How can hotel smartphone apps enhance hotel guest experiences? An integrated model of experiential value

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Hyeongmin Kim ◽  
Chang Huh ◽  
Chanho Song ◽  
Myong Jae Lee
Keyword(s):  
Structural Equation ◽  
Integrated Model ◽  
Equation Modeling ◽  
Extensive Literature ◽  
Communication Tool ◽  
Time Saving ◽  
Web Based ◽  
Content Type ◽  
Affective Evaluation ◽  
Experiential Value

Purpose The purpose of this study was to investigate relationships among the experiential value of hotel apps, the cognitive and affective evaluation of hotel apps users, hotel apps users’ satisfaction and their endorsement for the hotel apps. Specifically, this study examined the relationships that enhance hotel guests’ experiences through hotel apps. Design/methodology/approach The measurement items were developed through extensive literature review. This study used a web-based survey to test an integrated model of the experiential value. With a total of 320 usable samples, partial least squares structural equation modeling was carried out to identify key “driver” constructs and validate the proposed model. Findings A significant relationship was found in the playfulness of hotel apps and hotel guests’ cognitive and affective evaluations of the hotel apps, which positively influence hotel guests’ satisfaction and their endorsement for the hotel apps. Hotel apps should create fun and entertainment features in the hotel apps so that the users of hotel apps can be enjoyable during their usage. In addition, providing hotel apps users with time saving and easy use of the hotel apps can affect their satisfaction and endorsement for the hotel apps. Originality/value This study confirmed the positive links among hotel apps users’ experiential value, their cognitive and affective evaluation of the hotel apps, their satisfaction of using the hotel apps and their endorsement for the hotel apps. This study also revealed that hotel apps can be hotels’ effective communication tool that enhances existing and potential customers’ overall experiences.

Improving to Smart Organization

2015 ◽  
Vol 26 (6) ◽  
pp. 807-829 ◽  
Author(s):  
Urfi Khan ◽  
Abid Haleem
Keyword(s):  
Structural Equation ◽  
Integrated Model ◽  
North India ◽  
Interaction Matrix ◽  
Equation Modeling ◽  
Future Research ◽  
Extensive Literature ◽  
Content Type ◽  
Fuzzy Micmac ◽  
Power And Dependence

Purpose – The purpose of this paper is to focus on studying the concept of “Smart Organization” and providing a comprehensive framework for the various factors as barriers for the smart organization, identifying and classifying the key criterion of these factors based on their direct and indirect relationships. Design/methodology/approach – In this paper an extensive literature survey and experts’ opinion have been used to identify major barriers of smart organization. These barriers are then modeled using interpretative structural modeling (ISM) methodology. The model so developed has been further improved and an integrated model has been developed using fuzzy-MICMAC. Findings – Various barriers of smart organization have been identified and a structural model has been developed for barriers using the ISM methodology. The critical barriers have been found out by fuzzy-MICMAC analysis. The driver power and dependence graph has been plotted for barriers. The barriers are classified into four categories which are, autonomous, linkage, dependent and independent according to their driver power and dependence. From the ISM model and the integrated model, and from further discussions with the experts, it has been found that the barriers “(B1) organizational structure” and “(B6) Managerial actions” are the two most important barriers, every other barrier is directly or indirectly driven by these. Research limitations/implications – The basis of developing the ISM model, i.e, the structural self-interaction matrix is based on experts’ opinion, therefore the result may get influenced if there is any biasing in judging the barriers. The future research scope for this paper will be to test the model generated in this paper. The testing of the model can be done by applying structural equation modeling technique, it has the capability of testing the hypothetical model. Further a framework of smart organizations can be created to find out the smartness of different organizations. Practical implications – The paper can be used by organizations in understanding the barriers in becoming “smart” on the basis of their inter-relationships. This model can help manufacturing organization of North India in understanding the barriers which needs to be worked upon and the inter-relationship among these factors. This model-based study may be helpful in understanding and implementing the practices of smart organization by removing the possible critical barriers. Originality/value – This is the first study to identify the barriers of smart organizations and to develop a model of these barriers using ISM and fuzzy-MICMAC.

