Looking forward: anticipation enhances service experiences

2019 ◽  
Vol 33 (2) ◽  
pp. 148-159 ◽  
Author(s):  
Rosemary Polegato ◽  
Rune Bjerke
Keyword(s):  
Aesthetic Experience ◽  
Complex Model ◽  
Two Dimensions ◽  
Three Dimensions ◽  
Consumer Engagement ◽  
Content Type ◽  
Aesthetic Experiences ◽  
Extrinsic Cues ◽  
Before And After ◽  
Quantitative Analyses

Purpose This paper aims to explore the nature and relationships among the dimensions that constitute expectations, anticipation and post-experience assessment of cultural events, before and after an aesthetic experience, namely, a live Norwegian opera or ballet performance. Design/methodology/approach A triangulation approach is used to combine qualitative and quantitative analyses. Quantitative data collection was conducted at the site before and after a performance experience. Findings Expectations, anticipation and post-experience assessment are found to be multi-dimensional. Expectations and anticipation are identified as distinct constructs. Three dimensions of expectations of quality are extrinsic cues: building and functional attributes, available services and level of employee service. In addition, two dimensions of pre-experience anticipation are identified: anticipation of information gathering activities and anticipation of the event. Post-experience assessment has two dimensions: satisfaction and pride in the building. Two post-experience associations are enthusiasm and inclusiveness. Anticipation of the event and enthusiasm, not expectations, are found to be predictors of satisfaction. Research limitations/implications An understanding of the role of anticipation in consumer engagement and satisfaction with aesthetic experiences could be broadened and enriched by studies that include other service or arts disciplines and within a more complex model of consumer engagement. Originality/value Anticipation is a significant pre-experience phenomenon. Enthusiasm is identified as a post-experience association.

Does beauty matter?

Kybernetes ◽  
2019 ◽  
Vol 48 (3) ◽  
pp. 362-384
Author(s):  
Wei-Lun Chang
Keyword(s):  
Social Anxiety ◽  
Public Relations ◽  
Physical Attractiveness ◽  
Two Dimensions ◽  
Team Work ◽  
Three Dimensions ◽  
Self Organizing Maps ◽  
Content Type ◽  
The Relationship ◽  
Public Self Consciousness

PurposeThe purpose of this study is to explore the relationship between self-consciousness and physical attractiveness from a psychological perspective, examining the relationship of physical attractiveness with the three dimensions of self-consciousness.Design/methodology/approachThe research involved investigating the relationship between self-consciousness and physical attractiveness, focusing on how the three self-consciousness dimensions (i.e., private self-consciousness, public self-consciousness and social anxiety) affected physical attractiveness. Clustering techniques using self-organizing maps of data mining and decision trees were used in this study. The primal concept of clustering entails grouping unsorted and disorganized raw data and arranging data with similar properties into clusters. Classification primarily involves establishing classification models according to the category attributes of existing data. These models can be used to predict the classes of new data and determine interdata relationships and data characteristics.FindingsPublic self-consciousness was most strongly related to physical attractiveness, whereas the other two dimensions exhibited no obvious relationship to physical attractiveness. It may be concluded that people with higher physical attractiveness draw attention from others more easily and are more likely to be evaluated positively, and that they thus tend to be more confident in front of others and less likely to care about the opinions of others. Alternatively, perhaps people with lower public self-consciousness care less about how others view them and have the courage to express themselves, which signifies confidence and increases their physical attractiveness.Practical implicationsThis research investigated the importance of self-consciousness that may apply to recruitment in practice. People with low public self-consciousness may have high confidence and efficiency. People have low social anxiety may not be nervous or anxious in public and easy to speak to strangers. This kind of employees are appropriate for the jobs involving team work and interaction such as public relations. Hence, companies can apply our findings to search appropriate employees except the first impression of appearance.Originality/valueThe results revealed that high physical attractiveness is related to low public self-consciousness, whereas low physical attractiveness is related to high public self-consciousness. Good-looking people tend to attract attention from others. The relationship between private self-consciousness and physical attractiveness is non-significant. The relationship between social anxiety and physical attractiveness is non-significant.

