Paid internet advertising (PIA) and frequency of apps-buying decisions

2018 ◽  
Vol 31 (3) ◽  
pp. 463-487
Author(s):  
Sajad Rezaei ◽  
Maryam Emami ◽  
Nurlida Ismail
Keyword(s):  
Structural Equation ◽  
Internet Advertising ◽  
Purchase Decisions ◽  
Measurement Scales ◽  
Content Type ◽  
Self Confidence ◽  
Equation Modelling ◽  
Structural Relationships ◽  
Proposed Model ◽  
Buying Decisions

Purpose Despite the tremendous advancement of information technology worldwide, a few attempts have been made to uncover the effectiveness of paid internet advertising (PIA) on consumers buying decisions for retail enterprises in emerging markets. The purpose of this paper is to examine the structural relationships between consumer self-confidence, perceived intrusiveness, continuance search intention, attitude towards PIA and frequency of apps-buying decisions. Design/methodology/approach A total number of 515 online questionnaires were obtained from a sample of experienced apps shoppers who were disposed to PIA, in order to evaluate the theoretical model. VB-SEM, which is a variance-based structural equation modelling technique, was applied to assess the measurement scales and structural relationship between exogenous and endogenous constructs. Findings Overall, the structural results imply that the proposed model explains 0.738 per cent of variances in consumer’s continuance search intention and 0.756 per cent of the frequency of apps-buying decisions. The results support that consumer self-confidence positively influences attitude towards PIA, continuance search intention and frequency of apps-buying decisions; however, consumer self-confidence is negatively related to perceived intrusiveness. Similarly, attitude towards PIA is positively related to continuance search intention and frequency of apps-buying decision. Besides, perceived intrusiveness negatively influences attitude towards PIA, continuance search intention and frequency of apps-buying decisions. Finally, continuance search intention and the frequency of apps-buying decisions are positively related. Originality/value Despite the fact that PIA and its utilisation has been a recent growing trend in managing retail enterprises worldwide, a few studies have been conducted on possible end results of PIA, including consumer continuous apps search intention and purchase decisions.

Understanding household waste separation in South Africa

2020 ◽  
Vol 31 (3) ◽  
pp. 530-547 ◽  
Author(s):  
Paul Blaise Issock Issock ◽  
Mornay Roberts-Lombard ◽  
Mercy Mpinganjira
Keyword(s):  
Structural Equation ◽  
Theory Of Planned Behaviour ◽  
Household Waste ◽  
Content Type ◽  
Interpersonal Behaviour ◽  
Equation Modelling ◽  
Structural Relationships ◽  
Proposed Model ◽  
Waste Separation ◽  
Focus Theory

PurposeThe aim of this paper is to examine the motives behind the separation of household waste (or the lack of such separation) on the basis of the theory of interpersonal behaviour. The aim of this paper is to broaden and deepen the understanding of key determinants of household waste separation (or the lack of such separation). This study proposes a conceptual model based on the theory of interpersonal behaviour in combination with the focus theory of normative conduct.Design/methodology/approachA quantitative method was applied to investigate the views of 350 heads of households in the Johannesburg metropolitan area through an administered questionnaire. Structural equation modelling was employed to test the hypothesised structural relationships in the proposed model.FindingsThe results indicate that household waste separation intention is influenced by cognition of the consequences and by injunctive and personal normative pressures. Separation intention and past habits were found to have a direct influence on actual separation behaviour.Originality/valueWhile the theory of planned behaviour is ubiquitous in the recycling literature, this study presents a different, broader framework for a better understanding of the drivers of household waste separation. This is achieved by applying the theory of interpersonal behaviour in combination with the focus theory of normative conduct. The findings provide insights that could help municipalities in emerging markets to promote household waste separation for better management of the environment.

