scholarly journals Cultural sensitivity: an antecedent of the image gap of tourist destinations

2018 ◽  
Vol 22 (1) ◽  
pp. 103-118 ◽  
Author(s):  
Asunción Beerli-Palacio ◽  
Josefa D. Martín-Santana
Keyword(s):  
Cultural Sensitivity ◽  
Single Case ◽  
Structural Equations ◽  
Tourist Destination ◽  
Content Type ◽  
Tourism Marketing ◽  
Tourist Destinations ◽  
The Subject ◽  
Structural Equations Model ◽  
Practical Implications

Purpose This paper aims to analyse the influence of the cultural sensitivity of tourists on the change in image that occurs for tourist destinations prior to and after a visit; understanding cultural sensitivity as the recognition of and respect for different beliefs, values and customs. Design/methodology/approach A structural equations model is carried out with a representative sample of 411 tourists from Tenerife (Canary Islands). Findings Cultural sensitivity directly and positively influences the gap in the global image of the destination, so greater cultural sensitivity improves the post-visit image compared to the pre-visit image at a global level. Likewise, there are significant differences in cultural sensitivity according to the sociodemographic characteristics of tourists. Research limitations Although this study is based on a single case (Tenerife) and the generalisation of the results must be treated tentatively, the developed model could be applied in other destinations. Practical implications This study contributes to a better understanding of the influence of cultural sensitivity on the image gap in tourist destinations, as there is still little empirical evidence on the subject. Originality/value The results of this study represent an advance in the literature, as there are few studies in the tourism marketing literature that studied the effect of the cultural sensitivity on the image of a tourist destination.

Terrorism and tourism in France: the limitations of dark tourism

2017 ◽  
Vol 9 (2) ◽  
pp. 187-195 ◽  
Author(s):  
Hugues Seraphin
Keyword(s):  
Design Methodology ◽  
Developed Countries ◽  
Terrorist Attacks ◽  
Tourist Destination ◽  
Dark Tourism ◽  
Content Type ◽  
Tourist Destinations ◽  
Recovery Strategies ◽  
Key Terms ◽  
Practical Implications

Purpose The purpose of this viewpoint paper is to discuss whether dark tourism can be developed around the sites of recent terrorist attacks in France. Design/methodology/approach The paper is based on a literature review of key terms: dark tourism; tourism; and terrorism. Findings The paper observes that dark tourism is not popular in France, and dark tourism activities are unlikely to develop anywhere nearer the places where the recent terrorist attacks happened. France remains rather conservative in some aspects related to death. Practical implications Recent events in France might challenge the leadership of the destination. The disturbing commonalities between tourism and terrorism make it difficult to figure out suitable recovery strategies that would contribute to enhancing the image of the destination without jeopardising the life of civilians. Originality/value This paper presents France as a politically unstable tourist destination. In general, this scenario is normally associated with less-developed countries or non-established tourist destinations.

Destination image of Indian tourism destinations

2016 ◽  
Vol 28 (3) ◽  
pp. 499-524 ◽  
Author(s):  
Anupriya Kaur ◽  
Abhilasha Chauhan ◽  
Yajulu Medury
Keyword(s):  
Correspondence Analysis ◽  
Destination Image ◽  
Current Position ◽  
Policy Makers ◽  
Content Type ◽  
Tourist Destinations ◽  
The Subject ◽  
Tourism Destinations ◽  
Parking Facilities ◽  
Practical Implications

Purpose – The purpose of this paper is to evaluate tourist destinations’ image based on the attributes obtained from the extant literature using correspondence analysis. Design/methodology/approach – This study is aimed at measuring and illustrating destination image of tourism destinations perceived by domestic tourists. Five tourism destinations – Ooty, Shimla, Manali, Mussoorie and Mount Abu were selected as the subject of the study. Based on a representative sample of 800 respondents from the surveys across destinations, correspondence analysis was employed to illustrate an attribute based comparative analysis of the destination image of the tourist destinations. Findings – Findings reveal that the attribute natural attraction was positively perceived by respondents across all destinations and the attribute infrastructure emerged as an area in need of dire attention. Further, the most dominant attributes which marked destinations’ positioning were – local cuisine and food outlets, hotels and restaurants, famous handicraft and parking facilities. Research limitations/implications – The findings of this study need to be integrated with qualitative studies to explore the underlying reasons for the perceived destination image. Practical implications – These results provide direction to policy makers and practitioners to visualize their destinations’ competitive standing relative to their competitors’ strengths and weaknesses. This tourist-derived intelligence presents an opportunity to take advantage of its current position, or if necessary, optimally reposition itself. Originality/value – This paper documents research that was the first to systematically capture and comparatively illustrate the destination image of Indian tourist destinations.

