Brand cultural symbolism, brand authenticity, and consumer well-being: the moderating role of cultural involvement

2019 ◽  
Vol 28 (4) ◽  
pp. 529-539 ◽  
Author(s):  
Yufan Jian ◽  
Zhimin Zhou ◽  
Nan Zhou

Purpose This paper aims to improve knowledge regarding the complicated relationship among brand cultural symbolism, consumer cultural involvement, brand authenticity and consumer well-being. Although some literature has mentioned the relationship between the above concepts, these relationships have not been confirmed by empirical studies. Design/methodology/approach Based on the self-determination theory and the authenticity theory, a causal model of brand cultural symbolism, consumers’ enduring cultural involvement, brand authenticity and consumer well-being is developed. The structural equation model and multiple regressions are used to test the hypothesis. The primary data are based on an online survey conducted in China (N = 533). A total of six brands from the USA, France and China were selected as study samples. Findings The data reveal that brand cultural symbolism has a positive relationship with brand authenticity and consumer well-being; brand authenticity partially mediates the relationship between brand cultural symbolism and consumer well-being; and find a weakening effect of consumers’ enduring cultural involvement on the relationship between brand cultural symbolism and brand authenticity. Research limitations/implications The weakening effect of consumers’ enduring cultural involvement on the relationship between brand cultural symbols and brand authenticity should be further verified through experiments and the model should be tested in different cultural backgrounds from a cross-cultural perspective. Practical implications The present study offers novel insights for brand managers by highlighting brand authenticity as the fundamental principle that explains the effect of cultural symbolism of brands, consumers’ enduring cultural involvement, as well as eudaimonic and hedonic well-being. Originality/value The findings suggest that cultural significance of a brand is closely related to brand authenticity and consumer well-being; however, on consumers with a highly enduring cultural involvement, the effect of brand culture symbolism and brand authenticity is weakened. This is an interesting finding because in this case, consumers may measure brand authenticity more based on the brand actual behavior (e.g. brand non-commercial tendency and brand social responsibility) rather than the symbolic image.

2018 ◽  
Vol 42 (1) ◽  
pp. 2-15 ◽  
Author(s):  
Teo Keipi ◽  
Pekka Räsänen ◽  
Atte Oksanen ◽  
James Hawdon ◽  
Matti Näsi

Purpose The purpose of this paper is to explore the relationship between subjective well-being (SWB) and exposure to online hate material using samples of Finnish and American youth and young adults. The authors aim to identify socio-demographic determinants of SWB and the social ties prevalent both online and offline that may be relevant to the discussion of how hate material associates with well-being. Design/methodology/approach The data are derived from online survey responses from both Finnish (n=555) and American (n=1,014) young people aged 15-30. The authors control for the possible effects of social trust, offline friendships, online victimisation and economic status, which have been found to associate with SWB in earlier studies. Findings The findings show a clear association that highlights the uniformity in how negatively intended material online affects young people, despite the inclusion of a cross-national comparison. The study confirms previous work concerning happiness and life satisfaction. Research limitations/implications The survey used was not designed solely to address issues of SWB and as such a more targeted set of questions may have resulted in more in-depth data. Also, structural determinants of SWB, social spheres, and tie strength were analysed through proxy measures. Practical implications The findings concerning new variables linked to well-being and victimization in the cross-national context provide a new point of reference in terms of online hate being associated with happiness. Originality/value The authors consider a number of descriptive characteristics, determining the relationship between these variables and participants’ happiness. Through this cross-national data set, new comparisons were made possible between internet users of both countries. The study combines many earlier findings with new variables and theoretical frameworks to add new perspectives to the understanding of how well-being is affected online among young people.