Why digital goods have not replaced traditional goods: the case of e-books

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jongbum Kim ◽  
Jeonghun Seo ◽  
Hangjung Zo ◽  
Hwansoo Lee
Keyword(s):  
Self Efficacy ◽  
Structural Equation ◽  
Resistance To Change ◽  
Reliability And Validity ◽  
Integrated Model ◽  
Equation Modeling ◽  
Survey Method ◽  
Intention To Use ◽  
Digital Products ◽  
Content Type

PurposeElectronic books (e-books) have been in the market for decades but have been unable to replace paper books. Previous studies on e-books have failed to identify significant factors affecting the adoption and diffusion of e-books. This study develops a theoretical framework to explain the adoption behavior of e-books from the perspective of user resistance.Design/methodology/approachAfter a pilot test with 50 e-book users, the research model is validated using a partial least squares structural equation modeling (PLS-SEM) technique. A web-based survey method is used to collect data from a sample of 350 people – selected from Korean e-book users and nonusers – during a week in March 2017. This study tests the reliability and validity of the integrated model of planned behavior and resistance theory and tests the hypotheses with bootstrapping resampling.FindingsThe results show that four barriers – usage, value, risk and image – cause resistance to change and users with higher resistance have lower intention to use. The moderating effect of self-efficacy between resistance to change and intention to use is confirmed. Self-efficacy interacts not only with the encouraging factors but also with resistance.Originality/valueThis study expands the understanding of users' adoption behavior of e-books by examining inhibiting factors using a novel integrated model. The findings of this research provide insights for digital product providers, especially e-book publishers, to understand why digital products have not been successful in the marketplace.

Empirical analysis of enablers and performance outcome of manufacturing flexibility in an emerging economy

2020 ◽  
Vol 31 (6) ◽  
pp. 1301-1322 ◽  
Author(s):  
Ruchi Mishra
Keyword(s):  
Structural Equation ◽  
Positive Influence ◽  
Operational Performance ◽  
Equation Modeling ◽  
Extensive Literature ◽  
Product Mix ◽  
Content Type ◽  
Volume Flexibility ◽  
And Performance ◽  
Internal Integration

PurposeThe objective of this paper is to empirically test and verify the enablers of volume flexibility and product-mix flexibility and to assess the influence of these flexibilities on operational performance.Design/methodology/approachA research framework consisting of nine pairs of hypotheses was developed using an extensive literature review. Using a self-administered questionnaire, 391 responses were collected, and these responses were analyzed using descriptive statistics, factor analysis, and structural equation modeling techniques.FindingsThe findings empirically confirm the enablers of volume flexibility and product-mix flexibility. The proposed model explained 59 percent variance in volume flexibility and 63 percent variance in product-mix flexibility. Volume flexibility and product-mix flexibility together explained 38 percent variance in operational performance.Research limitations/implicationsTheoretically, this study advances flexibility literature in two significant ways. First, the study conducts first of its kind quantitative empirical investigation considering upstream, downstream, and internal integration practices as enablers of volume flexibility and product-mix flexibility. Second, this study adds to the flexibility literature by suggesting the positive influence of volume and product-mix flexibility on the operational performance of firms.Originality/valueThe study reinforces the role of enablers in the development of volume and product-mix flexibilities. Thus, the study provides a comprehensive view of flexibility enablers that can be used as a diagnostic tool, which practitioners can use to assess and deploy flexibility.