Understanding franchisee performance

2018 ◽  
Vol 47 (7) ◽  
pp. 733-751 ◽  
Author(s):  
Enrico Colla ◽  
Maria Eugenia Ruiz-Molina ◽  
Catherine Chastenet De Gery ◽  
Maryline Schultz ◽  
Martine Deparis ◽  
...  
Keyword(s):  
Affective Commitment ◽  
Structural Equations ◽  
Least Squares Regression ◽  
Content Type ◽  
Bidirectional Communication ◽  
And Performance ◽  
Structural Equations Model ◽  
The Impact ◽  
Practical Implications

Purpose The purpose of this paper is to investigate the impact of participative franchising on performance from the franchisee perspective. In particular, the paper analyses the impact of the franchisee autonomy – in human resource management and marketing decisions – affective commitment to the network and network innovativeness on the franchisee relative performance. Design/methodology/approach A survey answered by 226 franchisees in France allowed to estimate a structural equations model through partial least squares regression analysis to test the hypothesised relations between autonomy, affective commitment, innovativeness and performance. Findings According to the authors’ findings, franchisee’s autonomy in commercial policies, mediated by to franchisor’s ability to innovate and acknowledge innovations stemming from the franchisees, and the affective commitment to the network, emerge as strong determinants of the franchisee’s performance. Research limitations/implications The results confirm the conclusions of other research, but extend and integrate them, providing evidence that the role of participative franchising should not be neglected. Practical implications The results obtained provide evidence about the importance of bidirectional communication instruments in the relations between franchisor and franchisee, and participation tools for the identification, recognition and support to the innovative successful practices developed by franchisees to be quickly implemented by other franchisees in the network. Originality/value This paper looks at franchisee autonomy, affective commitment and innovativeness as potential determinants of franchisee’s performance, being the latter an underexplored topic.

Sympathy and loyalty intention after visitor harassment

2018 ◽  
Vol 12 (1) ◽  
pp. 47-58 ◽  
Author(s):  
Annmarie Nicely ◽  
Filza Armadita
Keyword(s):  
Online Survey ◽  
Tourist Destination ◽  
Educational Levels ◽  
Content Type ◽  
Local Responses ◽  
Tourist Destinations ◽  
Loyalty Intention ◽  
Paper Survey ◽  
Intention To Return ◽  
Practical Implications

Purpose The purpose of this study was to, first, determine the demographic predictors of the extent a visitor would feel sympathetic after a visitor harassment (VH) episode and, second, to ascertain whether there were any significant connections between a visitor feeling sympathetic after such an episode and his or her loyalty intentions toward the destination. Design/methodology/approach A survey research was conducted. Snowballing was used for the online survey and accidental sampling for the paper survey. The data were analyzed using ordinal logistic regression analyses. A total of 634 surveys were analyzed. Findings The following were found. First, sympathy was not a common emotion visitors experienced after being harassed by a trader at a tourist destination. Second, the demographic factors age, gender, income and educational levels were not significant predictors of the extent to which visitors would be sympathetic after a VH episode. Sympathy was a significant predictor of visitors’ intention to recommend the destination and support the traders in the future but not of visitors’ intention to return to the destination. Research limitations/implications The study was exploratory, and hence, the findings were preliminary. Practical implications The findings could lead to “new” local responses to the problem of VH at tourist destinations. Originality/Value The study was the first known to look at visitor sympathy after a VH episode.

Gastronomic festivals: attitude, motivation and satisfaction of the tourist

2017 ◽  
Vol 119 (2) ◽  
pp. 267-283 ◽  
Author(s):  
Tomás López-Guzmán ◽  
Claudia Patricia Uribe Lotero ◽  
Jesús Claudio Pérez Gálvez ◽  
Ingrid Ríos Rivera
Keyword(s):  
Geographic Area ◽  
Key Factors ◽  
Anova Analysis ◽  
Tourist Destination ◽  
Content Type ◽  
Multivariate Technique ◽  
Tourist Destinations ◽  
Post Hoc ◽  
The City ◽  
Practical Implications

Purpose The purpose of this paper is the segmentation of the tourists who visit a gastronomic festival in the city of Guayaquil, Ecuador, in accordance with their perceptions with respect to gastronomy. Design/methodology/approach To achieve this objective, the methodology used in this research has been the application of a multivariate technique of grouping items and the realisation of a post hoc single variate ANOVA analysis. Findings The principal conclusions resulting from this research are focussed on the segmentation of the tourists in three different groups and how the travellers’ interest in gastronomy leads to greater satisfaction with the destination. Practical implications The main practical implications are centred on better understanding of the key factors of how gastronomy can reinforce a tourist destination and produce greater satisfaction for the traveller. Originality/value Gastronomy is used as a source of inspiration in tourist destinations. This research reinforces this theme, taking on the study of a gastronomic festival in an important business destination, such as the city of Guayaquil, in a geographic area, Latin America, characterised by a recognised gastronomy but still little studied in the scientific literature.