Predictors for e-government adoption: integrating TAM, TPB, trust and perceived risk

2017 ◽  
Vol 35 (1) ◽  
pp. 2-20 ◽  
Author(s):  
Qijun Xie ◽  
Wei Song ◽  
Xiaobao Peng ◽  
Muhammad Shabbir
Keyword(s):  
Perceived Risk ◽  
Structural Equation ◽  
Measurement Model ◽  
Equation Model ◽  
Theoretical Research ◽  
Stable Model ◽  
Measurement Scales ◽  
Content Type ◽  
Factors Affecting ◽  
Proposed Model

Purpose The present research aims to identify determinants for citizen’ behavioural adoption of e-government, explore relationships among these variables and investigate whether the proposed model can provide a more comprehensive manner to understand the adoption of e-government. Design/methodology/approach First, a survey is administered to collect data, then the Cronbach’s alpha is assessed for internal consistency of measurement scales; second, confirmatory factor analysis is conducted to evaluate the measurement model; finally, a structural equation model is used to test the proposed hypotheses and explore the determinants of e-government adoption. Findings Results indicate that the proposed model is a stable model with powerful explanatory of variation. In addition, some new relationships in the e-government context are found, whose disposition to trust has positive effect on social norms, whereas perceived risk negatively influences perceived behaviour control. Moreover, other key dominants have been investigated. Originality/value The findings have enabled us to better understand factors affecting intention and also provided a solid theoretical research model for future study.

Determinants of voting avoidance On mobile social media: evidence from WeChat in China

Kybernetes ◽  
2019 ◽  
Vol 49 (5) ◽  
pp. 1445-1464
Author(s):  
Shengliang Zhang ◽  
Yuan Chen ◽  
Xiaodong Li ◽  
Guowei Dou
Keyword(s):  
Social Media ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
Design Methodology ◽  
Mobile User ◽  
Content Type ◽  
Role Expectation ◽  
Equation Modelling ◽  
Proposed Model ◽  
Expectation Theory

Purpose The purpose of this study is to use role expectation theory to identify potential determinants of user voting avoidance on mobile social media. Design/methodology/approach Data were collected through a survey of 602 WeChat users, and the proposed model was analysed using structural equation modelling. Findings Results indicate that user voting avoidance was positively influenced by unfair competition, perceived inauthenticity, perceived information insecurity, over-consumption of renqing (a unique Chinese human relation) and organisation placement in the context of mobile social media. Originality/value This study illustrates mobile user voting avoidance from the perspective of role expectation theory and clarifies the importance of avoidance in current voting research.

Not just food: Exploring the influence of food blog engagement on intention to taste and to visit

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Giada Mainolfi ◽  
Vittoria Marino ◽  
Riccardo Resciniti
Keyword(s):  
Structural Equation ◽  
Online Survey ◽  
Joint Analysis ◽  
Content Type ◽  
The Past ◽  
Equation Modelling ◽  
Proposed Model ◽  
Influence Of Food ◽  
Perceived Enjoyment ◽  
The Impact

PurposeThe present study investigates the impact of perceived enjoyment, blogger credibility and homophily on readers' engagement. Moreover, the study investigates the role exerted by blog engagement on intentions to follow blogger's recommendations. Despite the growing relevance of these issues, past studies have neglected the relevance of a joint analysis of such dimensions within the context of food blogs.Design/methodology/approachThe empirical research builds on an online survey with a sample of 821 blog readers (353 Italian and 468 American). The proposed model was tested through structural equation modelling.FindingsResults from a survey on Italian and American consumers show that perceived enjoyment and homophily have a significant effect on blog engagement, which, in turn, positively influences both intention to taste and visit. Moreover, blogger credibility does not show a significant influence on blog engagement for Italian and American followers.Originality/valueThe study contributes to a better understanding of the influence exerted by blog engagement on intention to follow blogger's recommendations. The study also examines perceived enjoyment, credibility and homophily as antecedents of engagement, which have not been extensively researched in the past with respect to food blogs.

Linking organisational values and sustainability: the role of AMO practices

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Francisco Rincon-Roldan ◽  
Alvaro Lopez-Cabrales
Keyword(s):  
Structural Equation ◽  
Social Economy ◽  
Perceived Support ◽  
Measurement Scales ◽  
Content Type ◽  
Mediating Role ◽  
Proposed Model ◽  
Organisational Values ◽  
The Relationship

