Intention to use analytical artificial intelligence (AI) in services – the effect of technology readiness and awareness

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Carlos Flavián ◽  
Alfredo Pérez-Rueda ◽  
Daniel Belanche ◽  
Luis V. Casaló

PurposeThe automation of services is rapidly growing, led by sectors such as banking and financial investment. The growing number of investments managed by artificial intelligence (AI) suggests that this technology-based service will become increasingly popular. This study examines how customers' technology readiness and service awareness affect their intention to use analytical AI investment services.Design/methodology/approachThe automation of services is rapidly growing, led by sectors such as banking and financial investment. The growing number of investments managed by AI suggests that this technology-based service will become increasingly popular. This study examines how customers' technology readiness and service awareness affect their intention to use analytical AI investment services.FindingsThe results indicated that customers' technological optimism increases, and insecurity decreases, their intention to use robo-advisors. Surprisingly, feelings of technological discomfort positively influenced robo-advisor adoption. This interesting finding challenges previous insights into technology adoption and value co-creation as analytical AI puts customers into a very passive role and reduces barriers to technology adoption. The research also analyzes how consumers become aware of robo-advisors, and how this influences their acceptance.Originality/valueThis is the first study to analyze the role of customers' technology readiness in the adoption of analytical AI. The authors link the findings to previous technology adoption and automated services' literature and provide specific managerial implications and avenues for further research.

2019 ◽  
Vol 8 (2) ◽  
pp. 97-114
Author(s):  
Sheshadri Chatterjee

Purpose The purpose of this paper is to identify the factors influencing the citizens to use robots that would improve the quality of life of the citizens. Design/methodology/approach With the help of different adoption theories and models and with the support of background studies, some hypotheses have been formulated and a conceptual model has been developed with the consideration of the impact of artificial intelligence regulation (IAR) that controls the use of robots as a moderator. The model has been validated and the hypotheses have been tested by statistical analysis with the help of survey works involving consideration of feedbacks from 503 usable respondents. Findings The study reveals that the use of robots by the citizens would appreciably increase if government imposes strict artificial intelligence (AI) regulatory control concerning the use of robots, and in that case, it appears that the use of robots would improve the quality of life of the citizens. Research limitations/implications The duly validated model would help the authority to appropriately nurse and nurture the factors such as ethical dilemma, perceived risks and control beliefs for enhancing the intention of the citizens to use robots for many purposes including domestic usage in the context of appropriate restrictions imposed through AI regulation. Such use of robots would eventually improve the quality of life. Originality/value There are a few studies covering analysis of IAR as a moderator on the linkages of the predictors with the intention of the citizens to use robots. In this context, this study is claimed to have offered a novel contribution.


2016 ◽  
Vol 24 (2) ◽  
pp. 141-144 ◽  
Author(s):  
Tom P. Abeles

Purpose This paper aims to explore how the introduction of robots and artificial intelligence raises questions regarding the role of “work” not just in meeting societal material needs but challenges the idea of work as an underlying paradigm of human society, particularly as personal identity. Design/methodology/approach This paper takes the form of an editorial opinion piece. Findings “Work” is a defining characteristic of an individual. The entrance of robots and artificial intelligence could be a greater challenge to an individual’s sense of well-being and identity than only for filling traditional functions and basic needs of society. Social Implications The question is raised as to the psychological and social implications of the “immigration” of a new “culture” in the form of artificial intelligence and robotics beyond a local or regional basis. Originality/value The increasing presence of robots and artificial intelligence not only offers alternative ways for society to function but also sharpens the challenges that one culture faces when confronted by other communities who are able to fill traditional positions beyond the traditional one of “work”.


2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Rhiannon Firth ◽  
Andrew Robinson

