Activity apprehension in experiential purchases

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Chadwick J. Miller ◽  
Adriana Samper ◽  
Naomi Mandel ◽  
Daniel C. Brannon ◽  
Jim Salas ◽  
...  

Purpose The purpose of this paper is to examine how the number of activities within a multi-activity experience influences consumer preferences before and after consumption. Design/methodology/approach The hypotheses are tested using four experiments and a secondary data set from a river cruise firm that includes first-time river cruise purchases by consumers from this firm between January 2011 and December 2015 (n = 337,457). Findings Consumers prefer experiences with fewer (vs more) activities before consumption – a phenomenon, this paper calls “activity apprehension” – but prefer experiences with more (vs fewer) activities after consumption. A mediation analysis indicates that this phenomenon occurs because the highly perishable nature of activities makes consumers uncertain about their ability to use all the activities within the experience (usage uncertainty). Practical implications Evaluations of a multi-activity experience depend on both the number of activities and on whether the consumer is at the pre- or post-consumption stage of the customer journey. As such, firms looking to sell multi-activity experiences should design and promote these experiences in a way that minimizes activity apprehension. Originality/value This study is the first to demonstrate that consumer perceptions of an optimal experience depend on both the number of included activities and on the stage of the customer journey (i.e. pre- or post-purchase). It further contributes to the consumer experience literature by examining an unexplored activity characteristic, perishability, in shaping experiential purchase decisions. Finally, it demonstrates a new way in which experiential purchases differ from tangible product purchases.

2017 ◽  
Vol 10 (3) ◽  
pp. 310-331 ◽  
Author(s):  
Sudeep Thepade ◽  
Rik Das ◽  
Saurav Ghosh

Purpose Current practices in data classification and retrieval have experienced a surge in the use of multimedia content. Identification of desired information from the huge image databases has been facing increased complexities for designing an efficient feature extraction process. Conventional approaches of image classification with text-based image annotation have faced assorted limitations due to erroneous interpretation of vocabulary and huge time consumption involved due to manual annotation. Content-based image recognition has emerged as an alternative to combat the aforesaid limitations. However, exploring rich feature content in an image with a single technique has lesser probability of extract meaningful signatures compared to multi-technique feature extraction. Therefore, the purpose of this paper is to explore the possibilities of enhanced content-based image recognition by fusion of classification decision obtained using diverse feature extraction techniques. Design/methodology/approach Three novel techniques of feature extraction have been introduced in this paper and have been tested with four different classifiers individually. The four classifiers used for performance testing were K nearest neighbor (KNN) classifier, RIDOR classifier, artificial neural network classifier and support vector machine classifier. Thereafter, classification decisions obtained using KNN classifier for different feature extraction techniques have been integrated by Z-score normalization and feature scaling to create fusion-based framework of image recognition. It has been followed by the introduction of a fusion-based retrieval model to validate the retrieval performance with classified query. Earlier works on content-based image identification have adopted fusion-based approach. However, to the best of the authors’ knowledge, fusion-based query classification has been addressed for the first time as a precursor of retrieval in this work. Findings The proposed fusion techniques have successfully outclassed the state-of-the-art techniques in classification and retrieval performances. Four public data sets, namely, Wang data set, Oliva and Torralba (OT-scene) data set, Corel data set and Caltech data set comprising of 22,615 images on the whole are used for the evaluation purpose. Originality/value To the best of the authors’ knowledge, fusion-based query classification has been addressed for the first time as a precursor of retrieval in this work. The novel idea of exploring rich image features by fusion of multiple feature extraction techniques has also encouraged further research on dimensionality reduction of feature vectors for enhanced classification results.


2018 ◽  
Vol 7 (4) ◽  
pp. 357-376 ◽  
Author(s):  
Giri Aryal ◽  
John Mann ◽  
Scott Loveridge ◽  
Satish Joshi

Purpose The innovation creation literature primarily focuses on urban firms/regions or relies heavily on these data; less studied are rural firms and areas in this regard. The purpose of this paper is to employ a new firm-level data set, national in scale, and analyze characteristics that potentially influence innovation creation across rural and urban firms. Design/methodology/approach The authors use the 2014 National Survey of Business Competitiveness (NSBC) covering multiple firm-level variables related to innovation creation combined with secondary data reflecting the regional business and innovative environments where these firms operate. The number of patent applications filed by these firms measures their innovation creation, and the paper employs a negative binomial regression estimation for analysis. Findings After controlling for industry, county and state factors, rural and urban firms differ in their innovation creation characteristics and behaviors, suggesting that urban firms capitalize on their resources better than rural firms. Other major findings of the paper provide evidence that: first, for rural firms, the influence of university R&D is relevant to innovation creation, but their perception of university-provided information is not significant; and second, rural firms that are willing to try, but fail, in terms of innovation creation have a slight advantage over other rural firms less willing to take on the risk. Originality/value This paper is one of the first to analyze the 2014 NSBC, a firm-level national survey covering a wide range of innovation-related variables. The authors combine it with other regional secondary data, and use appropriate analytical modeling to provide empirical evidence of influencing factors on innovation creation across rural and urban firms.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ming-Hsiung Hsiao