PurposeThe aim of this study was to analyse the link between the values that govern the functioning of cooperatives and their sustainability. Furthermore, the authors propose that this relationship is mediated by AMO (ability, motivation and opportunity) practices, which generate different behaviours and attitudes in their employees, thus strengthening the message of sustainable management that the directors of this kind of companies aim to transmit.Design/methodology/approachThis article presents a theoretical and empirical research model about the relationship between organisational values, AMO practices and sustainability in social economy firms. The proposed model was tested using the multivariate method of partial least squares structural equation modelling (PLS-SEM) with a sample of 124 cooperative companies. The information was gathered through a questionnaire with questions composed of measurement scales that had been previously validated by the reference literature.FindingsThis work empirically demonstrates that the perceived support, respect and responsibility values are strongly related to sustainability, and that ability and opportunity-enhancing practices mediate the association of perceived support and responsibility with the sustainability of cooperatives.Originality/valueThis work contributes to covering the lack of studies about which values support and impact the sustainability of organisations, and it provides information about the mediating role of certain AMO practices in the search for a more sustainable organisation, demonstrating that some practices are more relevant than others.

An integrated framework for the adoption and continuance intention to use mobile payment apps

2019 ◽  
Vol 37 (2) ◽  
pp. 646-664 ◽  
Author(s):  
Michael Humbani ◽  
Melanie Wiese
Keyword(s):  
Structural Equation ◽  
Integrated Model ◽  
Mobile Payment ◽  
Technology Readiness ◽  
Continuance Intention ◽  
Content Type ◽  
Equation Modelling ◽  
Proposed Model ◽  
Confirmatory Factor ◽  
Intention To Continue

Purpose The purpose of this paper is to develop and test an integrated model of the modified technology readiness index (TRI) with the extended expectation-confirmation model, in the context of information technology (E-ECM-IT) to explain the adoption and the intention to continue to use mobile payment applications (apps). Design/methodology/approach Data were collected from 426 users of mobile payment apps across South Africa. A confirmatory factor analysis was performed to validate the factor structure of the measurement items while structural equation modelling was employed to validate the proposed model and testing the hypotheses. Findings The overall model explained 81 per cent of variance in adoption and 78.5 per cent in the intention to continue to use mobile payment services. “Drivers” were better predictors of adoption than “inhibitors” while satisfaction emerged as the strongest predictor of continuance intentions. Originality/value To the best knowledge of the authors, this study is the first to empirically test an integrated modified TRI and E-ECM-IT model to supplement the paucity of research on the topic. The results show that the integrated model provides an enhanced way to understand the factors that influence adoption and continuance intention towards mobile payment apps. The results also add to existing knowledge of mobile technology literature.

Economic and social impact of Malaysian higher education: stakeholders' perspectives

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Suriyani Muhamad ◽  
Suhal Kusairi ◽  
Nazli Aziz ◽  
Rokiah Kadir ◽  
Wan Zulkifli Wan Kassim
Keyword(s):  
Structural Equation ◽  
Design Methodology ◽  
Social Impact ◽  
Business Growth ◽  
Industry Data ◽  
Content Type ◽  
Equation Modelling ◽  
Proposed Model ◽  
Knowledge Exploration

PurposeThis study examined the economic and social impact of Malaysian universities on their communities from stakeholders' perspectives. It analysed whether university stakeholders' spending, human capital (HC) and knowledge exploration (KE) will impact aggregate income (AI), quality of life (QOL) and business growth (BG) in surrounding communities.Design/methodology/approachA survey was conducted among 540 university stakeholders from the southern, northern and eastern regions of Malaysia, representing the alumni, community and industry. Data were subjected to factor analysis using structural equation modelling (SEM).FindingsResults showed that universities impacted communities' economic development and wellbeing, thereby fulfilling their community-related role.Originality/valueThis study addressed universities' role in communities' economic growth and social development. Universities' contributions towards communities can be improved through the proposed model, which suggests ways to maximise their impact. A more detailed study of a particular university is needed to identify other factors that can strengthen universities' impact, even at national and global levels.

Path analysis for proposed framework of SCM excellence in Indian manufacturing industry

2016 ◽  
Vol 27 (4) ◽  
pp. 577-611 ◽  
Author(s):  
Gunjan Soni ◽  
Rambabu Kodali
Keyword(s):  
Supply Chain ◽  
Path Analysis ◽  
Structural Equation ◽  
Design Methodology ◽  
Manufacturing Industry ◽  
Structural Models ◽  
Statistical Testing ◽  
Model Fit ◽  
Content Type ◽  
Equation Modelling

