Social influence or personal attitudes?

Kybernetes ◽  
2019 ◽  
Vol 48 (3) ◽  
pp. 424-437 ◽  
Author(s):  
Xue Yang
Keyword(s):  
Social Network ◽  
Social Identity ◽  
Social Influence ◽  
Online Survey ◽  
Continuance Intention ◽  
Data Set ◽  
Content Type ◽  
Social Influence Theory ◽  
Personal Attitudes ◽  
The Impact

PurposeThis study aimed to examine the impact of social influence and personal attitudes on users’ continuance intention. Based on social influence theory, this study developed a theoretical model to explore what factors can influence users’ social network sites continuance intention.Design/methodology/approachTo validate the research model, the authors used an online survey instrument to gather data. Hypotheses were tested using partial least squares modeling.FindingsUsing a data set including 229 WeChat users in China, the authors found that the influence of subjective norms and group norms on continuance intention is insignificant. Moreover, social identity and personal attitudes were proved to be significant predictors of continuance intention. Specifically, gender played a moderating role in the relationship between social identity and continuance intention. In addition, gender moderated the effect of personal attitudes on continuance intention as well.Originality/valueThis study provided insights into how social influence affects users’ continuance intention. Moreover, this study concentrated on the different impact of social influence and personal attitudes on users’ continuance intention. Specifically, the authors explored gender differences in users’ continuance intention. The results extend the knowledge about the differences of males versus females in using social network sits.

Are personal innovativeness and social influence critical to continue with mobile commerce?

2014 ◽  
Vol 24 (2) ◽  
pp. 134-159 ◽  
Author(s):  
June Lu
Keyword(s):  
Social Influence ◽  
Structural Equation ◽  
Mobile Commerce ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Continuance Intention ◽  
Content Type ◽  
Personal Innovativeness ◽  
The Impact

Purpose – The purpose of this paper is to report a study investigating the impact of personal innovativeness in information technology (PIIT) and social influence on user continuance intention toward mobile commerce (m-commerce) in the USA. Design/methodology/approach – A survey was conducted among undergraduate and graduate mobile users in a regional university. Structural equation modeling procedures were deployed to analyse 323 valid data points. Findings – The study found that among well-educated m-commerce users, user personal innovativeness as measured by PIIT and perceived usefulness, the determinants of initial adoption, remain as strong determinants of user continuance intention. PIIT also remains as the antecedent of perceived ease of use. Social influence has changed the pattern of influence on continuance intention. Research limitations/implications – This study is unable to investigate m-commerce user expectations and satisfaction levels. The small and convenient sample does not offer guarantee of the findings. Practical implications – M-commerce providers should pay adequate attention to personal innovativeness, since it affects mobile user willingness and capability to welcome and adapt to new services and features. They should always utilize social channels to gather feedback, to distribute new changes or features, and to exert positive influence. Originality/value – This study is one of the few examining the effect of PIIT in a post-adoption context and confirms its long-term psychological influence on continuance intention toward m-commerce. This study is also one of the initial to use discursive power perspective to study social influence on continuance intention in the mobile context.

scholarly journals Motives to engage with sports brands on Facebook and Instagram–The case of a Portuguese football club

2020 ◽  
Vol 21 (2) ◽  
pp. 325-349
Author(s):  
Joana César Machado ◽  
Carla Carvalho Martins ◽  
Frederico Correia Ferreira ◽  
Susana Costa e Silva ◽  
Paulo Alexandre Duarte
Keyword(s):  
Social Media ◽  
Social Influence ◽  
Online Survey ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Content Type ◽  
Content Consumption ◽  
The Social ◽  
Marketing Activities ◽  
The Impact

PurposeSocial network sites are key marketing tools that allow brands to connect and engage with consumers. However, there is still a lack of evidence of their value for football brands. This research aims to understand the motivations for fans to engage with their favourite football brands on Facebook and Instagram.Design/methodology/approachAn online survey was performed, resulting in 214 valid responses. As the social media strategy followed by the football brand analysed was built around games, the authors divided fans into two groups based on the main method in which the club's games are watched: in stadium versus mediated. Multiple linear regression analysis was used to explore the relationship between motivations and fans' engagement, through content consumption and contribution, on Facebook and Instagram. Analysis was performed first with the whole sample and then by group (stadium attendance vs mediated attendance fans).FindingsThe findings show that social influence, entertainment, searching for information and rewards are the most relevant motivations for consumers to engage with brand-related content on Facebook. Entertainment, rewards and social influence are the main motivations influencing consumer interactions on Instagram. Group moderation was only confirmed in the impact of social influence on Facebook page content consumption.Originality/valueThe results provide valuable insights into the social media marketing activities of sports brands, which will assist brand managers to develop strategies for effectively stimulating engagement with the different groups of fans.

