scholarly journals Strategic forecasting: the management perspective

2016 ◽  
Vol 39 (9) ◽  
pp. 998-1015 ◽  
Author(s):  
Henrik Johannsen Duus
Keyword(s):  
Long Range ◽  
Design Methodology ◽  
Management Decisions ◽  
Research Directions ◽  
Content Type ◽  
New Methods ◽  
Management Perspective ◽  
Long Range Planning ◽  
A Priority ◽  
Practical Implications

Purpose The purpose of this article is to present an overview of the area of strategic forecasting and its research directions and to put forward some ideas for improving management decisions. Design/methodology/approach This article is conceptual but also informed by the author’s long contact and collaboration with various business firms. It starts by presenting an overview of the area and argues that the area is as much a way of thinking as a toolbox of theories and methodologies. It then spells out a number of research directions and ideas for management. Findings Strategic forecasting is seen as a rebirth of long range planning, albeit with new methods and theories. Firms should make the building of strategic forecasting capability a priority. Research limitations/implications The article subdivides strategic forecasting into three research avenues and suggests avenues for further research efforts. Practical implications The article provides five examples of ideas that may enable managers to analyze and understand the future of their firm’s environment, thus improving investments in a wide variety of areas. Originality/value This article’s contribution is a relatively novel way of theorizing within a somewhat neglected area. It also suggests several new practical ideas that may improve management decisions.

Far better insight than a crystal ball

2017 ◽  
Vol 33 (1) ◽  
pp. 16-18
Keyword(s):  
Case Studies ◽  
Long Range ◽  
Design Methodology ◽  
Reading Time ◽  
Crystal Ball ◽  
Content Type ◽  
New Methods ◽  
Pertinent Information ◽  
Long Range Planning ◽  
Practical Implications

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Strategic forecasting is seen as a rebirth of long-range planning, albeit with new methods and theories. Firms should make the building of strategic forecasting capability a priority. Practical implications The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

scholarly journals Better than before: the resilient organization in crisis mode

2018 ◽  
Vol 39 (1) ◽  
pp. 32-42 ◽  
Author(s):  
Epaminondas Koronis ◽  
Stavros Ponis
Keyword(s):  
Crisis Management ◽  
Design Methodology ◽  
Organizational Characteristics ◽  
Managerial Ability ◽  
Organizational Survival ◽  
Research Directions ◽  
Learning Abilities ◽  
Content Type ◽  
Practical Implications ◽  
Better Than

Purpose The paper aims to adopt a strategic view of organizational survival and argue that preparedness, responsiveness, adaptability and learning abilities constitute organizational drivers of resilience and provide a new direction on crisis management. Design/methodology/approach As a conceptual and literature exploration, the methodological focus is to combine various concepts within a unified model for resilience. Findings The proposed conceptual model highlights the need for strategic reconfigurations toward the construction of a resilience culture and the development of a supporting social capital in organizations. It also portrays organizational survival and sustainability as being dependent on strategic characteristics rather than on the managerial ability to handle situations and manage crisis. Research limitations/implications In this paper, implications, methodological concerns in the study of resilience and further research directions have been presented. Practical implications The paper approaches a new way of thinking about crises and provides a set of cultural and organizational characteristics that would increase resilience and crisis management abilities. Originality/value While organizations are nowadays more than ever affected by disruptions and crises, their inherent ability and strategies to protect their sustainability have been undertheorized. This paper aims at contributing to a growing and fruitful discussion.

Sales and operations planning

2014 ◽  
Vol 8 (1) ◽  
pp. 18-36 ◽  
Author(s):  
Richard E. Plank ◽  
Robert Hooker
Keyword(s):  
Supply Chain ◽  
Design Methodology ◽  
Business Processes ◽  
Interactive Marketing ◽  
Research Directions ◽  
Operations Planning ◽  
Content Type ◽  
B2b Relationships ◽  
Research Questions ◽  
Practical Implications

Purpose – The purpose of this paper is to outline the usage of interactive marketing tools in the area of sales and operations planning (S&OP) to further collaboration among supply chain partners. Emergent challenges and research directions are proposed. Design/methodology/approach – Using extant literature from S&OP, supply chain management and interactive marketing, the authors integrate those to show the value of using interactive marketing tools to further integration across the supply chain of important S&OP processes. Findings – S&OP utilizes sophisticated software to integrate various business processes beyond B2C and into B2B relationships. Research limitations/implications – Uncertainty exists as to the measurement of the performance of a supply chain, or the network or system of companies, is not developed enough to deal with that issue. However, this is addressed in the research questions section. Practical implications – The practical implications for the use of integrative marketing tools to link B2C as well as B2B partners through S&OP are numerous and far reaching. Originality/value – This study uniquely examines the use of interactive marketing tools for B2B, as opposed to simply B2C.

