Airlift and tourism development: two sides of the same coin
Purpose This viewpoint paper provides insights and actions as to how destinations and airports need to be aligned in post-COVID-19 resumption. This paper aims to inform those working in airports and tourism boards about how to deal with airlines and support connectivity and route development post-COVID-19. Design/methodology/approach This paper provides a practical viewpoint based on working with airlines and tourism boards as part of consultancy and advisory development. Findings This paper offers practical suggestions on how airlines, airports and tourism boards can work together to support air connectivity and tourism development. Practical implications This paper provides those working in aviation and the tourism industry with practical steps to manage route development and connectivity post-COVID-19. Originality/value The paper suggests new ways of working towards the integration of efforts made by airlines, airports and tourism boards.