Purpose – Several authors in extant literature have shown concern towards lacuna in availability of standard constructs in supply chain management (SCM). These standard constructs can represent pillars of SCM excellence. However, frameworks on SCM excellence unlike its contemporary fields are very few. Thus the purpose of this paper is to develop a path analysis for proposed framework of SCM excellence in Indian manufacturing industry proposed by Soni and Kodali (2014) using interpretive structural modelling (ISM) and structural equation modelling (SEM). Design/methodology/approach – The ISM is performed on two exemplary cases of supply chain in Indian manufacturing industry. These cases were selected on the consideration of supply chain excellence index (SCEI), based on the results of an empirical study conducted by Soni and Kodali (2014) in Indian manufacturing industry. The focal manufacturing company which exhibited lowest and highest SCEI were selected as contenders for developing ISM. The relationships among pillars and constructs of SCM excellence framework are obtained from ISM, and later are subjected to statistical testing of model fit by using SEM. The input to SEM was the respondent’s data used in previous study. Findings – The major findings revealed that ISM based on focal company having highest SCEI, is statistically fit for SCM excellence framework, and finally the structural models of the constructs for each pillar of SCM excellence are also formed by using path analysis. Originality/value – The study offers a unique managerial approach for analysing the underlying relationships between pillars of SCM excellence. Researchers can use this study for developing frameworks in various realms of SCM excellence.

Non-Muslim consumers’ perception toward purchasing halal food products in Malaysia

2015 ◽  
Vol 6 (1) ◽  
pp. 133-147 ◽  
Author(s):  
Ahasanul Haque ◽  
Abdullah Sarwar ◽  
Farzana Yasmin ◽  
Arun Kumar Tarofder ◽  
Mirza Ahsanul Hossain
Keyword(s):  
Structural Equation ◽  
Random Distribution ◽  
Service Industry ◽  
Food Service ◽  
Food Products ◽  
Content Type ◽  
Muslim Countries ◽  
Equation Modelling ◽  
Halal Food ◽  
Practical Implications

Purpose – This study aims to identify the factors that influence Malaysian non-Muslim consumers’ perception towards buying halal food products. Design/methodology/approach – A structured close-ended questionnaire was used for data collection through a random distribution to 500 non-Muslim consumers from various states in Malaysia. Findings – Using SPSS package, the factor analysis was able to identify three main variables. Later, the hypotheses were tested using structural equation modelling. This study has indicated that the perception of non-Muslim consumers about halal food products is influenced by their attitude, subjective norm and perceived behavioural control, specifically in the context of Malaysia. Research limitations/implications – This finding will help both the academics and the industry food makers in understanding the perception of non-Muslim consumers towards the concept of halal food products. Practical implications – The outcome of the study can serve as a useful reference to relevant Malaysian statutory bodies on the current perception of the Malaysian non-Muslim consumers towards Malaysian halal agenda. This will also help the industry food makers to serve their customers better as well as maximize their profit through a well-planned marketing campaign. Social implications – It prepares a sound basis for Malaysian policymakers to promote the involvement of Malaysian non-Muslim entrepreneurs within the halal food service industry with the intent of improving the socio-economic strata of its participants and, at the same time, fulfilling their religious obligations in providing halal foods for fellow Muslims. Originality/value – Because very few researches have studied non-Muslim consumers’ perception towards halal food products, the development of halal food theory will help in capitalizing the practices in non-Muslim countries.

Antecedents and consequences of trust: an e-tail branding perspective

2016 ◽  
Vol 44 (7) ◽  
pp. 713-730 ◽  
Author(s):  
Gopal Das
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Design Methodology ◽  
Brand Management ◽  
Online Shopping ◽  
Content Type ◽  
Equation Modelling ◽  
Managerial Implications ◽  
Antecedents And Consequences ◽  
Structured Questionnaire

Purpose – The purpose of this paper is to examine the antecedents and consequences of trust in online shopping from an e-tail branding perspective. Design/methodology/approach – A structured questionnaire was used to collect data online from Indian e-tail shoppers (n=309). A structural equation modelling (CB-SEM approach) was used to analyse the data. Findings – The results found e-tailer awareness, e-tailer associations, and e-tailer perceived quality as antecedents of trust in online shopping. The results also showed online trust positively influences the behavioural intentions, namely, purchase intention, repurchase, and recommendation. Originality/value – This study examines the applicability and branding and brand management principles in an e-tail branding context. Theoretical and managerial implications of these results are further discussed.

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