The Implications of Social Influence Theory on Continuance Intention for Social Networking Among Chinese University Students

2016 ◽  
Vol 28 (4) ◽  
pp. 55-72 ◽  
Author(s):  
Xuan Xiao ◽  
Tienan Wang
Keyword(s):  
Social Identity ◽  
University Students ◽  
Social Influence ◽  
Social Networking ◽  
Peer Effects ◽  
Subjective Norms ◽  
Continuance Intention ◽  
Social Influence Theory ◽  
Chinese University

A better understanding of users' continuance intention towards social networking services (SNSs) gives SNS providers greater insight to reducing turnover rate of their users. Drawing on social influence theory, this study develops a theoretical model to investigate users' continuance intention towards SNSs within the context of China. Specifically, this model examines how sociability and social overload mediate the impact of subjective norms, peer effects and social identity on continuance intention. Data of 286 Chinese university students were collected through an online questionnaire and analyzed by the partial least square method. Results reveal that although subjective norms have an insignificant impact on continuance intention, both peer effects and social identity positively impact continuance intention, and their impacts are partially mediated by sociability and social overload. The findings highlight the importance of peer effects and social identity, the positive role of sociability and the negative role of social overload in determining continuance intention.

Social influence or personal attitudes?

Kybernetes ◽  
2019 ◽  
Vol 48 (3) ◽  
pp. 424-437 ◽  
Author(s):  
Xue Yang
Keyword(s):  
Social Network ◽  
Social Identity ◽  
Social Influence ◽  
Online Survey ◽  
Continuance Intention ◽  
Data Set ◽  
Content Type ◽  
Social Influence Theory ◽  
Personal Attitudes ◽  
The Impact

PurposeThis study aimed to examine the impact of social influence and personal attitudes on users’ continuance intention. Based on social influence theory, this study developed a theoretical model to explore what factors can influence users’ social network sites continuance intention.Design/methodology/approachTo validate the research model, the authors used an online survey instrument to gather data. Hypotheses were tested using partial least squares modeling.FindingsUsing a data set including 229 WeChat users in China, the authors found that the influence of subjective norms and group norms on continuance intention is insignificant. Moreover, social identity and personal attitudes were proved to be significant predictors of continuance intention. Specifically, gender played a moderating role in the relationship between social identity and continuance intention. In addition, gender moderated the effect of personal attitudes on continuance intention as well.Originality/valueThis study provided insights into how social influence affects users’ continuance intention. Moreover, this study concentrated on the different impact of social influence and personal attitudes on users’ continuance intention. Specifically, the authors explored gender differences in users’ continuance intention. The results extend the knowledge about the differences of males versus females in using social network sits.

scholarly journals What Drives Continuance Intention towards Social Media? Social Influence and Identity Perspectives

2020 ◽  
Vol 12 (17) ◽  
pp. 7081 ◽  
Author(s):  
Athapol Ruangkanjanases ◽  
Shu-Ling Hsu ◽  
Yenchun Jim Wu ◽  
Shih-Chih Chen ◽  
Jo-Yu Chang
Keyword(s):  
Social Media ◽  
Social Identity ◽  
New Media ◽  
Social Influence ◽  
Perceived Usefulness ◽  
Continuance Intention ◽  
Positive Effects ◽  
The Social ◽  
Media Platform ◽  
Continuous Usage Intention

With the growth of social media communities, people now use this new media to engage in many interrelated activities. As a result, social media communities have grown into popular and interactive platforms among users, consumers and enterprises. In the social media era of high competition, increasing continuance intention towards a specific social media platform could transfer extra benefits to such virtual groups. Based on the expectation-confirmation model (ECM), this research proposed a conceptual framework incorporating social influence and social identity as key determinants of social media continuous usage intention. The research findings of this study highlight that: (1) the social influence view of the group norms and image significantly affects social identity; (2) social identity significantly affects perceived usefulness and confirmation; (3) confirmation has a significant impact on perceived usefulness and satisfaction; (4) perceived usefulness and satisfaction have positive effects on usage continuance intention. The results of this study can serve as a guide to better understand the reasons for and implications of social media usage and adoption.

scholarly journals SOCIAL INFLUENCE AND DEPENDENCE IN THE FACEBOOK USE BY ROMANIAN AND LITHUANIAN UNIVERSITY STUDENTS

2017 ◽  
Vol 75 (4) ◽  
pp. 354-365
Author(s):  
Vincentas Lamanauskas ◽  
Dragos Daniel Iordache ◽  
Costin Pribeanu
Keyword(s):  
University Students ◽  
Social Influence ◽  
Social Networking ◽  
Latent Variables ◽  
Negative Effects ◽  
Mean Values ◽  
Social Networking Websites ◽  
The Social ◽  
Two Samples ◽  
The University