2021 ◽  
Vol 9 (2) ◽  
pp. 1-11
Author(s):  
Edward C Jimenez

This study aimed at analyzing the mental health and stress level of teachers in the Schools Division in Central Luzon, Philippines. At the same time, it identified the relationship and impact of mental health and stress level of the teachers as regards learning resource development. The study employed a descriptive-correlation research design with the online survey as the primary data collection tool. The respondents came from the 25 elementary schools in Schools Division in Central Luzon. 205 teachers participated in the online survey using a simple random sampling technique. An adapted and modified questionnaire was used to gather data. For the statistical treatment of the study, the mean was used for the responses of the teachers and the relationship and impact; the study used Pearson-r and regression analysis.The study found that in terms of mental health, the teachers experience less than once a week of sleeping problems. For social well-being, teachers experience them almost every day. For the things that bother them, the teachers were not bothered at all. The teachers also have positive mental health and for the aspect of bouncing back, they responded neutrally. In terms of stress level, the teachers revealed that they sometimes experience such a thing. For the learning resource development, the response of the teachers was “strongly agree.” Also, there exists a low direct relationship between mental health level and the development of learning resources. To confirm the relationship, the regression analysis found that mental health significantly impacts the learning resource development of teachers. Based on the results above, the researcher provided some important recommendations for the study.


2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Hung Vu Nguyen ◽  
Mai Thi Thu Le ◽  
Chuong Hong Pham ◽  
Susie S. Cox

PurposeThis paper employs the theoretical foundations for subjective well-being to examine the impacts of two underlying dimensions of subjective well-being (psychological well-being and social well-being) on pro-environmental consumption behaviors (PECBs). In this research, the moderating role of exposure to positive environmental messages on media in the relationship between subjective well-being and PECBs is also examined.Design/methodology/approachThis research uses a quantitative research method with data collected from an online survey questionnaire posted in Facebook groups related to PECBs in Vietnam.FindingsPsychological well-being and social well-being are found to be separate significant predictors of PECBs. More importantly, exposure to positive environmental messages on media was found to reinforce the impacts of psychological well-being on PECB but not moderate the relationship between social well-being and PECB.Originality/valueThis research offers a new insight for encouraging PECB from the perspective of subjective well-being. Different from the extant perspectives, which usually examine subjective well-being as a unidimensional antecedent of PECB, the authors highlight that subjective well-being can influence PECB in two separate dimensions. Moreover, this research extends existing literature by accentuating the role of exposure to environmental messages in the association between different types of social well-being and PECB.


2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Leslie Ramos Salazar

PurposeThe purpose of this study is to examine the interrelationships between leaders' communication competence, mindfulness, self-compassion and job satisfaction. Barge and Hirokawa's (1989) communication-centered theoretical approach of leadership and Gilbert's (2005) social mentality offered frameworks to examine mindfulness and self-compassion as co-mediators of the relationship between business leaders' communication competence and job satisfaction.Design/methodology/approachA cross-sectional online survey was conducted with 219 business leaders in the USA via snowball sampling.FindingsThe results showed that communication competence served as an antecedent of mindfulness and self-compassion. Additionally, self-compassion served as a significant mediator between the positive relationship between communication competence and job satisfaction.Practical implicationsManagers and business leaders may gain insights about the benefit of developing self-compassion and communication competence skills to enhance their job satisfaction via courses, workshops and certifications.Originality/valueThis study is the first to examine the effect of two well-being constructs (self-compassion and mindfulness) on the relationship between leaders' communication competence and job satisfaction.


2014 ◽  
Vol 23 (3) ◽  
pp. 192-199 ◽  
Author(s):  
Mike Schallehn ◽  
Christoph Burmann ◽  
Nicola Riley

Purpose – The purpose of this paper is to develop a model of brand authenticity and analyze the antecedents and effects of the construct. Although there is no doubt about the relevance of authenticity in personal relationships, published research has yet not thoroughly explored the concept’s meaning in reference to brands. Design/methodology/approach – Based on socio-psychological attribution theories and grounding on the identity-based brand management approach, a causal model of brand authenticity is developed. The hypothesized relationships are analyzed using the partial-least-squares approach. The primary data are based on an online survey conducted in Germany (n = 600). The respondents were asked about fast-food and beer brands. Findings – The data show that brand authenticity positively impacts on brand trust. Furthermore, the key antecedents in the model (consistency, continuity and individuality of a brand) drive the perception of brand authenticity as hypothesized. Research limitations/implications – The model should be tested in further product categories and moderators should be integrated. Originality/value – The findings suggest that authenticity is perceived when a brand is consistent, continuous and individual in its behavior. Nevertheless, the empirical results indicate that the factor individuality has the lowest influence on perceived brand authenticity. This is an interesting finding, as being “unique” is commonly regarded as an important success factor in branding. Although the study’s findings confirm its relevancy, they relativize its importance: being consistent, meaning that a brand fulfills its brand promise at every brand-touch point, and being continuous, meaning that the brand promise reflects the essential core of the brand, are of major importance.


