A comparative study of women entrepreneurship in transitional economies

2019 ◽  
Vol 11 (1) ◽  
pp. 66-80 ◽  
Author(s):  
Lei Zhu ◽  
Orhan Kara ◽  
Xiaowei Zhu
Keyword(s):  
Small Business ◽  
Women Entrepreneurs ◽  
Success Factors ◽  
Private Property ◽  
Transitional Economies ◽  
Sustainable Growth ◽  
Women Entrepreneurship ◽  
Content Type ◽  
Significant Difference ◽  
The Government

Purpose The purpose of this paper is to compare women entrepreneurship in China and Vietnam by examining the motivations, success factors and problems related to establishing women-owned businesses. Design/methodology/approach The sample in this study consisted of 170 women entrepreneurs in Vietnam and 180 women entrepreneurs in China. The authors used the survey instrument developed by H.M. Chu (Chu and Katsioloudes 2001), which has been adopted in a number of small business studies since 2002. To determine whether there is a significant difference between the two countries regarding each factor of motivations, success factors and problems, the authors use the non-parametric Wilcoxon rank-sum test. Findings Women entrepreneurs are motived to earn more income in both China and Vietnam. Vietnamese businesswomen value intrinsic rewards such as gaining personal satisfaction and freedom. They also take business ownership as a way to reduce work–family conflict. Demonstrating the ability and gaining public recognition play a more important role when Chinese women entrepreneurs decide to establish their businesses. Both Chinese and Vietnamese women agree that good management skills are essential to achieve their goals. Women entrepreneurs in both countries share similar challenges, such as the inability to recruit and retain employees, severe competition, a weak economy and limited access to financial capital. Practical implications Given the nature of transitional economies in both countries, the government is required to improve the regulatory environment for protecting private sector employment and private property rights. Policies such as subsidies and tax incentives may assist the development of women enterprises. To support the sustainable growth of women businesses, it is suggested that the government should design effective programs that direct women entrepreneurs to move into high-growth or high-technology sectors. Training programs are also required to improve the knowledge and skills of women entrepreneurs. Making capital accessible to women is also important to stimulate entrepreneurial growth. As a further stimulus, governments should coordinate with financial institutions to provide low-cost loans or even venture capital to facilitate this process. Originality/value This study is among one of the first attempts to compare women entrepreneurship in the two transitional economies of Vietnam and China. It provides insight into motivations, success factors and problems that women entrepreneurs experienced by examining small business owners in Vietnam and China.

Why research is needed in women entrepreneurship in India: a viewpoint

2018 ◽  
Vol 45 (7) ◽  
pp. 1042-1057 ◽  
Author(s):  
Sucheta Agarwal ◽  
Usha Lenka
Keyword(s):  
Women Entrepreneurs ◽  
Growth Process ◽  
Uttar Pradesh ◽  
Future Research ◽  
Men And Women ◽  
Women Entrepreneurship ◽  
Content Type ◽  
Gender Biases ◽  
Research Findings ◽  
The Government

Purpose The spirit of entrepreneurship among nationals of a country leads and contributes significantly to the growth process of a country. In this drive, there cannot be gender biases among men and women. The government in India has taken several initiatives to increase the participation of women entrepreneurs and, thus, making a partner to the growth and development process of the country. The initiatives in this direction were taken up through five-year development policy plans commencing from the fifth five-year plan (1974-1978). The focus of five-year plans since then has been reoriented toward women welfare stressing more specifically on women empowerment through women entrepreneurship programs. The purpose of this paper is to appraise the series of development plans and programs initiated for the empowerment of women entrepreneurship in India. Design/methodology/approach The paper is developed based on the concepts, policies and practices being implemented across the regions to promote women entrepreneurs. The methodology adopted to assess and analyze the relevant components very much matches the existing practices. The paper relates the concepts, programs and practices. This study has revealed certain issues based on the available data and information on women entrepreneurship to establish a view and rational as of why research is needed in the area of women entrepreneurship. To support this concept, the study has considered the experiences of two important states of India, namely, Uttar Pradesh and Uttarakhand. Findings The study reveals that Government of India has launched several policies and development programs to infuse the spirit of entrepreneurship among the women groups and thereby not only making them financially self-sustained but also to contribute to the growth process of the economy. However, there remain many gaps in achieving the goals due to the variety of factors. This becomes more significant as the level of women entrepreneurship in India is very low as compared to other economies and also between the men and women entrepreneurs within the country. The study brings out the need and importance for the future research in the area of women entrepreneurship and thereby exploring the areas of concern and bringing out needed improvements to strengthen the women entrepreneurship programs and policies. Originality/value This research provides a future direction to the academicians, researchers and policymakers to provide a framework to reorient the programs and policies for the cause of women entrepreneurship growth in India. The paper very much emphasis that the research findings will have influence on government policies and serve as an effective tool for implementation of state programs meant for woman entrepreneurs more effectively and efficiently. The ultimate impact of research findings will be an economic change in the quality of life of woman enterprise in the society.

