Cold War consumption and the marketing of childhood in the Soviet Union and the United States, 1950-1960

2016 ◽  
Vol 8 (1) ◽  
pp. 83-98 ◽  
Author(s):  
Margaret Peacock
Keyword(s):  
Cold War ◽  
Soviet Union ◽  
The United States ◽  
Content Type ◽  
The Soviet Union ◽  
The Status ◽  
The Usa ◽  
History Of ◽  
Global Discourse ◽  
The Cold War

Purpose – This paper aims to explore the relationship between childhood, consumption and the Cold War in 1950s America and the Soviet Union. The author argues that Soviet and American leaders, businessmen, and politicians worked hard to convince parents that buying things for their children offered the easiest way to raise good American and Soviet kids and to do their part in waging the economic battles of the Cold War. The author explores how consumption became a Cold War battleground in the late 1950s and suggests that the history of childhood and Cold War consumption alters the way we understand the conflict itself. Design/Methodology/Approach – Archival research in the USA and the Russian Federation along with close readings of Soviet and American advertisements offer sources for understanding the global discourse of consumption in the 1950s and 1960s. Findings – Leaders, advertisers, and propagandists in the Soviet Union and the USA used the same images in the same ways to sell the ethos of consumption to their populations. They did this to sell the Cold War, to bolster the status quo, and to make profits. Originality/Value – This paper offers a previously unexplored, transnational perspective on the role that consumption and the image of the child played in shaping the Cold War both domestically and abroad.

Ballet in the Cold War

2020 ◽  
Author(s):  
Anne Searcy
Keyword(s):  
United States ◽  
Cold War ◽  
Soviet Union ◽  
Cultural Exchange ◽  
The United States ◽  
Performing Artists ◽  
Exchange Programs ◽  
The Soviet Union ◽  
History Of ◽  
The Cold War

During the Cold War, the governments of the United States and the Soviet Union developed cultural exchange programs, in which they sent performing artists abroad in order to generate goodwill for their countries. Ballet companies were frequently called on to serve in these programs, particularly in the direct Soviet-American exchange. This book analyzes four of the early ballet exchange tours, demonstrating how this series of encounters changed both geopolitical relations and the history of dance. The ballet tours were enormously popular. Performances functioned as an important symbolic meeting point for Soviet and American officials, creating goodwill and normalizing relations between the two countries in an era when nuclear conflict was a real threat. At the same time, Soviet and American audiences did not understand ballet in the same way. As American companies toured in the Soviet Union and vice versa, audiences saw the performances through the lens of their own local aesthetics. Ballet in the Cold War introduces the concept of transliteration to understand this process, showing how much power viewers wielded in the exchange and explaining how the dynamics of the Cold War continue to shape ballet today.

Same As It Ever Was: Nuclear Alarmism, Proliferation, and the Cold War

2010 ◽  
Vol 34 (3) ◽  
pp. 7-37 ◽  
Author(s):  
Francis J. Gavin
Keyword(s):  
United States ◽  
Cold War ◽  
Soviet Union ◽  
Nuclear Proliferation ◽  
The United States ◽  
The Soviet Union ◽  
History Of ◽  
Nuclear Arms Race ◽  
Nuclear History ◽  
The Cold War

A widely held and largely unchallenged view among many scholars and policymakers is that nuclear proliferation is the gravest threat facing the United States today, that it is more dangerous than ever, and that few meaningful lessons can be drawn from the nuclear history of a supposed simpler and more predictable period, the Cold War. This view, labeled “nuclear alarmism,” is based on four myths about the history of the nuclear age. First, today's nuclear threats are new and more dangerous than those of the past. Second, unlike today, nuclear weapons stabilized international politics during the Cold War, when in fact the record was mixed. The third myth conflates the history of the nuclear arms race with the geopolitical and ideological competition between the Soviet Union and the United States, creating an oversimplified and misguided portrayal of the Cold War. The final myth is that the Cold War bipolar military rivalry was the only force driving nuclear proliferation. A better understanding of this history, and, in particular, of how and why the international community escaped calamity during a far more dangerous time against ruthless and powerful adversaries, can produce more effective U.S. policies than those proposed by the nuclear alarmists.

The fashion gap: the Cold War politics of American and Soviet fashion, 1945-1959

2016 ◽  
Vol 8 (1) ◽  
pp. 65-82 ◽  
Author(s):  
Stephanie M. Amerian
Keyword(s):  
Cold War ◽  
Soviet Union ◽  
Cultural Diplomacy ◽  
Primary Sources ◽  
Content Type ◽  
The Soviet Union ◽  
Cultural Struggle ◽  
The Usa ◽  
The Cold War ◽  
Key Participants