Exploring the nexus of social media influencers and consumer brand engagement

2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Man Lai Cheung ◽  
Wilson K.S. Leung ◽  
Morgan X. Yang ◽  
Kian Yeik Koay ◽  
Man Kit Chang
Keyword(s):  
Social Media ◽  
Social Interaction ◽  
Information Seeking ◽  
Structural Equation ◽  
Motivational Factors ◽  
Three Dimensions ◽  
Equation Modeling ◽  
Consumer Engagement ◽  
Content Type ◽  
The Impact

PurposeGrounded in uses and gratification theory (UGT) and observational learning theory (OLT), this study aims to understand the impact of motivational factors on consumer-influencer engagement behaviors (CIEBs). Motivating factors, including entertainment, information seeking, reward and social interaction, are regarded as antecedents of consumers' OLT, as manifested by CIEB dimensions, including consumption, contribution and creation, and subsequently drive consumer engagement with the endorsed brands.Design/methodology/approachA self-administered questionnaire was distributed to Malaysian social media users. A total of 263 responses were collected and analyzed using partial least squares structural equation modeling (PLS-SEM) to examine the impact of motivational factors on CIEBs.FindingsThe results show that the three dimensions of CIEBs can be predicted by different gratifications (information seeking, entertainment, reward and interaction). In addition, two of the CIEB dimensions, consumption and contribution, were found to have a significant positive influence on consumers' engagement with endorsed brands.Practical implicationsThis study provides insights into how social media influencers (SMIs) could lead to CIEBs by creating entertaining and rewarding content that facilitates social interaction between consumers. SMIs and marketers that encourage consumers to browse, comment and share SMI-created posts will enhance consumer engagement with the endorsed brands, as engagement is driven by the consumption and contribution to SMI-created content.Originality/valueSMI marketing is increasing, and many brands are beginning to rely more on SMIs to promote brands. Yet, there is a dearth of studies that have examined how SMIs play a role in affecting consumers' engagement with endorsed brands. This study contributes to the marketing literature by developing and empirically testing the research model. Results suggest that social interaction, reward and entertainment are key motivational factors that drive CIEBs, which, in turn, foster consumer engagement with endorsed brands.

Entrepreneurial learning as an effectual process

2019 ◽  
Vol 26 (6) ◽  
pp. 631-647 ◽  
Author(s):  
Dag Håkon Haneberg
Keyword(s):  
Real Life ◽  
Two Dimensions ◽  
Organisational Learning ◽  
Three Dimensions ◽  
New Venture ◽  
Entrepreneurial Learning ◽  
Content Type ◽  
Process Characteristics ◽  
One Year ◽  
Multiple Actors

Purpose The purpose of this paper is to address how entrepreneurial learning may be understood as an effectual process in the early phase of venture creation. Design/methodology/approach Previous research is used to develop a conceptual frame of reference, which is further developed through a longitudinal qualitative case study of five new venture teams. Conceptualising these teams’ learning as sequences of events over a one-year period provides rich insight from real-life processes. Findings A conceptual model of how entrepreneurial learning may be understood as an effectual process is presented. The interactions and interdependencies between nine process characteristics along three main dimensions in the process, activity, multiple actors and context-dependent, demonstrate how the process tie together as a whole. Research limitations/implications The present paper argues for further cross-fertilisation of entrepreneurial learning and effectuation research and showcases how studies of entrepreneurial learning may contribute to organisational learning in entrepreneurial ventures. The conceptualisation of characteristics and dimensions aims to support future process studies by suggesting a framework for analysing process events in longitudinal studies. Originality/value Previous research has already established how activities are central to entrepreneurial learning and emphasised that what constitutes the two dimensions of multiple actors and context-dependence is important. The present paper contributes to entrepreneurial learning with an enhanced understanding of why and how the three dimensions are important as well as interdependent and mutually interactive. The present paper also contributes to organisational learning by extending the understanding of learning in emerging entrepreneurial organisations.