The impact of organizational social networks on salespeople’s negative headquarters stereotypes

2020 ◽  
Vol 35 (12) ◽  
pp. 1901-1913
Author(s):  
Babak Hayati ◽  
Sandeep Puri
Keyword(s):  
Social Networks ◽  
Social Network ◽  
Sales Performance ◽  
Sales Managers ◽  
Cross Sectional ◽  
Data Set ◽  
Content Type ◽  
Network Patterns ◽  
The Impact ◽  
Sales Forces

Purpose Extant sales management literature shows that holding negative headquarters stereotypes (NHS) by salespeople is harmful to their sales performance. However, there is a lack of research on how managers can leverage organizational structures to minimize NHS in sales forces. This study aims to know how social network patterns influence the flow of NHS among salespeople and sales managers in a large B2B sales organization. Design/methodology/approach The authors hypothesize and test whether patterns of social networks among salespeople and sales managers determine the stereotypical attitudes of salespeople toward corporate directors and, eventually, impact their sales performance. The authors analyzed a multi-level data set from the B2B sales forces of a large US-based media company. Findings The authors found that organizational social network properties including the sales manager’s team centrality, sales team’s network density and sales team’s external connectivity moderate the flow of NHS from sales managers and peer salespeople to a focal salesperson. Research limitations/implications First, the data was cross-sectional and did not allow the authors to examine the dynamics of social network patterns and their impact on NHS. Second, The authors only focused on advice-seeking social networks and did not examine other types of social networks such as friendship and trust networks. Third, the context was limited to one company in the media industry. Practical implications The authors provide recommendations to sales managers on how to leverage and influence social networks to minimize the development and flow of NHS in sales forces. Originality/value The findings advance existing knowledge on how NHS gets shared and transferred in sales organizations. Moreover, this study provides crucial managerial insights with regard to controlling and managing NHS in sales forces.

The Implications of Social Influence Theory on Continuance Intention for Social Networking Among Chinese University Students

2016 ◽  
Vol 28 (4) ◽  
pp. 55-72 ◽  
Author(s):  
Xuan Xiao ◽  
Tienan Wang
Keyword(s):  
Social Identity ◽  
University Students ◽  
Social Influence ◽  
Social Networking ◽  
Peer Effects ◽  
Subjective Norms ◽  
Continuance Intention ◽  
Social Influence Theory ◽  
Chinese University

A better understanding of users' continuance intention towards social networking services (SNSs) gives SNS providers greater insight to reducing turnover rate of their users. Drawing on social influence theory, this study develops a theoretical model to investigate users' continuance intention towards SNSs within the context of China. Specifically, this model examines how sociability and social overload mediate the impact of subjective norms, peer effects and social identity on continuance intention. Data of 286 Chinese university students were collected through an online questionnaire and analyzed by the partial least square method. Results reveal that although subjective norms have an insignificant impact on continuance intention, both peer effects and social identity positively impact continuance intention, and their impacts are partially mediated by sociability and social overload. The findings highlight the importance of peer effects and social identity, the positive role of sociability and the negative role of social overload in determining continuance intention.

Examining the impact mechanism of social psychological motivations on individuals’ continuance intention of MOOCs

2018 ◽  
Vol 28 (1) ◽  
pp. 232-250 ◽  
Author(s):  
Zhen Shao
Keyword(s):  
Technology Acceptance ◽  
Online Survey ◽  
Cognitive Theory ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Continuance Intention ◽  
Impact Mechanism ◽  
Content Type ◽  
Self Development ◽  
The Impact

