The influencing role of social media in the consumer’s hotel decision-making process

2019 ◽  
Vol 11 (4) ◽  
pp. 378-391 ◽  
Author(s):  
Vikas Gupta
Keyword(s):  
Decision Making ◽  
Social Media ◽  
Information Search ◽  
Decision Making Process ◽  
Content Type ◽  
Social Media Platform ◽  
The Social ◽  
Media Platform ◽  
The Impact

Purpose This study aims to evaluate the role of social media on the hotel decision-making process of consumers during the evaluation stage of searching, identifying the alternatives and selecting a hotel in India. It will help the stakeholders in the hotel industry of India to make the social media platform more efficient for consumers by providing inputs on the factors consumers consider while making online hotel purchase. Design/methodology/approach This study involves an exploratory qualitative approach which includes 32 face-to-face, semi-structured, in-depth individual interviews with the social media platform users. The selection of interviewees for this study has been done on the basis of a non-random purposive sampling approach. Findings The findings reveal that social media plays an important role in affecting the way consumers search, decide and book hotels. It also suggests that social media helps consumers in collecting information about products and services, assessing alternatives and making their choices. It confirms that while negative facets exist, the positive benefits outweigh the negative aspects of using social media when selecting a hotel. The results also reveal the impact of circumstantial influence related to social media on hotel selection, on the basis of content source and the level of trust and accuracy in the content. Practical implications This study has some strategic implications for hospitality marketing and management related to a better understanding of the influence of social media on the hotel customer decision-making process. The study shows that a variety of social media with associated content sources and levels add to the complexity of hotel-related information search and decision behaviour. Originality/value The study makes a contribution by addressing the existing gaps and bridging the arena of consumer behaviour and social media literature in a hotel context and sheds light on how consumer decisions while selecting a hotel are influenced through social media. The core contribution is the generation of factors through in-depth interviews which are based on real-life scenarios relating to the influence of social media on hotel decision-making.

The influence of social media on the consumers’ hotel decision journey

2017 ◽  
Vol 8 (1) ◽  
pp. 101-118 ◽  
Author(s):  
Eleftherios Varkaris ◽  
Barbara Neuhofer
Keyword(s):  
Decision Making ◽  
Social Media ◽  
Theoretical Model ◽  
Information Search ◽  
Real Life ◽  
Decision Making Process ◽  
Consumer Decision ◽  
Content Type ◽  
The Impact ◽  
The Way

Purpose The purpose of this study is to explore “how social media influence the way consumers search, evaluate and select a hotel within the ‘evaluation stage’ of the wider hotel decision-making process”. Design/methodology/approach An exploratory qualitative research has been carried out, conducting 12 individual face-to-face, semi-structured, in-depth interviews with social media users, followed by a qualitative thematic analysis. Findings Social media transform the consumers’ hotel decision journey by influencing the way consumers search, decide and book hotels. The findings reveal the determinants shaping this process, by shedding light on the perceived value of using social media, consumers’ information search behaviour “then and now”, the advantages and disadvantages of social media use for decision-making, their trustworthiness and the factors that influence the consumers’ hotel decision-journey. The findings are conceptualised in an integrated theoretical model, entitled “hotel consumer decision-journey through social media”. Research limitations/implications The study’s scope for qualitative in-depth insights into the “hotel consumer decision-journey through social media” asked for a compromise on a larger sample size and in turn the transferability of the theoretical model beyond service, hospitality and tourism consumer decision-making contexts. Practical implications This paper provides strategic implications for hospitality marketing and management for a better understanding of the influence of social media on the hotel customer decision journey. The study shows that a variety of social media with associated content sources and levels add to the complexity of hotel-related information search and decision behaviour. The developed framework not only helps hotel professionals understand consumers’ different levels (e.g. type of content, content source, content level) through which social media might influence decision-making. Various real-life scenarios presented also help practitioners understand the fine nuances of how consumers are influenced by social media and how this causes them to iteratively change their minds and make a final decision towards the rejection or selection of a hotel. Originality/value Consumers use social media for a wide spectrum of scenarios in tourism and hospitality, while the influence of social media on the consumers’ hotel decision-making process remains little understood. This study makes a theoretical contribution in that it addresses these existing gaps and bridges consumer behaviour and social media literature in the hotel context to shed light on the “hotel consumer decision journey through social media”. The core contribution is an integrated theoretical model and real-life scenarios that depict the impact of social media on the hotel decision-making.