Purpose Mobile payment (MP), near field communication-based particularly, has become one of the future payment tools. This study aims to indicate the difference between consumer users and non-users by examining the effect of MP users’ perceived value on their satisfaction and on MP non-users behavioural intention. Once those MP users’ have achieved satisfaction, the study then investig ates how consumers bring about the need recognition and are more desirable to buy more products. Design/methodology/approach This study develops a research model, which examines the effect of consumer perceived value, including utilitarian value, technicality and perceived risk, on MP users’ satisfaction and MP non-users behavioural intention. In methodology, it adopts structural equation modelling to verify the proposed research model for empirical studies. The data set consists of 161 MP users and 277 non-users of consumers. Findings The findings show that consumers, both MP users and non-users included, are encouraged to improve utilitarian value if they are favourable to adopt MP services. Relatively, female users emphasize more on perceived risk, whilst male users emphasize more on technicality. Moreover, MP non-users and female users still have much concern about perceived risk such that they are inclined to avoid adopting MP services. Originality/value Past research has examined the adoption of MP services from the perspective of consumers with a focus on the perceived value, satisfaction and behavioural intention. However, only limited research examined the post-purchase evaluation of MP users. The study fills this gap by clarifying the difference between consumer users and non-users in the effect of MP users’ perceived value on their satisfaction and on their non-users behavioural intention.


2019 ◽  
Vol 10 (2) ◽  
pp. 155-173 ◽  
Author(s):  
Nanxi Yan ◽  
Elizabeth Halpenny

Purpose Using a cross-cultural perspective, the purpose of this paper is to examine the effect of cultural difference and travel motivation on event participation and how cultural difference may influence the relationship between travel motivation and event participation. The paper highlights the importance of culture in tourism research. Design/methodology/approach The research was conducted by using a secondary data set (n=24,692) commissioned by Destination Canada (formerly the Canadian Tourism Commission). Both descriptive statistics (e.g. frequency analysis) and inferential statistics (e.g. hierarchical regressions) were calculated. Findings First of all, the results indicated that travel motivations and cultural difference can impact event participation. For example, those who were more motivated by knowledge and competence (e.g. knowing history and culture) were more likely to participate in art festivals and cultural events. Also, the research recognized that Asian-Canadians were more likely to visit ethnic or religious festivals than Anglo-Canadians, whereas Asian-Canadians were less likely to attend farmers’ market in comparison with Anglo-Canadians. Last, the effect of cultural difference can moderate the relationship between travel motivation and event participation. Originality/value These findings emphasize that travel motivations and cultural difference are key factors to be considered for festivals’ marketing. Particularly, the moderating effect of cultural difference reinforces that the important role played by culture for effective festival marketing should not be ignored. The research also provides valuable insights for destination managers who are interested in Asian markets. Moreover, using a secondary data set prepared by the Canadian Government largely increased the results’ representativeness, trustworthiness, and generalizability.


2018 ◽  
Vol 21 (2) ◽  
pp. 52-61
Author(s):  
Henry O’Lawrence ◽  
Michell Poyaoan-Linzaga