PurposeThis paper maps utopian theories of technological change. The focus is on debates surrounding emerging industrial technologies which contribute to making the relationship between humans and machines more symbiotic and entangled, such as robotics, automation and artificial intelligence. The aim is to provide a map to navigate complex debates on the potential for technology to be used for emancipatory purposes and to plot the grounds for tactical engagements.Design/methodology/approachThe paper proposes a two-way axis to map theories into to a six-category typology. Axis one contains the parameters humanist–assemblage. Humanists draw on the idea of a human essence of creative labour-power, and treat machines as alienated and exploitative form of this essence. Assemblage theorists draw on posthumanism and poststructuralism, maintaining that humans always exist within assemblages which also contain non-human forces. Axis two contains the parameters utopian/optimist; tactical/processual; and dystopian/pessimist, depending on the construed potential for using new technologies for empowering ends.FindingsThe growing social role of robots portends unknown, and maybe radical, changes, but there is no single human perspective from which this shift is conceived. Approaches cluster in six distinct sets, each with different paradigmatic assumptions.Practical implicationsMapping the categories is useful pedagogically, and makes other political interventions possible, for example interventions between groups and social movements whose practice-based ontologies differ vastly.Originality/valueBringing different approaches into contact and mapping differences in ways which make them more comparable, can help to identify the points of disagreement and the empirical or axiomatic grounds for these. It might facilitate the future identification of criteria to choose among the approaches.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Olajide Ore ◽  
Martin Sposato

Purpose The purpose of this study is to contribute to the knowledge on the opportunities and risks in the use of artificial intelligence (AI) in recruitment and selection by exploring the perspectives of recruitment professionals in a multicultural multinational organisation. Design/methodology/approach A qualitative approach was used in this exploratory study. Face-to-face, semi-structured in-depth interviews were conducted with ten professional recruiters who worked for a multinational corporation. Findings The findings revealed that AI facilitates the effective performance of routine tasks through automation. However, the adoption of AI technology in recruitment and selection is also fraught with risks that engender fear and distrust among recruiters. The effective adoption of AI can improve recruitment strategies. However, cynicism exists because of the fears of job losses to automation, even though the participants thought that their jobs would continue to exist because recruiters should always be humans. Originality/value This paper provides a unique exploration of the opportunities and risks in the adoption of AI for the recruitment and selection function in human resource management. The benefits are the delegation of routine tasks to AI and the confirmation of the crucial role of professional recruiters.


2019 ◽  
Vol 20 (1) ◽  
pp. 109-126 ◽  
Author(s):  
Taejung Kim ◽  
Weisheng Chiu

PurposeThe purpose of this paper is to investigate consumers’ acceptance and use of sports and fitness wearable devices based on technology readiness (TR). In addition, the technology readiness and acceptance model (TRAM) will be used to investigate consumers’ intention to use sports wearable devices (for simplicity, sports wearable devices will be simplified to the term “sports wearables”).Design/methodology/approachConvenience sampling was conducted from Korean consumers (n=247). Data were analyzed by partial least squares–structural equation modeling using SmartPLS 3.0.FindingsThe results found that positive TR has a positive influence on perceived ease of use (PEOU) and perceived usefulness (PU), and negative TR had a negative influence on PEOU and PU. PEOU had a positive influence on perceived usefulness (PU). Both PEOU and PU led to intention to use sports wearable devices. Also, the multi-group analysis found a positive correlation between TR and PEOU for especially male users.Originality/valueThe findings of this study provide a better understanding of consumers’ behavioral intent to use sports wearables. Particularly, it also provides evidence that the TRAM is an appropriate framework for predicting users’ intention to use sports wearables. This study also stresses the important role of TR in consumers’ psychological processes leading up to the actual use of novel sports wearables.


2020 ◽  
Vol 23 (3) ◽  
pp. 273-281
Author(s):  
Raul V. Rodriguez ◽  
Sanjivni Sinha ◽  
Sakshi Tripathi

PurposeThe purpose of the paper is to highlight the role of Artificial Intelligence (AI) in the healthcare industry through the Ayushman Bharat health protection scheme by analyzing various technologies being integrated to improve the customer service and experiences in India. The key focus lies on the understanding of the influence of AI in the healthcare system services, the clinical treatment, and the facilities to progress with accurate and precise health screening in India.Design/methodology/approachA systematic study on the emerging technologies of AI and the applications in the healthcare sector is presented in the form of a viewpoint.FindingsAI certainly enhances experiential services; however, it cannot surpass the human touch which is an essential determinant of experiential healthcare services. AI acts as an effective complementary dimension to the future of healthcare.Originality/valueThis viewpoint discusses the applications and role of AI with the help of relevant examples. It highlights the different technologies being applied and how they will be used in the future focusing upon the Ayushman Bharat health protection scheme in India.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Bhumika Gambhir ◽  
Anindita Bhattacharjee