Getting acquainted with social networks and apps: talking about TikTok

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Katie Elson Anderson
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Literature Review ◽  
Design Methodology ◽  
Research Literature ◽  
Content Type ◽  
Social Media Platform ◽  
The Social ◽  
Media Platform ◽  
Information Professionals

Purpose This paper aims to provide information and promote discussion around the social media platform TikTok. Design/methodology/approach Research, literature review. Findings Libraries and library and information professionals should be aware of the potential of TikTok for engagement and information sharing. Originality/value Adds to the research on the social media platform TikTok.

scholarly journals THE ROLE OF SOCIAL MEDIA ON MIGRATION DECISION-MAKING PROCESSES: Case of Indonesian Student in University of Groningen

2018 ◽  
Vol 6 (1) ◽  
pp. 515
Author(s):  
Inayah Hidayati
Keyword(s):  
Decision Making ◽  
Social Media ◽  
Migration Decision ◽  
Decision Making Process ◽  
Migration Behavior ◽  
Interview Guide ◽  
Destination Area ◽  
Decision Making Processes ◽  
The Impact

Objective: This research aims to explain the impact of social media on the migration decision-making process of Indonesian student migrants in University of Groningen who used a social media account. In detail, this research will consider the role of social media in the migration decision-making process of students who emigrated from Indonesia and how they uses social media in the context of the migration decision-making process. Methods: The data collected included qualitative data from in-depth interviews and supported by study literatures. An interview guide was formulated to facilitate the indepth interviews and generate a better understanding of migration behavior. Expectation: Social media help Indonesian student migrants on migration decision making process and they use social media for searching information about destination area. Result: Student migrant in University of Groningen use their social media to gain information before they choose that university for study. They use Facebook to making contact with their friends and collagues in the destination country. Student group on Facebook help Indonesian student to get information about school and daily life.

Do Social Media Matter? Initial Empirical Evidence

2014 ◽  
Vol 29 (2) ◽  
pp. 51-70 ◽  
Author(s):  
Hui Du ◽  
Wei Jiang
Keyword(s):  
Social Media ◽  
Firm Performance ◽  
Positive Impact ◽  
Data Availability ◽  
Social Media Platform ◽  
Media Technologies ◽  
The Social ◽  
Media Platform ◽  
Social Media Presence ◽  
The Impact

ABSTRACT This paper examines the association between firm performance and social media. Based on a sample of S&P 1500 firms, the study finds that firms with a social media presence are more highly valued by the market and have higher future financial performance. Further analysis indicates that the impact of social media on firm performance varies depending on the social media platform involved. Finally, using a restricted sample of Global 100 firms, the study finds some evidence that a higher level of social media engagement is associated with higher firm performance. Overall, these findings provide consistent evidence of the positive impact of social media technologies on firm performance. Data Availability: All data are available from public sources.

Facebook confessions: Corporate abdication and Silicon Valley dystopianism

2020 ◽  
pp. 146144482093354
Author(s):  
Tero Karppi ◽  
David B Nieborg
Keyword(s):  
United States ◽  
Decision Making ◽  
Social Media ◽  
Small Group ◽  
Silicon Valley ◽  
Unintended Consequences ◽  
Social Media Platform ◽  
The Public ◽  
The Social ◽  
Media Platform

This article investigates the public confessions of a small group of ex-Facebook employees, investors, and founders who express regret helping to build the social media platform. Prompted by Facebook’s role in the 2016 United States elections and pointing to the platform’s unintended consequences, the confessions are more than formal admissions of sins. They speak of Facebook’s capacity to damage democratic decision-making and “exploit human psychology,” suggesting that individual users, children in particular, should disconnect. Rather than expressions of truth, this emerging form of corporate abdication constructs dystopian narratives that have the power shape our future visions of social platforms and give rise to new utopias. As such, and marking a stark break with decades of technological utopianism, the confessions are an emergent form of Silicon Valley dystopianism.

Social Media Strategies and Students' Satisfaction at Egyptian Universities

2019 ◽  
Vol 10 (1) ◽  
pp. 1-16 ◽  
Author(s):  
Nasser Fathi Easa
Keyword(s):  
Social Media ◽  
Student Satisfaction ◽  
Social Media Platform ◽  
The Social ◽  
Media Platform ◽  
Information Reliability ◽  
The Impact ◽  
Students Satisfaction

This article aims to investigate the impact of social media strategies on student satisfaction at Egyptian universities. The research employed four social media strategies (the Predictive Practitioner, Creative Experimenter, Social Media Champion and Social Media Transformer). A survey was posted to students Facebook groups in different universities. 530 students from the universities of Alexandria, Tanta Damanhour, Kafrelsheikh, Damietta, and Suez responded to the survey. It was noted that Facebook was the most common social media platform used. The Predictive Practitioner, Creative Experimenter, and Social Media Champion strategies were not clearly implemented, as opposed to the Social Media Transformer. It was noted that there was a lack of satisfaction of students with the information reliability, responsiveness and privacy faculties unusually posted on Facebook. It has been found that the four social media strategies account for positively influencing student satisfaction at Egyptian universities.