How to strengthen the business model of an Italian family food business

2017 ◽  
Vol 119 (11) ◽  
pp. 2309-2324 ◽  
Author(s):  
Elisa Giacosa ◽  
Alberto Ferraris ◽  
Filippo Monge
Keyword(s):  
Business Model ◽  
Single Case ◽  
Food Sector ◽  
Content Type ◽  
Management Of Innovation ◽  
Tourism Sector ◽  
Effective Combination ◽  
The Subject ◽  
Practical Implications

Purpose The purpose of this paper is to focus on how a medium-sized company operating in the food sector should strengthen its business model, thanks to a combination between tradition and innovation. Design/methodology/approach This research focuses on one case study. The subject of the case study under analysis is Golosità dal 1885, an internationally recognized fine food Italian company. Findings Golosità dal 1885 is characterized by a strong combination of tradition and innovation, both in products and processes. The company’s competitiveness is the result of a balanced management of innovation, in respect of the family’s values, thanks to the active presence of two family generations. Research limitations/implications This study is characterized for some limitations, related to the method and to the choice of a single case study. In terms of theoretical implications, the study emphasizes the importance of the link between the food sector and the region it is rooted in. Practical implications Practical implications relate to different groups of stakeholders: for owners and management, for investors, for organizations and institutions working on a territory promotion and in the tourism sector, and for politicians and local authorities. Originality/value The originality of the research is represented by a focusing on how a strategy based on an effective combination between tradition and innovation should increase the competitive advantage, especially in a mature sector – as the food one – characterized by the need to offer a differentiated and innovative range of products and services for overcoming the consumptions crisis.

Remarkable lives: Suzanne Rogerson in conversation with Jerome Carson

2017 ◽  
Vol 21 (4) ◽  
pp. 208-212
Author(s):  
Suzanne Rogerson ◽  
Jerome Carson
Keyword(s):  
Case Studies ◽  
Design Methodology ◽  
Single Case ◽  
Psychology Students ◽  
Social Implications ◽  
Content Type ◽  
Short Summary ◽  
The Subject ◽  
Practical Implications ◽  
Large Research

Purpose The purpose of this paper is to provide a profile of Suzanne Rogerson. Design/methodology/approach Suzanne provides a short summary of her life and is then interviewed by Jerome. Findings Suzanne tells us about the suicide of her father and how for years she was unable to discuss this, before discovering she was probably suffering from complicated grief. Research limitations/implications Single case studies are just that. One person’s story. However they offer us insights into suffering that cannot be glimpsed from large research studies. Practical implications The stigma attached to suicide means that people often avoid talking about it. The surviving relative is thus left to carry this enormous burden on their own. Social implications Suzanne draws attention to the documentary made by Professor Green, about his attempts to understand what made his own father take his life. Programmes like this can help demystify the issues surrounding suicide. Originality/value People sometimes dismissively talk about psychology students choosing the subject as they want to understand themselves and their own pathology. For Suzanne this was a liberating process.

scholarly journals Sustainability in Ylläs: one focus, various interpretations

2020 ◽  
Vol 6 (1) ◽  
pp. 40-56
Author(s):  
Miranda Cornelisse
Keyword(s):  
Quantitative Research ◽  
Qualitative Interviews ◽  
Tourist Destination ◽  
Content Type ◽  
Qualitative And Quantitative ◽  
Tourist Destinations ◽  
Continue Research ◽  
Almost All ◽  
Practical Implications

