Consumer confusion: a systematic review and research directions

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Vishakha Chauhan ◽  
Mahim Sagar
Keyword(s):  
Conceptual Framework ◽  
Design Methodology ◽  
Important Research ◽  
Research Gaps ◽  
Future Directions ◽  
Research Directions ◽  
Content Type ◽  
Marketing Literature ◽  
Consumer Confusion ◽  
Research Questions

Purpose The purpose of this paper is to systematically review and analyse extant marketing literature on consumer confusion to propose an integrated conceptual framework and highlight important research gaps. Design/methodology/approach Systematic literature review methodology was followed for article selection. Selected articles were subjected to content analysis to derive thematic as well as descriptive results. Findings Antecedents, consequences, moderators, mediators and application of the construct in the different contexts have been reported. An integrated framework along with research questions and future directions has also been proposed. Originality/value To the best of the authors’ knowledge, this study is notably the first attempt to systematically review the marketing literature on consumer confusion. The conceptual framework and proposed research questions create a research agenda around the problem of consumer confusion and contribute towards the advancement of extant literature.

Sales and operations planning

2014 ◽  
Vol 8 (1) ◽  
pp. 18-36 ◽  
Author(s):  
Richard E. Plank ◽  
Robert Hooker
Keyword(s):  
Supply Chain ◽  
Design Methodology ◽  
Business Processes ◽  
Interactive Marketing ◽  
Research Directions ◽  
Operations Planning ◽  
Content Type ◽  
B2b Relationships ◽  
Research Questions ◽  
Practical Implications

Purpose – The purpose of this paper is to outline the usage of interactive marketing tools in the area of sales and operations planning (S&OP) to further collaboration among supply chain partners. Emergent challenges and research directions are proposed. Design/methodology/approach – Using extant literature from S&OP, supply chain management and interactive marketing, the authors integrate those to show the value of using interactive marketing tools to further integration across the supply chain of important S&OP processes. Findings – S&OP utilizes sophisticated software to integrate various business processes beyond B2C and into B2B relationships. Research limitations/implications – Uncertainty exists as to the measurement of the performance of a supply chain, or the network or system of companies, is not developed enough to deal with that issue. However, this is addressed in the research questions section. Practical implications – The practical implications for the use of integrative marketing tools to link B2C as well as B2B partners through S&OP are numerous and far reaching. Originality/value – This study uniquely examines the use of interactive marketing tools for B2B, as opposed to simply B2C.

Black swan: bibliometric analysis and development of research agenda

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Nakul Parameswar ◽  
Akriti Chaubey ◽  
Sanjay Dhir
Keyword(s):  
Bibliometric Analysis ◽  
Research Agenda ◽  
Design Methodology ◽  
Research Work ◽  
Black Swan ◽  
Research Gaps ◽  
Research Directions ◽  
Content Type ◽  
Nuanced Understanding ◽  
Pioneer Research

PurposeThere has been an increasing interest amongst the researchers to work and explore, “Black Swan” events which are not well studied. However, the “Black Swan” events hold an eminent relevance amongst academicians and practitioners. The present study offers nuanced understanding of “Black Swan” events.Design/methodology/approachWe undertook an extensive bibliometric analysis of the extant literature using “Black Swan” as guiding keyword with the help of SCOPUS database.FindingsThe search for articles only yielded 59 articles. Our analyses highlight the prominent works, authors and journals. Further, this study reveal the research gaps that may help guide future scholars interested in “Black Swan” events to examine in different context.Research limitations/implicationsThe current study develops a research agenda and offers numerous research directions. Research on “Black Swan” events can be apprehended at three different stages – pre-black swan event, about black swan event and post-black swan event with identified sub-themes.Originality/valueThis paper is the pioneer research work to dedicatedly analyse the existing set of literature with “Black Swan”.

scholarly journals Whistleblowing and accounting for the public interest: a call for new directions