Authenticity in branding – exploring antecedents and consequences of brand authenticity

2017 ◽  
Vol 51 (2) ◽  
pp. 324-348 ◽  
Author(s):  
Kristine Fritz ◽  
Verena Schoenmueller ◽  
Manfred Bruhn
Keyword(s):  
Structural Equation ◽  
Online Survey ◽  
Brand Management ◽  
Equation Modeling ◽  
Extensive Literature ◽  
Content Type ◽  
Social Commitment ◽  
Brand Authenticity ◽  
Brand Involvement ◽  
Relational Outcomes

Purpose Consumer demand for authentic brands is steadily rising. With increased pressure to accommodate this demand, researchers and marketers seek to understand how to influence a brand’s perceived authenticity. The purpose of this paper is to build a link between previous research on authenticity and thus gain a deeper understanding of the influencing factors of brand authenticity and its consumer outcomes. Design/methodology/approach Building on an extensive literature review, the authors identify various antecedents of brand authenticity that are closely connected with the brand’s past, its virtuousness, consumers’ self-identification with the brand perceiver’s own self and individuals representing the brand, as well as relational outcomes as consequences of a brand’s perceived authenticity. As brand authenticity is a subjective construct, the authors include brand involvement to test for moderator effects. For data collection, they conduct an online survey that generates 509 datasets. To test the hypotheses, the authors use structural equation modeling. Findings The results demonstrate that brand authenticity can be influenced by the identified variables (i.e. brand heritage, brand nostalgia, brand commercialization, brand clarity, brand’s social commitment, brand legitimacy, actual self-congruence and employee’s passion). Moreover, brand authenticity positively affects brand relationship quality, which in turn positively influences consumers’ behavioral intentions. The analyzed relationships do not vary due to consumer-specific characteristics (i.e. brand involvement). Originality/value In sum, the results regarding the antecedents of brand authenticity demonstrate that a company can influence brand authenticity through different approaches, and that it is therefore important to analyze which of the identified antecedents brand management should manipulate to positively impact the perception of the brand’s authenticity. In addition, the findings confirm the positive consequences on consumer behavior ascribed to the authenticity concept by marketing literature.

Social media resources and export performance: the role of trust and commitment

2020 ◽  
Vol 37 (2) ◽  
pp. 273-297
Author(s):  
Mahmoud Abdulai Mahmoud ◽  
Matilda Adams ◽  
Aidatu Abubakari ◽  
Nicholas Oblitei Commey ◽  
Adelaide Naa Amerley Kastner
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Survey Design ◽  
Export Performance ◽  
Sampling Technique ◽  
Integrated Model ◽  
Equation Modeling ◽  
Content Type ◽  
Exporting Firms ◽  
Role Commitment

PurposeThe study sought to examine the influence of social media resources on export performance and the role commitment and trust play in this relationship using an integrated model.Design/methodology/approachA quantitative survey design was employed for this study. Empirical data for this paper were drawn from 210 exporting firms in Ghana, using purposive sampling technique. The hypothesized links were analyzed using structural equation modeling.FindingsThe result of this study reveals that social media resources and marketing capabilities directly influence export performance and indirectly through commitment and trust.Originality/valueTo the best of the authors’ knowledge, this study is among the first to attempt to use an integrated model (resource-based view and commitment-trust theory) to understand and explain an international marketing phenomenon. By concentrating on Ghana, the study offers new insights regarding the pathway for exporting firms in emerging markets.

The role of familiarity in consumer destination image formation

2019 ◽  
Vol 74 (4) ◽  
pp. 885-901 ◽  
Author(s):  
Soyeon Kim ◽  
Xinran Lehto ◽  
Jay Kandampully
Keyword(s):  
Structural Equation Modeling ◽  
Structural Equation ◽  
Design Methodology ◽  
Destination Image ◽  
Equation Modeling ◽  
Tourist Destination ◽  
Web Based ◽  
Content Type ◽  
Practical Implications