“Digital buddies”: parasocial interactions in social media

2016 ◽  
Vol 10 (4) ◽  
pp. 305-320 ◽  
Author(s):  
Mujde Yuksel ◽  
Lauren I. Labrecque
Keyword(s):  
Social Media ◽  
Student Athletes ◽  
Future Research ◽  
Content Type ◽  
Social Media Platform ◽  
The Social ◽  
Social Media Platforms ◽  
Media Platform ◽  
Personal Accounts ◽  
Parasocial Interactions

Purpose This paper aims to focus its inquiries on the parasocial interactions (PSI) and relationships (PSR) consumers form with personae in online social media communities. The authors extend the marketing literature on parasocial interaction/relationship beyond brands by focusing on personal social media accounts (public student-athletes). Design/methodology/approach The authors adopt a grounded theory methodology (Glaser and Strauss, 2009) triangulating observational netnographic data (Kozinets, 2010) of 49 public student-athlete accounts on Twitter (34,500 tweets) with in-depth interviews. The findings emphasize that PSI/PSR occur not only from interactions with brands but also through personal accounts on social media platforms. Findings The investigation reveals that through such social media platforms, PSI/PSR influence consumers cognitively, affectively and behaviorally. In terms of cognition, the data suggest that PSI/PSR can influence opinion, interests, attention allocation and construction of relations, specifically through the availability of in-depth knowledge about the social media persona. Additionally, the research findings indicate that affect-laden messages from persona can alter emotion and mood, induce empathetic reactions and trigger inspiration, especially in relation to the shared interest of the online community of the social media account. Behaviorally, the findings suggest that personas’ messages can direct and inspire both online and offline actions through endorsed behavioral parasocial interactions. Research limitations/implications This research focused on one specific social media platform, Twitter. Twitter was specifically chosen, because it is a popular social media platform and allows non-reciprocal relationships. Although the authors feel that the findings would hold for other social media platforms, future research may be conducted to see if there are differences in PSI/PSR development on different types of networks. Additionally, the authors focused on a specific type of personal account, student-athletes. Future research may wish to extend beyond this population to other personal social media accounts, such as fashion bloggers, diy bloggers and others. Originality/value This research reveals that PSI/PSR can occur not only from interactions with brands but also through personal accounts on social media platforms. The findings give support for the value of brand spokespersons and brand ambassadors and suggest that brands should take careful consideration into who is chosen to represent the brand.

scholarly journals PENGARUH MEDIA SOSIAL (INSTAGRAM) TERHADAP LIFESTYLE DAN PRESTASI AKDEMIK

2020 ◽  
Vol 5 (1) ◽  
pp. 1
Author(s):  
Lisnawita Lisnawita ◽  
Lucky Lhaura Van FC ◽  
Musfawati Musfawati
Keyword(s):  
Social Media ◽  
Student Achievement ◽  
The Internet ◽  
Quality Information ◽  
Social Media Platform ◽  
The Social ◽  
Media Platform ◽  
The Impact