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Annette Quayle
Keyword(s):  
Conceptual Framework ◽  
Public Interest ◽  
Design Methodology ◽  
Public Value ◽  
Research Directions ◽  
Content Type ◽  
The Public ◽  
New Directions ◽  
The Public Sphere ◽  
New Research

PurposeThis paper aims to generate new research directions at the intersection of accounting, whistleblowing and publicness: defined as the attainment of public goals, interests and values.Design/methodology/approachA problematising review is used to challenge and rethink the existing accounting and whistleblowing literature by incorporating readings from the public interest and public value literature. The paper draws on the work of Dewey (1927), Bozeman (2007) and Benington (2009) to open up new ways of theorising relations between accounting, whistleblowing and publicness.FindingsFirstly, the paper develops a public interest theoretical framework which shows whistleblowing is a public value activity that moves organisational wrongdoing into the public sphere where it is subject to democratic debate and dialogue required to reconcile the public's interests with what the public values. Secondly, this framework provides one answer to continuing questions in the literature of how to define accountings relationship to the public interest. Finally, the paper suggests this conceptual framework be used to stimulate debate on whether and how one should expand existing accounting and accountability knowledge boundaries to incorporate the broader social, political and moral concerns highlighted by whistleblowers acting in the public interest.Originality/valueAccounting and whistleblowing research has ignored the theoretical implications of whistleblowing in the public interest. The paper shows how accounting and accountability can respond to the challenges of a shifting and intangible public interest by providing a conceptual framework to guide current and future theoretical questions of how accounting is connected to the public interest.

scholarly journals Integrative review of Islamic marketing

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Syed Adil Shah ◽  
Maqsood Hussain Bhutto ◽  
Sarwar M. Azhar
Keyword(s):  
Design Methodology ◽  
Integrative Review ◽  
Future Research ◽  
Review Of The Literature ◽  
Research Directions ◽  
Content Type ◽  
Marketing Literature ◽  
Future Research Directions ◽  
Increasing Demand ◽  
Practical Implications

Purpose The purpose of this study is to integrate and synthesize the Islamic marketing literature, understand the phenomenon and related concepts and provide suggestions for future research. Design/methodology/approach The study uses an integrative review method that emphasizes summarizing and synthesizing the previous literature related to a phenomenon. Findings The findings indicate the emergence of five major themes, namely, Islamic marketing and its perspectives, activities in Islamic marketing, opportunities, controversies and challenges in Islamic marketing, Islamic principles and determinants of consumers’ behavior and awareness toward Islamic products. Each of the major themes consists of sub-themes discussed in detail in the results and discussion sections. Research limitations/implications Like other studies, this integrative literature review has some limitations. These include the methodology undertaken, the lack of explanation of inter-relationship among themes and lack of Islamic theory-based review. These limitations lead to future research directions. Practical implications Marketing managers need a thorough understanding of the Islamic standards and need to develop strategies. Further, there are inter-differences among Muslims, which need to be thoroughly understood by managers. Moreover, marketers can effectively use advertising in creating awareness and increasing demand of halal products. Originality/value This study provides an integrative review of the literature and synthesizes the Islamic marketing literature, which has not been done before.

Joint consumption challenges in groups

2014 ◽  
Vol 31 (6/7) ◽  
pp. 483-493
Author(s):  
Andre Marchand
Keyword(s):  
Decision Making ◽  
General Framework ◽  
Design Methodology ◽  
Preference Aggregation ◽  
Extensive Literature ◽  
Group Decisions ◽  
Research Gaps ◽  
Content Type ◽  
Research Questions ◽  
Group Characteristics

Purpose – This study aims to develop a new general framework of the challenges for decision making in groups. Unlike most research focused on individual consumption, this study takes a broader perspective on joint consumption. Design/methodology/approach – The conceptual framework and the developed research questions are based on an extensive literature review. Findings – This research identifies five major challenges for group decisions: allocation of responsibilities, preference prediction, preference aggregation, conflicts and mutual influences. For each challenge, this study summarizes existing findings and highlights important areas for continued investigation, related to a marketing-oriented understanding of consumers. This article concludes with implications for both managers and researchers. Originality/value – The identified key determinants of group decisions aggregate findings from multidisciplinary literature and can help marketing researchers and managers understand the relevant but underresearched issues of decision making in groups. Furthermore, this study includes relevant moderators, such as individual and group characteristics, and reveals problematic research gaps. In turn, it offers questions and ideas for additional research.