Dynamics encouraging women towards embracing entrepreneurship

2019 ◽  
Vol 11 (4) ◽  
pp. 379-389
Author(s):  
Mohammed Abdul Imran Abdul Aziz Khan
Keyword(s):  
Role Models ◽  
Women Entrepreneurs ◽  
Demographic Characteristics ◽  
Science Literature ◽  
Women Entrepreneurship ◽  
Content Type ◽  
Mena Countries ◽  
Government Role ◽  
The Government ◽  
Entrepreneurial Training

Purpose Women entrepreneurship is the fundamental carter of economic development. This study aims to identify the dynamics that encourage entrepreneurial attitudes among women in MENA countries. More precisely, it required to scrutinize the role of the government, role models, the entrepreneurial training and women’s demographic characteristics in encouraging women to embrace entrepreneurship. Design/methodology/approach This study is based on primary data, where data were gathered from a sample of 300 women from MENA countries through a self-administered questionnaire and were subjected to one-way ANOVA tests. Different statistical tools were used to draw some valued conclusions from the gathered data. The study reveals that women entrepreneurs acknowledge the role played by the government, entrepreneurship training, role models and demographic variables in encouraging them to embrace entrepreneurship. Findings The government and the entrepreneurial training were found to be the greatest variables encouraging women to embrace entrepreneurship. Nevertheless, the low overall mean exhibited that most women do not believe that these bodies have played their role satisfactorily. Whereas the ANOVA results reveal that age and work experience were not important dynamics behind encouraging women to embrace entrepreneurship. Research limitations/implications Data were collected from a sample of 300 women entrepreneurs with a simple random sampling technique from the following MENA countries: Oman, Qatar, Egypt, Jordan, Saudi Arabia and United Arab Emirates. It is too difficult to approach the women respondents and then collect data from them especially in MENA countries; hence the sample is small and limited. Practical implications However, such studies are still in the minority, and, with few exceptions, most have been published in the niche. The study finds imperative for policymakers to go beyond measures that aim to address the challenges that individual women entrepreneurs face and to study the institutional framework affecting women entrepreneurship in relationship to motivations and resources. Additional care is desired to compel the environment and context to eliminate barriers to women entrepreneurship at source. The government should play a significant role in encouraging women to embrace entrepreneurship, especially in times of economic slowdown. World-wide, women are under-represented among the population of entrepreneurs, and they tend to have different motivations and intentions. The first, and most obvious, implication highlights governments need to create special funds for unlocking the potential by enhancing their levels of entrepreneurship skills using the traditional instruments such as training. The government should come up with new and specific training programmes, providing support for growth-oriented women entrepreneurs with dedicated business incubator and business accelerator programmes. Social implications Entrepreneurs are strongly influenced by role models and social context. It is therefore important to promote women entrepreneurs as role models and ensure that the education system is gender-neutral and does not discourage women from going into different fields. Finally, more targeted actions can be taken to ensure that family policies, social policies and tax policies do not discriminate against entrepreneurship by women. Originality/value The author believes that only few entrepreneurship researchers are interested in feminist epistemology, disappointingly the more advanced understanding of feminism witnessed in sociology and the political science literature is not reflected in the field of entrepreneurship. Hence, there is a need for investigate the dynamics like government role, entrepreneurial training, role models and demographic characteristics, to have a fuller understanding of how they affect, to ensure a more accurate assessment of the outcomes for the development of women entrepreneurs in MENA countries. This study is an attempt to investigate the dynamics such as government role, entrepreneurial training, role models and demographic characteristics that encourage women to embrace entrepreneurship in MENA countries.