The time spent on Facebook by university students is continuously increasing. This fact is raising many questions as regards the relation between the social networking websites and the university. The educators are challenged to understand the factors that are driving the adoption of social networking websites, the characteristics of the daily use as well as the positive and negative effects on the university work. The social influence has been recognized as one of the factors that are driving the adoption of information systems. On another hand, the excessive use may lead to addiction. The first objective of this research is to explore the correlation between the social influence and the Facebook dependence. A model with these latent variables has been specified and tested on two samples of university students, the first from Romania and the second from Lithuania. The second objective of the research is to comparatively discuss the measures in each country. A multi-group confirmatory factor analysis has been carried on to test the configural and metric invariance. The comparison of means shows that university students reporting higher social influence have a higher risk of Facebook dependence. The comparative analysis revealed that for both variables, the mean values are higher for the Romanian sample. Keywords: e-learning process, Facebook dependence, invariance analysis, social influence.

scholarly journals Why Employees Contribute to Pro-Environmental Behaviour: The Role of Pluralistic Ignorance in Chinese Society

2019 ◽  
Vol 12 (1) ◽  
pp. 239
Author(s):  
Hao-Fan Chumg ◽  
Jia-Wen Shi ◽  
Kai-Jun Sun
Keyword(s):  
Social Identity ◽  
Environmental Concern ◽  
Subjective Norms ◽  
Pluralistic Ignorance ◽  
Chinese Society ◽  
Environmental Behaviour ◽  
Social Norms Theory ◽  
Chinese Term ◽  
Considerable Support

In light of the importance of sustainable development, this study aims to deepen and extend our understanding of employees’ pro-environmental behaviour in the workplace in a Chinese context. Drawing on the complex phenomenon of social norms theory concerning misperceptions (i.e., pluralistic ignorance) and supervisor–subordinate guanxi (which is a Chinese term signifying human connection), we present a novel model in which employees’ pro-environmental behaviour is the result of multiple social and individual psychological factors. Through the integration of previous literature from the fields of the psychology of individuals, social psychology, and environmental psychology, the major assumption is that the pro-environmental behaviour of employees is affected by their level of pluralistic ignorance, environmental concern, and subjective norms; these, in turn, are influenced by supervisor–subordinate guanxi and social identity in the collective spirit of Chinese society. Data, which were analysed empirically, were gathered from 548 Chinese employees from the Jiangsu province of China. This study consequently reveals the subtle interplay among employees’ pluralistic ignorance, supervisor–subordinate guanxi, social identity, subjective norms, environmental concern, and their pro-environmental behaviour, while the deeper analysis offers considerable support for environmental management research and practice.

Understanding Users' Contributions in Open Source Software Communities

2020 ◽  
Vol 16 (4) ◽  
pp. 105-117
Author(s):  
Tao Zhou
Keyword(s):  
Social Identity ◽  
Social Influence ◽  
Open Source ◽  
Open Source Software ◽  
Service Providers ◽  
Subjective Norm ◽  
User Identification ◽  
Social Influence Theory ◽  
The Social ◽  
Negative Effect

User contributions are crucial to the success of open source software (OSS) communities. As users conduct frequent interactions between each other, their contribution behaviour may receive the social influence from other members. Drawing on the social influence theory, this research examined user contributions in OSS communities. The results indicated that contribution intention is significantly affected by social identity, which includes cognitive, affective and evaluative identity. In addition, the researchers found that the subjective norm has a negative effect on contribution intention. The results imply that service providers need to enhance user identification with the community in order to facilitate their contribution in OSS communities.

scholarly journals Influencing Factors of University Students’ Use of Social Network Sites: An Empirical Analysis in China

2018 ◽  
Vol 13 (03) ◽  
pp. 71 ◽  
Author(s):  
Liqiong Liu ◽  
Liyi Zhang ◽  
Pinghao Ye ◽  
Qihua Liu
Keyword(s):  
Social Network ◽  
University Students ◽  
Social Networking ◽  
Influencing Factors ◽  
Social Networking Sites ◽  
Service Providers ◽  
Social Network Sites ◽  
Regression Analyses ◽  
Theoretical Support ◽  
Chinese University

This paper explores the influencing factors of Chinese university students in accepting and using social networking sites (SNS) to propose measures and recommendations that can guide and help these students correctly use SNS. In addition, this paper aims to provide theoretical support in increasing user loyalty for the SNS service providers and attract new users. The correlation and multiple regression analyses showed that perceived value, enjoyment, and influence positively influence the intention of individuals to use SNS.

Understanding Users' Contributions in Open Source Software Communities

2021 ◽  
pp. 186-199
Author(s):  
Tao Zhou
Keyword(s):  
Social Identity ◽  
Social Influence ◽  
Open Source ◽  
Open Source Software ◽  
Service Providers ◽  
Subjective Norm ◽  
User Identification ◽  
Social Influence Theory ◽  
The Social ◽  
Negative Effect

User contributions are crucial to the success of open source software (OSS) communities. As users conduct frequent interactions between each other, their contribution behaviour may receive the social influence from other members. Drawing on the social influence theory, this research examined user contributions in OSS communities. The results indicated that contribution intention is significantly affected by social identity, which includes cognitive, affective and evaluative identity. In addition, the researchers found that the subjective norm has a negative effect on contribution intention. The results imply that service providers need to enhance user identification with the community in order to facilitate their contribution in OSS communities.

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