2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Alessandro Bucciol ◽  
Federico Guerrero ◽  
Dimitra Papadovasilaki

PurposeThe purpose of this paper is to study the relationship between financial risk-taking and trait emotional intelligence (EI).Design/methodology/approachAn incentivized online survey was conducted to collect the data, including measurements for cognitive ability and socio-demographic characteristics.FindingsThere is a positive correlation between trait EI and financial risk-taking that is at least as large as that between risk-taking and measures of cognitive control (CRT). Trait EI is a key determinant of risk-taking. However, not all components of trait EI play an identical role. In fact, we observe positive effects of well-being, mainly driven by males and sociability. Self-control seems to matter only for males.Research implications/limitationsThis study suffers from the bias of self-reported answers, a common limitation of all survey studies.Practical implicationsThis evidence provides a noncognitive explanation for the typically observed heterogeneity of financial risk-taking, in addition to more established explanations linked to cognitive skills. Investor profiles should be also determined on their trait EI.Social implicationsGovernments should start programs meant to improve the level of trait EI to ameliorate individual wealth outcomes. Female investors participation in the financial markets might increase by fostering their sociability.Originality/valueThe relationship between trait EI and each of its components with financial risk-taking is vastly unexplored, while it is the first time that gender effects are discussed in that set up.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Aizza Anwar ◽  
Daisy Mui Hung Kee ◽  
Ahmad Salman ◽  
Gul Jabeen

PurposeThe study's objective is to examine the impact of coronavirus disease 2019 (COVID-19) social media news (SMN) on work boredom (WB) and task performance (TP). The study proposes that psychological well-being (PWB) and depression mediate the relationship between COVID-19 SMN, WB and TP.Design/methodology/approachThe data for this research was collected from white-collar employees of two Asian countries, Pakistan (study 1, n = 167) and Malaysia (study 2, n = 118), was collected using an online survey during strict movement control order (MCO), work from home, at the beginning of the year 2020.FindingsIn both studies, the PWB of employees mediated the relationship between COVID-19 SMN and their WB. On the other hand, depression only mediated the relationship between COVID-19 SMN and WB in Pakistan. PWB only mediated the relationship between COVID-19 SMN and TP in study 2. Depression only mediated the relationship between COVID-19 SMN and TP in study 1.Research limitations/implicationsA couple of limitations worth noting are that the study adopted a cross-sectional approach. Thus, the sample size is not large in both counties. Because of the outbreak, limited employees agree to be part of an online survey. The scope of the study also restricts the authors to collect data during MCO, when employees were forced to work from home. In Pakistan, MCO began on 20th March and ended on 30th April, while in Malaysia, MCO started on 18th March and ended on 12th May. This also limits the study's claim of generalizability.Practical implicationsThe practical implication of the study is to guide practitioners of both Pakistan and Malaysia in developing strategies that help them understand that employees having PWB look for growth and challenging opportunities even during pandemic situations; employers can leverage it to deal with external threats like COVID-19 because improving the PWB can improve TP and reduce WB. The interesting results highlighted the fact that high TP not necessarily means everything is fine with employees, when the uncertainty level is high, employees may be performing well due to fear and depression instead of work motivation. Thus, employers should be more vigilant during a pandemic situation. This study also helps policymakers understand that the overall economic situation affects the individual employee’s state of mind and work behavior.Originality/valueThe paper contributes to scare literature on COVID-19 and SMN and illustrates employees' work behavior when forced to work from home during the MCO.