Business success factors of Muslim women entrepreneurs in Indonesia

2019 ◽  
Vol 13 (5) ◽  
pp. 584-604 ◽  
Author(s):  
Ahmad Rafiki ◽  
Fahmi Natigor Nasution
Keyword(s):  
Women Entrepreneurs ◽  
Success Factors ◽  
Muslim Women ◽  
Business Success ◽  
Social Psychological ◽  
Confirmatory Factor Analyses ◽  
Content Type ◽  
Factors Affecting ◽  
Confirmatory Factor ◽  
The Government

Purpose This paper aims to identify important factors affecting the success of Muslim women entrepreneurs (WOE) in the Medan city, North Sumatera province in Indonesia. There are 19 factors that are derived from trait-based, social psychological-based and behavioral-based approaches. Design/methodology/approach A descriptive, exploratory factor and confirmatory factor analyses are used in this study. There are 110 respondents of members of Indonesian Woman Entrepreneur Association and Indonesian Muslim Women Entrepreneur Association in North Sumatera, Indonesia. Findings The profile of Muslim WOE is elaborated, and 19 important factors are rated, while the top three factors of each approach are analyzed and discussed. This paper prioritizes the important factors and develops a framework that acts as a reference for success factors of Muslim WOE. Research limitations/implications For the government, the rules and regulations must be created to support and facilitate the Muslim WOE and to conduct programs to enhance the development of their business. While for the researchers, they could see an increasing interest of Muslim WOE in business. With a combination of frameworks, the list of important success factors can be compared with the research studies by male counterparts and can be used for further studies. Originality/value The success in business is achievable regardless of gender difference. The Muslim WOE make everyone recognize the challenges that they were exposed to and the struggles that they have overcome in managing a business as what men may have already been through.

Assessment of the significance of factors affecting the growth of women entrepreneurs: study based on experience categorization

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sucheta Agarwal ◽  
Veland Ramadani ◽  
Leo-Paul Dana ◽  
Vivek Agrawal ◽  
Jitendra Kumar Dixit
Keyword(s):  
Emerging Economies ◽  
Women Entrepreneurs ◽  
Uttar Pradesh ◽  
Sustainable Growth ◽  
Gender Orientation ◽  
Content Type ◽  
Factors Affecting ◽  
Emerging Nations ◽  
Practical Implications ◽  
Significant Factors

Purpose The ascent of women enterprising community (WEC) in a couple of decades draws the attention of various government and non-government bodies. Literature has mentioned various studies that focus on the factors affecting the success or failure of women entrepreneurs (WEs), but understanding of the ranking of the factors depending on the experiences of different WEs is needed. This study aims to identify the significant factors essential for the growth of WEC. Design/methodology/approach This study examines the factors through interview of 33 WEs having different entrepreneurial experiences (less than 1 year, more than 1 year but less than 10 years and more than 10 years of experiences) from different regions of Uttar Pradesh, India, and with the help of analytical hierarchical process, ranks the factors affecting the sustainable growth of WEs. Findings Through analysis, significant factors have been identified such as determination, education, entrepreneurial resilience, personal satisfaction and provide employment, and these factors have been analysed according to the different experiences of WEs. An investigation of ranking these factors of WEC, especially in the emerging nations, can assist policymakers in designing projects that improve the mindfulness associated with women enterprise and define the compelling methodologies. Practical implications The growth of the WEC is significantly affected by gender orientation ways of thinking as driven by entrepreneurship models. Originality/value This study gives a direction to policymakers by emphasizing on significant factors of various stages of enterprise development for the encouragement of WEs in the emerging economies.

Christian entrepreneurial activities and micro women entrepreneurship development

2018 ◽  
Vol 12 (5) ◽  
pp. 657-676 ◽  
Author(s):  
Fanny Adams Quagrainie ◽  
Abigail Opoku Mensah ◽  
Alex Yaw Adom
Keyword(s):  
Women Entrepreneurs ◽  
Developing Economies ◽  
Entrepreneurial Ventures ◽  
Women Entrepreneurship ◽  
Content Type ◽  
Entrepreneurship Development ◽  
Emergent Strategy ◽  
Start Up ◽  
Entrepreneurial Activities ◽  
The Church