Purpose The primary purpose of this study is to examine the effects of destination familiarity on consumers’ evaluations (cognitive image) and feelings (affective image) about the destination, leading to their intention to visit. Design/methodology/approach The data for this study were collected through a Web-based survey. Based on a sample of 460 respondents, structural equation modeling was used to test the proposed hypotheses. Findings The results showed that familiarity with a destination not only influences consumers’ cognitive evaluations of the destination but also affects their feelings about it, which translates into their intentions in travelling to the destination. The findings indicate that destination familiarity can enhance consumers’ knowledge about the destination, but more importantly, their affective perceptions can lead to a higher likelihood of visiting a destination. Practical implications The findings provide useful guidance for efficient marketing programs to attract more visitors to a certain tourist destination. Destination marketers must assess the level of familiarity of potential travelers in the development, design and promotion of a destination. This understanding will enable the marketers to more effectively communicate with their target markets and allow them to tailor advertising to different segments of their customers based on their familiarity. Originality/value The majority of previous studies regarding destination familiarity tend to measure the overall familiarity or experiential familiarity (e.g. a comparison between visitors vs non-visitors) without considering consumers’ indirect familiarity with a destination. This study attempts to conceptualize and empirically test the role of destination familiarity on consumers’ cognitive and affective images and intentions.

Marketing advantages and sustainable competitiveness through branding for the supply chain of Islamic country

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Muhammad Saeed Shahbaz ◽  
Mudaser Javaid ◽  
Syed Hasnain Alam Kazmi ◽  
Qamar Abbas
Keyword(s):  
Supply Chain ◽  
Structural Equation ◽  
Vital Role ◽  
Equation Modeling ◽  
Extensive Literature ◽  
Electric Industry ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Content Type ◽  
The Relationship

Purpose Branding plays a vital role in the success of every organization and even industry. In Islamic countries, every organization must consider Sharia rules while strategy making. Nowadays, the supply chain is considered a major tool of branding and marketing. After an extensive literature review, it has been found that the studies that test the marketing advantages (MAs) and sustainable competitiveness through branding are scarce. The purpose of this study is to empirically examine the relationship between branding and MAs and mediating the role of sustainable competitiveness. Design/methodology/approach This is a quantitative study. An instrument was adopted, and data were collected. The researchers tested the hypotheses from the survey data from 179 electronic organizations. The data ware analyzed through structural equation modeling to examine the proposed hypothesis of this study. Findings The findings indicate that the relationship among dimensions of branding attitude and MAs were supported (expect reliability). Additionally, this study also revealed that a sustainable competitive variable plays a substantial role as a mediating variable in those relationships. Research limitations/implications This study is a cross-sectional survey. Consequently, the limited sample size from the electric industry may affect the power of generalizability. The next study may be demonstrated for other industries to respect the nature of the branding and MAs among the managerial staff of other industries. Practical implications This study will help managers to understand how to use the supply chain as branding for their MAs through sustainable competitiveness. Originality/value This study adds practical value to the literature on sustainable competitive, branding and MA and supply chain. The study shows that sustainable competitiveness has varying mediating effects on industry value.

Investigation and modeling of lean six sigma barriers in small and medium-sized industries using hybrid ISM-SEM approach

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Mahipal Singh ◽  
Rajeev Rathi
Keyword(s):  
Six Sigma ◽  
Structural Equation ◽  
Research Work ◽  
Lean Six Sigma ◽  
Equation Modeling ◽  
Original Research ◽  
Extensive Literature ◽  
Implementation Barriers ◽  
Interpretive Structural Modeling ◽  
Content Type