Gore builds great workplace without traditional hierarchies

2015 ◽  
Vol 23 (7) ◽  
pp. 9-11
Keyword(s):  
Design Methodology ◽  
Plant Size ◽  
Social Implications ◽  
Open Communication ◽  
Flat Structure ◽  
Content Type ◽  
New Methods ◽  
Job Titles ◽  
Practical Implications ◽  
Organizational Requirements

Purpose – Describes the policies and practices that have helped W. L. Gore & Associates to win a string of accolades in the Great Places to Work awards. Design/methodology/approach – Examines the founding principles of the company and shows how they work out in practice. Findings – Concentrates on the company’s flat structure with few job titles, system of flexible teams, open communication and constant encouragement of innovation. Practical implications – Reveals that employees take on flexible commitments – tasks that stem from business and organizational requirements, sometimes outside the scope of their main job. They are not specifically told what to do but commit themselves to fulfilling their responsibilities in a self-motivated and team-orientated way. Social implications – Advances the view that a plant size in a range of 250-300 employees is best for communication to work most efficiently. Originality/value – Shows that people who are successful in the Gore organization are flexible, open-minded team workers ready to try unconventional approaches and new methods and to think out of the box.

Coexistence of continuity and change in institutional work

2019 ◽  
Vol 15 (1) ◽  
pp. 1-20
Author(s):  
Cagri Topal
Keyword(s):  
Power Relations ◽  
Design Methodology ◽  
Dynamic Environment ◽  
Institutional Work ◽  
Reciprocal Relations ◽  
Research Directions ◽  
Content Type ◽  
Continuity And Change ◽  
Institutional Actors ◽  
Practical Implications

Purpose The purpose of this paper is to answer the question of how continuity and change coexist in the work of institutional actors who can combine maintenance, disruption and/or creation. Past studies mention this coexistence without an explanation. Design/methodology/approach The paper develops a perspective through literature review. Findings Institutional actors are both socialized into the norm-oriented space of continuity and maintenance through their reciprocal relations and associated social knowledge and roles and disciplined into the goal-oriented space of change and disruption/creation through their power relations and associated expert discourse and subject positions. Their institutional existence indicates a particular combination of reciprocity and power and thus their work includes changing degrees of maintenance, disruption and creation, depending on the nature of this combination. Research limitations/implications The paper points out research directions on the relational conditions of the actors, which facilitate or constrain their work toward institutional continuity or change. Practical implications Organizations whose concern is to continue the existing practices in a stable environment should emphasize reciprocal relations whereas organizations whose concern is to change those practices for more effectiveness in a dynamic environment should emphasize power relations. Also, too much emphasis on either relations leads to inflexibility or instability. Originality/value The paper provides an explanation on the sources of coexistence of continuity and change in institutional work. It also contributes to the discussions on contingency of institutions, resistance productive of institutional change, reflexivity of institutional actors and intersubjective construction of institutional work.

Organizations’ commitment to and communication of CSR activities: insights from Ghana

2015 ◽  
Vol 11 (1) ◽  
pp. 161-178 ◽  
Author(s):  
James B. Abugre ◽  
Richard B. Nyuur
Keyword(s):  
Design Methodology ◽  
African Literature ◽  
Descriptive Statistics ◽  
Empirical Literature ◽  
Research Directions ◽  
Content Type ◽  
Level Of Understanding ◽  
Corporate Social ◽  
Practical Implications ◽  
Present Understanding

Purpose – The purpose of this paper is to examine organizations’ commitment and communication of corporate social responsibility (CSR) in a developing country’s context. Design/methodology/approach – The study employed an empirical quantitative approach by surveying 193 managers from multiple organizations in Ghana, and used independent sample t-test as well as descriptive statistics to examine the phenomenon. Findings – The study established that firms operating in Ghana know about CSR and are committed to it. But the level of understanding of the concept as evidenced by their practices is limited to philanthropic activities. The study further revealed that firms operating in Ghana communicate their CSR activities to stakeholders in many forms. Additionally, organizations employ equally varied channels in communicating their CSR initiatives. Practical implications – The study contributes the Ghanaian perspective of CSR to the Sub-Sahara African literature, and by that it enhances our present understanding of the commitment and communication channels of CSR activities by companies operating in Ghana. Originality/value – Empirical Literature on CSR communication in developing countries is limited. The paucity of academic enquiry on the issue has stimulated this research, based on the perceptions of managers of firms operating in Ghana about their principles of CSR, their way to disclose these activities and the kind of CSR activities done. Further research directions are also articulated.

