Antecedents of similarity perception for store-branded lookalikes

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Li Zhou
Keyword(s):  
Brand Loyalty ◽  
Empirical Studies ◽  
Critical Role ◽  
Similarity Judgment ◽  
Positive Influence ◽  
Content Type ◽  
National Brands ◽  
Size And Shape ◽  
Product Categories ◽  
Brand Familiarity

PurposeThis paper aims to identify the key antecedences contributing consumer similarity perception toward store branded lookalikes (SBLs), testing to what extent each of the antecedences influences the overall similarity perception.Design/methodology/approachTwo empirical studies were conducted. Study 1 was an online experiment to test the relative importance of packaging features on similarity judgment of SBLs. Study 2 examined the impacts of consumer characteristics and store related elements on similarity perception through a Qualtrics web-based questionnaire covering seven product categories.FindingsThis research yields two key findings. First of all, it revealed that all three packaging attributes studied (i.e. size and shape, image and color) exert positive influence on similarity judgment of SBLs, among which color shows the most significant importance, followed by size and shape, and then color. Then, it showed that brand loyalty fully mediated the effect of brand familiarity on consumers' similarity perception, giving that no direct effect was found from brand familiarity to similarity perception but consumers' brand loyalty increased as they become more familiar with the NBs. As consumers become more loyal to the brands, they would perceive the SBLs to be less similar to imitated national brands.Practical implicationsThis research confirmed the significance of proper manipulation of packaging design, either to the SBLs or to the imitated NBs. It also reveals the critical role of gaining high familiarity and strong loyalty for the NB manufacturers. For retailers, the research highlights the need to maintain a better store image in order to take advantage of SBLs to help with marketing competition.Originality/valueThis research contributes new knowledge on the lookalike phenomenon by uncovering the prerequisites that cause similarity perception between two products.

When foreign brands appear local, and local brands appear foreign

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Bo Chen
Keyword(s):  
Developing Countries ◽  
Purchase Intention ◽  
Empirical Studies ◽  
Country Of Origin ◽  
Developed Countries ◽  
Brand Names ◽  
Content Type ◽  
Product Categories ◽  
Foreign Brand ◽  
Foreign Brands

PurposeBoth foreign and local companies frequently name their brands in foreign language on the market of developing countries, and some of them choose to disclose the brands' country of origin to consumers. The purpose of this research is to investigate the joint effects between the practices of disclosing the actual country of origin of the brands and the language of the brand names on consumers' purchase intention for foreign brands and local brands in developing countries.Design/methodology/approachThe proposed hypotheses were tested in two studies, namely an experiment and a field experimental survey, with stimuli from two product categories.FindingsThe results of the two empirical studies with Chinese participants consistently demonstrate that revealing the actual country of origin of the brands undermines consumers' purchase intention for local brands that use foreign brand names, but does not impact consumers' purchase intention for foreign brands that use local brand names.Originality/valueThis research first investigates the effects of adapting the brand names into local language of developing countries for brands from developed countries on consumers' purchase intention, which provides new insight into the literature on foreign branding and country of origin effects as well as practical implications for brand managers.

scholarly journals Multi-brand loyalty in consumer markets: a qualitatively-driven mixed methods approach

2019 ◽  
Vol 53 (11) ◽  
pp. 2419-2450 ◽  
Author(s):  
Ghizlane Arifine ◽  
Reto Felix ◽  
Olivier Furrer
Keyword(s):  
Brand Loyalty ◽  
Cultural Context ◽  
Market Competition ◽  
Empirical Studies ◽  
Content Type ◽  
Family Factor ◽  
Consumer Markets ◽  
Different Types ◽  
Congruence Identity ◽  
Conceptual Foundations

Purpose Although multi-brand loyalty (MBL) in consumer markets has been identified in previous brand loyalty research, empirical studies have not yet explored the facets of its different types. This paper aims to have a deeper understanding of MBL by investigating its different types and facets. Design/methodology/approach This study uses a sequential, qualitatively driven mixed-method design consisting of in-depth interviews and supplementary survey research. Findings The findings of this study suggest that mood congruence, identity enhancement, unavailability risk reduction and market competition are the most important facets that explains the two types of MBL (complementary-based and product substitutes). Furthermore, the findings show that the family factor can motivate consumers to be multi-brand loyal by adding brands to an initially family-endorsed brand. Research limitations/implications This study advances the conceptual foundations of MBL and extends previous research on brand loyalty. Some of the findings may be limited to the economic and cultural context of relatively affluent countries with an abundance of market offers. Practical implications Marketing managers gain insights into how to manage brand loyalty and how to transition from MBL to single-brand loyalty. Originality/value The study generates novel insights into the facets of different types of MBL.