scholarly journals The appropriation cycle: novice and expert consumers

2018 ◽  
Vol 52 (9/10) ◽  
pp. 1886-1908 ◽  
Author(s):  
Georgia Stavraki ◽  
Emmanuella Plakoyiannaki ◽  
Jackie Clarke
Keyword(s):  
Cultural Capital ◽  
Performing Arts ◽  
Aesthetic Experience ◽  
Current Knowledge ◽  
Single Case ◽  
Multiple Sources ◽  
Content Type ◽  
Aesthetic Experiences

Purpose Recognizing the value and limitations of current knowledge of the appropriation process in the consumption of aesthetic experiences, this research aims to generate a localized account for novice and expert consumers of the varying role of cultural capital in the appropriation cycles and interpretative responses of an aesthetic experience. Design/methodology/approach This research uses a single case study design of Miró’s blockbuster exhibition, and draws on multiple sources of evidence, notably 50 in-depth visitor interviews, observations and archival records. Findings An evidence-based framework of the appropriation process for novice and expert consumers of aesthetic experiences is offered. This framework highlights the significance of appropriation pace and personal versus communal interpretations – amongst other features – in distinguishing distinct versions of the appropriation process in accordance with the varied accumulation of consumer cultural capital. Research limitations/implications The transferability of the findings to other aesthetic or experience-based consumption contexts such as performing arts or sports is discussed, alongside the relevance of the proposed framework for researchers of aesthetic experiences. Practical implications The empirical investigation of the understudied connection between visitors’ cultural capital and their museum experiences provides insights into curatorial and marketing practices in terms of broadening, diversifying and engaging museum audiences. Originality/value This research provides new theoretical insights into the literature of appropriation process and consumption of art experiences by bringing together consumers’ cultural capital with the appropriation process and interpretive responses to an aesthetic experience.

Social network fatigue affecting continuance intention of social networking services

2019 ◽  
Vol 53 (1) ◽  
pp. 123-139 ◽  
Author(s):  
Wen Zong ◽  
Jing Yang ◽  
Zheshi Bao
Keyword(s):  
Social Network ◽  
Social Networking ◽  
Information Seeking ◽  
Two Dimensions ◽  
Three Dimensions ◽  
Equation Modeling ◽  
Continuance Intention ◽  
Social Networking Services ◽  
Content Type ◽  
Perceived Enjoyment

Purpose The purpose of this paper is to explore how social network fatigue affects continuance intention of social networking services (SNSs) from a more comprehensive perspective. Design/methodology/approach A research model was proposed by integrating uses and gratification theory (UGT), social network fatigue and continuance intention. The relationships between the three dimensions of UGT and continuance intention were examined, as well as the direct and moderating effects of social network fatigue. To collect data, an online survey was adopted, and 227 valid responses were analyzed by structural equation modeling. Findings The empirical findings demonstrate that utilitarian gratification (information seeking), social gratification (social interaction) and hedonic gratification (perceived enjoyment) are positively associated with SNS users’ continuance intention. Meanwhile, social network fatigue can directly and negatively affect continuance intention. Furthermore, the relationships between the two dimensions of UGT (information seeking, perceived enjoyment) and continuance intention are also negatively moderated by social network fatigue. Originality/value This study contributes to the understanding about the relationship between continuance intention and social network fatigue. The authors indicate that social network fatigue will not only directly weaken SNS users’ continuance intention, but also negatively influence the formation process of the continuance intention. Some other theoretical and practical implications are also provided.

Impact of novel information technology on IT alignment and sustainable supply chain performance: evidence from Chinese manufacturing industry

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Shushan Zhang ◽  
Lei Sun ◽  
Qi Sun ◽  
Haiying Dong
Keyword(s):  
Information Technology ◽  
Supply Chain ◽  
Manufacturing Industry ◽  
Two Dimensions ◽  
Three Dimensions ◽  
Supply Chain Performance ◽  
Sustainable Supply Chain ◽  
Content Type ◽  
It Alignment ◽  
The Impact