Purpose Stakeholders have divergent views concerning sustainability in the development of tourism in Ylläs. The danger of these differences is that it can result into a conflict that could jeopardize the fragile ecosystem and livelihood of the locals. Therefore, the purpose of this paper is to explore how the quest for authenticity is discursively related to the interpretations of sustainability in tourism, based on a mix of qualitative and quantitative research. Design/methodology/approach This was an empirical study, based on a mix of quantitative (surveys) and qualitative (interviews) research methods. Findings Despite the different interpretations, almost all stakeholders agree on “sustainability” in the development of tourism, since it is the authentic nature that attracts tourists. Accordingly, the search for authenticity could contribute to the sustainability of the tourist destination Ylläs in the long term. Caution is asked though for the enclave-like construction of tourist destinations, e.g. Ylläs, that currently differentiate from their surrounding peripheries. Practical implications Despite the different interpretations, almost all stakeholders agree on “sustainability” in the development of tourism, since it is the authentic nature that attracts tourists. Accordingly, the search for authenticity could contribute to the sustainability of the tourist destination Ylläs in the long term. It is suggested to continue research regarding authenticity in practice. Social implications The conditions under which sustainability could become a consideration for tourism development in Ylläs are linked to sustaining tourism business, the most important source of income for Ylläs. Originality/value Can the quest for authenticity, insofar as it remains a significant motive in contemporary tourism, contribute to the sustainability of tourist sites? Destinations that actively and continuously discourage tourism on ecological grounds are the most attractive ones for MacCannell’s authenticity-seeking tourist. Considerations regarding sustainability and development in the context of ecological vulnerable and economic valuable regions clash. It is with regard to such areas that the paths of the sustainability and authenticity discourses cross (Cohen, 2002).

scholarly journals Drivers of the formation of e-loyalty towards tourism destinations

2018 ◽  
Vol 27 (1) ◽  
pp. 66-82 ◽  
Author(s):  
Eduardo Parra-Lopez ◽  
José Alberto Martínez-González ◽  
Angel Chinea-Martin
Keyword(s):  
Young People ◽  
Structural Equations ◽  
Content Type ◽  
Tourist Destinations ◽  
Online Purchase ◽  
High Valuation ◽  
Tourism Destinations ◽  
Process Perspective ◽  
Practical Implications ◽  
Population Segment

Purpose The purpose of this paper is to determine the drivers of the formation of e-loyalty in a tourist destination, providing a model composed of variables that are under the control of the firm along with others that are not fully controllable by professionals. Design/methodology/approach The study was carried out with a sample of 497 subjects, university students and online consumers, and with the use of structural equations (partial least squares). Findings Results show that young people give a high valuation to all the variables used in the research. These results contribute to the literature on e-loyalty in tourism destinations and improve tourism loyalty in this population segment. Research limitations/implications The main limitation of this research has been related to the number of variables and measurement indicators that, according to the literature review, influence e-loyalty. Finally, a balanced and statistically significant model has been developed that has practical utility and analyzes online purchase of tourism products from a process perspective that includes variables that are internal and external to the firm. Practical implications The study suggests that young people have a favourable attitude and predisposition towards e-commerce, which, in turn, favours firms’ efforts to promote consumption and loyalty within the framework of the model’s variables. Originality/value This research paper has important value by analysing the initiating variables to determine how e-loyalty can be managed in tourist destinations, in addition to analysing an important segment for future tourism development.

Cooperation for the implementation of digital applications in rural cultural tourism marketing

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sarah Lisa Schuhbauer ◽  
Andrea Hausmann
Keyword(s):  
Rural Areas ◽  
Single Case ◽  
Cultural Tourism ◽  
Future Research ◽  
Content Type ◽  
Tourism Marketing ◽  
Cooperation Project ◽  
Practical Implications

Purpose This study aims to identify pitfalls in the use of cooperation for the implementation of digital applications in rural cultural tourism marketing and derive practical implications for avoiding them. Design/methodology/approach A total of 14 semi-structured in-depth interviews were conducted with the participants of the cooperation project around the Web app “The Legend of the Call of the Mountain” in the Zugspitz Region in Germany. Findings The study has identified four key pitfalls: challenges in the long-term financing, destination-specific characteristics of rural areas, doubts about the use of evaluations and the limited horizon of many cultural institutions. Research limitations/implications Because of the qualitative approach and the single case study, the results may lack generalisability. Therefore, future research should place the results to a larger scale, for example, with a mixed methods approach. Practical implications Practical implications can be derived from the study for avoiding pitfalls and thus for a successful use of such cooperation projects. The implications draw attention to the different possibilities of long-term financing, the important role of a central tourism organisation, the special possibilities of evaluations and the important role of general awareness raising for the added values of such cooperation. Originality/value By examining an exemplary cooperation project, the paper fills an existing research gap, as there has been little knowledge in empirical cultural tourism research about the special conditions for using cooperation to implement digital applications in rural cultural tourism marketing.

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