Designing a moving strategic foresight approach: ontological and methodological issues of scenario design

foresight ◽  
2015 ◽  
Vol 17 (6) ◽  
pp. 545-555 ◽  
Author(s):  
Anne Marchais-Roubelat ◽  
Fabrice Roubelat
Keyword(s):  
Conceptual Framework ◽  
Design Methodology ◽  
Methodological Issues ◽  
Research Directions ◽  
Content Type ◽  
Iterative Processes ◽  
Epistemological Perspective ◽  
Scenario Design ◽  
Strategic Foresight

Purpose – This paper aims to introduce movements in scenario methodology, to design a moving strategic foresight approach. Design/methodology/approach – The authors firstly question the limits of plausibility from an ontological and epistemological perspective to expand scenarios beyond the boundaries of end-states. To incorporate ongoing changes in scenario methodology, the authors propose to explore scenario transformations within the conceptual framework of action-based scenarios. Findings – The authors discuss consequences of playing strategies within ongoing scenarios, as well as the research directions about moving scales, stakeholders’ dominance and time issues. Originality/value – The paper proposes a method to distort and transform scenarios. The authors suggest supplementing strategic foresight in iterative processes to challenge the boundaries of plausible futures, bridging the gap between theoretical ever-changing processes and the moving rhythms of actions.

Mindfulness for teachers: notes toward a discursive cartography

2019 ◽  
Vol 48 (1) ◽  
pp. 91-108
Author(s):  
Remy Low
Keyword(s):  
Conceptual Framework ◽  
Design Methodology ◽  
Teacher Educators ◽  
Teacher Educator ◽  
Entry Point ◽  
Historical Research ◽  
Educational Researcher ◽  
Content Type ◽  
Discursive Formation ◽  
Heuristic Device

Purpose For the interested teacher, teacher educator and educational researcher seeking an entry point into how mindfulness relates to teachers’ work, the burgeoning and divergent appeals for the relevance of mindfulness to teachers can be bewildering. The purpose of this paper is to offer teachers, teacher educators and educational researchers a conceptual framework for understanding the different orientations and sources of mindfulness as it has been recommended to teachers. Design/methodology/approach Using Foucault’s (1972) concept of “discursive formations” as a heuristic device, this paper argues that mindfulness as pitched to teachers can be helpfully understood as arising from three distinct orientations. Findings Statements about mindfulness and its relevance to teachers emerge from three distinct discursive formations – traditional, psychological and engaged – that each constitute the “problem” faced by teachers respectively as suffering, stress or alienation. Specific conceptions of mindfulness are then advanced as a solution to these problems by certain authoritative subjects and institutions in ways that are taken as legitimate within each discursive formation. Originality/value Apart from offering a historical and discursive mapping of the different discursive formations from which mindfulness is pitched to teachers, this paper also highlights how each of these orientations impies a normative view of what a teacher should be. Suggestions for further historical research are also offered along the lines of genealogy, epistemology and ontology.