PurposeThe purpose of this paper is to determine the association between patients who talked to their doctor about their risk of falling, or occurrence of balance problem. This study analyzed a secondary data set based on the Medicare Health Outcomes Survey (HOS) for the Medicare Advantage patients of 65 years and older. This study guided by two hypotheses that: patients who talked to their doctor about falling or balance problem are more likely to have fallen in the past than those who did not talk to their doctor about their fall risk; and patients talking to their doctor about a fall or balance problem are more likely to receive an early intervention such as patient education to prevent a future fall.Design/methodology/approachThis study utilized a secondary data set to test its hypotheses. The Centers for Medicare and Medicaid Services (CMS) is dedicated to monitoring the quality of care provided to Medicare population in a managed care setting. Inter-University Consortium for Political and Social Research conducts the HOS to measure outcomes of quality improvement interventions developed by CMS in collaboration with the National Committee for Quality Assurance for Medicare Advantage Organizations (MAOs). The measures are focused on assessing the physical functioning and mental health being of Medicare beneficiaries and are aligned with reporting evidence of standards of care. Medicare HOS is administered in each Spring surveying a random sample of Medicare beneficiaries from MAOs that have a minimum of 500 enrollees; the cohort is surveyed again two years later as a follow-up measurement.FindingsReporting of a fall or balance problem is a critical component in fall prevention strategies. This study analyzed the distribution of beneficiaries who talked with their doctor about a fall or balance problem to understand if personal disposition (i.e. social class – educational level, gender, and race) would have been a factor in patients communicating with their doctor about their risk factors. The study found that 67.77 percent of patients who talked with their doctor about a fall or balance problem have at least a high school education compared with 32.23 percent who have less than a high school education or GED.Research limitations/implicationsAll patients who responded to the survey and fulfilled the inclusion criteria were included in the study. Therefore, the data presented a limitation due to a self-report of no doctor visits, which could indicate inopportunity for provider-patient communication to take place. Additionally, such an information on fall or balance problem, including actual fall occurrence in the past 12 months, was based on self-report that could present inaccuracy since the elderly population tend to have diminished or poor memory, which may also be problematic.Practical implicationsAlthough this specific interaction starts with patient reporting of a health problem such as a fall or balance problem, provider must take a proactive approach in deploying prevention strategies, such as to conduct a comprehensive fall-risk assessment regardless of a report of a fall history by the patient. Further investigation of this study is recommended to ascertain pre-dispositional factors that affect patient communication, in order to address any barriers that could impede patient-provider collaboration. Nonetheless, enhancing patient-provider communication is fundamental to any quality intervention strategies such as fall prevention.Social implicationsAnother key finding in this study is that patient communication facilitates fall prevention. Patients who talked to their doctor about their fall or gait problem were provided with patient education on how to prevent falls by their doctor. The provider is informed on patient’s balance problem, which leads to further evaluation of patient health status in order to identify other related factors since a comprehensive fall-risk assessment would have been likely conducted providing adequate information beyond the fall occurrence. This affirms the need for provider-patient communication to serve as catapult for effective care coordination, which is effectual in any intervention strategies.Originality/valueFall prevention is increasingly drawing attention and gaining momentum among healthcare organizations (including non-managed care) since falls and fall-related injuries are easily preventable (Lachet al., 2011). Efforts that can identify and accurately analyze patient health status, including intrinsic and extrinsic risk factors, promote effective interaction between patient and provider. This study has shown the positive effect of patient communication in order to allow doctors to effectively intervene (i.e. prevent a future fall) through the provision of patient education.


2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Carson Duan ◽  
Bernice Kotey ◽  
Kamaljeet Sandhu

PurposeThe purpose of this theoretical paper is to explore how immigrants' home-country entrepreneurial ecosystem (EE) factors impact transnational immigrant entrepreneurs (TIEs). The paper draws on the dual embeddedness and transnational entrepreneurship theories to explore how the home-country EE influences transnational immigrant entrepreneurship (TIE).Design/methodology/approachThis research adopted a qualitative case study methodology involving content analysis of secondary data. It analyzed data set against the existing EE framework to constructively explore the home-country effects.FindingsThe findings reveal that all home-country EE domains and associated factors affect TIEs. The paper established six testable propositions with regard to the home-country EE domains: accessible market, human capital, social culture, infrastructure and business support and government policies. A number of new factors were identified for each home-country EE domain. Finally, the paper provided future research directions.Research limitations/implicationsCare has to be taken in generalizing the findings from this research due to the small sample of contemporary Chinese immigrants in Australia and New Zealand. The propositions also require empirical testing.Practical implicationsThe findings contribute to the TIE literature by identifying new factors of the home-country EE and presenting testable propositions. The results have impact on immigration policies and programs.Social implicationsTransnational immigrant entrepreneurship can be a pathway to help immigrants to integrate into mainstream society. The findings from this article indirectly contribute to immigrant social development.Originality/valueThis original article fills research gaps by analyzing how home-country EE elements affect TIE. It reveals that the EE framework is effective for investigating it.


2017 ◽  
Vol 32 (5) ◽  
pp. 752-770 ◽  
Author(s):  
Tuomas Huikkola ◽  
Marko Kohtamäki

Purpose Drawing on the resource-based view of the firm, this study aims to analyze solution providers’ strategic capabilities that facilitate above-average returns. Design/methodology/approach The study applies a qualitative comparative case method. In addition to an extensive set of secondary data, the results are based on interviews with 35 executives from nine leading industrial solution providers, their strategic customers and suppliers. The analyzed solution providers were identified based on quantitative survey data. Findings By observing six distinctive resources and three strategic business processes, the present study identifies seven strategic capabilities that occur in different phases of solution development and deployment: fleet management capability, technology-development capability, mergers and acquisitions capability, value quantifying capability, project management capability, supplier network management capability and value co-creation capability. Research limitations/implications The study develops a generic model for the strategic capabilities of servitization. Application of the developed model to different contexts would further validate and enhance it. Practical implications Managers can use the developed model to benchmark, identify, build and manage solution providers’ strategic capabilities and associated practices. Originality/value The study develops a valuable conceptual model based on the comparative case data. Case firms were selected for the study based on a representative quantitative data set. The results were verified and triangulated with external data.