Purpose The purpose of this paper is to highlight how Artificial intelligence (AI) and its subsets are changing the face of the accounting and finance (A&F) profession. Expectations from A&F professionals are changing due to the expeditious changes in technology. This paper proposes new skill set expectations from these professionals. Design/methodology/approach This is a viewpoint paper based on the opinions/views of the employees working in medium and large organizations in A&F in the United Arab Emirates (UAE). The employee viewpoints were gathered through an emailed questionnaire. Findings This paper illustrates the need to embrace technology and acquire the necessary skills to work in conjunction with machines. This will help A&F professionals to meet the changing expectations of employers. Practical implications This paper emphasizes the usefulness of training, learning, and development of the skills necessary for A&F professionals to work with AI and its subsets. Originality/value This paper discusses how AI will bring in challenges and opportunities in the future. It suggests how A&F professionals can embrace technology (driven by AI) and understand to work with it.


2021 ◽  
Vol 34 (2) ◽  
pp. 462-476
Author(s):  
Marco Maffei ◽  
Raffaela Casciello ◽  
Fiorenza Meucci

PurposeThe aim of this paper is to explore the effects of adopting and implementing blockchain technology (BT) in accounting and auditing practices in terms of benefits and threats, thus discovering new and upcoming risks and issues.Design/methodology/approachThis paper adopts a critical perspective to investigate how the implementation of BT could affect accounting and auditing practices, providing a reflection on the role of accountants and auditors during such a technological revolution.FindingsThis paper highlights the importance of the unreplaceable professional conscience and experience of accountants and auditors compared to the impersonal and standardised operating system of artificial intelligence provided by BT. The development and diffusion of BT are leading professionals to acquaint themselves with new accounting and auditing systems, such as reinventing old practices and finding new ways of taking advantage of blockchain instead of being overwhelmed.Originality/valueDifferent from the majority of previous literature contributions, this study looks beyond the potential and undeniable benefits that BT can offer to accounting and auditing environments by focussing especially on the threats and risks caused by its implementation.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Rod McColl ◽  
Jan Mattsson ◽  
Kathleen Charters

Purpose A detailed conceptualization of how service experiences are transformed into a memory and the circumstances surrounding a memorable experience is not available in the customer experience literature. This paper aims to address this gap using a multi-dimensional framework (memoryscape) to explain memory processes for service experiences. Design/methodology/approach The paper integrates psychology research, and particularly autobiographical memory, within customer experience management. Findings The paper proposes a comprehensive, multi-dimensional framework (memoryscape) of memory and highlights managerial implications. Research limitations/implications Marketers have yet to fully understand the role of memory in service experience consumption. In today’s service-dominant economy, understanding more about the memoryscape should be a managerial and research priority. Practical implications The authors present four managerial priorities for managing customer experience memories. Originality/value The authors assimilate theories and empirical research in psychology, particularly autobiographical memory, to propose an integrated conceptual framework of the service memory process (memoryscape), to provide insights for managers looking to create memorable customer experiences.


2013 ◽  
Vol 24 (1) ◽  
pp. 56-72 ◽  
Author(s):  
Tyler R. Harrison ◽  
Paula Hopeck ◽  
Nathalie Desrayaud ◽  
Kristen Imboden

PurposeThe purpose of this study is to explore the role of anticipatory procedural justice, seriousness/type of conflict, and design of ombudsman processes with intentions to use ombudsman processes to resolve disputes.Design/methodology/approachThe study was a 3 (type of conflict with three scenarios nested in each type)×3 (design of ombuds system). Subjects read scenarios and filled out Likert type survey items related to seriousness of conflict, anticipatory procedural justice, and intentions to use ombuds processes.FindingsPerceived seriousness and anticipatory procedural justice were significantly related to intention to use ombuds process, but design of ombuds process was not.Research limitations/implicationsThis study was limited to scenarios of academic conflict. Research should be extended to experienced conflicts and conflicts in other contexts.Practical implicationsPotential users of ombuds processes are more concerned with principles of fairness and justice than the specific elements of how dispute systems are designed. While the design of a system needs to insure disputants perceive it to be fair, institutions concerned with resolving disputes between/among members should be more concerned with having a system than about promoting specific details about the design of that system.Originality/valueThis study advances both the study of ombuds processes/design and anticipatory procedural justice. This study provides unique findings related to both the design of ombuds processes and the conditions under which disputants might utilize the process. Additionally, procedural justice is demonstrated to be useful in forming decisions about use of processes, not just evaluations after processes have been used.


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