scholarly journals Understanding value creation in cultural industries: strategies for creating and managing meaning

2020 ◽  
Vol 2 (3) ◽  
pp. 165-180
Author(s):  
Eden Yin ◽  
Nelson Phillips
Keyword(s):  
Value Creation ◽  
Critical Role ◽  
Selection System ◽  
Cultural Products ◽  
Content Type ◽  
Product Categories ◽  
Collective Creativity ◽  
Selection Systems ◽  
One Step ◽  
Entire Society

Purpose This paper aims to analyse the valuation of cultural products and explores what this process means for organizations involved in their production and marketing. Design/methodology/approach The authors develop the arguments using a number of mini-cases and industry examples. Findings The main thesis is that the meaningfulness and value ambiguity of cultural products shift the focus of valuation away from the products themselves towards how certain agents in the socio-cultural environment identify and certify these products. This paper discuss how valuation takes place via selection systems and how the nature of cultural products drives the dominance of one selection system over others. Research limitations/implications Theories on value creation needs to take consideration of the critical role played by the selection system instead of just the firms that produce these products. Practical implications Organizations engaged in producing highly symbolic products need to manage selection systems and related industry dynamics to establish an enduring competitive advantage. Social implications Value creation is a collective social efforts. Every member of the society can play a central role in this process. Better engaging various member of the society to enable them actively participate in the value creation process is what organizations today need to consider, instead of just treating individuals in the society as a “customer” who only passively consume. This research calls for the true empowerment of every member of the society to facilitate collective creativity and participation in the value creation endeavour that benefits the entire society as a whole. Originality/value It is the first paper that has created a conceptual link between the type of selection system and product categories. In other words, it takes existing literature on value creation and selection system one step further by creating the alignment or match between types of selection system and types of product categories. Therefore, it offers academics and practitioners a much detailed understanding on how value creation is conducted across different product categories.

Website quality and internal business factors

2016 ◽  
Vol 28 (4) ◽  
pp. 308-326 ◽  
Author(s):  
Antonino Galati ◽  
Maria Crescimanno ◽  
Salvatore Tinervia ◽  
Dario Siggia
Keyword(s):  
Business Performance ◽  
Empirical Studies ◽  
Positive Influence ◽  
Point Of View ◽  
Theoretical Point ◽  
Website Quality ◽  
Content Type ◽  
Assessment Index ◽  
Wine Sector ◽  
Practical Implications

Purpose The purpose of this paper is dual. The first is to assess the quality of websites of Italian wineries, using the Web Assessment Index (WAI), and compare e-commerce and e-marketing websites. The second is to verify the existence of a relationship between the website quality and business revenue, on one hand, and the characteristics of managers, on the other. Design/methodology/approach A two-step survey was carried out to respond to the aims of the study. First, a sample of wineries was contacted to capture information on both the wineries and managerial characteristics. On the basis of the observed data, a second step of the analysis was performed taking into consideration 84 wineries having a website. The website quality has been evaluated by WAI, and afterwards, it has been related to the internal business factors previously identified. Findings Findings show that the website quality is higher in e-commerce websites than in e-marketing websites, and that business revenue and the education level of managers have a positive influence on the websites’ quality. Research limitations/implications The results of the study need to be interpreted within the context for which this research was designed and cannot be applied generally to all businesses. Practical implications Findings have some theoretical and practical implications. From a theoretical point of view, this study validates the WAI model in the wine sector. From a managerial perspective, results are useful both for wineries creating an online presence for the first time, and for those already existing which, and for system designers of websites. Originality/value Very few empirical studies have been conducted on the relationship between website quality, business performance and managerial characteristics.

Exploring consumer loyalty towards brands of safe vegetables in Vietnam

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Hai Minh Ngo ◽  
Ran Liu ◽  
Seifeddine Ben Taieb ◽  
Masahiro Moritaka ◽  
Susumu Fukuda
Keyword(s):  
Brand Loyalty ◽  
Consumer Satisfaction ◽  
Multinomial Logistic Regression ◽  
Influential Factors ◽  
Consumer Loyalty ◽  
Brand Trust ◽  
Content Type ◽  
Brand Familiarity ◽  
Food Retailers ◽  
Safe Food

