The article emphasizes the importance of humane values in personal development, in the fullest, creative realization of a person's human essence, in the continuous pursuit of happiness. It is the proclamation and implementation of such values as goodness, justice, compassion, responsibility, freedom, conscience, dignity, honor, and others. From the standpoint of the existential-humanistic approach, the role of love as a value in the nature of happiness, its connection with creativity, spirituality, and dreams is considered. Love as one of the most important human values, the high meaning of life, the spiritual ability of man can be manifested in various types of relationships. The author of the article focuses on love for all that exists - for other people, for nature, for life, for the world, on the meaning of a person's ability to give and receive love. Key words: happiness, love, dream, creativity, meaning of life, spirituality, existential-humanistic aspect