Purpose – The purpose of this paper is to examine the role that fashion played in the Cold War competition between the USA and the Soviet Union during the period from 1945 to 1959. Design/methodology/approach – This paper begins by situating fashion within the larger American efforts of cultural diplomacy. It then examines the American and Soviet approaches to fashion. Finally, it focuses on the fashion show at the 1959 American National Exhibition in Moscow. This paper utilizes primary sources, including archival sources and period newspapers and magazines. Findings – Both American and Soviet leaders tried to use fashion to embody the ideological values of each political and economic system. Both also acknowledged a “fashion gap”, whereby Americans enjoyed clear superiority thanks to a well-developed mass production system of ready-made, stylish clothing, that some termed the American Look. Americans hoped the fashion gap would demonstrate that only capitalism could provide women with an abundance of the necessary – but also desirable – consumer goods that enhanced their feminine beauty. Thus, fashion played an important part in the Cold War cultural struggle, in which American and Soviet women were key participants. Originality/value – Much has been written about the Cold War cultural diplomacy, especially the Moscow exhibition, but fashion is often left out of the analyses. Meanwhile, both the American Look and Soviet efforts to create socialist fashion have been examined, but no work has been done to look at the two together to understand fashion’s larger implications for the Cold War.

The ‘New Cold War’ in ‘critical International Relations studies’

1986 ◽  
Vol 12 (3) ◽  
pp. 163-185 ◽  
Author(s):  
V. Kubalkova ◽  
A. A. Cruickshank
Keyword(s):  
United States ◽  
Cold War ◽  
Soviet Union ◽  
International Relations ◽  
New Left ◽  
The United States ◽  
The Soviet Union ◽  
The Us ◽  
The Usa ◽  
The Cold War

In the historiography of the Cold War a small but active group of American historians influenced by New Left radicalism rejected the view prevailing in the USA at the time in regard to the assignation of responsibility for the beginning and continuation of the Cold War.1 Although their reasoning took them along different routes and via different perceptions as to key dates and events, there were certain features all US revisionists had in common (some more generally recognized than others). Heavily involved as they were in the analysis of the US socio-economic system, the Soviet Union was largely left out of their concerns and it was the United States who had been found the ‘guilty’ party. The revisionists, of course inadvertently, corroborated Soviet conclusions, a fact gratefully acknowledged by Soviet writers.2

scholarly journals Canada and the Beginning of the Cold War: Modern Interpretations

2019 ◽  
pp. 47-56
Author(s):  
Maryna Bessonova
Keyword(s):  
United States ◽  
Cold War ◽  
Soviet Union ◽  
The United States ◽  
The West ◽  
The Soviet Union ◽  
The Usa ◽  
Historical Writings ◽  
The One ◽  
The Cold War

The most widespread plots interpreted as the beginning of the Cold War are the events that took place in 1946: February 9 – J. Stalin’s speech to the electorate in Moscow; February 22 – the American charge d’Affaires in the Soviet Union G. Kennan’s “long telegram”; March 5 – W. Churchill’s speech in Fulton (the USA); September 27 – the Soviet Ambassador in the United States N. Novikov’s “long telegram”. But there was an earlier event, so called “Gouzenko affair”, which is almost unknown for the Ukrainian historiography. On September 5, 1945, Igor Gouzenko, a cipher clerk of the Soviet embassy to Canada, defected to the Canadian side with more than a hundred secret documents that proved the USSR’s espionage activities in the countries of North America. Information about the network of Soviet agents caused a real panic in the West and was perceived as a real start of the Cold War. In the article, there is made an attempt to review the main events related to the Gouzenko affair and to identify the dominant interpretations of this case in contemporary historical writings. One can find different interpretations of the reasons and the consequences of Gouzenko’s defection which dramatically affected the history of the world. One of the main vivid results was an anti-communist hysteria in the West which was caused by the investigation that Canadian, American and British public officials and eminent scientists were recruited by the Soviet Union as agents for the atomic espionage. For Canada, the Gouzenko affair had an unprecedented affect because on the one hand it led to the closer relations with the United States in the sphere of security and defense, and on the other hand Canada was involved into the international scandal and used this case as a moment to start more activities on the international arena. It has been also found that the Canadian and American studies about Gouzenko affair are focused on the fact that the Allies on the anti-Hitler coalition need to take a fresh look at security and further cooperation with the USSR, while the overwhelming majority of Russian publications is focused on the very fact of betrayal of Igor Gouzenko.

Engaging the Evil Empire

2020 ◽  
Author(s):  
Simon Miles
Keyword(s):  
Cold War ◽  
Soviet Union ◽  
Political Stability ◽  
Ronald Reagan ◽  
The United States ◽  
The Soviet Union ◽  
History Of ◽  
The Cold War ◽  
Breathing Room ◽  
Key Events

In a narrative-redefining approach, this book dramatically alters how we look at the beginning of the end of the Cold War. Tracking key events in US–Soviet relations across the years between 1980 and 1985, the book shows that covert engagement gave way to overt conversation as both superpowers determined that open diplomacy was the best means of furthering their own, primarily competitive, goals. The book details the history of these dramatic years, as President Ronald Reagan consistently applied a disciplined carrot-and-stick approach, reaching out to Moscow while at the same time excoriating the Soviet system and building up US military capabilities. The received wisdom in diplomatic circles is that the beginning of the end of the Cold War came from changing policy preferences and that President Reagan, in particular, opted for a more conciliatory and less bellicose diplomatic approach. In reality, the book demonstrates, Reagan and ranking officials in the National Security Council had determined that the United States enjoyed a strategic margin of error that permitted it to engage Moscow overtly. As US grand strategy developed, so did that of the Soviet Union. This book covers five critical years of Cold War history when Soviet leaders tried to reduce tensions between the two nations in order to gain economic breathing room and, to ensure domestic political stability, prioritize expenditures on butter over those on guns. The book shifts the focus of Cold War historians away from exclusive attention on Washington by focusing on the years of back-channel communiqués and internal strategy debates in Moscow as well as Prague and East Berlin.