Exploring the boundaries of rhetoric

2014 ◽  
Vol 27 (5) ◽  
pp. 793-806 ◽  
Author(s):  
Eduard Bonet
Keyword(s):  
Social Sciences ◽  
Conceptual Framework ◽  
Design Methodology ◽  
The Self ◽  
History Of Rhetoric ◽  
Content Type ◽  
History Of ◽  
Practical Development ◽  
The Subject

Purpose – The purpose of this paper is to examine how the boundaries of rhetoric have excluded important theoretical and practical subjects and how these subjects are recuperated and extended since the twentieth century. Its purpose is to foster the awareness on emerging new trends of rhetoric. Design/methodology/approach – The methodology is based on an interpretation of the history of rhetoric and on the construction of a conceptual framework of the rhetoric of judgment, which is introduced in this paper. Findings – On the subject of the extension of rhetoric from public speeches to any kinds of persuasive situations, the paper emphasizes some stimulating relationships between the theory of communication and rhetoric. On the exclusion and recuperation of the subject of rhetorical arguments, it presents the changing relationships between rhetoric and dialectics and emphasizes the role of rhetoric in scientific research. On the introduction of rhetoric of judgment and meanings it creates a conceptual framework based on a re-examination of the concept of judgment and the phenomenological foundations of the interpretative methods of social sciences by Alfred Schutz, relating them to symbolic interactionism and theories of the self. Originality/value – The study on the changing boundaries of rhetoric and the introduction of the rhetoric of judgment offers a new view on the present theoretical and practical development of rhetoric, which opens new subjects of research and new fields of applications.

A bibliographic study on big data: concepts, trends and challenges

2017 ◽  
Vol 23 (3) ◽  
pp. 555-573 ◽  
Author(s):  
Deepa Mishra ◽  
Zongwei Luo ◽  
Shan Jiang ◽  
Thanos Papadopoulos ◽  
Rameshwar Dubey
Keyword(s):  
Big Data ◽  
Citation Analysis ◽  
Design Methodology ◽  
Future Directions ◽  
Content Type ◽  
Current Trends ◽  
Bibliographic Study

Purpose The purpose of paper is twofold. First, it provides a consolidated overview of the existing literature on “big data” and second, it presents the current trends and opens up various future directions for researchers who wish to explore and contribute in this rapidly evolving field. Design/methodology/approach To achieve the objective of this study, the bibliographic and network techniques of citation and co-citation analysis was adopted. This analysis involved an assessment of 57 articles published over a period of five years (2011-2015) in ten selected journals. Findings The findings reveal that the number of articles devoted to the study of “big data” has increased rapidly in recent years. Moreover, the study identifies some of the most influential articles of this area. Finally, the paper highlights the new trends and discusses the challenges associated with big data. Research limitations/implications This study focusses only on big data concepts, trends, and challenges and excludes research on its analytics. Thus, researchers may explore and extend this area of research. Originality/value To the knowledge of the authors, this is the first study to review the literature on big data by using citation and co-citation analysis.

When social media met commerce: a model of perceived customer value in group-buying

2016 ◽  
Vol 30 (4) ◽  
pp. 398-410 ◽  
Author(s):  
Yong-Ki Lee ◽  
Sally Y. Kim ◽  
Namho Chung ◽  
Kwanghoon Ahn ◽  
Jong-Won Lee
Keyword(s):  
Social Media ◽  
Least Squares ◽  
Significant Influence ◽  
Customer Value ◽  
Design Methodology ◽  
Social Commerce ◽  
Research Directions ◽  
Content Type ◽  
Group Buying ◽  
Perceived Customer Value

Purpose Social commerce using social media has been on the rapid increase. Among various social commerce models, group-buying has become the mainstream. There is a paucity of research related to how customers perceive value in group-buying situations. This paper aims to examine and analyze various factors that influence perceived customer value in group-buying. Design/methodology/approach Data were collected using a survey on customers who had purchased a restaurant service deal on a group-buying site. A partial least squares technique was used to estimate the model. Findings Results show that perceived customer value affects customers’ group buying intentions and that all four antecedents of perceived value (low price, valence of experience, trust in social media and reputation of the group-buying site) have a significant influence. Implications and further research directions are discussed at the end of the paper. Originality/value This study provides valuable strategic implications for social commerce firms.

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