Purpose The purpose of this paper is to examine the impact mechanism of psychological motivations, social influence and institutional influence on individuals’ continuance intention of MOOCs, and further, to explore if there exist behavioral differences between males and females. Design/methodology/approach Drawing on the social cognitive theory (SCT) and the technology acceptance theory, this study developed a theoretical model and conducted an empirical study in China. In total, 247 valid data were collected from college students using online survey, and the structural equation modeling technique was used to examine the research model. Findings The empirical results suggest that self-efficacy, self-enjoyment, self-development and social norm are positively associated with individuals’ continuance intention of MOOCs, while management commitment in the university has little influence on continuance intention. The moderating test further suggests that males are more likely to be influenced by self-development and perceived usefulness compared with females. Practical implications This study can provide several guidelines to the administrators of the MOOC platform regarding platform design, course selection and social community establishment, so as to encourage more students to participate in the MOOC platform. Originality/value This study applied the SCT in the new context of MOOCs to examine the joint effects of social, institutional and psychological motivation factors on individuals’ continuance intention, and unpacks the moderating effect of gender.

Why customers have the intention to reuse food delivery apps: evidence from China

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Zheshi Bao ◽  
Yun Zhu
Keyword(s):  
Social Influence ◽  
Structural Equation ◽  
Online Survey ◽  
Information Quality ◽  
Food Delivery ◽  
Equation Model ◽  
Ease Of Use ◽  
Content Type ◽  
Social Influence Theory ◽  
Successful Model

PurposeFood delivery apps (FDA) have been widely adopted by customers in online-to-offline (O2O) catering businesses. This study aims to explore the mechanism regarding the stickiness of FDA and indicates why customers have the intention to reuse them.Design/methodology/approachA research model was developed based on the e-commerce system successful model (ECSS model) and social influence theory. Using the data collected from 312 customers who have FDA usage experience via an online survey, the established model was empirically assessed by partial least squares based structural equation model.FindingsThe results show that factors including information quality, ease of use, convenience and various choices perceived by FDA users are significant antecedents of customer satisfaction and perceived value, which in turn positively influence customers' intention to reuse. Besides, informational social influence and normative social influence play important roles in directly or indirectly affecting customers' intention to reuse.Originality/valueThis study extends the e-commerce system success model and enriches the literature regarding stickiness of FDA. Besides, the understanding of social influence in FDA usage has been deepened by addressing its role in the ECSS model based on the features and contexts of such apps.

The impact of reputation and identity congruence on employer brand attractiveness

2015 ◽  
Vol 33 (2) ◽  
pp. 124-146 ◽  
Author(s):  
Chunyan Xie ◽  
Richard P. Bagozzi ◽  
Kjersti V. Meland
Keyword(s):  
Social Identity ◽  
Structural Equation ◽  
Online Survey ◽  
Job Applicants ◽  
Employer Branding ◽  
Content Type ◽  
Employer Brand ◽  
Identity Congruence ◽  
Offshore Industry ◽  
The Impact

Purpose – The purpose of this paper is to extend research on employer branding in the recruitment context. The authors develop a model that integrates research from employer branding, social identity theory, and person-organization fit in order to investigate the impact of company reputation and identity congruency between organizations and their job applicants on the attractiveness of an employer brand. Design/methodology/approach – An online survey was conducted to test the theoretical model in a recruitment context in the Norwegian offshore industry. Structural equation modelling is employed in the data analysis. Findings – A key finding is that a company’s reputation and identity congruence between applicants’ self-identities and their perceived organization identity affect job applicants’ job pursuit intentions through mediation of cognitive social identity. Moreover, identity congruence predicts applicants’ cognitive identification with the company. Practical implications – The study suggests that managers should try to map and understand central characteristics that describe job applicants’ identities and strive to provide applicants with access to necessary information about the company to form cognitive identification with the company. Originality/value – The authors extend research on employer branding by incorporating social identity and attitude as mediators between symbolic and instrumental attributes of an employer brand and its attractiveness. This study also deepens research on social identity by including explicitly a comparison process between applicants’ self-identities and their perceived organizational identity, which leads to applicants’ identification with the company.