Purpose Review of literature suggests mixed findings on the relationship between the church and micro women entrepreneurship development. This signals that questions remain about the roles of churches in entrepreneurial development. Thus, this paper aims to explore what entrepreneurial activities are provided by churches to their micro women entrepreneurs and how do these activities influence their entrepreneurial start up and growth. Design/methodology/approach Phenomenological research methodologies were used to purposive collected data from 38 women entrepreneurs and four church administers in Tema. Results were analyzed using the emergent strategy. Findings The results suggest that churches provided four entrepreneurial activities which are categorized as finance, networking, promotion of self-confidence and impartation of ethical values. These factors promoted the growth of women entrepreneurial growth but not the start-up of entrepreneurial ventures. The study concluded that the church should provide more support for new entrepreneurial ventures. Therefore, embeddedness because of membership of a church is a critical part of women entrepreneurship development. Research limitations/implications Further studies will need to replicate these findings with other types of businesses, in other locations. Practical implications This study suggests that policymakers should be working in conjunction with churches in a bid to promote micro women entrepreneurship development. Originality/value Limited research has been conducted on church entrepreneurial activities in the development of micro women entrepreneurs in developing economies such as Ghana. This empirical research provides important insights into this field.

Etching a place in the design industry – case of DesignTheme Innoventics

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Satyanandini Arjunan ◽  
Prathima Bhat ◽  
Ganesh R. Kumar
Keyword(s):  
Economic Growth ◽  
Small Business ◽  
Women Entrepreneurs ◽  
Scale Up ◽  
Business Administration ◽  
Work Life ◽  
Work Life Balance ◽  
Life Balance ◽  
Content Type ◽  
Woman Entrepreneur

Study level/applicability This case can be used in the core course on entrepreneurship for Bachelor of Business Administration (BBA) and Master of Business Administration/Post Graduate Diploma in Management (MBA/PGDM) students. It will help them to understand the motivations and challenges of women entrepreneurs, strategies to manage challenges, interactive style of leadership and their contribution to the economic growth of the country. Subject area Entrepreneurship. Case overview Roopa Rani, co-founded a digital design company, DesignTheme Innoventics (DTI), with her husband Yoganand, in November 2007, on the first floor of their residence. Yoganand’s creativity and Roopa’s determination made them bootstrap, scale slow and steady. As a novice to the industry, the initial days posed many challenges. Roopa hired artists to be appointed as designers, which gave them a unique selling preposition. They progressed slowly from a team of 2 to 20, with a revenue of INR 0.3M per annum to INR 12M per annum. As the company grew, Roopa wanted Yoganand’s support in handling the responsibilities, and hence, converted DTI into a limited liability partnership in 2013 and the couple were directors. As the client base improved, the need for shifting to a bigger space became more evident. A calculative risk-taker, Roopa, was forced to move DTI to a bigger office space end 2017, with a rent of INR60,000 per month. Meanwhile, they became a team of 20, with revenue of INR12m. The shift from no rent to a rented space made DTI slip to break-even. However, after two years, they moved into a smaller space and it coincided with the COVID-19 outbreak. Although the backlog orders were processed during the first quarter of 2020–2021, the business for the next quarter was affected. Social distancing norms created a shift in the way of doing business, which was a boon for a designing company like DTI. Now, the task before this self-made woman entrepreneur was to formulate strategies to scale up the business. Expected learning outcomes After analysing the case, the students will be able to: i. Value the contribution of women entrepreneurs towards the economy. ii. Examine the motivational factors and challenges of women entrepreneurs. iii. Understand the importance of networking. iv. Appraise the socio-cultural factors in a patriarchal society and their impact on the work-life balance of a woman entrepreneur. v. Appreciate the interactive leadership style of women entrepreneurs. vi. Formulate strategies to scale up the business. Supplementary materials • Agarwal, S., & Lenka, U. (2015). Study on work-life balance of women entrepreneurs – review and research agenda. Industrial and Commercial Training, 47(7), 356–362. doi:10.1108/ict-01–2015-0006 • Amit, R., & Muller, E. (1995). “Push” And “Pull” Entrepreneurship. Journal of Small Business & Entrepreneurship, 12(4), 64–80. doi:10.1080/08276331.1995.10600505 • Buttner, E. H. (2001). Examining Female Entrepreneurs' Management Style: An Application of a Relational Frame. Journal of Business Ethics, 29(3), 253–269. doi:10.1023/a:1026460615436 • Carter, S.C. (1997). E. Holly Buttner and Dorothy P. Moore (1997), ‘Women’s Organisational Exodus to Entrepreneurship: Self-reported Motivations and Correlates with Success', Journal of Small Business Management, January, pp34-47. • Cohoon, J. McGrath and Wadhwa, Vivek and Mitchell, Lesa, Are Successful Women Entrepreneurs Different from Men? (May 11, 2010). Available at SSRN: https://ssrn.com/abstract = 1604653 or http://dx.doi.org/10.2139/ssrn.1604653 •Fletcher, J. (1998), Relational Practice: A Feminist Reconstruction of Work, Journal of Management Inquiry, 7(2), 163-186. • Kirkwood, J. (2009). Motivational factors in a push‐pull theory of entrepreneurship. Gender in Management: An International Journal, 24(5), 346–364. doi:10.1108/17542410910968805. • Malyadri, G., Dr. (2012). Role of women Entrepreneurs in the Economic Development of India. Paripex – Indian Journal of Research, 3(3), 104–105. doi: 10.15373/22501991/mar2014/36. Pal, N. (2016). Women Entrepreneurship in India: Important for Economic Growth. International Journal of Pure and Applied Researches, 4(1), 55–64. Pugazhendhi, D. P. (2019). Problems, Challenges and Development of Women Entrepreneurs. Emperor Journal of Economics and Social Science Research, 1(4), 48–53. doi:10.35338/ejessr.2019.1407. Shastri, S., Shastri, S., & Pareek, A. (2019). Motivations and challenges of women entrepreneurs. International Journal of Sociology and Social Policy, 39(5/6), 338–355. doi:10.1108/ijssp-09–2018-0146. Tende, S.B. (2016). The Impact of Women Entrepreneurs towards National Development: Selected Study on Taraba State. Information and Knowledge Management, 6, 30–43. Xheneti, M., Karki, S. T., & Madden, A. (2018). Negotiating business and family demands within a patriarchal society – the case of women entrepreneurs in the Nepalese context. Entrepreneurship & Regional Development, 31(3–4), 259–278. doi:10.1080/08985626.2018.1551792 Subject code CCS 3: Entrepreneurship.