PurposeExpanding the market share of safe food through a modern retail system has faced a lot of difficulties in Vietnam. Thus, a further understanding of consumer behaviour and loyalty towards such food is essential for food retailers. This study aims at exploring segments of consumer loyalty and its influential factors towards safe food brands in the country.Design/methodology/approachBased on a sample of 250 consumers buying safe food in Hanoi city in February 2019, two-step cluster and multinomial logistic regression analyses were applied.FindingsThe results show that four segments of brand loyalty were formed from the interaction between attitudinal and behavioural loyalty as the framework of Dick and Basu (1994), namely, true loyalty, spurious loyalty, latent loyalty and disloyalty. Notably, over 60% of the consumers were in latent loyalty and spurious loyalty, indicating variety-seeking behaviour, multi-brand loyalty or low recognition of the brand. Consumer satisfaction was the most vital motivating consumers to higher loyalty levels. Additionally, brand trust and brand familiarity played significant roles in developing true brand loyalty. An attractive selling store and friendly staff were also important in enhancing brand loyalty.Originality/valueThis study is one of the first to elicit consumer loyalty and identify factors driving the loyalty towards brands of safe food in a developing country like Vietnam.

scholarly journals Effects of Experimental Exclusion of Scavengers from Carcasses of Anthrax-Infected Herbivores on Bacillus anthracis Sporulation, Survival, and Distribution

2013 ◽  
Vol 79 (12) ◽  
pp. 3756-3761 ◽  
Author(s):  
Steve E. Bellan ◽  
Peter C. B. Turnbull ◽  
Wolfgang Beyer ◽  
Wayne M. Getz
Keyword(s):  
Bacillus Anthracis ◽  
Empirical Studies ◽  
Critical Role ◽  
Critical Factor ◽  
Control Measures ◽  
Spore Density ◽  
Content Type ◽  
Naturally Occurring ◽  
Production Distribution ◽  
Host Death

ABSTRACTScavenging of anthrax carcasses has long been hypothesized to play a critical role in the production of the infectious spore stage ofBacillus anthracisafter host death, though empirical studies assessing this are lacking. We comparedB. anthracisspore production, distribution, and survival at naturally occurring anthrax herbivore carcasses that were either experimentally caged to exclude vertebrate scavengers or left unmanipulated. We found no significant effect of scavengers on soil spore density (P> 0.05). Soil stained with terminally hemorrhaged blood and with nonhemorrhagic fluids exhibited high levels ofB. anthracisspore contamination (ranging from 103to 108spores/g), even in the absence of vertebrate scavengers. At most of the carcass sites, we also found that spore density in samples taken from hemorrhagic-fluid-stained soil continued to increase for >4 days after host death. We conclude that scavenging by vertebrates is not a critical factor in the life cycle ofB. anthracisand that anthrax control measures relying on deterrence or exclusion of vertebrate scavengers to prevent sporulation are unlikely to be effective.

What drives organic food purchasing? – evidence from Croatia

2018 ◽  
Vol 120 (4) ◽  
pp. 734-748 ◽  
Author(s):  
Marija Ham ◽  
Ana Pap ◽  
Marina Stanic
Keyword(s):  
Latent Variable ◽  
Structural Equation ◽  
Organic Food ◽  
Positive Influence ◽  
Mediation Effects ◽  
Content Type ◽  
Product Categories ◽  
Intention To Purchase ◽  
Actual Behaviour ◽  
Significant Positive Influence

Purpose The purpose of this paper is to examine the direction and strength of the influence of inherent factors of the theory of planned behaviour (TPB) and to extend a model with the variable “uniqueness-seeking lifestyle” to better explain the variance in the intention to purchase organic food and the referent actual behaviour. Design/methodology/approach The authors empirically investigated what drives consumers to purchase organic food using structural equation modelling in AMOS. The research was based on an in-person survey carried out on a convenient sample of 411 primary household shoppers in Croatia. Findings The study was able to capture not only the influence of inherent factors in TPB and the extension variable (all proposed constructs were shown to have a significant positive influence on intention, and intention had a significant positive influence on actual behaviour), but also the indirect and mediation effects of the variables within the model, which explain 87 per cent of the variance in intention and 21 per cent of the variance in actual behaviour. Originality/value This study provides empirical evidence of the role that desired uniqueness plays in a situation involving the purchase of organic food and responds to the requests of many researchers to investigate beyond intention and to try to identify what influences actual behaviour. This study proposes a new way of measuring actual purchases by asking a respondent to consider their actual purchase in different product categories. Furthermore, this research proposes measuring intention as a latent variable that consists of the variable “willingness to pay more” as well as the “commitment” to the decision regardless of any perceived obstacles.

scholarly journals Multi-unit price promotions and their impact on purchase decisions and sales