Advertising in online social networks: the role of perceived enjoyment and social influence

2014 ◽  
Vol 8 (3) ◽  
pp. 245-263 ◽  
Author(s):  
Ana Maria Soares ◽  
José Carlos Pinho
Keyword(s):  
Social Networks ◽  
Social Identity ◽  
Social Influence ◽  
Online Social Networks ◽  
Positive Impact ◽  
Computer Mediated Communication ◽  
Content Type ◽  
Perceived Enjoyment ◽  
The Impact

Purpose – The purpose of this study is to analyse the impact of perceived enjoyment in advertising response in online social networks (OSN). The authors propose and test a structural model explaining response to OSN advertisements embracing perceived enjoyment, social influence and advertising-related variables. Design/methodology/approach – Data were gathered through the application of a structured questionnaire to a sample of 126 students of the same scientific area (marketing and communication studies). Findings – The results validate the proposed model and support nine out of ten hypotheses. The study supports the role of perceived enjoyment as a predictor of both social identity and group norms. Furthermore, social identity and group intention have a positive impact on perceived advertisement relevance. Finally, group intention towards advertisements and perceived advertisement relevance have a positive impact on perceived advertisement value, which in turn impacts positively on response to OSN advertisements. Research limitations/implications – The main limitation relates to the fact that the study mainly covered a population aged between 18-35 years old. Despite its relevance as a segment of OSN users, some caution needs to be taken in generalizing findings to a broader population. Practical implications – These results provide important indications for firms aiming at fully exploiting the computer-mediated communication of OSNs. Specifically, we confirm the role of perceived enjoyment in reinforcing group dynamics and shaping group intentions towards advertising. Originality/value – The main contribution of this study lies in the focus on perceived enjoyment as a predicting variable of social influence and advertising variables, thus impacting response to OSN advertisements.

scholarly journals What Drives Continuance Intention towards Social Media? Social Influence and Identity Perspectives

2020 ◽  
Vol 12 (17) ◽  
pp. 7081 ◽  
Author(s):  
Athapol Ruangkanjanases ◽  
Shu-Ling Hsu ◽  
Yenchun Jim Wu ◽  
Shih-Chih Chen ◽  
Jo-Yu Chang
Keyword(s):  
Social Media ◽  
Social Identity ◽  
New Media ◽  
Social Influence ◽  
Perceived Usefulness ◽  
Continuance Intention ◽  
Positive Effects ◽  
The Social ◽  
Media Platform ◽  
Continuous Usage Intention

With the growth of social media communities, people now use this new media to engage in many interrelated activities. As a result, social media communities have grown into popular and interactive platforms among users, consumers and enterprises. In the social media era of high competition, increasing continuance intention towards a specific social media platform could transfer extra benefits to such virtual groups. Based on the expectation-confirmation model (ECM), this research proposed a conceptual framework incorporating social influence and social identity as key determinants of social media continuous usage intention. The research findings of this study highlight that: (1) the social influence view of the group norms and image significantly affects social identity; (2) social identity significantly affects perceived usefulness and confirmation; (3) confirmation has a significant impact on perceived usefulness and satisfaction; (4) perceived usefulness and satisfaction have positive effects on usage continuance intention. The results of this study can serve as a guide to better understand the reasons for and implications of social media usage and adoption.

Increasing revenue and attendance in Canadian Baptist churches

2015 ◽  
Vol 42 (12) ◽  
pp. 1071-1089
Author(s):  
Alan Chan ◽  
Bruce G. Fawcett ◽  
Shu-Kam Lee
Keyword(s):  
Church Health ◽  
Eastern Canada ◽  
Data Set ◽  
Content Type ◽  
Factors Affecting ◽  
Scarce Resources ◽  
Baptist Churches ◽  
And Performance ◽  
The Impact ◽  
Simulation Exercises

Purpose – Church giving and attendance are two important indicators of church health and performance. In the literature, they are usually understood to be simultaneously determined. The purpose of this paper is to estimate if there a sustainable church congregation size using Wintrobe’s (1998) dictatorship model. The authors want to examine the impact of youth and adult ministry as well. Design/methodology/approach – Using the data collected from among Canadian Baptist churches in Eastern Canada, this study investigates the factors affecting the level of the two indicators by the panel-instrumental variable technique. Applying Wintrobe’s (1998) political economy model on dictatorship, the equilibrium level of worship attendance and giving is predicted. Findings – Through various simulation exercises, the actual church congregation sizes is approximately 50 percent of the predicted value, implying inefficiency and misallocation of church resources. The paper concludes with insights on effective ways church leaders can allocate scarce resources to promote growth within churches. Originality/value – The authors are the only researchers getting the permission from the Atlantic Canada Baptist Convention to use their mega data set on church giving and congregation sizes as per the authors’ knowledge. The authors are also applying a theoretical model on dictatorship to religious/not for profits organizations.

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