2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Paulo Antonelli-Filho ◽  
Aureliano Angel Bressan ◽  
Kelmara Mendes Vieira ◽  
Ani Caroline Grigion Potrich

PurposeIn this work, the authors conduct an online survey to evaluate how Sensation Seeking and Overconfidence influences the transaction volume of day traders in Brazil.Design/methodology/approachThe authors conducted a survey to gather the primary data. They applied linear regressions between the variables, and then the stepwise technique in order to eliminate the ones with the least explanatory power.FindingsThe authors found that the aggregated trace Sensation Seeking did not positively influence the trading volume of day traders, but some of its facets did, like Thrill and Adventure Seeking and Boredom Susceptibility/Impulsivity. For the Overconfidence bias, only its Overplacement form showed a positive effect on the transaction volume of day traders, while Overestimation and Miscalibration did not.Originality/valueThis is the first study that seeks to identify the relationship of Sensation Seeking and Overconfidence, considering their different facets and forms, in a more homogeneous sample of day traders, which have mostly speculative reasons for trading. Its results reveal the multidimensional characteristics of the Sensation Seeking and Overconfidence behavioral aspects and lighten some of the motivations for day traders to overtrade.


2017 ◽  
Vol 9 (3) ◽  
pp. 167-177 ◽  
Author(s):  
Lara Freitag ◽  
Jane L. Ireland ◽  
Isabella J.M. Niesten

Purpose Sleep deprivation is well known to negatively affect mood, cognition and behaviour. The purpose of this paper is to explore the relationship between sleep quantity, subjective sleep quality and aggression, hostility and well-being levels among adults in a non-clinical population. Design/methodology/approach In total, 201 participants aged 18 and above from Germany, UK and the Netherlands completed an online survey consisting of a Pittsburgh Sleep Quality Index along with measures of psychological well-being, implicit and explicit aggression, and intent attributions. Findings Sleep disturbances were related to decreased levels of psychological well-being. Subjective poor sleep quality predicted increased hostile attributions. The overall sleep experience, however, was not associated with aggression levels. Nevertheless, both a poor sleep experience and low sleep quality were related to increased reactive aggression, but only in British participants. Practical implications The importance of perceived sleep quality rather than sleep quantity in predicting hostile and aggressive behaviours is indicated. The quality of sleep and perception of this quality should be the focus of clinical intervention to limit unwanted behavioural impacts. The importance of accounting for sleep quality perception in intervention that examines attributional biases such as hostility is indicated. Differences across countries should be identified and accommodated for in intervention. Originality/value This is the first study to consider a role for sleep quality (including perception) and sleep quantity in relation to aggression and hostility in a cross-country European sample.


2015 ◽  
Vol 20 (5) ◽  
pp. 446-463 ◽  
Author(s):  
Wilmar B. Schaufeli

Purpose – The purpose of this paper is to integrate leadership into the job demands-resources (JD-R) model. Based on self-determination theory, it was argued that engaging leaders who inspire, strengthen, and connect their followers would reduce employee’s levels of burnout and increase their levels of work engagement. Design/methodology/approach – An online survey was conducted among a representative sample of the Dutch workforce (n=1,213) and the research model was tested using structural equation modeling. Findings – It appeared that leadership only had an indirect effect on burnout and engagement – via job demands and job resources – but not a direct effect. Moreover, leadership also had a direct relationship with organizational outcomes such as employability, performance, and commitment. Research limitations/implications – The study used a cross-sectional design and all variables were based on self-reports. Hence, results should be replicated in a longitudinal study and using more objective measures (e.g. for work performance). Practical implications – Since engaged leaders, who inspire, strengthen, and connect their followers, provide a work context in which employees thrive, organizations are well advised to promote engaging leadership. Social implications – Leadership seems to be a crucial factor which has an indirect impact – via job demands and job resources – on employee well-being. Originality/value – The study demonstrates that engaging leadership can be integrated into the JD-R framework.


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