2017 ◽  
Vol 51 (5/6) ◽  
pp. 1049-1074 ◽  
Author(s):  
Salome Drechsler ◽  
Peter S.H. Leeflang ◽  
Tammo H.A. Bijmolt ◽  
Martin Natter
Keyword(s):  
Empirical Studies ◽  
Relative Effectiveness ◽  
Product Category ◽  
Unit Price ◽  
Purchase Decisions ◽  
Content Type ◽  
Sales Data ◽  
Product Categories ◽  
Functional Product ◽  
The Impact

Purpose The purpose of this paper is to compare the impact of different multi-unit promotions (MUPs) and a single-unit promotion (SUP) on store-level sales and consumer-level purchase probability and quantity decision. Design/methodology/approach The paper combines two empirical studies. Study 1 applies a hierarchical multiplicative model to store-level sales data for four product categories provided by a large Dutch retail chain. Study 2 presents a laboratory experiment in which the quantity requirements of the two focal MUP frames are manipulated to assess their impact on consumer purchase decisions. Findings The paper provides empirical evidence for the superiority of the “X for $Y” above “X + N free”, which confirms the hypotheses based on prospect theory, mental accounting and theory about gift-giving. Quantity requirements of four to five units show the largest effects. In addition, the superiority of the “X for $Y” frame holds for functional product categories, but not for the hedonic categories. Practical implications The paper provides managerial insights into the relative effectiveness of alternative MUPs and an SUP and how this promotional effectiveness depends on the type of product category and quantity requirements. Originality/value This paper combines actual sales data and experimental data. This “mixed approach” extends existing knowledge by comprehensively evaluating two MUP frames, namely, “X + N free” and “X for $Y” promotions, and an SUP.

The structure of automotive nostalgia: a hedonic price analysis of classic car model value formation

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
George Baltas ◽  
Christina Giakoumaki
Keyword(s):  
Empirical Studies ◽  
Critical Role ◽  
Research Literature ◽  
Hedonic Price ◽  
Public Attention ◽  
Content Type ◽  
Market Values ◽  
Hedonic Price Analysis ◽  
Car Model ◽  
And Performance

PurposeFor several years, the classic car market has been attracting considerable media and public attention, but the research literature is virtually nonexistent. The purpose of this paper is to address the factors that determine the values of classic car models and explain the remarkable price differences among them.Design/methodology/approachThe paper develops and tests a set of research hypotheses about the effects of model characteristics on market values in the context of a generalized hedonic price model that also accounts for heterogeneity among classic car brands.FindingsIt is demonstrated that classic car model values reside at several levels and are determined by observable characteristics pertaining to aesthetics, rarity, engineering and performance. In addition, we show that classic car marques play a critical role in the determination of model values and account for considerable variation in values, even after controlling for observable model attributesOriginality/valueThis is one of the first empirical studies to address classic car model value formation. The findings reveal how measurable, observable factors determine classic car model values and augment our understanding of a very interesting but understudied market.

The impact of copycat packaging strategies on the adoption of private labels

2015 ◽  
Vol 24 (6) ◽  
pp. 646-659 ◽  
Author(s):  
Rita Coelho do Vale ◽  
Pedro Verga Matos
Keyword(s):  
Experimental Studies ◽  
Purchase Behavior ◽  
Western European Country ◽  
Private Labels ◽  
Content Type ◽  
National Brands ◽  
Product Categories ◽  
Product Choices ◽  
Retail Setting ◽  
The Impact

Purpose – This paper aims to analyze the impact of copycat packaging strategies on consumers’ product choices, assessing to what extent the adoption of this type of packaging increases the likelihood of purchase of private labels (PLs). Design/methodology/approach – Data were collected in a preliminary field study (1,032 observations), followed by two experimental studies. Study 1 analyzed to what extent PLs’ packaging similarity influences consumers perceptions regarding product quality and production origin across six product categories. Study 2 analyzed, in a simulated real retail setting, to what extent copycat packaging strategies influence consumers’ choice across 22 product categories. Findings – Results indicate that the higher the level of package similarity between PLs and national brands (NBs) (copycat strategy), the higher the likelihood that PLs’ products are perceived as being produced by one of the NBs’ manufacturers, leading to enhanced perceptions of quality of the PL products, and that the higher the level of package similarity, the higher the likelihood of consumption of PLs, especially when consumers are choosing products of utilitarian versus hedonic nature. Research limitations/implications – Data were collected in a south-western European country, which will aid the development of further studies in different retail settings. Originality/value – This paper analyzes the impact of copycat packaging adoption by retailers on consumers’ perceptions and preferences about PLs. To the authors’ knowledge, this study is the first to assess, across multiple product categories and use market copycats, the potential effects of PLs packaging strategies on consumers’ purchase behavior.

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