Personal wealth and perceptions of barriers to women’s entrepreneurship in the state of Alabama

2017 ◽  
Vol 9 (3) ◽  
pp. 283-296 ◽  
Author(s):  
Ravi Chinta ◽  
Anthony Andall ◽  
Shawn Best
Keyword(s):  
Child Care ◽  
Women Entrepreneurs ◽  
The State ◽  
Mediating Effect ◽  
Structural Reforms ◽  
Women Entrepreneurship ◽  
Content Type ◽  
Personal Wealth ◽  
The Usa ◽  
Affordable Child Care

Purpose For women entrepreneurs, personal wealth is seen as a promoter, but lack of affordable child care is viewed as an inhibitor. Based on data from 1,284 nascent women entrepreneurs in the state of Alabama, the authors aim to investigate the linkage between personal wealth and barriers to start a business for women entrepreneurs in the state of Alabama. The mediating effect of affordable child care is also examined. Results reveal that lack of personal wealth can thwart business start-ups, and lack of affordable child care mediates this adverse relationship. The authors conclude their study with implications for policy makers and future research. Design/methodology/approach This is a quantitative survey-based study. This is the largest survey ever done in any state in the USA on the subject of nascent women entrepreneurs. The sample size is 1,284 aspiring women entrepreneurs. (Baron and Kenny 1986) method is used for testing mediating effects. Main effects are tested using regression and ANOVA analyses. Findings Results reveal that lack of personal wealth can thwart business start-ups, and lack of affordable child care mediates this adverse relationship. The mediating effect is strong and, thus, becomes a focus for any proposed structural reforms that are suggested in the discussion section of the paper. Research limitations/implications No experimental design. Findings pertain to the state of Alabama and hence generalizability is low. Variables are measured as perceptions of respondents. Practical implications To mitigate the lack of personal wealth, policy makers should increase resource allocations that will increase external funding for women entrepreneurs through such mechanisms as small business administration grants, minority purchase programs, guaranteed loans, government subsidies, angel investments and venture capital, capturing the amount of capital available to start a business (Jennings et al,, 2013). Even infrastructural support such as incubators and university based entrepreneurial programs would reduce the barriers to start a new business. Affordable child care, via its mediating effect, is another issue that needs to be looked into to promote women entrepreneurship in state of Alabama. Less-expensive community-based child-care programs could provide the necessary fillip to encourage women entrepreneurships to take the initial leap into entrepreneurship. Government funded incubators should include onsite child-care facilities to mitigate the concern about affordable child care. Social implications Promoting women entrepreneurship is an integral part of promoting entrepreneurship in the state of Alabama. This study suggests some directions for structural reforms to promote women entrepreneurship in the state of Alabama. Originality/value The largest survey on aspiring women entrepreneurs in any state in the USA. In total, 1,284 women completed responses from the survey. This paper provides empirically rooted suggestions for structural reforms to promote women entrepreneurship in the state of Alabama. This paper corroborates a priori hypotheses drawn from extant literature.