<p class="Abstract" align="center"><strong>ABSTRAK</strong></p><p>Zaman sekarang sangat  mudah mendapatkan informasi, karena setiap orang sudah bisa terhubung dengan internet. Terutama media sosial, Jika informasi yang diterima bagus, maka pengguna akan mendapatkan kualitas informasi yang bagus, akan tetapi jika informasi yang diterima hoax, maka akan berdampak buruk bagi si penggguna media sosial. Setiap orang punya <em>platform </em>sosial media lebih dari satu, seperti <em>youtube,  facebook, whatsapp, instagram,</em> dll. <em>Platform</em> ini yang sering mereka gunakan untuk mendapatkan informasi yang dibutuhkan.</p><p>Tujuan dari penelitian ini adalah Menganalisa Pengaruh Media sosial <em>(Instagram)</em><em>(Y)</em><em> </em>terhadap <em>Lifestyle</em> (X1)dan Prestasi mahasiswa(X2) sehingga dapat memberikan informasi mengenai pentingnya dampak penggunaan media sosial bagi mahasiswa dalam merubah pola pikir dan wawasan. Hasil Penelitian menunjukkan bahwa pengaruh variable X1 dan X2 secara simultan terhadap variable Y adalah sebesar 40, 5%</p><p class="Abstract"> </p><p class="Abstract">                                                                                                                                                       </p><p class="Abstract"><strong>Kata Kunci</strong>: Instagram, Prestasi akademik, Lifestyle.</p><p><em> </em></p><p class="IndexTerms"> </p><p class="Abstract" align="center"><strong>ABSTRACT</strong></p><pre>       It's effortless to get information these days because everyone can connect to the internet. Mainly social media, If the information received is right, and then the user will get the correct quality information; however, if a hoax can be the news, it will be corrupt for the social media user. Everyone has more than one social media platform, such as YouTube, Facebook, WhatsApp, Instagram, etc. The purpose of this study is to Analyze the Effect of Social Media (Instagram) (Y) on Lifestyle (X1) and Student Achievement (X2) so that it can provide information about the impact of using social media for students in changing mindset and understanding. The results showed that the effect of variables X1 and X2 simultaneously on the Y variable was 40.5%</pre><p> </p>

Fake or real news? Understanding the gratifications and personality traits of individuals sharing fake news on social media platforms

2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Brinda Sampat ◽  
Sahil Raj
Keyword(s):  
Social Media ◽  
Personality Traits ◽  
Information Sharing ◽  
Fake News ◽  
Content Type ◽  
Social Media Platform ◽  
The Social ◽  
Social Media Platforms ◽  
Media Platform ◽  
News Sharing

Purpose“Fake news” or misinformation sharing using social media sites into public discourse or politics has increased dramatically, over the last few years, especially in the current COVID-19 pandemic causing concern. However, this phenomenon is inadequately researched. This study examines fake news sharing with the lens of stimulus-organism-response (SOR) theory, uses and gratification theory (UGT) and big five personality traits (BFPT) theory to understand the motivations for sharing fake news and the personality traits that do so. The stimuli in the model comprise gratifications (pass time, entertainment, socialization, information sharing and information seeking) and personality traits (agreeableness, conscientiousness, extraversion, openness and neuroticism). The feeling of authenticating or instantly sharing news is the organism leading to sharing fake news, which forms the response in the study.Design/methodology/approachThe conceptual model was tested by the data collected from a sample of 221 social media users in India. The data were analyzed with partial least squares structural equation modeling to determine the effects of UGT and personality traits on fake news sharing. The moderating role of the platform WhatsApp or Facebook was studied.Findings The results suggest that pass time, information sharing and socialization gratifications lead to instant sharing news on social media platforms. Individuals who exhibit extraversion, neuroticism and openness share news on social media platforms instantly. In contrast, agreeableness and conscientiousness personality traits lead to authentication news before sharing on the social media platform.Originality/value This study contributes to social media literature by identifying the user gratifications and personality traits that lead to sharing fake news on social media platforms. Furthermore, the study also sheds light on the moderating influence of the choice of the social media platform for fake news sharing.

Understanding the selfie phenomenon: current insights and future research directions

2016 ◽  
Vol 50 (9/10) ◽  
pp. 1773-1788 ◽  
Author(s):  
Weng Marc Lim
Keyword(s):  
Social Media ◽  
Future Research ◽  
Research Directions ◽  
Content Type ◽  
Marketing Performance ◽  
The Social ◽  
Future Research Directions ◽  
Marketing Tool ◽  
The Impact

Purpose This paper aims to define the conceptual boundary of the selfie and to discuss the role of the selfie in the social media marketplace. Design/methodology/approach This paper extensively reviews and draws themes from the extant literature on consumer identities in the social media marketplace to explain the selfie phenomenon and to identify potentially fruitful directions for further research. Findings Current insights into the selfie phenomenon can be understood from socio-historical, technological, social media, marketing and ethical perspectives. Research limitations/implications Despite the limitations of a general review (e.g. absence of empirical data and analysis), this paper identifies multiple avenues to extend existing lines of inquiry on the selfie phenomenon. Thus, this paper should encourage further research on the topic in the academic and scientific community. Practical implications The selfie can be used as a marketing tool to improve marketing performance and accomplish marketing-related goals. Originality/value This paper sheds light on how marketing academics and practitioners can better understand the impact of the selfie in the social media marketplace.

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