Purpose This paper aims to explore how the novel information technology (NIT) [1] affects three dimensions of sustainable supply chain performance (economic performance, environmental performance and social performance) and how two dimensions of IT alignment (IT infrastructure alignment and IT human resources alignment) mediate the relationship between them. Design/methodology/approach NIT is defined, the dimension of IT alignment is expanded, the theoretical hypotheses are proposed and are tested using survey data from 394 manufacturing enterprises using NIT in China. Findings The results indicate that NIT plays a positive role in improving sustainable supply chain performance, and IT alignment mediates the impact of NIT on sustainable supply chain performance. Originality/value This study highlights the impact of NIT on sustainable supply chain performance and demonstrates IT alignment as a mediator between them, it also provides a deeper understanding of how different dimensions of IT alignment affect sustainable supply chain performance

scholarly journals Open innovation in specialized SMEs: the case of supercars

2017 ◽  
Vol 23 (6) ◽  
pp. 1167-1195 ◽  
Author(s):  
Andres Ramirez-Portilla ◽  
Enrico Cagno ◽  
Terrence E. Brown
Keyword(s):  
Open Innovation ◽  
Structural Equation ◽  
Social Performance ◽  
Two Dimensions ◽  
Three Dimensions ◽  
Equation Modeling ◽  
Content Type ◽  
Firm Innovativeness ◽  
And Performance

Purpose The purpose of this paper is to explore the influence that adopting open innovation (OI) has on the innovativeness and performance of specialized small and medium-sized enterprises (SMEs). This paper also examines the adoption of OI within a firm’s practices and models, and within the three dimensions of firm sustainability. Design/methodology/approach Survey data from 48 specialized SMEs manufacturing supercars were analyzed using partial least squares structural equation modeling. SmartPLS software was used to conduct a path analysis and test the proposed framework. Findings The findings suggest that high adoption of OI models tends to increase firm innovativeness. Similarly, the adoption of OI practices has a positive effect on innovativeness but to a lesser extent than OI models. The moderation results of innovativeness further show that OI models and practices can benefit the performance of SMEs. Specifically, two dimensions of performance – environmental and social performance – were found to be greatly influenced by OI. Research limitations/implications Due to parsimony in the investigated model, this study only focuses on OI adoption as practices and models without considering its drivers or other contingency factors. Practical implications This paper could help practitioners in SMEs better understand the benefits of adopting OI to be more innovative but also more sustainable. Originality/value This study contributes to the literature on the role of OI practices and models regarding the dimensions of firm sustainability performance by being the first paper to investigate this relationship in the context of small and medium manufacturers of supercars.

Culture, values and entrepreneurial motivation in Bhutan

2014 ◽  
Vol 8 (2) ◽  
pp. 126-146 ◽  
Author(s):  
Dave Valliere
Keyword(s):  
Young People ◽  
National Culture ◽  
Achievement Motivation ◽  
Social Values ◽  
National Policy ◽  
National Development ◽  
Two Dimensions ◽  
Three Dimensions ◽  
Content Type ◽  
Entrepreneurial Motivation

Purpose – This study aims to conduct a comparative exploration into the effects of culture, social values and entrepreneurial motivation on the career decisions of youth in the newly liberalizing economy of Bhutan. These data should inform current efforts in that country to foster greater entrepreneurship among young people as a means to national development and enhanced levels of gross national happiness (GNH). Design/methodology/approach – We surveyed 144 young people with an express interest in becoming educated in business and entrepreneurship, located in Bhutan and Canada. We measured the seven Hofstede's dimensions of national culture, two dimensions of social values from the world values survey and the three dimensions of McClelland's need for achievement construct – in all cases by reusing well-established metrics from the entrepreneurship and international business literature. The novel Bhutanese data are then compared to the equivalent data for Canada to provide context for their interpretation. Findings – Our results show significant and wide-spread differences in the measures of culture and social values. On the measures of achievement motivation, our results show that the Bhutanese youth differ only in a significantly lower need for demonstrating mastery. Research limitations/implications – This study appears to be the first report of the widely used international measures of culture, values and motivation for Bhutan, which represents a context that differs very significantly from many of its Asian neighbors and from western countries that are the usual subjects of research into drivers of entrepreneurship. As such, Bhutan may form an important test of the generalizability of theories of entrepreneurship and national development. Practical implications – Our results point to novel and clear linkages between national policy objectives of increased entrepreneurship among youth and the specific supports and obstacles that exist in the national culture and values. These linkages, along with our findings on Bhutanese levels of achievement motivation, should inform the development of training programs to support the achievement of the national objectives. Originality/value – Bhutan represents a unique combination where national entrepreneurship programs are being used for economic development in the context of a highly traditional social environment based on the maximization of GHN. Our results provide a unique insight into significant effects that culture and values may have in the realization of these goals for the people of Bhutan.