2017 ◽  
Vol 77 (3) ◽  
pp. 412-428 ◽  
Author(s):  
HongSeok Seo ◽  
Taehoo Kim ◽  
Man-Keun Kim ◽  
Bruce A. McCarl

Purpose Recently, USDA-RMA introduced a Trend Adjusted-Actual Production History (TA-APH) program, which increases APH by a trend factor to cover yield changes over time. The purpose of this paper is to examine the effects of the TA-APH program on farmer participation, coverage election, and risk by analyzing data before and after the program. Design/methodology/approach Since the program was carried out in selected counties, the authors employ a difference in differences approach doing comparisons of insurance participation and coverage levels between eligible and ineligible counties. Findings The authors find that farmers within the counties where the TA-APH program was available experienced an increase in insured acres of 3 percent for corn and 5 percent for soybeans. The authors also find the farmers eligible for the program purchased lower coverage levels relative to those not eligible. However, the magnitude of that negative effect is relatively small, −0.9 percent in corn and −1.3 percent in soybeans. Collectively the evidence shows the TA-APH program does increase the guaranteed yield level mitigating farmer risk. Research limitations/implications The data set used only permitted analysis at the county level, thus the authors could not look at the individual farmer choices. Practical implications The results suggest that if a greater level of farmer risk protection is desired from crop insurance, the authors find that the trend adjustment as implemented was a successful way to achieve this. Originality/value This paper contributes to the literature on the crop insurance by evaluating the program controlling for a non-participating groups, farming experience, liability rates, and subsidy rates. In doing this, it fulfills an identified need to study the actual impact on participation rates and coverage levels elected.


2011 ◽  
Vol 6 (11) ◽  
pp. 157
Author(s):  
L. Martínez-Carrasco ◽  
F. Vidal ◽  
N. Poole

The objective of this work is to analyse British consumer preferences towards five varieties of mandarins (two of them from Spain) under three different information conditions: visual inspection, peeling and consumption. Therefore, the paper deals with the purchase process from two perspectives: before and after experiencing the product and considering both search and experience attributes. Besides, it is intended to study the market possibilities of the Spanish varieties in British market. The research employed the second price Vickrey experimental auction method using two treatments applied to different subgroups of the total sample. Half of the groups evaluated the fruit characteristics at each stage of the experimental process before making the auction bids while the other half of the groups offered bids without giving an evaluation of the fruit. Main results are: (1) significant changes in evaluation and willingness to pay for mandarins as consumer move forward the purchase-consumption process, (2) both experimental groups behaved similarly, (3) juiciness, sweetness and acidity are the attributes most closely correlated with the overall evaluation of the different varieties, (4) Spanish varieties are well evaluated, but only after consumption. The main recommendation for Spanish citrus producer is to find a way to communicate Spanish mandarin excellence in some search attributes, which cannot be evaluated by visual inspection, but are significant at post-purchase valuation.


2020 ◽  
Vol 40 (7/8) ◽  
pp. 575-588
Author(s):  
Mudit Kumar Singh ◽  
Jaemin Lee

PurposeThe purpose of this paper is to empirically examine the inequality perpetuated through social categories in accessing the social capital generated through the microfinance interventions in India as the country has pronounced economic inequality by social categories like many developing stratified societies.Design/methodology/approachThe study uses survey data collected from 75 villages in rural India and tests whether the formation and maximization of social capital through self-help groups (SHGs) is dominated by social categories, e.g. high-caste groups, males and superior occupation classes. Using logistic regression framework, the study assesses the formation and maximization of social capital through multiple SHG membership.FindingsThe paper finds that the microfinance approach of empowering weaker sections is considerably limited in its success, in the sense that it provides them with the opportunity to the credit access and support through SHGs. But, the empirical model further indicates that social capital in form of these SHGs may fall prey to the dominant social categories, and thus, these institutions may potentially enhance inequality.Research limitations/implicationsThe paper is derived from the secondary data set, so it is unable to comment field reality qualitatively.Practical implicationsMicrofinance policy makers will have an improved understanding of inherent social inequalities while implementing group-based programs in socially stratified societies.Originality/valueSocial capital, if treated as an outcome accumulated in form of groups, provides with an important framework to assess the unequal access through the microfinance interventions. Overlooking the inherent unequal access will deceive the purpose of social justice in the group-based interventions. The microfinance and other welfare policies engaged in group formation and generating the social capital need to be more sensitive to the disadvantageous sections while focusing on multiple group access by disadvantaged social groups.


Sign in / Sign up

Export Citation Format

Share Document