purpose of this paper was to examine changes in the contents of Canadian corporate codes of ethics over a period of two decades from an institutionalization perspective. Design/methodology/approach – The paper tracks changes in the contents of the codes of large Canadian corporations longitudinally by analyzing their contents at two points over two decades, in 1992 and 2012. In particular, the paper tests three hypotheses related to the institutionalization of codes. Findings – It was found that the codes have become more prescriptive, they are more concerned with social responsibility and are more likely to identify their moral and legal authority. Overall, the findings support an institutional interpretation of the observed changes. Research limitations/implications – While large corporations are critical in establishing new and innovative management practices, their selection as the study population limits the generalizabilty of the findings. Another limitation of this paper is that it used an a priori determined set of items to analyze the contents of the codes and while this was needed to facilitate the comparison across time, it also meant that some important items were not clearly identified. Originality/value – Codes of ethics are the foundation of ethics programs in corporations and their contents could be critical in the development of a culture of ethics in corporations. This paper makes a valuable contribution to research on business ethics by analyzing the codes of ethics of the largest corporations in Canada at two points over two decades. The need to track changes in corporate codes of ethics over time has been advocated by several researchers, but longitudinal studies in this area are rare.

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