What’s in a thang? Dancing to brand image with Miley Cyrus’ multimodal dance spectacle

2017 ◽  
Vol 7 (1) ◽  
pp. 101-130 ◽  
Author(s):  
George Rossolatos
Keyword(s):  
Conceptual Framework ◽  
Design Methodology ◽  
Brand Image ◽  
Point Of View ◽  
Live Performance ◽  
Content Type ◽  
Brand Values ◽  
A Priority ◽  
Practical Implications

Purpose The purpose of this paper is to scrutinize how Miley Cyrus’ brand values are projected through the multimodal semiotic structure of the live performance of the song Do my thang (from the Bangerz album (2013)). Design/methodology/approach Sociosemiotic conceptual framework in conjunction with an interpretive videographic method of analysis, facilitated by the multimodal qualitative discourse analytic software ATLAS.ti. Findings Four major territories were identified as regards the spectacle’s latent axiology, namely, freeplay, polymorphous sexuality, neo-burlesque, and hyperdifferentiation. Practical implications Attending to structural couplings between signs and modes in the context of bespoke artists’ brand languages constitutes a priority for managing an artist as brand, and, concomitantly, for safeguarding relevance for a fandom. A multimodal reading grid is offered to this end. Originality/value From a branding point of view, this study constitutes the first one that theorizes the live show spectacle as the manifest discourse whereupon brand image and brand values are edified, with an emphasis on the dance mode, over and above the verbal/visual modes that dominate the advertising/branding literatures.

The importance of timing in retail innovation

2016 ◽  
Vol 32 (5) ◽  
pp. 31-33
Keyword(s):  
Design Methodology ◽  
Qualitative Approach ◽  
Content Type ◽  
Case Study Analysis ◽  
Management Perspective ◽  
Multiple Case ◽  
Pertinent Information ◽  
Successful Innovation ◽  
Practical Implications

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings The study focuses on the marketing management perspective with the object to understand the best timing for successful innovation, and to figure out some practices able to support this choice and decrease any risks involved. Starting from a qualitative approach involving a multiple-case study analysis in the fashion retail industry, interesting insights are drawn for managing innovation in retail settings. Such insights have considerable relevance to marketing scholars and practitioners, as they provide indications on the best innovation strategy to be adopted to generate the desirable outcomes. Practicalimplications The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Disrupting market strategy

2018 ◽  
Vol 34 (7) ◽  
pp. 15-16
Keyword(s):  
Case Studies ◽  
Design Methodology ◽  
Reading Time ◽  
Business World ◽  
Market Strategy ◽  
Content Type ◽  
New Methods ◽  
Modern Business ◽  
Pertinent Information ◽  
Practical Implications

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Technology and digital reinvention are upending markets across the globe. Startups are now challenging established companies and winning, so new methods of strategizing for the future are needed by those companies that are feeling the pressure of the modern business world. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

scholarly journals Integrative review of Islamic marketing

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Syed Adil Shah ◽  
Maqsood Hussain Bhutto ◽  
Sarwar M. Azhar
Keyword(s):  
Design Methodology ◽  
Integrative Review ◽  
Future Research ◽  
Review Of The Literature ◽  
Research Directions ◽  
Content Type ◽  
Marketing Literature ◽  
Future Research Directions ◽  
Increasing Demand ◽  
Practical Implications

Purpose The purpose of this study is to integrate and synthesize the Islamic marketing literature, understand the phenomenon and related concepts and provide suggestions for future research. Design/methodology/approach The study uses an integrative review method that emphasizes summarizing and synthesizing the previous literature related to a phenomenon. Findings The findings indicate the emergence of five major themes, namely, Islamic marketing and its perspectives, activities in Islamic marketing, opportunities, controversies and challenges in Islamic marketing, Islamic principles and determinants of consumers’ behavior and awareness toward Islamic products. Each of the major themes consists of sub-themes discussed in detail in the results and discussion sections. Research limitations/implications Like other studies, this integrative literature review has some limitations. These include the methodology undertaken, the lack of explanation of inter-relationship among themes and lack of Islamic theory-based review. These limitations lead to future research directions. Practical implications Marketing managers need a thorough understanding of the Islamic standards and need to develop strategies. Further, there are inter-differences among Muslims, which need to be thoroughly understood by managers. Moreover, marketers can effectively use advertising in creating awareness and increasing demand of halal products. Originality/value This study provides an integrative review of the literature and synthesizes the Islamic marketing literature, which has not been done before.

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