3. International history of the twentieth century

2019 ◽  
pp. 54-69
Author(s):  
Len Scott
Keyword(s):  
Twentieth Century ◽  
Cold War ◽  
Soviet Union ◽  
Nuclear Weapons ◽  
The United States ◽  
World Politics ◽  
Total War ◽  
The Soviet Union ◽  
History Of ◽  
The Cold War

This chapter focuses on some of the principal developments in world politics from 1900 to 1999: the development of total war, the advent of nuclear weapons, the onset of cold war, and the end of European imperialism. It shows how the confrontation between the United States and the Soviet Union became the key dynamic in world affairs, replacing the dominance of—and conflict among—European states in the first half of the twentieth century. It also examines the ways that the cold war promoted or prevented global conflict, how decolonization became entangled with East–West conflicts, and how dangerous the nuclear confrontation between East and West was. Finally, the chapter considers the role of nuclear weapons in specific phases of the cold war, notably in détente, and then with the deterioration of Soviet–American relations in the 1980s.

scholarly journals L'adaptation à la turbulence : les Etats-Unis face aux transformations de I'OTAN, 1989-1991

2005 ◽  
Vol 23 (1) ◽  
pp. 57-75
Author(s):  
Philippe Le Prestre
Keyword(s):  
Cold War ◽  
Soviet Union ◽  
Western Europe ◽  
The United States ◽  
European Security ◽  
The Soviet Union ◽  
External Variables ◽  
The Status ◽  
The Individual ◽  
The Cold War

The end of the Cold War has freed Eastern Europe from the Soviet Union and Western Europe from the United States. This article explores how the Americans have attempted to adapt to these new uncertainties by redefining the threat and by seeking a new political and military identity for NATO. The individual, societal, and external variables that may explain how strategies of adaptation are chosen are then identified. The turbulence of the System, by concentrating decision-making, by giving more weight to budgetary variables, by encouraging neo-isolationist trends, and by favouring local political priorities accentuates an approach of reacting to events and preserving the status quo, an approach which leaves NATO at the mercy of German objectives in Europe without resolving the issue of European security.

Jazz, Power, and Soviet Youth in the Early Cold War, 1948−1953

2016 ◽  
Vol 33 (3) ◽  
pp. 332-361 ◽  
Author(s):  
Gleb Tsipursky
Keyword(s):  
World War Ii ◽  
Cold War ◽  
Soviet Union ◽  
Cultural Practices ◽  
The United States ◽  
The Soviet Union ◽  
History Of ◽  
Cultural Competition ◽  
The Cold War ◽  
The Impact

Examining the history of jazz in the Soviet Union between 1948 and 1953, this essay sheds light on the role of popular music in the cultural competition of the early Cold War. While the Soviet authorities pursued a tolerant policy toward jazz during World War II because of its wartime alliance with the United States, the outbreak of the Cold War in the late 1940s led to a decisive turn against this music. The Communist Party condemned jazz as the music of the “foreign bourgeoisie,” instead calling for patriotic Soviet music. Building on previous studies of the complex fate of western music in the USSR during the postwar decades, this article highlights a previously unexamined youth counterculture of jazz enthusiasts, exploring the impact of anti-jazz initiatives on grassroots cultural institutions, on the everyday cultural practices of young people, and on the Cold War’s cultural front in the USSR. It relies on sources from central and regional archives, official publications, and memoirs, alongside oral interviews with jazz musicians and cultural officials.

scholarly journals Determinants of U.S. Foreign Policy foreign policy during the Cold War The Intra-American Perspective

2020 ◽  
Vol 31 ◽  
pp. 123-144
Author(s):  
Katarzyna Czornik
Keyword(s):  
United States ◽  
Foreign Policy ◽  
Cold War ◽  
Soviet Union ◽  
The United States ◽  
Global Scale ◽  
American Perspective ◽  
The Soviet Union ◽  
The Usa ◽  
The Cold War

The U.S. accession to the Second World War and indisputable victory initiated a new stage in the history of the United States. The country took a superpower position next to the USSR. The USA became the leading force of the democratic and capitalist world. During the Cold War, competing with the Soviet Union for influence in the global scale, the United States effectively spread its ideology, political system model, and value system. A number of determinants of an internal nature, both objective and subjective, influenced the shape of the foreign policy of the USA during the Cold War.

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