Purpose Lean six sigma (LSS) has attained a prominent position in mature organizations but small- and medium-sized enterprises (SMEs) are struggling in the proper implementation of LSS in their core business. This study aims to make a comprehensive analysis of LSS implementation barriers in SMEs so that LSS execution can be much fluent in SMEs. Design/methodology/approach This research work is carried out based on investigation of LSS barriers through extensive literature review. For validating the identified barriers, a questionnaire survey was conducted, and out of 400 samples, 260 responses received back. The collected responses are analyzed statistically and found 16 significant barriers. The finalized barriers are modeled using interpretive structural modeling (ISM) and clustered them through matrice d’impacts croisés-multiplication appliquée a un classement (MICMAC) analysis. Furthermore, to check the consistency of results, ISM-MICMAC outcomes are validated through structural equation modeling (SEM). Findings The result reveals that 16 LSS implementation barriers are finalized through expert’s opinion and validated through statistical reliability test with Cronbach’s alpha value of 0.820. The ISM model reveals that the management relevant barriers are exhibiting the leading role to influence the implementation of LSS in SMEs. Moreover, the obtained results validated through SEM are found in good agreement. Research limitations/implications During pairwise comparisons, there may be some prejudice and subjectivity as human judgments are engaged. Practical implications This study provides impetus to practitioners and consultant for the initiation of LSS in the business organization through tackling the LSS barriers as per their driving and dependence power. Originality/value In the past, limited studies had explored the LSS barriers, but a few studies analyzed the mutual relationship between barriers. No such study is reported in literature that validates the mutual interaction model of LSS barriers. Hence, this paper presents the original research work of identification and modeling of barriers associated with LSS implementation in SMEs through hybrid ISM-SEM approach.

Antecedents and consequences of e-shopping: an integrated model

2015 ◽  
Vol 25 (2) ◽  
pp. 184-217 ◽  
Author(s):  
Weng Marc Lim
Keyword(s):  
Structural Equation ◽  
Perceived Value ◽  
Integrated Model ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Perceived Ease Of Use ◽  
Content Type ◽  
Main Research ◽  
Antecedents And Consequences

Purpose – The purpose of this paper is to present an integrated information systems–consumer behavior (IS-CB) model for e-shopping to examine the antecedents and consequences of e-shopping and usage behavior. Design/methodology/approach – The study tests 320 usable responses collected from e-shoppers against the integrated model using structural equation modeling. Findings – The main research results support the use of antecedents of e-shopping acceptance and usage by drawing from unified knowledge of IS and CB underpinnings. The findings show the significance of perceived value, social factors, perceived ease of use, perceived usefulness, entertainment gratification (EG), web irritation (WI), emotional state, and web atmospherics (WA) in the process of e-shopping. Practical implications – The results suggest that e-retailers should establish positive perceived value in consumers’ minds and uphold trust to foster favorable attitudes and intentions toward e-shopping and actual e-shopping purchase. Proper and good construction of WA can lead to useful and easy-to-use e-shopping sites, EG, and minimization of WI. Capitalizing on online social influences also would be an advantage. Originality/value – This paper bridges a gap in the studies of IS and CB, contributing to a more comprehensive understanding of the influence of IS and CB antecedents on acceptance and usage of e-shopping.

Case study of a structural model to explore the effects of knowledge sharing on intellectual capital

2016 ◽  
Vol 46 (3) ◽  
pp. 338-352 ◽  
Author(s):  
Peyman Akhavan ◽  
Farnoosh Khosravian
Keyword(s):  
Structural Equation Modeling ◽  
Knowledge Sharing ◽  
Intellectual Capital ◽  
Structural Equation ◽  
Structural Model ◽  
Measurement Model ◽  
Equation Modeling ◽  
Extensive Literature ◽  
Content Type

Purpose It is commonly known that intellectual capital (IC) plays a remarkable role in organizations, especially in colleges and academic centers. The purpose of this study is to investigate the effects of knowledge sharing (KS) on IC. Design/methodology/approach Based on the extensive literature review, a questionnaire was designed. The questions were composed of two parts; KS questions and IC questions. In total, 352 students completed questionnaires in the Shahinshahr branch of Payam-e-Noor University. Structural equation modeling was used to develop the measurement model. Findings The findings showed that KS has a significant positive correlation with IC and its dimensions. The structural equation modeling confirmed the research model and showed a good match with it. Originality/value Given that this study aimed to examine KS and IC, it implies that with optimized knowledge management in universities, providing the infrastructures of KS and strengthening students’ motivational factors, KS capacities can be enhanced and IC of universities would be strengthened.

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