scholarly journals Towards a gender-aware understanding of innovation: a three-dimensional route

2015 ◽  
Vol 7 (1) ◽  
pp. 66-86 ◽  
Author(s):  
Johanna Nählinder ◽  
Malin Tillmar ◽  
Caroline Wigren
Keyword(s):  
Gender Bias ◽  
Three Dimensional ◽  
Three Dimensions ◽  
Innovation Studies ◽  
Content Type ◽  
Quantitative Studies ◽  
Significant Difference ◽  
Public Debates ◽  
Quantitative Analyses ◽  
Gender Neutrality

Purpose – The purpose of this study is to discuss the theory of gender bias in innovation studies, to illustrate the gender bias of innovation studies by using empirical means and to suggest what is needed to reduce such bias. Previous studies on innovation have primarily focussed on male-dominated industries. These studies have been biased and hence unable to capture the range of innovations covered by theoretical definitions. Design/methodology/approach – An innovation survey was conducted among entrepreneurs in the traditionally “female-labelled” health-care industry, avoiding the “male-labelled” concept of innovation itself in the questionnaire. The authors endeavoured to ascertain whether there is a significant difference between males and females in terms of innovativeness. Quantitative analyses were used to analyse the results and draw comparisons with an ordinary innovation survey. Findings – Using a gender-aware operationalisation of innovation, no significant difference in innovativeness was found between men and women. This suggests that more attention is needed to correct the prevailing gender bias in innovation studies. A research model is presented to further understand the gender-biased operationalisations of innovation. Each of its three dimensions has a clear impact upon perceived innovativeness: the gender-label of the sector studied, the gender-neutrality of the operationalisation used in the study and the gender of the actors involved. All dimensions should be taken into account in future innovation studies that aim for gender neutrality. Practical implications – Operationalisations for measuring innovations are usually biased. Therefore, women appear less innovative, which, in turn, leads to less visibility. Originality/value – Gender perspectives are very seldom employed in innovation studies. In quantitative studies of this sort, it is even rarer. Our empirical evidence from the quantitative study shows the urgency of the need to broaden the concept both in academic, political and public debates. This is not the least for efficiency reasons in resource allocation and public policy.

scholarly journals The academic conceptualisation of ethical clothing

2016 ◽  
Vol 20 (4) ◽  
pp. 383-399 ◽  
Author(s):  
Vaughan Reimers ◽  
Bryce Magnuson ◽  
Fred Chao
Keyword(s):  
Animal Welfare ◽  
Structural Equation ◽  
Two Dimensions ◽  
Consumer Perceptions ◽  
Three Dimensions ◽  
Content Type ◽  
Four Dimensions ◽  
Employee Welfare ◽  
Slow Fashion ◽  
The Way

Purpose Despite supposed widespread consumer support for ethical clothing, it still often fails to translate into actual purchase. The purpose of this paper is to determine whether the way in which academics have defined and measured ethical clothing could account for this. Design/methodology/approach An over reliance on convenience sampling and the use of student samples has also been touted as a possible reason for this attitude-behaviour gap. To address this, this study employed a consumer household sample. It also used a quantitative survey approach to collect its data and structural equation modelling to analyse it. Findings In contrast to the way in which academics have conceptualised the construct, consumer perceptions of ethical clothing were found to be influenced by four dimensions: environmental responsibility, employee welfare, animal welfare and slow fashion attributes. Originality/value Ethical clothing has typically been operationalised using just two of these four dimensions. Ironically, one of the two dimensions often overlooked by academics – animal welfare – had the strongest influence on consumer perceptions. Previous academic efforts had never employed more than three dimensions, and yet the results of this study suggest that all four must be present if an item of clothing is to be regarded as “ethical”.

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