Benchmarking financial inclusion for women entrepreneurship – a study of Uttarakhand state of India

2019 ◽  
Vol 26 (1) ◽  
pp. 160-175
Author(s):  
Nidhi Goel ◽  
Pankaj Madan
Keyword(s):  
Total Sample ◽  
Entrepreneurial Intention ◽  
Financial Inclusion ◽  
Women Entrepreneurship ◽  
Content Type ◽  
Self Help ◽  
New Business ◽  
Future Data ◽  
Independent Variable ◽  
The Government

Purpose Benchmarking is a very important tool to know the gap in your performance and best performance. It is possible to apply benchmarking in a wide variety of area. This paper uses benchmarking for assessing women entrepreneurship. Women entrepreneurship is a symbol of the balanced growth of the society. Financial inclusion schemes offered by the government are aimed to encourage a large number of women of the country to entrepreneurship. The purpose of this paper is to examine the effect of financial inclusion and others factor like family circumstances, benchmarking, entrepreneurial motivation and entrepreneurial intention of women on their decision to take up entrepreneurship as a career choice. Design/methodology/approach This research study is undertaken to understand the relation of financial inclusion schemes on women entrepreneurship and also to develop a cause–effect relationship. Here, financial inclusion effort is an independent variable, whereas women entrepreneurship is a dependent variable. A sample size of 250 women entrepreneur was taken. The sample was selected on the basis of convenience. Out of the total sample, 125 women belonged to the self-help group and 125 women were registered under the RSETI program of lead banks of Haridwar and Dehradun districts of the Uttarakhand state of India. Findings The results of the present study indicate that there is a statistically significant impact of financial inclusion on women entrepreneurship. It provides the platform to the women that help them in establishing a new business. Research limitations/implications Data for present study were collected from two districts of Uttarakhand. In future, data can be collected from different geographical areas of India for generalizing the findings of the study. Practical implications The results of present study indicate that there is a statistically significant impact of financial inclusion on women entrepreneurship. It provides the platform to the women that help them in establishing a new business. For promoting women toward entrepreneurship, the government has launched many schemes. Social implications After the study, the author found that the society will accept the fact that women entrepreneurship is emerging as a dire need for the country. Originality/value The author followed all the guidelines that were concerned about the originality of the paper. This paper is not under review of any journal.

Identifying critical success factors for sustainable growth of Indian banking sector using interpretive structural modeling (ISM)

2018 ◽  
Vol 45 (8) ◽  
pp. 1189-1204 ◽  
Author(s):  
Mohd Shamshad ◽  
Mohd Sarim ◽  
Asif Akhtar ◽  
Mosab I. Tabash
Keyword(s):  
Critical Success Factors ◽  
Success Factors ◽  
Banking Sector ◽  
Sustainable Growth ◽  
Interpretive Structural Modeling ◽  
Content Type ◽  
Critical Success ◽  
Key Factor ◽  
Indian Banks ◽  
Comprehensive Framework

PurposeThe purpose of this paper is to identify the critical success factors for sustainable growth of the Indian banking sector and develop a model for Indian banks by using interpretive structural modelling (ISM). It suggests some of the critical measures of sustainability for Indian banks.Design/methodology/approachThis paper aims to establish a relationship among the factors of sustainable banking through the opinion of experts from the banking sector. ISM approach is applied to bring down the complexity of relationship among factors. ISM ranked the factors as per their ability to facilitate and dependence on other factors and helps to develop a comprehensive, systematic model based on the relationship amongst those factors. After developing the model, second reviews by the experts are conducted for their comments and thus, the final model comes into existence.FindingsLegal and environmental compliance is determined as the key factor which is driving the other factors of sustainable banking. It will surely going to pose a challenge for business concerns for initiating various sustainable steps that will be a motivational factor for generating business opportunities and sustainable collaboration.Practical implicationsThe study provides a comprehensive framework of sustainable banking which can be applied to various Indian banks. It helps to develop coherence between conventional and sustainable dimensions of banking.Originality/valueThe ISM is applied for the first time in case of sustainability in the banking sector to bring about a model for sustainable banking in India.

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